PORTFOLIO ST E FANO PARISI communication & product designer
OILOFTROP
ST E FANO PARISI communication & product designer
È l a c u ri o si t à che mi fa sv e gl i are l a m attina. C u ri o si t y i s t he re aso n I wak e u p e v e r y mor ning. FEDERICO FELLINI
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pro du ct de si gn 16
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lightin g object
SOLID ILLUSION
a lifetim e f u r n itu re
DAR WIN
the “ to pplin g-safe” salt shak er
SALESCEN DE
pa per kn ife o r “ an achron istic artifact”
AMIGDALA
f r u its an d v e getables packa gin g
SVASO
what what where when why ho w
PERSON AL RESUME 04
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AC H ILLE C ASTIGLION I
AC H ILLE C ASTIGLION I
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co m m un i cat i o n de si gn 46
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corporate iden tity, packa gin g, catalo g, g ra phics, in sto re com m u n icatio n
T ON C ADÒ GOLD FEVER
corporate iden tity, packa gin g, catalo g, g ra phics, in sto re com m u n icatio n
PAN DA LIKES TONCADÒ
corporate iden tity, packa gin g, com m u n icatio n , g ra phics
T ON C ADÒ
booklet
pro m ocards
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10 INDEX
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PERSONAL RESUME W ho wha t where when wh y h ow
My name is Stefano Parisi. I am a product designer by univer sity education and a communication designer by interests and professional experience, based in Milan. I was bor n in Milan in 1990. In 2012 I obtained my Bachelor’s deg ree in Product Design at Politecnico di Milano and I went further with my education at Politecnico di Milano enrolling in the Master of Science in Product Design for Innovation. In 2013 I took part in the inter national exchange prog ramme “Erasmus” in Lisbon, Portug al. T hanks to this experience, that strong ly inf luenced my design process and poetics, I reached the change of per spective I was aiming for. T hrough my professional experiences I improved my g raphic, research, communication and language skills; further more, I lear nt how to better relate and interact with colleagues in a work environment.
p ers o nal resum e | 0 4
Research and metadesign are my key words. I deal with design with attention for details and for the poetics of the project, with sensibility and humility. I believe in the possibility of integ rating tradition with innovation, past with future, well-established - or forgotten - knowledge with experimentation in order to generate unexpected solutions. I often draw inspiration from natural science; the main themes I focus my research on are the passing of time, g rowth, decay and imperfection. T hese are also the topics I am writing my Master’s deg ree thesis on. I am willing to deal with product, fur niture, ser vice, communication, packa ging and research projects. I am open and ready to evaluate ever y job proposal. Please, contact me if you are interested in knowing me, collaborating with me or proposing me an inter nship or job position. References are available upon request.
st e f a n o p a r i s i .sp @ g ma il.c om www.st e f a n o p a r i s i.c om
0 5 | p e r s o n a l re s u m e
produc t design
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S VA S O
pa cka g ing f o r fr u i t s an d veget abl es Project designed during “Ideas boxes” one-week workshop with Ghelfi packaging company as client. Svaso is a cor rug ated cardboard packaging for fruits and vegetables addressed to large-scale retail trade and featured by a f lared basket shape and by cut out upper edges. Despite the f laring shape, in case of stacking the support is guaranteed by the dif ferent geometries of the bottom and the top: the fir st one is rectangular, while the second one is octagonal, thanks to an angular triang le-shaped face. T he peculiar cutting of of the top guarantees the joint of staked packs. Easy to assemble, it allows clients customization and good visibility for the product. Its overall dimensions are 30 x 20 x 14 cm and it is recommended to contain 2,5 kg of fruits.
s v aso | 08
With Alessandro Pollio and Ilaria Vitali. 2012. Further infor mation on the website.
09 | svaso
s v aso | 10
11 | svaso
am igd ala | 12
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AMIGDALA
paper knife or “anachronistic artifact”
2014. Furth er infor mation on the website.
T h e object d imension s and the proportions between the h an dl e an d the knife are designed in order to al low a comfortable use. T h e symm etr y of th e two sid es guarantees the handling for b oth right-handed and left-handed peopl e.
