Viable by Stephanie Hutomo

/SELECTED WORKS OF» STEPHANIE HUTOMO »

/…¬

VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO »

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VIABLE

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/DEDICATIONÂť This book is dedicated to first and foremost, my personal Saviour, Jesus Christ for giving me life to live. My family, Papa, Mama, Ashley, Brian. To my beloved Oma Trisnawati, Oma Anna, Opa Kee. Thank you for making this possible.

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CONTENT

/––

/ STEPHANIE HUTOMO /

/INTRODUCTING» The Projects

/PORTFOLIO» VIABLE

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO /––» CONTENT

/01» Foreword

/02» Power

/03» House

/04» Simplicity

/05» Rise

/06» Taste

/07» Memories

/08» Goods

/09» Speak

/10» Texture

/11» Elegance

/12» Brands

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VIABLE

/01

/ STEPHANIE HUTOMO /

/WHAT IF» Every small thing had a purpose?

/PORTFOLIO» VIABLE

EXISTENCE

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

PASSION

PURPOSE

/01

/01» FOREWORD

/FOREWORD» With the birth of each project, the act of creating starts with an idea. Afterwards, each step prior to its viability can be attributed to decisions in form, content, and process. These steps lay the foundation and progresses onto its final form. With the formation of an idea, we realize that everything in life starts from something small. Even I was not suppose to be here. I had a birth defect while in my mother’s womb, causing the doctors to urge my parents to abort me. A step of faith, my parents took the risk to hold on. I live as a miracle. Life opens a purpose for me to live.

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/DURATION 7 Weeks

/SEMESTER Fall 2012

/INSTRUCTOR Megumi Kiyama

/PROJEC T TED Conference

/COURSE Print Design 1

POWER

/02

/ STEPHANIE HUTOMO /

/WHAT IF» Every living cell listens to our words?

/PORTFOLIO» VIABLE

WATER

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

CELLS

WORDS

/02

/02» POWER

/BRIEF» Choose a conference topic to be sponsored by TED. Create the appropriate collateral needed. Let the design and chosen collateral act as one visual system for the speaker event by engaging the audience with the topic of your choice. /APPROACH» The Power Of focuses on four different topics: mind, words, music, and nature. Within the four subject areas, there exists only one connection, words. Positive or negative, our words affect the outcome, which we have the power to control.

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/02» POWER

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MIND MUSIC

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/DURATION 9 Weeks

/SEMESTER Spring 2013

/INSTRUCTOR Thomas McNulty

/PROJEC T House Appliance

/COURSE Package Design 3

HOUSE

/03

/ STEPHANIE HUTOMO /

/WHAT IF» Hasselblad created house lamps?

/PORTFOLIO» VIABLE

LIGHT

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

FIL AMENT

CHROME

/03

/03» HOUSE

/BRIEF» Choose an existing brand that has the potential to produce house appliances. Design a range of five products that can stand alone and also can work cohesively as a group. Ensure that all the designs represent and complement the brand. /APPROACH» The Hasselblad is known for its iconic square format, and is also the first camera used in the outer space. As a high-end brand, the Moment HS (House Series) is created to represent the Hasselblad’s chrome, buttons, and frame.

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/03» HOUSE

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MOMENT HS2000

CAN OPENER

MOMENT HS2000

CAN OPENER

The first ever can opener from the Hasselblad House Series. A moment of history opened.

+ The only electric can opener available that opens both pop-top and regular cans.

See warranty for details.

With our unique warranty, Hasselblad will replace your product with no hassle.

HASSLE-FREE, 1 YEAR REPLACEMENT WARRANTY

MOMENT HS2000

+ SLEEK CHROME & BLACK DESIGN Looks great in every kitchen.

+ NO SHARP LID EDGES Cuts cans along the side for a smooth touchable lid.

+ OPENING LEVER A light touch is all that’s needed.

+ EASY-TOUCH

CAN OPENER / FEATURES:

Hasselblad Bron Inc. 1080A Garden State Road Union, NJ 07083 USA hasselblad.com

CAN OPENER

A “Moment” happens once in a lifetime at the right time. Whether it is an art or thought, there are no words to describe the meaning where it will speak for itself. It is simply just a “Moment.”

MOMENT

MOMENT HS3000 LED DESK LAMP

The first ever LED desk lamp from the Hasselblad House Series. A moment of history lights its way in.

See warranty for details.

With our unique warranty, Hasselblad will replace your product with no hassle.

