Steffi Tanim P O R TF O L I O
STEFFI TANIM P O RTF O L I O
Graphic Design
ABOUT ME
HELLO! I am Steffi Tanim from Indonesia Mobile +65 85004492 Email steffitanim@gmail.com
E D UC ATI O N 2011
2015 Bachelor of Design Communication,
2008
2011 First High School in Indonesia
Lasalle College Of The Arts, Singapore SMAK 3 Penabur, Jakarta
E X PE R IEN C ES 2014 Internship in Branding company Liquixtone, Singapore as a Graphic Designer
2014 Bakerzine, Singapore
Part-Timer, Kitchen Department, Customer Service, Pastry Making, and Cake Decoration
2013 Freelancer at
Lotus Vision - Nu Skin, Indonesia, 2013 Beauty product
2012 Participate programme
Pernod Ricard Singapore, 2014
Youth and Alcohol challenge 2012, a collaboration with Lasalle College of The Arts
2009
2011 Join and active in church activities such
2008
2010 Modern dance committee in High School
as worship leader, dancer, and drama musical
S K I LLS Advance Adobe Photoshop Adobe Illustrator Adobe InDesign
Familiar Adobe Dreamweaver Adobe Flash Adobe Premiere
LAN G UAG ES English Bahasa Indonesia
CONTENT
01
02
03
Editorial Design
Brochure Design
D&AD Desig n
04
05
06
Branding
Web Design
Poster Design
07
08
Design Projects
Internship Project
EDITORIAL 01 E i g ht Days Ma ga zi ne Redesi g n I W i l l Not Book Desi g n I nvi s i bl e Ci t i es Book Desi g n P rospe ct us Book Desi g n
Eight D ays Magazine Redesign An attempt of redesigning the cover, editorial spread and editor's letter of the 8 days magazine. Using minimalist design to give the magazine a more sophisticated feeling.
EIGHT DAYS SPECIAL EDITION
SEXY SECRET OF
MIRANDA KERR
I Will Not Book Design
I
WILL EDITOR'S NOTE
NOT
Hi There. Steffi Tanim here. I'm a designer communication from Lasalle College Of The Arts. This little journal is a collection of design trends that i try my best to avoid using them when i'm doing my design works. Have a look them. Thank You !
Lasalle College of The Art
assignment3.indd 1
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4
The Little Journal Of a Designer's Vows
assignment3.indd 4-5
5
4/9/13 6:29 AM
http://statusoffline.files.wordpress.com/2010/01/good-and-badtypography-is.jpg
http://d5ib6w6i88t6o.cloudfront.net/wp-content/uploads /delete-distort-generalize-perspectives-mona-lisa.png
I WILL I WILL
NOT
NOT distort the images that i will use. Distorting the image is one of the bad design. The
use bad typography on my design
images will not comfortable to looking at. The other
Bad typography will make
reason, the images will
people hard to reading the
become not clear and ugly.
text and undertand the meaning of the text.
Lasalle College of The Art
8
The Little Journal Of a Designer's Vows
9
Lasalle College of The Art
assignment3.indd 8-9
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The Little Journal Of a Designer's Vows
7
4/9/13 6:30 AM
assignment3.indd 6-7
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Invisible Cities Book Design
invisible cities
4
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cities & eyes
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&
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4/14/13 2:31 AM
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cities & eyes
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At other times, however, the Khan was seized by fits of euphoria. He would rise up on his cushions, measure with long strides the carpets spread over the paths at his feet, look out from the balustrades of the terraces to survey with dazzled eye the expanse of the palace gardens lighted by the lanterns hung from the cedars. Why do your travel impressions stop at disappointing appearances, never catching this implacable process? Why do you linger over inessential melancholies? Why do you hide from the emperor the grandeur of his destiny?' And Marco answered: 'While, at a sign from you, sire, the unique and final city raises its stainless walls, I am collecting the ashes of the other possible cities that vanish to make room for it, cities that can never be rebuilt or remembered. When you know at last the residue of unhappiness for which no precious stone can compensate, you will be able to calculate the exact number of carats towards which that final diamond must strive. Otherwise, your calculations will be mistaken from the very start.