Amigdala i s a die-c as t s teel paper knife. Its shape is expl icitl y in s pired by prehistoric f lin t, but es sentia l and neat: in this way the an achronis m of this ar tif ac t in a world where mail s are esp ecia lly elec tronic is underlined; at the same tim e, it is a n a rchetypical and a timeless ob ject, b elon gin g b oth to a distant past, to pres ent an d to future.
1 3 | a m ig d a la
am igd ala | 14
1 5 | a m ig d a la
t h e “t op p l i n g- s af e” s al t s h ak er
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SALESCENDE s ales cende | 1 6
Salescende (an italian pun-based name meaning both “salt falls” and “it goes up and down”) conce pt was inspired by an exploration about italian super stition. T he aim of the project was to design an object that could be able to ironically face misfortune playing with super stition. Several beliefs were considered and the most dreaded by italian people was chosen: throwing salt on the g round brings bad luck. Salescende is composed by two ceramic parts: the top, empty, to contain salt; the bottom, semi-spherical, ballasted with metal and for this reason heavier. Due to this, the salt shaker would always come back up, despite the strongest strike. T he her metic closing of the product is guaranteed by a rubber seal. A part from being a strong ly ironic, symbolic and meaningful product, Salescende is a functional object as well: easy to fill, to close and to use during ever y meal. Beside the salt shaker a pe pper shaker was designed in order to for m a set. With Deborah Grasso and Stefano Taramelli. 2014. Further infor mation on the website.
1 7 | s a le s c e n d e
s ales cende | 1 8
1 9 | s a le s c e n d e
d a r w in | 2 0 - 2 1
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Darwin is a wh ole lif etim e fu r niture. Darwin is the p lac e for th e past, present and future read ing s.
Darwin coul d be d ef ined as a “Lifetime Fur n iture”, a c onver tible, enlargeable, modular fur niture, that a ccom panies the user dur ing is read ing exper ience, g rowing up with it: from read ing bench , to ful ly-equipped d es k, to enl argeable bookcase.
T he idea beh ind th is project comes from th e observation that b ook is a constantly present elemen t in the u s er lifetime, from th e begin nin g to the en d, and in evolution: dur ing the year s, readin g a pproaches, habits, actions, items and contents change.
a li f et im e fur n itu re
DARWIN
2012. Further infor mati on on the web s ite.
T hanks to the system m od u la rity a nd combinability, to the leg s a d ju s ta b ility a nd to color options, the prod u ct is ver s atile and adaptable to dif ferent f u nctions a nd tastes: it could be possible to bu ild a you ng and dynamic bookcase, a s well a s a cla s s ic and strict one. Further m ore, tha nk s to its essential and neutral aes thetic, D a rwin is adapt to ever y room, es p ecia lly to the bedroom that changes a nd g rows d u ring time and user lifetime.
T he system is composed by three elements : table, modular container s a nd cla mp s. T he table legs are adjusta ble f rom a b ou t 455 mm to about 755 mm. T he modular container, of three d if f erent sizes can be joint both over a nd u nd er the table. T he safe joint between one conta iner to other s and between c onta iner s a nd ta ble is guaranteed by clamps.C la mp s f a mily is composed by six dif ferent elements, a ll of them featured by dif ferent f u nctions : for instance, simple clamp, b ook -end cla mp, lamp clamp, wall-fastening cla mp.
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2 3 | d a r w in
2 4 - 2 5 | d a r w in
d arw in | 26
2 7 | d a r w in
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SOLID ILLUSION lig hting ob jec t
Solid Illusion is a lighting object designed with birch laminated veneer. T he material guarantees stif fness and opacity, but lets the light pass through. T he main approach I used in designing this element is object sensor y manipulation given by material: when the light is of f, at fir st sight, the object appear s made by a sing le piece of wood, solid and full inside; but when the light is tur ned on, its emptiness and lightness is reveal.
s ol id i llus io n | 28
With Giorgio Forti. 2013. Further infor mation on the website.
0 4 - 0 5 | 2p9e r| ssoonlid a l re illu su s io mn e
s ol id i llus io n | 30
3 1 | s o lid illu s io n
C om m u n icatio n design
pro moca rds
2010. F ur ther infor m ation on the website.
15 x 10 cm for m at.