HASSLE-FREE, 3 YEAR REPLACEMENT WARRANTY

Light Source Input Voltage Input Current Light Output Wattage Frequency

LED 110V 0.1A 432 Lumens 8.37Watts 60Hz

LED DESK LAMP / SPECIFICATIONS:

+ ENVIRONMENT FRIENDLY

+ LONG LIFE - TIME

+ ENERGY SAVING

+ ANTI-GLARE

+ 3 STEP ILLUMINATION (TOUCH)

+ THE BEST LED MODULE

LED DESK LAMP / FEATURES:

Hasselblad Bron Inc. 1080A Garden State Road Union, NJ 07083 USA hasselblad.com

MOMENT

MOMENT HS4000

COFFEE MAKER

+ Designed to last.

+ Coffee made easy.

+ Programmable clock.

+ Removable water filter.

+ Non-stick “Keep Hot” carafe plate.

The first ever coffee maker from the Hasselblad House Series. A moment of history by every cup.

MOMENT HS4000

See warranty for details.

With our unique warranty, Hasselblad will replace your product with no hassle.

HASSLE-FREE, 3 YEAR REPLACEMENT WARRANTY

MOMENT HS400

+ COFFEE MADE EASY Auto Brew Optimal Brewing Temperatur Brew Strength Selector 2 - 4 cup Brew Option 1 - 4 hour Auto Shutoff Coffee Ready Signal Permanent Filter Easy-View Water Window

COFFEE MAKER / FEATURES

A “Moment” happens lifetime at the right ti it is an art or thought, no words to describe where it will speak for simply just a “Momen

MOMENT

/PORTFOLIO» VIABLE

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HOSPITALIT Y

/BRIEF» Redesign an existing brand, while keeping the same value and purpose. Create a brand guideline to show the new system its usage. Create a U.S.P (Unique Selling Position) for the brand to distinguish from its competitors, with its value.

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/APPROACH» Muji is short for Mujirushi Ryohin. Employing a minimalistic typographic wordmark as the face of the company allows the brand to be easily recognizable in Japan. Muji’s new look targets a younger audience on simplifying home and life.

/SELECTED WORKS OF» STEPHANIE HUTOMO

CULTURE

MINIMAL

/WHAT IF» Home and life could be simpler? »

/04» SIMPLICIT Y

/04

SIMPLICITY

/COURSE Identity 2

/PROJEC T Muji Rebranding

/INSTRUCTOR Todd Hedgepeth

/SEMESTER Spring 2013

/DURATION 15 Weeks

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/PORTFOLIO» VIABLE

MUJ I MUJ I MUJ I MUJI MUJI MUJI 1

3 10

3 4

MUJI MUJI

5 12

2215

MUJI MUJI MUJI MUJI MUJI 3

5 24 5

256

MUJI MUJI

MUJI

MUJIMUJI MUJI MUJI MUJI MUJI

14 21

815

MUJI MUJI MUJI

I JUI JI MJU MU M MUJI

MUJI

MUJI MUJI MUJI

MUJI

16 9 23

24 17

1724

MUJI MUJI

MUJI

MUJI MUJI MUJI MUJI MUJI MUJIMUJI MUJI

25 18

26 26

2 2

MUJI

MUJI MUJI

MUJI MUJI MUJI

MUJI

513

3 3

4 411

5 19

5 19 5

13 20

20 13

MUJI

7 7

1421

21 14

8 22

14 217

6 6 20 6 20

13 20

1421

15 16

24 17

23 16

24 17

25 18 25

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MUJI MUJI 8 8 22

23 16

9 9 9 16 23 23

24 17

1724

MUJI

MUJIMU

14 21

MUJI

MUJIMUJI

MUJI

15 7

MUJI MUJI

MUJI

MUJIMUJI

16 2

JI MU

MUJI MUJI

MUJI

MUJIMUJI 9

MUJI

19 16

MUJIMUJI MUJI MUJI MUJI

MUJI

MUJI!21 MUJI! MUJI!

7 14

2525

MUJI

MUJI MUJIMUJI

MUJI MUJI

23 17

MUJI MUJI MUJI

MUJI

13 6 713 20

MUJIMUJI JI MUJI MU MUJI MUJI

JI JI UJI MUMU M

6 7 7

MUJI MUJIMUJI

21 14

MUJIMUJI

MUJI! MUJI!

UU UU

MUJI

MUJI! MUJI! MUJI!

MUJI

19 U JI MU JIM U19JI MUJI MUJIMUJI 20

5 11

M UJI

3 10

M UJI MUJI

1 1

/04» SIMPLICIT Y

9 8

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6 5

mu muji muji

3 2

muji muji

muji

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/DURATION 15 Weeks

/SEMESTER Fall 2011

/INSTRUCTOR Matthew Wakeman

/PROJECT Social Media Design

/COURSE Graphic Design 2

RISE

/05

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/WHAT IF» Victims of bullying took a stand?

