Top 10 Logo Design Trends for 2021
Do you know that logos are the abstract representation of your brand, and they create the first impression of your brand in front of your audience? The logo generates an impact on the audience and captures their attention. It is said that the longer the customers look at any logo design, the higher the chances of them remembering the brand. Hence they are the most crucial aspect of branding. With the emergence of start-up, there have been changing patterns in graphic design and logo design. Here are the top 10 logo designs to be trending in 2021 from our research on this topic.
1. Gradient Logo Designs: Gradient design and logos contain different colours or different shades of the same colour blending into one another or transparency. The colours need to
blend into each other for the gradient design to come out, and that is what differentiates it from multi-coloured logos. All these features of gradient logos make them one of the best logo design trends in 2021.
The gradient logos have a slightly 3D effect and make the design look popped out of the surface.
Gradient logos are more suitable for creative businesses, social media channels, Entertainment businesses and more.
Instagram, Tinder, Jaguar, Firefox and many more popular brands have gradient logos.
SOURCE: https://tinder.com/
2. Symbolic and Iconic Logo Designs:
Symbolic and iconic logos express a visual interpretation of the brand's activity, culture and sometimes has a story in its background. Symbolic and Iconic logo designs do not contain any texts but only imagery objects or icons. Also, These logo designs are the favourites of logo design companies.
Symbolic and iconic logos are more suitable for start-ups, IT and other companies.
Nike, Twitter, McDonald's, Apple and many famous brands have used symbolic and iconic logos to represent their brands.
SOURCE: https://www.nike.com/
3. Asymmetrical Logo Designs: Asymmetrical logos provide more space for creativity by breaking the rules of symmetry. Asymmetrical logos are imagery representative of the brands with a funky, cool and quirky touch to them.
Asymmetrical logos are unique and easily attract the attention of people.
YouTube and Facebook are the most popular brands that use Asymmetrical logos.
SOURCE: https://www.youtube.com/
4. Retro Logo Designs:
Retro logos are making their way back to top logo trends with their exquisite styles and eye-catching designs. Retro logos have dimmed colours, simple shapes, random art strokes and also typography. The modern retro logos combine good old designs and contemporary designs and bring out an essence of nostalgia and familiarity with them for different generations.
Retro logos are more suitable for creative businesses, food businesses, pubs, and more.
Royal Enfield, Cold Stone Creamery and more are the brands that have been using Retro logos.
SOURCE: https://www.royalenfield.com/
5. Hand-drawn Logos:
The good old hand-drawn logos are back into trend now. No doubt, there are great modern tools and gadgets to create designs and logos, but the precision and charm that hand-drawn logos add to the designs are just unbeatable. Hand-drawn logos are suitable for food, FMCG companies and pretty much any business. Coca-cola has been using its hand-drawn logo for years.
SOURCE: https://www.coca-colacompany.com/
6. Geometrical Logos: Geometric logos involve circles, squares, lines and geometric patterns. They are not new to the market, but the modern geometrical logos are more straightforward and minimalistic.
Ubuntu, Mercedes Benz, Microsoft, Olympics and many more large organisations have geometrical logos representing them.
SOURCE: https://www.mercedes-benz.co.in/
7. Minimal Logos: Minimalistic logos are simple logos with the correct elements in them. Minimalistic logos have their way of catching attention. The use of the right colours, spaces, and typography is the key to minimalistic logos.
Apple, Pinterest, Airbnb, and more brands use Minimal yet impactful logos.
SOURCE: https://in.pinterest.com/
8. Analogous Logos: Analogous logos use colours in the colour wheel adjacent to each other and pairs them to create revolutionary logo designs.
Brands like FedEx, Mountain Dew, Tide, Animal Planet and more use Analogous logos.
SOURCE: https://www.fedex.com/
9. Monogram Logos: Monogram logos consist of one to three letters put in a way to create a single object that represents a brand. Businesses usually use monograms with long names or business names with family ties, or simply those who do not want to use pictorial or abstract symbols and icons.
H&M, HP, Louis Vuitton are some of the global brands using Monogram logos.
SOURCE: https://eu.louisvuitton.com/
10. Illustrated Logos: Illustrated Logos involve intricate and detailed art. It usually consists of a character in the logo and is developed around a single design idea.
Illustrated logos are suitable for almost every kind of business, and brands like KFC, Redbull, Puma and Crocs have been using illustrated Logos.
SOURCE: https://in.puma.com/
These are the examples of some old and some new Logos that are designed according to these latest Logo trends.
Choosing the Best Logo Design Company: A logo is an indispensable element of any brand's uniqueness. It should be created to attract customers and potential customers' attention and help them remember the brand. Choosing the best logo design company is not an easy task. Here are a few tips for you to choose the best logo design company:
A Logo Design company that has good years of experience and (or) also has positive testimonials A Logo design company that follows a proper design process. A logo design company that is professional and makes professional logo designs.
One can also take the help of freelance logo and graphic designers to design their logos. The same tips are applicable for choosing a freelancer as well.
Conclusion So, here are our top 10 logo recommendations for 2021. And if we note down a crisp summary of this blog, then it should be that a logo is a window to any business, and so it should always be relevant to the organization, and it should represent its work, culture, and ethics. Plus, a perfect logo can give recognition to your brand that no other feature can ever provide it to your brand.