HELLO! Nice to meet you, my name is Stella Widjaja and here you are on my creative portfolio! You can learn more about me and what I am capable of, I’ve curated my best works that I’ve done just for you. Through my portfolio, I hope that you can know how passionate and hard-working I am. I am currently studying Visual Communication Design at Bina Nusantara University. Although I am still studying, that doesn’t mean I don’t have the experience and skills to create, that means I am open to anything and filled with fresh ideas. Design and art have been my passion since I was just a little kid. I used to copy any cartoon or drawings that I saw into my drawing book that my mum bought me. Through the years, that drawing book turned into canvases, crafts, and many more. I then made my mind to pursue graphic design because it is so much more than drawing, it gives meaning and communicate it to people so they can understand the message. Ready to take on this journey with me? Let’s go!
STELLA WIDJAJA Full Name
Address
Phone Number
Stella Widjaja
Jalan Kebon Jeruk 4 No. 128, Jakarta Barat 11160
08176897164
Place and Date of Birth
Languages
Jakarta, Indonesia September 11, 1995
stellawidj@gmail.com
Bahasa Indonesia, English, Spanish (still learning)
Educations
Skills
2008 - 2011 Saint Ursula Middle School 2011 - 2014 Saint Ursula High School 2014 - 2017 Bina Nusantara University Visual Communication Design (New Media)
Experiences April 2015 - December 2016 Redaksi Titik Dua Head of Marketing July 2015 - November 2016 Redaksi Titik Dua Treasurer January 2016 - April 2017 Himpunan Mahasiswa DKV External Public Relations April 2016 - December 2016 UPGRADE Design Competition Coordinator of Public Relations February 2017 - July 2017 DETEGO Studio Indonesia Graphic Designer Intern
I am... Pleasant to work with Cheerful
Productive
Committed
Fast to adapt
Responsible
Dilligent
Committed
Honest
A hard worker
Interests Beauty • Fashion • The Killers • Maroon 5 • The 1975 • The Script • Art • Law & Order: SVU • Family Guy • Narcos • Designated Survivor • Games • Galleries • Pizza • Sweets • Makeup • Skincare •
BREADLIFE A rebranding of the brand Breadlife that sells Japanese infused breads. The purpose of this rebranding is to create something much more bigger than just a brand that sells breads but a brand that people remembers and make it a part of their life. Target market: 18-26 years old active people Keywords: Modern, organic, clean, sleek.
Meaning The identity that wants to be introduced is spirit and inovation of Breadlife that keeps pushing the growth of society. The shape of the logo is inspired by the exlamation point, that is a punctuation mark used after an exclamation. It symbolizes spirit, inovation, and enthusiasm that represents Breadlife. It is made to be easily recognized and attract people’s attention.when seeing it.
Colors PANTONE P 44-16 C RGB 76 55 53 CMYK 50 60 57 60 HEX 4C3735
PANTONE P 4-15 C RGB 226 201 63 CMYK 0 7 85 13 HEX E2C93F
PANTONE P 7-1 C RGB 248 241 224 CMYK 0 2 12 0 HEX F8F1E0
PANTONE P 19-3C RGB 195 162 109 CMYK 0 23 54 27 HEX C3A26D
The colors are chosen to represent Breadlife.
PANTONE P 19-13 C RGB 155 110 73 CMYK 0 44 68 42 HEX 9B6E49
PANTONE P 4-15 C RGB 120 75 33 CMYK 0 57 100 60 HEX 784B21
It is warm and welcoming, the primary colors are chosen so that they will compliment each other without overpowering. It is the color of earth and wheat, showing the organic and healty side of Breadlife. The complementary colors are chosen to boost the appearance and give variety.
PASARAN Pasaran.com is a marketing website where one can sell and buy. They can be a seller by creating ads to sell their products, the categories include daily stuffs, vehicles, properties, services, jobs, and hobbies. The buyer can search the ads for what they want to buy. Target market: 21-29 people with technology awareness. Keywords: Modern, flat design, colorful.
Icons for Pasaran.com eplaining about Pasaran and what to expect.
Temukan Kebutuhan Apapun Dimanapun Temukan Kebutuhan Apapun Dimanapun
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Garage Sale
Baik, barang akan segera diantar setelah transfer. Terima kasih
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CUCI GUDANG
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PASANG IKLAN
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Selamat siang, saya melihat iklan Bapak dan sudah mengirim CV saya.
Saya telah melihatnya, kamu bisa datang besok untuk wawancara.
Nama Lengkap
Dicari pekerja kantor gaj
SERVICE
Cari tahu lebih lanjut hanya di
Cari tahu lebih lanjut hanya di Siang, saya berminat untuk menyewa kamar di iklan yang anda pasang.
Terimakasih banyak, anda bisa datang melihatnya secara langsung.