I ch ose a min imal aes th etic inspired by Achil le Cas tig l ioni’s work s: neat outlines, essen tial lines a nd white-black-red chromatic trin omial .
Promocard s ba sed on the theme “Achille Castig lion i’s iden tity and products”.
achil le cas ti gl ioni prom ocards | 34
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ACHILLE CASTIGLIONI
3 5 | a c h ille 04 c - a0s5t ig | lio p enr si opnroa m l re o csaurd m es
achil le cas ti gl ioni prom ocards | 36
3 7 | a c h ille c a s t ig lio n i p ro m o c a rd s
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ACHILLE CASTIGLIONI b ooklet
achil le cas ti gl ioni bo ok let | 38
Booklet containing a selection of iconic products designed by Achille Castig lioni. I chose bright and intense color s in order to highlight the irony, experimentation and playfulness of Achille Castig lioni’s research and des ign. T he selected products are divided in two main sections: lighting design and playful experimentation. Each product is accompanied by descriptions and illustrations re presenting features, size and color options. Stapled booklet, 24 pages. 2010. Further infor mation on the website.
3 9 | a c h ille c a s t ig lio n i b o o k le t
achil le cas ti gl ioni bo ok let | 40
4 1 | a c h ille c a s t ig lio n i b o o k le t
to ncadò | 4 2
With Alessia Casati. 2011-2012. Fu rther infor mation on the website.
Further more, I designed the 2011/2012 main collection catalog: stapled booklet, 60 pages, 15 x 15 cm for mat.
As design consultant I managed the corporate identity, I designed packaging, communication and graphics for products, I selected colors, materials and finishes, and I participated to strategical studies and researches.
Toncadò is a Milan based company established in 2007 for the purpose of proposing little and funny objected for computers and the office. “Easy, Funny, Design, Color” is the company claim, whose products are identified by color, irony, and use simplicity.
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co rpo rate iden t i t y pa cka g ing - cat alog co mmunica tion - gr ap h i c s
43 | toncadò
toncadò | 4 4
4 5 | t o ncad ò 0 4 - 0 5 | p e r s o n a l re s u m e
“Panda likes Toncadò” collection was bor n from a collaboration between Toncadò and the author of “Panda likes” comic, Giacomo Bevilacqua. All the illustrations of the comic character used in the g raphic projects are designed by him. I designed a folding catalog, 50 x 70 cm for mat; in store communication at Feltrinelli store in Milan and Turin, from the 23rd of November to the 7h of December 2011; packaging’s and products’ g raphic and color adaptation. With Alessia Casati. 2011. Further infor mation on the website.
p anda li kes toncad ò | 4 6 - 4 7
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PA N D A L I K E S TONCADÒ
corpora te identity packag ing - cata log in sto re comunicazion e g ra phics - commu n i c at i on
p anda li kes toncad ò | 4 8
4 9 | p a n d a lik e s t o n c a d ò
to ncadò go ld fev er | 5 0
10 TONCADÒ GOLD FEVER
co rpo rate ind et i t y pa cka g ing - cat alog in store co mm u n ic at ion g raphics - co mm u n ic at ion
With Alessia Casati. 2011. Further infor mation on the website
I designed: packaging’s and produc ts ’ g raphic and color adaptation; folding catalog, 8 pages, 15 x 15 cm for mat; in s tore communication, at Mondadori store in C or s o Vittorio Emanuele, Milan, from the 5th to the 11th of December. I n addition to the products, 61 cups from best-seller p rod u ct Cup Light, customized by Milan citizens, were exhibit.
“Toncadò Gold Fever” collection w a s Christmas 2011 Toncadò limited edition collection.
5 1 | t o n c a d ò g o ld f e v e r
to ncadò go ld fev er | 5 2
5 3 | t o n c a d ò g o ld f e v e r
Fu rther on the website www.st ef anop ari si .com
st e f a n o p a r i s i .sp @ g ma il.c om www.st e f a n o p a r i s i.c om
C o v er: Dam i e n H i rst , S y m pat hy i n W hi t e Major - A bsolution II (2006)
www.s t e f a n o p a r i s i.c om