/PORTFOLIO» VIABLE

STAND

COURAGE

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/05

AGAINST

/BRIEF» Choose a topic to create a new way how social media can be a better function within the society that needs attention. Who will be your audience and what are their needs in order for them to stay in the media and support the campaign? /APPROACH» Bullying has been an issue targeting children at an early age up to highschool. Even until today, any age even adults are also a target. Victims of bullying gather to take a stand and rise together to strengthen one another and have one voice.

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/PORTFOLIO» VIABLE

a a a

ba ba ba

/ STEPHANIE HUTOMO /

111 1 1111 1

222 2 2222 2

333 3 3333 3

444 4 4444 4

RiSE RiSE RiSE RiSE RiSE RiSE RISE RISE RISE RISE RISE RISE RiSE RiSE RiSE RiSE RiSE RiSE

cb cb cb

dc dc dc

BBB B BB BB B

CCC C CC CC C

RiSE RiSE RiSE RiSE RiSE RiSE RISE RISE RISE RISE RISE RISE RiSE RiSE 23 RiSE RiSE RiSE RISE 20 RISE RISE RiSE RISE RISE 21 RISE RISE RISE

RiSE 18 RiSE RiSE 1818 RiSE 19 RiSE RiSE 1919 20 RISE RISE RISE 2020 RISE 21 RISE RISE 2121 RiSE 182222 22 RiSE 192323

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18 18 18 19 19 19 20 20 20 21 21 21 18 22 22 22 19 23 23 23 20

AAA A AA AA A

RiSE RiSE RiSE RiSE RiSE RiSE RISE RISE RISE RISE RISE RISE RiSE RiSE

ed ed ed

RiSE RiSE RiSE RiSE RiSE RiSE RISE RISE RISE RISE RISE RISE RiSE RiSE ed

DD D D D DD D D

e e e

RiSE RiSE RiSE RiSE RiSE RiSE RISE RISE RISE RISE RISE RISE RiSE RiSE e

RISE RISE RISE RISE

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OU BE C R SI OM LE N E A CE A ND R IS

E AK FRE GE N E

NE .

ALO

F RO

ERE

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Y AT

L DEC

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OP E

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NER ATI O

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Rise

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/DURATION 7 Weeks

/SEMESTER Spring 2012

/INSTRUCTOR Christine George

/PROJECT Deli Packaging

/COURSE Package Design 2

TASTE

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/WHAT IF» Brazil created an organic deli line?

/PORTFOLIO» VIABLE

CARRY

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

SPICES

/06» TASTE

/06

TAST Y

/BRIEF» Design a deli-packaging line for an existing line, or create a new one. Create a packaging system for the different products that can distinguish them from one another, while still keeping the brand’s essence for this project. /APPROACH» Brazil’s culture with food has a wide range of taste known for its spices in their dishes, and Tempero Baiano is one of the seasonings used for it. Baiano for short, is created to give this line an organic look and feel to it.

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F r a n c i s c o ,

2 0 1 2

BAIANO B r a z i l i a n

D e l i

S a n

/06» TASTE

S a n

F r

BAI

B r a z

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/DURATION 15 Weeks

/SEMESTER Fall 2012

/INSTRUCTOR Ariel Grey

/PROJECT Paper Promo

/COURSE Typography 3

MEMORIES

/07

/ STEPHANIE HUTOMO /

/WHAT IF» A concept is created from a paper line?

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CHANCE

PAST

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

CONSTRUCT

/07

/07» MEMORIES

/BRIEF» Choose a paper line from an existing paper company and create a concept for that line. Evolve different concepts and narrow it down to one. Within your concept and design, tell a story that reflects the essence of the paper line chosen. /APPROACH» The paper line, “Construction,” is introduced by, “The French Paper Company.” In this project, it is used to relate on how our minds can build up memories. A memory from the past can build and tear the minds apart by constructing it.

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/SELECTED WORKS OF» STEPHANIE HUTOMO /07» MEMORIES

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1990 // My mother gave birth to me.

a new beginning

1991 // My aunt was pregnant.

1989 // My mother was pregnant.

1988 // My aunt, Wieke Tan was married with Joe Hong Ie.

1987 // My mother was married to Fendy Hutomo.

