Jean-Pierre Jeunet Film Festival Design Process Journal by Stella Fan

Behind the Scenes Kaleidoscope of Dreams Film Festival Process Journal

Kaleidoscope of Dreams Film Festival Process Journal

Contents

Initial Research

Visual Identity

Festival Deliverable

Selected Director

Festival Title and Logo

Poster

Selected Films

Typography

Catalogue

Film Moodborad

Graphic Elements

Advertisements

Design Brief

Master Photo Buckets

Tickets

Initial Buckets

Schedule DVD Packaging Soundtrack Website Environment Business System Container

Initial Research

Selected Director Selected Films Film Moodborad Design Brief Initial Buckets

Spring 2020

GR 612 Integrated Communication

Selected Director Jean-Pierre Jeunet Bibliography Jean-Pierre Jeunet (French; born 3 September 1953) is a French film director, producer, and screenwriter. His films mix elements of fantasy, realism and science fiction either to create idealized realities or to give relevance to mundane situations. A former animator, his movies are marked by quirky, slapstick humor, alongside surrealist visuals. Debuting as a director with the acclaimed 1991 black comedy Delicatessen alongside his collaborator Marc Caro, Jeunet went to collaborate with Caro once again with The City of Lost Children (1995). His work with science fiction and horror led Jeunet to become the fourth director to helm the Alien film series with Alien Resurrection (1997), his first and only experience with an American film. In 2001, he would find his biggest success with the release of Amélie, gaining international acclaim and reaching BBC’s 100 Greatest Films of the 21st Century. Jeunet’s films often lack a sense of realism; the vivid sense of surrealism which pervades his films is created by his extensive use of color grading and exaggerated color tones, riotously lighting up the screen in a hypnotic fireworks display of iridescence. Referring to the specific ranges and tints of colors in his films, Jeunet remarked, “I want to modify the reality, so I feel like a painter.”

Kaleidoscope of Dreams

Filmography

Foutaises

1989

Delicatessen

1991

The City of Lost Children

1995

Alien Resurrection

1997

Amélie

2001

A Very Long Engagement

2004

Micmacs

2009

The Young and Prodigious T.S. Spivet

2013

Film Festival Process Journal

Selected Films

Delicatessen

The City of Lost Children

Post-apocalyptic surrealist black comedy

This is a childlike and romantic science

about the landlord of an apartment building

fantasy film. Set in a dystopian society,

who occasionally prepares a delicacy for

someone is kidnapping the children. Krank

his odd tenants. The building is in constant

and his band of clones are using the children

need of a handyman, because Clapet rou-

to harvest their dreams. Then they kidnap

tinely butchers them and sells them as

Denree, the brother of One, a fairground

food. But this time Clapet’s plan hits a snag

strongman. One sets out to find his brother.

when his young daughter falls head over heels for the lovable Louison.

Amélie

A Very Long Engagement

This is a romantic fanciful comedy. Amélie

This is a romantic war suspense film. This

is a shy waitress in a Montmartre café. After returning a long-lost childhood treasure to a former occupant of her apartment, and seeing the effect it has on him, she decides to set out on a mission to make others happy and in the meantime pursues a quirky guy who collects discarded photo

film is inspiring, to follow what you believe and find your loved ones! A story of five soldiers being summoned to No Mans Land and left to die. The film shows how these soldiers fought for their lives and how one particular solider, Manech, and his soon to be wife, played by Audrey Tautou, uncovers the truth to find out about his whereabouts.

Micmacs

The Young and Prodigious T.S. Spivet

Bazil has been a victim of weapons manu-

T.S. Spivet is a boy genius living on a beau-

facturers his entire life. His father was killed

tiful ranch in Montana with his cowboy dad,

by a land mine, and Bazil lost his job after

scientist mother, teenage sister, and

he was shot by an errant bullet—which is still

twin brother. A terrible accident leaves T.S.

lodged in his skull. Now Bazil lives on

guilt ridden and isolated, so after winning

the streets of Paris, where he encounters

a contest from the Smithsonian for making

Slammer. With the help of his new entourage,

a perpetual motion machine , he runs away

Bazil devises a plan to exact revenge on

to collect his prize. His plan leads him

the companies that took so much from him.

on an incredible and emotional adventure.

A Jean-Pierre Jeunet Film Festival

booth pictures.

It’s always more interesting and more difficult to make something positive than negative. To be negative is very easy. — Jean-Pierre Jeunet

Spring 2020

GR 612 Integrated Communication

Film Moodboards Delicatessen

1991

The film tells the story of a clown actor who still maintains his kind and innocent quality in the harsh environment and complex human nature. Relying on his unique personality, he gains love and getting

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help to escape danger.

