M A G U I R E
stephanie.maguire1993@yahoo.co.uk
F A S H I O N
C O M M U N I C A T I O N
S T E P H A N I E
C U R R I C U L U M
0 7 9 1 7 3 9 1 7 0 9
V I T A E
C
o n t e n t s
CV Final -
year Major Project Muse Magazine Double Page Spreads Promotional Event Website
Case Study Magazine Project - Neverland - Editorials PR & Marketing Placement at Secret d’Or - Trend Boards
E x p e r i e n c e April 14 Manchester Fashion Week Intern A weekend placement, contributing to promoting the event as well as organising backstage and dressing the models. Keen organisation and management skills were needed for this role. Sept 13 - May 15 Course Representative This role at University involves attending panel meetings and liaising with course and school leaders, representing the class, and contributing ideas to better the course. Through this, I have developed skills in leadership, management and organisation. April 13 - Sept 13 Secret d’Or Marketing & PR intern As a dedicated member of an exclusive team at Secret d’Or, an online platform for emerging designers, job roles included vital stages of brand development, head-hunting and connecting with designers, PR, social media management, and creating graphics and imagery for news letters and featured blog posts May 13 SK Communications Manchester SKV A two week placement working with clients such as Selfridges Manchester and Birmingham and Mary Katrantzou. Developed thorough researching skills and writing press releases for Selfridges and concession brands such as YSL Beauty and Sea Folly swimwear. The highlight of this placement involved producing interview questions for a Mary Katrantzou press event at Selfr Selfridges.
r o f i l e Fashion Communication & Promotion Graduate Dedicated & responsible Enthusiastic Motivated by innovation Flaire for Fashion & creativity Inspired by digital technologies Self-confessed perfectionist Eager to learn
R e f e r e n c e s Charlotte Goldthorpe Course Leader of Fashion Communication Promotion School of Art, Design and Architecture University of Huddersfield Camilla Jerath Founder of Secret d’Or camilla@secretdor.com camilla@secretdo c.jerath@gmail.com 07794985941
E m p l o y m e n t July 13 - present JD Wetherspoons The Cherry Tree Excellent customer service and communication skills gained through working in a busy environment, under pressure, and as a team. This position has taught me how to handle difficult situations and other roles which will be useful throughout any chosen career path. Nov 10 - June 12 Next Retailers Huddersfield & Morecambe Mo First hand experience in retailing and visual merchandising, styling and customer service. This position gave me impeccable customer service, and the confidence to deal with customer enquiries and orders. Jan 10 - Sept 11 The County Hotel General skills gained in customer service for front of house and events, as well as building on initiative, time management and reliability. I was given the opportunity to work on the social media platform and produce posters and graphics for occasions and events.
S k i l l S e t
E d u c a t i o n 11 - Present The University of Huddersfield Predicted 2:1 Fashion Communication and Promotion BA (Hons) 04 - 11 Heysham High School Sports College 3 A Levels B - C 1 BTEC Distinction 9 GCSE’s A-C including Maths English and Science
Social Media management and creative forward thinking Press release & journalistic style writing Enthusiasms lies in fashion-lead digital communications Highly profficient in Adobe Photoshop, InDesign, Illustrator, & Premier Pro Aims to develop skills in Graphic Design and project these skills in to the fashion industry Other interests lie in Styling and events Experience managing a series of creative photo shoots
F M i n a l
M a j o r
Project
A self initiated project which targets a specific fashion market to channel creative and intellectual skills. This project demonstrates understanding of innovation in fashion, communication and promotion industries, by integrating all elements of the course, with a professional and original outcome. The project outcome included a magazine, a promotional plan, and a website overview.
a g a z i n e Production
MUSE
To enhance the teenage magazine market, Muse, a fashion focused publication, boasts educational, inspirational and creative content, targeted at a young aspirational audience.
Muse aims to target a niche, digitally savvy audience. With almost 50% of teenagers wanting to stand out from the crowd, the Muse reader is a trend setter and innovator, and prefers cutting edge, fast-paced and forward content. With articles that can relate to the reader, the content has the potential to really engage with and motivate the audience. However the visually pleasing aesthetic initially attracts the reader. The following pages best represent my skills in fashion styling, graphics, and editorial.
1.
April 15 ÂŁ3.00
DreaBm igissue
Modern Monochrome
MUSE
D
1.
April 15 ÂŁ3.00
Boy Meets Girl
DreaBm igssu e MUSE
1.