Tan Sien Kee 1918–2009 • Husband of Anna Father of Five Grandfather of Eight

Tan Sioe Lan 1950–present • First Child

Liem Anna 1927–present • Wife of Sien Kee Mother of Five Grandmother of Eight

Tan Tik Han 1952–present • Second Child Husband of Connie

Melody Tan 1993–present • Daughter of Han & Connie Fourth grandchild

Connie ?–present • Wife of Han

Jonathan Tan 1991–present • Son of Tjien & Tin Second grandchild

Tan Tik Tjien 1954–present • Third Child Husband of Tin

Michelle Tan 1958–present • Daughter of Tjien & Tin Third grandchild

Tin 1958–present • Wife of Tjien

M I S

CONSTRUCTING

1978 // Wieke Tan was sixteen years of age

1982 //September Flew to Fresno, California to study at Fresno State University with sister, Sioe Ing.

face the new world

Getting ready to

1982 // Getting ready to leave Semarang for America

within

a new life unfolds

1991 // 16 weeks old. My aunt, had a miscarriage of her beloved loss daughter.

a moment of silence

1991 // 5 weeks old. My aunt created hairclips for her beloved daughter.

Stephanie Hutomo 1990–present • Daughter of Ing & Fendy First grandchild

Tan Sioe Ing 1959–present • Fourth child Wife of Fendy

Fendy Hutomo 1956–present • Daughter of Ing & Fendy Sixth grandchild

Fendy Hutomo 1956–present • Husband of Ing

Fendy Hutomo 1956–present • Son of Ing & Fendy Eighth grandchild

Christian Ie 1993–present • Son of Hoey & Joe Fifth grandchild

Tan Sioe Hoey 1962–present • Fifth child Wife of Joe

until

to with

are

French

Construction

paper

Paper

find the missing

memories until we

link.

with the missing pieces of

Co.”

study

“A

the

memories

the

Our

link.

find

her hairclips.

missing

the

pieces

paper

reconstruct missing

together delicate

minds

the

precious,

holds

Our mind records memories that happened personally in our lives. Whether it is beautiful, a discouragement a tragic , or whatever holds dear to us. Memories will always be memories. It is impossible to erase memories. It cannot be erased, because it is our within our history. It creates the person we are today. For our own mind to construct memories, our brain has the process to break it down in four stages. To actually retrace back in time, is like solving a mystery. Just like one who was unborn, but was cared, and loved, my beloved cousin. knowing she existed, the object that

our minds reconstruct

Joe Hong Ie 1956–present • Son of Hoey & Joe Seventh grandchild

Joe Hong Ie 1956–present • Husband of Hoey

/PORTFOLIO» VIABLE

NEIGHBORHOOD

QUALIT Y

/BRIEF» Create and expand for the client Trader Joe’s. How can it become a reliable brand against the leading brands? How can Trader Joe’s system be improved throughout the store and the design as well? What could Trader Joe’s possibly do?

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/APPROACH» Aisle One functions as Trader Joe’s store brand, the first choice trusted by a loyal Trader Joe’s customer. As Aisle One focuses on daily needs, two private labels are added, 350° and Oasis to cater to the more specific needs of customers.

/TEAM MEMBERS Ashleigh Brewer Maria Evangelina Marcella Silva Stephanie Hutomo

/08

/ STEPHANIE HUTOMO /

MARKET

/SELECTED WORKS OF» STEPHANIE HUTOMO

/WHAT IF» Trader Joe’s created one system? »

/08» GOODS

/08

GOODS

/COURSE Package Design 4

/PROJECT Trader Joe’s, Group Project

/INSTRUCTOR Michael Osborne

/SEMESTER Fall 2013

/DURATION 15 Weeks

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/ STEPHANIE HUTOMO /

In-Store Brands

DEPARTMENT Various

DEPARTMENT Essentials

DEPARTMENT Cleaning

DEPARTMENT Pets

TARGET AUDIENCE Various

TARGET AUDIENCE Families

TARGET AUDIENCE Women all ages, Moms

TARGET AUDIENCE Dog Owners

BRAND ATTRIBUTES Dependable, Innovative, Functional

BRAND ATTRIBUTES Simple, Dependable, Value

BRAND ATTRIBUTES Reliable, Innovative, Safe

BRAND ATTRIBUTES Playful, Funtional, Natural

U.S.P The Dependable Aisle.

U.S.P One Stop for Daily Needs.

U.S.P Make Cleaning Easier.

U.S.P Your Friendly Dog Treats.

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

Private Labels

DEPARTMENT Women’s Skin Care

TARGET AUDIENCE Women mid-30s’, Women

TARGET AUDIENCE Women

BRAND ATTRIBUTES Quality, Nostalgic, Home-style

BRAND ATTRIBUTES Confident, Quality, Trustworthy

U.S.P Baked to Perfection.

U.S.P Discover your Oasis.