Escaping and Love

Film Festival Process Journal

The City of Lost Children

1995

A Thrilling Rescue Activity

This movie tells the story that the characters in a tragic situation, who still maintain their innocence, kindness, and strong nature. Finally, they defeat the evil forces and gain family and friends.

A Jean-Pierre Jeunet Film Festival

Spring 2020

AmĂŠlie

GR 612 Integrated Communication

2001

This movie tells the story of an innocent girl who has a gloomy childhood, but she looks at the world with a unique perspective and value. Finally, she goes out of her isolate heart in the process of continuously

Kaleidoscope of Dreams

helping others, and along the way, discovers and harvests love.

Discovering The Love

Film Festival Process Journal

A Very Long Engagement

2004

Long Finding and Waiting

This film tells a couple of lovers was torn apart by the brutal war. Due to their attachment and tenacious love to each other. The woman never gives up the hope of finding her lover, and the man has a strong desire to survive in the war. Eventually, they are reunited with each other.

A Jean-Pierre Jeunet Film Festival

Spring 2020

Micmacs

GR 612 Integrated Communication

2009

This movie tells about the character who was orphaned and almost killed because of weapons. He encounters a group of weird, kindness, and talented scavengers on the road of revenge. Finally, he defeats the weapons manufacturers with the support

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of his partners.

Revenge of The Little Man

Film Festival Process Journal

The Young and Prodigious T.S. Spivet

2013

The Distance With Families

Brotherâ&#x20AC;&#x2122;s accident leaves a ten-year-old genius boy guilt-ridden and isolated, so he decides to run away to collect his science contest prize that he thinks is the way to prove himself. His plan leads him on an incredible and emotional adventure. Eventually, he understands with his family each other and they return home together.

A Jean-Pierre Jeunet Film Festival

I like looking back at people’s faces in the dark. I like noticing details that no one else sees. — Jean-Pierre Jeunet

Spring 2020

GR 612 Integrated Communication

Design Brief Storyline Graphic

Happy End The first hope

The Adversity

The Test

The Last Difficulty

Film Theme Jean-Pierre Jeunet’s films are humorous, romantic, fantastic, but also hazy, bittersweet, and sad. The director is good at setting off the inner world of the characters and the social reality through his unique cinematography, high contrast color schemes, and realistic settings. He can closely link his personal creative ideas with elements of real-life so it resonates with viewers, making the essence of the films vivid. In his movies, marginalized characters who are in adversity are still very optimistic and maintain the good qualities of human nature. They are like a gentle light in a dark environment, which fills the audience with warmth and hope.

Location

Kaleidoscope of Dreams

Alliance Française de San Francisco

1345 Bush St, San Francisco, CA 94109 (I chose this place because this is an non-profit organization that works on promote knowledge and appreciation of the French cultures. It is proper for hosting Jean-Pierre Jeunet‘s film festival.)

Film Festival Process Journal

Common Thread b

After encountering various people and tests, marginalized c

people get help and are inspired to pursue happiness, dreams, and the meaning in their prosaic life through their kindness, d

strong belief, and rich inner world. Finally, they will find the place where they belong.

Date April 17th–19th 2021 (I chose this date because it is the 30th anniversary of JeanPierre Jeunet‘s first feature film coming out.)

Audience People who feel incompatible and neglected in their life. People who want to change the situation but don’t have the courage to act. People who feel bored and hopeless about their life, but they desire to find love and happiness.

Jeunet’s Film Exhibition Hall Jeunet’s Film Soundtrack Concert

A Jean-Pierre Jeunet Film Festival

Special Events

Spring 2020

GR 612 Integrated Communication

Initial Buckets

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Photo Style

Film Festival Process Journal

Graphic Style

A Jean-Pierre Jeunet Film Festival

Spring 2020

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Typeface Style

GR 612 Integrated Communication

Film Festival Process Journal

Guiding Narrative

What After encountering various people and tests, marginalized people get help and are inspired to pursue happiness, dream, and the meaning in their prosaic life through their kindness, strong belief, and rich inner world. Finally, they will find the place where they belong.

Who My name is Julie, a mid-age unknown painter. Painting is the only thing that Iâ&#x20AC;&#x2122;m good at.

Where I have always stayed alone in my painting room.

What I like daydreaming and turn my inspirations and ideas into paintings. In my eyes, they are alive and play with me. I am afraid to communicate with people, but I can freely sail in the world I imagine.

Iâ&#x20AC;&#x2DC;ll choose Julie as a point of view, the materials will surround her living environment, which is her small apartment and painting room. The materials may include some furniture, her paintings, the texture of pigments, painting tools, some photos, sketches, her journal, her collections, and her strange angle to observe the world.