April 15 ÂŁ3.00
Spring Vs. Storm
DreaBm igissue
MUSE
1.
April 15 ÂŁ3.00
DreaBm igiss
u e MUSE Spring Vs. Storm
P
r o m o t i o n a l
E v e n t
The project involved promoting the publication accordingly. Here is an example of an E-vite specifically for the magazines, promotional pre launch event. The concept was innovative and interactive and aimed to successfully target a younger audience via social media.
The image presented is the website landing page for Muse Daily, an online version of the print magazine. Corresponding with the promotional plan and run up to the launch, the landing page is visually pleasing and represents the brand identity. The following images were created via the Adobe Creative Suite.
e b s i t e
W
C a s e
A b s t r a c t Background:
S t u d y
Breakfast at Tiffany’s, Rebel Without a Cause, Sex and The City, Clueless; this familiar list encapsulates some of the most influential fashion films. This case study examines the influence of popular fashion film on trends and consumers, with an understanding of the history of Hollywood cinema. Through the compelling and powerful motion picture, an audience often identifies themselves within a particular role or character. Consequently, film is a contributing factor, of the influence on both consumers and mass fashion trends. Although existing research suggests that the power of the moving image can often influence the behaviour of an audience, it lacks a focus on how and why film can influence the fashion mass, with specific examples of film and trend. Results: Qualitative results are shown to represent the way in which both a 1990’s consumer, and a contemporary consumer purchase fashion goods in relation to trend, and influences. A focus on Clueless (1995) and the trends consumed by the mass suggest, fashion influences rely on the time period to which the trend is relevant to a target market. For example, plaid is a particularly influential trend from Clueless, and was consumed by a 1990’s audience. On the other hand, plaid is also a trend considered timeless by audiences, and still appears in high demand for contemporary consumers and brands. Quantitative results however, represent the opinion of a larger contemporary audience. The film Clueless is considered the ‘ultimate fashion film’ and consumers agreed that both vocabulary and the way they dressed, was influenced by the film in some way. Conclusion: An analysis of 1990’s consumers, of which were the relevant target market at the time of the films release, show that the Clueless impacted the trends of teenagers at the time. A further investigation of contemporary consumers present, that although the trends are considered aspirational, wearable and appealing, it depends on the surroundings and moment in time, to which the consumer is influenced to wear trends presented in a moving image text.
THE INFLUENCE OF
Clueless
FASHION TREND & CONSUMERS A CASE STUDY BY STEPHANIE MAGUIRE
M
a g a z i n e
P r o j e c t
A group project in which we were required to research, design and compile a magazine to fill a gap in the market. As a group we created a parent and child high fashion magazine.
The page adjacent is the front cover of the publication of which I designed. To do this I used an unconventional and minimalistic style to appeal to a contemporary family.
Nov 13
1
E
d i t o r i a l s
The following pages are taken from an editorial called ‘Welcome to Neverland’ with a fairy tale theme which very much relates to audience. Although we worked as a group to style the photo shoot, It was my job to manage and put together the final editorial. The graphics include hand drawn ‘doodles’ and fonts, which were then computerised and added in to create a child like style.
Left page: Nicola and Milly, as seen before Right page Top left: Alice wears H&M pink tiara £6, Next lace front jumper £19, Zara pink tutu £15, Converse £30 Top right: as seen before Bottom left: Nicola, Alica and Isabelle, as seen before, Emma wears French Connection floral textured dress £45, Next tan knee high boots £ 35
a place for love
a glimmer of happiness
Milly wears her favourite Teddy bear Along with H&M hair accessories ÂŁ4 and green Tinker Bell dress up costumer ÂŁ25
A place where you never grow up
The home of Peter Pan and the lost boys..
Nicola wears the Left Bank corset dress £259, Office worn leather boots £110, Topshop hair acessories £12 Harrison wears Next light blue chinos £16, H&M striped long sleeve t shirt £5, Pirate dress up set £6
PR
& M a r k e t i n g
I n t e r n s h i p
At Secret d’Or I was part of an exclusive team, and contributed to the development of the brand from the early stages. Secret D’or is an online market place for the worlds most curated independent designers. Roles included: designer relationship development and head hunting, PR, social media & marketing. Graphics and imagery. Reference: “we are really really sad to be losing you and I hope that you can still work with us in some capacity… you seriously are a great find and anyone would be massively lucky to have you on their team.”
T
r e n d
B o a r d s
The following trend boards, were published on the Secret d’Or blog, newsletter and website, and including trends which were sourced at new designer trade shows.