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catching this implacable process? Why do you ling inessential melancholies? Why do you hide from the the grandeur of his destiny?' And Marco answered: you, sire, the unique and final city r at a sign from 9 stainless walls, I am collecting the ashes of the other cities that vanish to make room for it, cities that can rebuilt or remembered. When you know at last the of unhappiness for which no precious stone can com you will be able to calculate the exact number of towards which that final diamond must strive. Other calculations will be mistaken from the very st
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At other times, however, the Khan was seized by fits of euphoria. He would rise up on his cushions, measure with long strides the carpets spread over the paths at his feet, look out from the balustrades of the terraces to survey with dazzled eye the expanse of the palace gardens lighted by the lanterns hung from the cedars. Why do your travel impressions stop at disappointing appearances, never catching this implacable process? Why do you linger over inessential melancholies? Why do you hide from the emperor the grandeur of his destiny?' And Marco answered: 'While, at a sign from you, sire, the unique and final city raises its stainless walls, I am collecting the ashes of the other possible cities that vanish to make room for it, cities that can never be rebuilt or remembered. When
4/14/13 2:31 AM
Prospectus Book Design This prospectus book is about the benefits of design education in today's context. Begin with the research of design school history and how it has changed since then. Continue with the issues arise in the society about the importance of formal design school for designers. Therefore, comparison between non-formal educated and educated designers is needed and it ended with the conclusion of what designers will go through in design school and what graduate designers will be in the future.
BROCHURE 02 Mosa i c Brochure L ot us Vi si on Brochure
Mosaic Brochure Design An attempt to design a brochure for MOSAIC Music Festival 2013 in March 2013.
6
Esplanade Concert Hall
MOSAIC FRIENDS /VISA SPECIAS Get 10% savings for full-priced tickets purchased for all shows in the festival from now to 15 Feb 2013. Password required upon purchase. Please present your Mosaic Friend card when you purchase the tickets at Esplanade Box Office and all SISTIC's authorised agents. Online booking is available.
MOSAIC SAVINGS 15% savings for a pair of top-priced tickets for any Concert Hall performances. Online booking available.
Esplanade Present Esplanade's crown jewel seats 1,614 with another 197 seats in the gallery. The hall, boasts superb acoustics and is one of only five such halls in the world with similar state-of-the-art acoustic features. These include reverberation chambers and an acoustic canopy which adapts the hall for different musical performances, producing optimum sound at every concert.
MUSIC FESTIVAL 8-17 MARCH 2013 FESTIVAL HIGHTLIGHT
Direction
Visa Infinite and Visa Signature Card Specials Enjoy a complimentary glass of wine with every full-priced ticket purchased for shows at the Concert Hall. Wine is redeemable with your promotion ticket stub at the foyer bars on the day of the concert.
The Esplanade Co Ltd 1 Esplanade Drive Singapore 038981
assignment2.indd 4-6
ABOUT MOSAIC 2013 MUSIC FESTIVAL SINGAPORE
4/9/13 6:21 AM
Esplanade anade Concert Espl Concert Hall
Hall
connect with mosaic
Experience A World of Music over 10 days of non-stop concerts from music-makers around the globe. Mosaic Music Festival brings the world to you with a dizzying line-up showcasing a variety of music genres and cultures, presenting both premiering Singapore debuts and returning favourites.Welcome standard-bearing musical representatives of nuevo tango, straight-up
8 Mar, Fri, 7.30pm Joss Stone
pm 9 Mar, Sat, 7.30 Grizzly Bear
13 Mar, Wed, 7.30pm Esperanza Spalding
17 Mar, Sun, 7.30pm Julia Stone
jazz, fusion-funk, alternative rock, ska, R&B, folk-rock, afro-pop, electronica and other genres unleashing a maelstrom of sublime sounds ranging from the brutal to the beautiful, the seductive to the cerebral, and the face-melting to the feather-light.Take in the sonic cornucopia on offer in the Esplanade's atmospheric
Esplanade anade Recital Espl Recital StudioStudio
performing spacesâ&#x20AC;&#x201D;the heart-rousing acoustic arena that is the Concert Hall; the up-close and live Mosaic Club; and the charmingand intimate Mosaic Studio. Not forgetting the chilled-out stage at the Concourse, the dazzling Outdoor Theatre on the waterfront, and the introspective In The House get-together space in library@esplanade.Mosaic Music Festival 2013. A World of Music right on our shores.
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8 Mar, Fri, 7.30pm & 10.30pm Mouse on The Keys
pm & 9.30pm
9 Mar, Sat, 7.30 Wouter Hamel
12 Mar, Wed, 7.30pm & 9.30 pm Kaki King
17 Mar, Sun, 7.30pm & 9.30pm My Brightest Diamond
4/9/13 6:21 AM
Lotus Vision Brochure Design An attempt to design a brochure for a new program in Nu Skin Indonesia called Lotus Vision.
