THESIS 1 INSTRUCTOR: PAUL CARLOS STEPHANIE DE JESÚS
ABOUT
As a designer, I find myself very delighted when I have discovered a restaurant that serves great food while also carrying an attractive and consistent identity system. This tends to make me want to visit more often and recommend the place to friends because it is overall memorable. It inspires trust, loyalty, admiration and recognition. This being said, of course, not all restaurants have this quality. Most of them, at least the ones that I’m a consumer of, have a tendency to have inconsistent, unmemorable, inappropriate, exagerated or just plain not-designed logos. Most of them have a logo that distorts their image and doesn’t really do anything to help business or to make them stand out.
PROPOSAL
My thesis, Design Versus Food, looks to expose these restaurants that form part of my lifestyle in New York City by proposing them new logos.
WHY
Being a customer of these places, I truly wish people would know about them and discover the “goods”. And the way I could do this, as a designer, is with my Thesis. I am planning to offer some of my favorite places the qualities that I would love for them to have.These places probably don’t know yet, or didn’t know, how much a good, memorable identity can help in giving them a competitive advantage and help them stand out. My goal is to raise awareness of how important a creative process is over stock solutions or a cheap logo design.
CRITERIA
To make these new logos effective, I will be going by the criteria that I have learned throughout the years as a design student which is:
COMPONENTS
I will be documenting this interaction in the form of a website/blog where I will be featuring a new restaurant each week with thoughts and reasons as to why I believe their logo is not working and how it could be better. This will be in a blog because I would like to be able to receive feedback from any users and consumers.
INITIAL PROTOTYPES
INITIAL PROTOTYPES
INITIAL PROTOTYPES
INITIAL PROTOTYPES
INITIAL PROTOTYPES
VS.
INITIAL PROTOTYPES
INITIAL PROTOTYPES
INITIAL PROTOTYPES
DESIGNVSFOOD.COM
DESIGNVSFOOD.COM
DESIGNVSFOOD.COM
DESIGNVSFOOD.COM
WHAT’S NEXT
WINTER BREAK Solidify website layout and logo. Start restaurant logos. Social Media.