KAMAR DISEWAKAN Spesifikasi AC Kamar mandi dalam Perabotan lengkap
Ads for Pasaran.comâ&#x20AC;&#x2122;s Instagram account, posted frame by frame and each color represents each category, made with illustrations so they are recognizable and more attractive.
Saya bisa datang jam jam 2 kesana. Sampai terimakasih.
Baik, saya tunggu kedatangannya.
KOS IBU ENDAH
LIPLAPIN An emerging local brand that is in need of a fresh and modern design for their homemade and all organic lip care products. Target market: 14-25 years old female or male with interest in beauty and health. Keywords for lip balm: Modern, organic, clean, sleek. Keywords for lip scrub: Cute, approachable, colorful.
Lip Balm Featuring colors to represent each lip balm with a modern and sleek design. The font and colors are classic because lip balm is considered a classic makeup in the beauty world.
Lip Scrub The design of the lip scrub is more fun and colorful, with illustrations to represent each flavor perfectly. Cursive font is chossen to bring out the playful manner of the design.
COCOBIT A rebranding of the drink CocoBit, a coconut drink with coconut bits inside. The original packaging is not appealing to the target market, an eyecatching and vibrant design is surely be able to attract them. Target market: 16-21 active young people with a lot of activity. Keywords: Vibrant, active, eye-catching.
Design The design is marketed towards young people with a lot of activity that is in need of something fresh. The color is vibrant and there are patterns that symbolizes spirit, sweat, and fluid movements that represent activity. The patterns are merged together to form people doing sports and being active, such as playing tennis, jumping, and skateboarding. With this design, the targeted market will recognized it more and make it their chosen drink on a daily basis.
CARTER’S A packaging for Carter’s baby product, baby swaddle. Carter’s is sepcialized in baby products, such as blankets, cribs, and many more. Target market: Parents with newborn babies around 0-3 months. Keywords: Approachable, warm, inviting, cute.
Baby swaddle is a blanket used to swaddle babies so they can sleep soundly at night, so the main theme is night with moon and stars. There’s a stork that is usually pretended as the bringer of babies, bringing the baby using the swaddle to parents.
BNI Bank Negara Indonesia wants to promote a message as their theme for Eid al-Fitr, the message is to limit our gadget usage and approach our loved ones in real life, ask forgiveness and give blessings to each other. They donâ&#x20AC;&#x2122;t want a generic greeting card with just meaningless pictures and message, they want something with concept. Target market: Their customers Keywords: Modern, minimal.
The problem behing this card is that BNI wants to incorporate gadgets or electronics but the message is to limit gadget usage. So, the result is a Delete and Enter key used as a way to deliver the message of deleting old bad habits and entering a new chapter.
PRUDENTIAL An annual report for Prudential called PRUlink. They want a design that is modern but also incorporating Indonesian culture. Target market: Their customers and investors. Keywords: Modern, ethnic.
The design is inspired by incorporating batik that is called Lereng Sirikit from Tasikmalaya and modern design, using opacity, patterns, and dimension. The philosophy behind Lereng Sirikit is that it is used by the family of Keraton Kartasura as a shelter from enemies that are chasing them. Prudential is like the shelter to protect their customers from hazard, jeopardy, etc.
PRUDENTIAL A travel booklet for Prudentialâ&#x20AC;&#x2122;s mainly event where they take target achievers to holidays. Target market: Prudential staffs. Keywords: Fun, holiday, Sydney, colorful.
They wanted a fun and colorful look for their Sydney travel, by incorporatin fun colors and patterns, it is full of Sydney vibes, so they can reminisce about their holiday.
PEFINDO Pefindo Credit Bureau is a credit company that wants to promote the theme â&#x20AC;&#x153;Creating Strong Roots to Grow,â&#x20AC;? they want to know that they are trusted and have a strong roots. Target market: Their customers and investors. Keywords: Strong roots, growth, modern, minimalist, futuristic.
Pefindo wants to emulate strong roots into the design, so the red dot represents the strong roots that is Pefindo and it branches out.
CHEERS! Thank you so much for reading my portfolio, I hope you are enjoying this journey with me and know how passionate I am about my profession. I am waiting forward to working together and expand my knowledge and skill. This surely is not the end, you can always contact me at:swaddle is a blanket used to swaddle babies Baby so they can sleep soundly at night, so the main theme is night with moon and stars. Thereâ&#x20AC;&#x2122;s a stork stellawidj@gmail.com that is usually pretended as the bringer of babies, bringing the baby using the swaddle to parents.
08176897164
I am looking forward for your good news and canâ&#x20AC;&#x2122;t wait to work with you.
A portfolio by Stella WIdjaja Contact through: stellawidj@gmail.com 08176897164
A portfolio by Stella Widjaja - 2017 stellawidj@gmail.com 08176897164