Lotus VIsIoN as totaL soLutIoN. Lotus Vision (LV) membantu anda untuk mencapai semua impian melalui sebuah peluang bisnis dengan konsep Total Solution yg memadukan Produk Terbaik di bidang Anti Aging dan Weight Management, Support dan Edukasi, Marketing Strategy yg tepat dan Pemanfaatan Teknologi terkini.
about us Kami ingin berbagi dan membantu setiap orang... Berbekal pengetahuan, kemampuan serta pengalaman sukses dalam menjalankan bisnis dgn konsep Direct Selling maupun konsep Tradisional Bisnis, kami ingin berbagi dan membantu setiap orang yg mau meraih Kebahagian dan Sukses dalam kehidupannya. Sukses dalam Kesehatan, Muda dan Makmur.
And lAstly, this one.
Adalah sebuah kebahagian besar bagi kami, apabila Anda Sukses!
PRODUCTS
Produk yg kami pilih adalah produk global kelas dunia yg memenuhi beberapa kriteria sbb: Global / International Terbaik di bidangnya Terpercaya dari perusahaan kelas dunia Terbukti bisa memberikan kesejahteraan Inovatif yg berkesinambungan NUSKIN ...... Sebuah perusahaan kelas dunia yg sudah terbukti di dunia dan indonesia, mempunyai produk terbaik dan berkualitas tinggi serta mempunyai Marketing Plan yg sudah terbukti bisa memberikan kesejahteraan kepada masyarakat. Sebuah perusahaan yg tidak pernah berhenti ber Inovasi, hal ini menjamin kelanjutan dan kesinambungan perkembangan perusahaan kedepan.
LV Team Leader,
Marlakhy Hengky Tanim
LV akan memberikan support berupa pelatihan2 dan pendampingan lansung (coaching) bahkan bantuan kemudahan dalam hal administrasi perbankan dan fasilitas kartu kredit bagi yg membutuhkan. LV sangat sadar bahwa Pelatihan dan Edukasi yg terpadu sangat penting dan menentukan langkah anda menuju kesuksesan. Pelatihan yg kami sediakan antara lain, Produk Knowledge, Personality, Communication Skill, Public Speaking, Leadership, dll Pelatihan dapat anda dapatkan secara offline ataupun online melalui website LV.
MARKETING STRATEGI dan TOOLS
FACILITIES
Fasilitas lain yg disiapkan untuk kenyamanan komunitas, misalnya, Pengisian pulsa, PLN (token) online Pembelian tiket pesawat, kereta api, hotel melalui satu website terpadu dan bermacam harga promo sepanjang tahun. Asuransi Rawat Inap termurah di Indonesia yg dapat didaftarkan secara Online tanpa proses administrasi dan cek kesehatan yg berbelit. Online Marker Place atau Media Shopping Online, dimana setiap anggota komunitas dapat menjual produk atau jasanya secara GRATIS.
LV juga memberikan marketing strategi yang TEPAT dan CEPAT bagi anda untuk mencapai sukses anda, dengan bantuan TOOLS dan pemanfaatan TEKNOLOGI terkini (online,sosial media, dll) akan membantu anda untuk bekerja lebih Efisien, Efektif dan tepat sasaran. LV menyediakan semua fasilitas tsb secara GRATIS bahkan dengan bantuan Administrasi bagi yg membutuhkan.
Sekretariat Lotus Vision Jl Alaydrus 66, Jakarta Pusat. Tlp: 021-6317523, fax: 021-63859348 Email: lotusvision.saja@gmail.com
3
SUPPORT & EDUKASI
LV juga menyediakan Promosi dan Iklan terpadu bagi anda untuk membuka pasar dan prospek2 baru.