A Jean-Pierre Jeunet Film Festival

Materials Narrative

Visual Identity

Festival Title Festival Logo Typography Graphic Elements Master Photo Buckets

Spring 2020

GR 612 Integrated Communication

Festival Title

Title Exploration

1. Kaleidoscope of Dreams 2. An Ideal Whimsical World 3. The Dream Can Be True 4. Isolated But Not Lonely

Subtitle Exploration

5. The Journal of Dreamers 6. The Light That Cannot be Hidden by Gloomy

See various fantastic shining points in ordinary life through

7. A Colorful Heart

Jean-Pierre Jeunet ’s films.

8. Like a Child 9. The Realistic Dreamer

Experience different surprises that are brought by changes in life in Jean-Pierre Jeunet’s films.

10. Petals of Life Discovering and sharing the sparkling delights of o rdinary life in the films of Jean-Pierre Jeunet. Rich inner world inspired us on how to get rid of loneliness. Through Jean-Pierre Jeunet’s films, see how those dreamers put their dream into reality. In Jean-Pierre Jeunet ’s films, no matter how gloomy life is, the light of an optimistic heart can not be hidden. Rich and colorful human souls embodied in Jean-Pierre Jeunet’s films. In Jean-Pierre Jeunet’s films, those dreamers can put their dream into reality, so you can too.

Kaleidoscope of Dreams

In Jean-Pierre Jeunet’s films, life is a colorful flower, every

petal has a unique soul.

Film Festival Process Journal

Final Choice

Kaleidoscope of Dreams Discovering and sharing the sparkling delights of o rdinary life in the films of Jean-Pierre Jeunet.

A Jean-Pierre Jeunet Film Festival

Kaleidoscope of Dreams

Film Festival Process Journal

Festival Logo

Initial Logo Exploration 01

The

The of

Dreamers

A Jean-Pierre Jeunet Film Festival

Spring 2020

GR 612 Integrated Communication

Initial Logo Exploration 02

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Petals of Life

Film Festival Process Journal

Logo Refinement

A Jean-Pierre Jeunet Film Festival

Kaleidoscope of Dreams

Spring 2020

GR 612 Integrated Communication

Film Festival Process Journal

Final Logotype

C:75

M:45 Y:100 K:50

R:45

G:70

C:35

M:80 Y:100 K:45

R:110

C:5 R:250

B:30

G:45

B:15

M:30 Y:90 K:0 G:190

B:40

Kaleidoscope Coquette

Dreams Latienne Pro

A Jean-Pierre Jeunet Film Festival

Spring 2020

GR 612 Integrated Communication

Typography

Title

Latienne Pro, Bold

Subtitle

Museo, 500

Movie Quote

Latienne Pro, Bold Italic

Body Copy

Azo Sans Regular After encountering various people and tests, marginalized people get help and are inspired to pursue happiness, dream, and the meaning in their prosaic life through their kindness, strong belief, and rich inner world. Finally, they will find the

Kaleidoscope of Dreams

place where they belong.

Film Festival Process Journal

Graphic Elements

Brush Strokes

Hand Writing Lines

Ink Dots A Jean-Pierre Jeunet Film Festival

Spring 2020

GR 612 Integrated Communication

Master Photo Buckets

Master Moodboard Level 1 Primary set used to set the stage and seen on the poster, ads

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and covers.

Film Festival Process Journal

Master Moodboard Level 2 Less objective used for chapter openers, backgrounds.

A Jean-Pierre Jeunet Film Festival

Spring 2020

GR 612 Integrated Communication

Master Moodboard Level 3 Abstract imagery of textures and suggestive to the overall

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visual language.

Film Festival Process Journal

A Jean-Pierre Jeunet Film Festival

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Festival Deliverables

Poster Catalogue Advertisements Tickets Schedule DVD Packaging Soundtrack Website Environment Business System Container

Spring 2020

GR 612 Integrated Communication

Production Timeline

WK01

SELECTION

ROADMAPPING

WK02 D1

WK03 D2

WK04 D3 POSTER

CATALOG

ADS

DVDPKG

WWW

BIZSYS

TICKET

SCHEDULE

SOUNDTRACK

ENVIR

APJ

CNTR

WK05 C1

WK06 C2

WK07 C1

WK08 C1

WK09

WK10

WK11

WK12

WK13 R2

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WK14

Select // Initial Research + Thread Development

Explore // Roadmapping: Develop Visual Language of Photos / Type / Graphics + Content Gathering + Initial Rough Comps For Idea Exploration

Refine // Refined Prototypes + Material Selection

Produce // Final Production

Spring 2020

Poster

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Initial Concepts

GR 612 Integrated Communication

Spring 2020

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Catalogue

GR 612 Integrated Communication

Film Festival Process Journal

A Jean-Pierre Jeunet Film Festival

Kaleidoscope of Dreams

Spring 2020

GR 612 Integrated Communication

Film Festival Process Journal

A Jean-Pierre Jeunet Film Festival

Spring 2020

GR 612 Integrated Communication

Kaleidoscope of Dreams