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Table of Contents Information Card.............................. 3 Greeting Card................................... 5 Branding Identity.............................. 7 Book Cover......................................11 Typography.....................................13 Poster...............................................15 Icon Sign..........................................17 Fixture Signs....................................19 Business Card...................................21 Lip Balm Packaging........................ 23 Fine Arts.......................................... 25
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INFORMATION CARD Descriptions: This information card design is one of the elements in GCM 120 Cross Media Campaign Project. The objective of this project is to develop different parts of a cross media advertising campaign that includes both printed and electronic methods of promoting an organization. A topic, that is chosen to promote, is the attention of raising awareness of getting a good night’s sleep. The logo is designed by a group of four. The illustrations were designed to promote about sleep. The text is the fact and reason why people should care about it.
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GREETING CARD Descriptions: This greeting card is made during the time in GCM120-Fall 2016. After designing and digitally printing a greeting card, the short ePub was created to illustrate the design process. The idea to create this festive Chrismas card is a whole story. I was walking through Hudson Bay, which is opposite Eaton Centre. I saw a lot of Christmas decorations and very cute motion characters. Accidentally, I saw a little mouse is enjoying have fun in the snow. He is creating snow angel. I always want to do snow angel when I was a little child.
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BRANDING IDENTITY Descriptions: This is the 2nd project in GCM130-Design & Layout course. The topic is to design and prepare pieces in Adobe Illustrator for a foreign tourism office. The target demographic is equallly of male and female travelers aged 21-34. The assigned type of traveller is adventure and city is San Jose, Costa Rica. Researching and preparing the proposal develops a corporate identity, which is included colour scheme, typefaces and logo concept. The name of the tourism board is my personal initials and the country that the chosen city is located in. The chosen colours are the main colors from San Jose’s flag. The warm vintage color scheme reflects the stability of the aged of the target demographic and symbols for the warm weather in San Jose.
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BOOK COVER Descriptions: This work was designed during the time in GCM130Design & Layout course. The objective is to furthur the understanding of design terminology, create a design proposal and practice using Adobe Illustrator tools that had taught in the demo lab. On the left hand side is the outside back and on the right hand side is the outside front of the book cover. The tittle included the adjective that is randomly assigned in class. The characters were created through my memory that I had, when I was a child. Since it is a book cover for children, pinky shade is chosen. The bar code and the price is provided. The text is about a creative written summary of what happens to the characters in the story.
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TYPOGRAPHY
Descriptions: This work was designed during the time in GCM 230-Typography course. The objective is to use typography in a creative way. A topic of it is about the selection of my favorite Canadian icon - maple syrup. After choosing the photograph or publishes picture of the icon, it was loaded onto a template layer in InDesign. The outline of this icon was traced on the second layer. On the third layer, I created the icon in typographic design. The arrangement of typography illustrate the chosen maple syrup bottle image.
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POSTER
Descriptions: Among the promo poster for home program and for the typography course (GCM230), I chose to design a promo poster for my program, which is Graphic Communications Management (GCM). There was a requirement to use all the words or phrases that described GCM from A to Z. The idea of having four square of four different colors is to represent the colour mode that related to GCM, which is CMYK. I was inspired by the color swatches in one of the music video that I had watch. All the information and the logos were provided.
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ICON SIGN
Descriptions: An icon sign was designed during the time in GCM 754-Sign & Display Graphics course. The objective is to create an easily recognizable iconic sign and apply it to a precut rigid substrate. I chose to design a sign that reminds people to turn off the oven after using. A magenta stroke is a vector dieline for the cutting pattern. It is created in Adobe Illustrator, which is containing artwork and a die-line prepared for a vinyl wrap for a 12x12� flat surface. Then, I used the Roland inkjet printer to print on the vinyl and cut it to its final shape Finally, I applied the design onto a provided 12x12�piece of plastic, through the weeding and premasking vinyl process.
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An icon sign is printed on Roland SOLJET XR-640, then is cut and applied on 12x 12� piece of plastic.
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FIXTURE SIGNS WALL FIXTURE & TENT CARD Descriptions: The project’s objective is to use die-lines, place raster images and utilize our creative writing skills by copywriting in order to attract customers to try or purchase the product or service. This project is made during the GCM754-Sign & Display Graphics course. I chose the image and a salad dressing brand that I had made for a packaging project. The signs are designed using different styles of copywriting. I used conversation style for the wall fixture and bullet point for the tent card. The final design is then printed on 12x18�sheets using the Xerox Phaser 7800GX and the HPColorJetM750 toner printers. Finally, all pieces are cut and scored using a ruler and an Exacto knife.
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Four-colour wall fixture designed using Adobe Illustrator and printed on frosted clear removable vinyl.
Four-colour tent card designed using Adobe Illustrator and printed on 80# Cougar cover paper.
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BUSINESS CARD VELTO 3D PRINT Descriptions: VELTO 3D is one of the leading additive manufacturing houses in Toronto, Canada. It is located in North York. The client specifications are minimalism, clean and simple design. He wanted the card to be only black and white. The logo, QR code and all information was provided by the client.
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3D PRINTING SERVICE
Black and white business card designed using Adobe Illustrator.
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LIP BALM PACKAGING GCM LIP BALM Descriptions: The objective of this project is to design the artwork for a label, box for GCM branded lip balm. There are two types of lip balm: cherry & peppermint flavour. The labels will be applied to the lip balm tubes, and the tubes will be packaged in the boxes. The designs will be imposed and proofed on the Epson P9000. The box design will be printed on the Heidelberg PM74 offset lithographic press at 150 lpi on a C1S card stock. The printed boxes then will be cut out on the Kongsberg table, hand glued and assembled. The label will be printed on Comco Cadet flexographic press at 150 lpi on a gloss label stock with semirepositionable adhesive. The printed labels then will be diecut, stripped, slit and delivered to roll on press.
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4-colour process lip balm label designed using Adobe Illustrator.
4-colour process lip balm box designed using Adobe Illustrator.
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FINE ARTS
Descriptions: Half waffles are smiling, which represent my personality. I am always happy and positive. I also love to eat desserts. This painting is the one that I find most satisfied in all my artworks. The inspiration for painting this project is just because I want to have the work that simply express myself. There was a beautiful day in Hamilton. I was having brunch at my high school residence. As normal, I ate my most favorite desserts. Randomly, the half waffles that I made looks like it is smiling, Thus, I arranged the cup of syrup and whipping cream to make it looks like a face. Then I took picture of it. As a result, when I was looking at the photograph that I had taken, I decided that I was going to paint it.
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Descriptions: Spring is the season of many type of flowers. I have the idea of combining two photographs of flowers, which I had taken on walkway in Hamilton. After making it looks like a diadem, it looked a little bit empty. Thus I decided to add the text “Spring in Hamilton� in, which is also the season and the location of this project.The process includes sketching, combining photographs, and then painting.
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