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1
LOTUS VISION ĚĂůĂŚ ƐĞďƵĂŚ <ŽŵƵŶŝƚĂƐ LJŐ ƚĞƌŝŶƐƉŝƌĂƐŝ ŽůĞŚ ^ŽĐŝŽͲ ŶƚĞƌƉƌĞŶĞƵƌ ; ŝƐŶŝƐ ^ŽƐŝĂůͿ ĚŝŵĂŶĂ ͞DĞŵďĂŶƚƵ KƌĂŶŐ͟ ;ŚĞůƉŝŶŐ ƉĞŽƉůĞͿ ŵĞŶũĂĚŝ ƚƵũƵĂŶ ƵƚĂŵĂ͘ ͞ ŝƐŶŝƐ ^ŽƐŝĂů͟ ĂĚĂůĂŚ DĞŵďĂŶŐƵŶ ŝƐŶŝƐ ĚĞŶŐĂŶ ĚĂƐĂƌ ŵĞŵďĂŶƚƵ ƵŵĂƚ manusia untuk sejahtera dan bahagia, bukan semata mencari ŬĞƵŶƚƵŶŐĂŶ ƵƚŬ Ěŝƌŝ ƐĞŶĚŝƌŝ͘ ƚĂƐ ĚĂƐĂƌ ƐĞŵĂŶŐĂƚ ŝƐŶŝƐ ^ŽƐŝĂů ĚĂŶ ƐĞďƵĂŚ <ŽŶƐĞƉ dŽƚĂů ^ŽůƵƟŽŶ LJŐ ŵĞŵĂĚƵŬĂŶ WƌŽĚƵŬ ƚĞƌďĂŝŬ͕ ^ƵƉƉŽƌƚ͕ ĚƵŬĂƐŝ͕ DĂƌŬĞƟŶŐ ^ƚƌĂƚĞŐŝ LJŐ ƚĞƉĂƚ͕ DĂƌŬĞƟŶŐ dŽŽů LJŐ ƚĞƌŬŝŶŝ͕ ŵĂŬĂ >ŽƚƵƐ sŝƐŝŽŶ ŵĞŶĂǁĂƌŬĂŶ ŬĞƉĂĚĂ ŬŽŵƵŶŝƚĂƐŶLJĂ ƐĞďƵĂŚ ŬĞƉĂƐƟĂŶ ƵŶƚƵŬ ŚŝĚƵƉ ůĞďŝŚ ^ĞũĂŚƚĞƌĂ ĚĂŶ ĂŚĂŐŝĂ͘
^K /Kͳ Ed ZWZ E hZ Helping people menjadi tujuan utama.
D&AD 03 M o b i l e Appl i cat i on Desi g n Purdeys Pa cka g i ng John L ewi s Pa cka g i ng
Mobile Application Design The D&AD brief is to create a campaign that focuses on motivating children and adults to take part in regular physical activity and it has to effect the human behaviour. FitFun is a mobile adventure gaming application which encourage you to exercise while playing game.
Mobile Application Design A video is created to explain how the application works and show the benefits of it. The video is created with Adobe Flash. This was my first attempt using this software. It was so fun and interesting. Below is some of the screenshots of the video.
Purdeys Repackaging Design Repackaging purdeys (healthy drink) to look more fresh, new, and easy to hold on. Our idea inspired from the botanical and natural antixodants. The cover is shaped like an apple skin which can be peeled to give an impression of peeling the real fresh apple.
John Lewis Packaging Desi gn Redefining the John Lewis' delivery packaging for online purchases. The design is to five an engaging design to give the online shoppers a similar excitement they would feel if they go to John Lewis Store.
BRANDING 04 M acho - T he M a n Sa l on Ate li e r - Desi g n Educat i on L ot us Bra ndi ng
Macho - The Man Salon
Atelier - Design Education
Lotus Vision Branding
WEB DESIGN 05 Tokyo Web De si g n Atel i e r Web Desi g n
Tokyo Web Design A website to promote Tokyo's tourism board. The website contains useful informations such as places to go, places to eat, itineraries and also upcoming events.
Atelier Web Design
POSTER DESIGN 06 Ate l i er Posters Ate l i er I nfog ra phi c
Atelier Posters Design An attempt to make series of posters to promote the Atelier brand. These posters are to show the benefits of formal design school. All the data are from interviews and surveys that have been conducted.
Atelier Infographic Design An attempt to made an infographic is to show that the data is valid, transparent and easier for people to understand.
DESIGN PROJEC TS 07 G RUB Proje ct URA Ma ri na Bay B a s h e er M obi l e Appl i cat i on L e go Advert i si ng
GRUB DESIGN PROJEC T GRUB is one of the restaurants in Singapore where the one hour queue is worth it. Unfortunately, they do not provide reservation. Therefore, how can we take care of and engage the customers while they wait? As the average waiting time is one hour, most customers tend to wander off to other areas of the park since there's practically nothing to do outside GRUB itself. GRUB, although has a beautiful backdrop, is surrounded by empty patches of grass that could have been turned into a space that is more "useful" and exciting for waiting customers. If we turn these empty green patches into a garden for example, customers are able to hang around the premise of GRUB without being bored to death.
GRUB DESIGN PROJEC T Big idea: Before you eat, harvest your meal. A garden, filled with fruits and vegetables is built by utilising the empty spaces available around GRUB. While waiting for their turn, customers are able to visit this garden and pluck their own vegetables and fruits to either be packed home, incorporated into their meal, or served as an appetising fresh salad at an outdoor salad bar. The garden is also meant to educate customers on the importance of eating responsibly. This is done by tagging each vegetable with a label that provides them with informations on how the vegetables are grown, how they are free of pesticides, etc. We also captioned the vegetables with fun facts that would help the customers understand the importance of incorporating nutritious greens into their diet, in a fun way.
URA Marina Bay City Galler y Sticker design to decorate Marina Bay City Gallery glass facade during major events and festivals. Our design illustrates the combination races in the world. We use Merlion as a symbol to tell people in the world to join and come as one unity. And Singapore could make it happens.
Basheer Mobile Application The application promotes the book and aid people to browse for the book and purchase easily.
Lego's Car BRIEF :
THE IDEA :
Make a direct marketing to advetise Lego Brand Story.
Not only is Lego the means to enjoy and have fun to play (play time). The big ide is to use Lego and incorporate in schools. This is to possilbe enhance children’s problems - solving skills. Solving skills means by “think out of the box”. Lego as in education, playfull learning. Lego can extend and be use as a tool.
INSTRUCTION :
LET’S PLAY AND LEARN
(OPEN AND DISCOVER THE NEW ME)
1. Open this box properly 2. Fold me out until you got a new shape 3. Push me if you see dot lines 4. Let’s play ! enjoy
25+
ages/ededes
4502
563 pcs/pzs
X-TRUCK Fighter
Building Toy Jouet de Construction Juguete para Construir
cont.
education
EXTERNAL FACE
LEGO BOX Open the box and follow the instruction inside. You have to open the box and try to repakage the box into an another shape of car. Tear some part where have dots line.
“Think Out of The Box”
This is How You Teach Your Kids
To Find Out More, Join Us and Get Discount by Taking Photo of This Truck That You Have Made, and Share at (www.lego.com)
Lego’s Car
INTERNAL FACE
LEGO'S CAR
BENEFIT / PROMISES : Teach Kids to how solving the problem by thinking out of the box. Lego can be use as a tool to change the way they are thinking.
THE PACKAGING People will receive our message through this packaging. So when you open up the packaging there will be another box inside.
DIRECT MAILING STEFFI TANIM BADCN3D - 13283 LASALLE COLLEGE OF THE ARTS
INTERNSHIP PROJEC T 08 Po r t of L ost Wonde r Sentosa
Port Of Lost Wonder Sentosa It was an honor for me to have an opportunity to make a poster for Port of Lost Wonder Sentosa, Singapore. They have an event for kids with the theme of "Around The World" because they have nine festive experiences at one port.
PORT OF LOST WONDER
U O R A T H E ND WORLD
Nine Festive Experiences at One Port
Come & Join us to enjoy a fun-filling and unique school holiday with exciting activities of 9 distinctive cultures at the one and only Port Of Lost Wonder !
STORYTELLING
COUNTRY BUNTING & FLAGS
How much do you know about us? Let me tell you more about it! With themed stories of different countries every week, POLW presents to you an overall better understanding of the world.
Be global, Be wild! Join us to decorate national flags of your preferred countries and wave to everyone!
WEEK
WEEK
2
1
9th June - 15th June 11.15am - 2.00pm
WEEK
16th June - 22nd June 11.15am - 2.00pm
teacup to enjoy the aroma of traditional Catapult Launcher – Ancient Roman Empire’s weapon to
Paint your own
31st May - 8th June 11.15am - 2.00pm
English Breakfast tea at home! Or a
Design your
Swiss Alps, jump and climb over the
mountains with courage! Or a snow globe – with
defend your family from enemy!
Decorate your very own
3
Eiffel Tower floating in the snow!
Mask with colorful feathers and Koinobori
glitters, be a Brazilian Dancing Queen! Or a
– Japanese Carp Kite to fly your dreams high in the sky!
WEEK
4
23rd June - 29th June 11.15am - 2.00pm
WEEKLY
Torch and Crown to stand for Freedom! Swaps – with Germany flag colored head and your own
Form your
! A tt e n ti o n
rio are Cu tivities All ac Curio? Not eno ugh
Go get’ hem!
Charg
Proud of being a Singaporean? eable.
Merlion stick Paper puppet!
Create your own and
Or a
wide imagination!
Purchase your ticket at POLW or www.polw.com.sg
PHOTOGRAPHY 09 S chool Project Da i l y L i fe
Photography