/08» GOODS

DEPARTMENT Baking

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/DURATION 15 Weeks

/SEMESTER Fall 2013

/INSTRUCTOR Ariel Grey

/PROJECT Type Conference

/COURSE Typography 4

SPEAK

/09

/ STEPHANIE HUTOMO /

/WHAT IF» Abbreviations became our only language?

/PORTFOLIO» VIABLE

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

LOUD

OUT

/09

/09» SPE AK

L AUGH

/BRIEF» Choose any typographic conference topic that addresses a pertinent issue within typography today. Address the role designers play, using the typography as a means to communicate and develop a relevant experimental concept. /APPROACH» Abbreviations within today’s generation can be either positive or negative. It creates a global recognition for an abridgement of words. Could this shortening lead to illiteracy? Or should it be used appropriately in the correct form?

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/PORTFOLIO» VIABLE

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/SELECTED WORKS OF» STEPHANIE HUTOMO /09» SPE AK

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/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /09» SPE AK

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>TYPE FOUNDRY

>TYPE_CONFERENCE

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>ABBREVIATE ABBRV.

ROBERT BRINGHURST

ELENI GLINOU

LOUISE J.I. MCWHINNIE

DANIEL WARNER

PAUL WILSON

>KEY_SPEAKERS

////

SAN FRANCISCO, CA 94122

> 747 HOWARD ST.

>MOSCONE CENTER

////

JANUARY 20-21, 2014

>TYPE_CONF.

////

>TARGET_TEENAGERS

/ L ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................ ............................................................

Abbreviation Abbrv. is a three day type conference in San Francisco, targeting teenagers and young adults on how crucial communicating in abbreviations could be for our next language. In our way of communication, it is not only verbal, but communicating in short forms of words. Abbreviations can also be our next language. It can also lead to illiteracy because we tend to be lazy in reading and replying. Instant messaging using words such as, “LOL,” which refers to “Laugh Out Loud,” and “OMG,” is short for “Oh my Goodness.” In a way, by conversing with one another in abbreviations, Type Foundry will also explain why it is important to avoid communication in abbreviation at all times, even though we follow the trend and movement in communication. Join us in this three-day event to learn about the importance of communication for the younger generations.

>AB_BRE VI•ATE >ABBRV.

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/DURATION 7 Weeks

/SEMESTER Spring 2012

/INSTRUCTOR Christine George

/PROJECT Brie Label Design

/COURSE Package Design 2

TEXTURE

/10

/ STEPHANIE HUTOMO /

/WHAT IF» Brie labels were royal and complexed?

/PORTFOLIO» VIABLE

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

ROYAL

DELICATE

FL AVOR

/10

/10» TE X TURE

/BRIEF» Choose a brand of brie, whether an existing or create a new line and redesign the label. Design for the following sizes: one whole brie, six brie wedges, and small-sized brie bites. Create one system throughout the whole brand. /APPROACH» Camembert au Calvados is well known all over the world replicating how good it is. Here, by acknowledging the value the brand holds, it is redesigned to have a high royal quality, french soft brie because of the delicate texture.

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /10» TE X TURE

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /10» TE X TURE

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/P-146/

/DURATION 6 Weeks

/SEMESTER Spring 2013

/INSTRUCTOR Thomas McNulty

/PROJECT Wine Label Design

/COURSE Package Design 3

ELEGANCE

/11

/ STEPHANIE HUTOMO /

/WHAT IF» A wine label reveals its inner beauty?

/PORTFOLIO» VIABLE

AROMATIC

SAVOR

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO

FANCY

/11

/11» ELEGANCE

/BRIEF» Choose a winery and redesign an existing wine label for the appropriate price mark within the market. Create a $15-$20 label for the Cabernet and Chardonnay. Also, a one $120 label for the high-end Cabernet with a gift box. /APPROACH» The Castello di Amorosa is the only winery that has a castle in Calistoga, California, with eight levels for the wine processing and storage. The redesigned label depicts a core layer to portray the castle, also evoking beauty and elegancy.

/P-147/

/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

NAPA VALLEY

T CASTELLO DI A MOROSA T

T CASTELLO DI AMOROSA T

Castello’s Chardonnay is one that has a rich taste and smell as the bottle is being opened. One of Castello’s obligation would be choosing the castle’s finest wine that would be set aside for special notable guests. The Castello di Amorosa’s Chardonnay is a blend of 74% Cabernet Sauvignon and 14% Sangiovese. Often called a Super Tuscan. Rich and full of an aroma, it is somewhat softer than the castle’s other great wine Il Barone. Castello di Amorosa’s wines are sold only at the castle or by mail order. To order other wines visit our website, or call 707-942-8200. Castello’s wines vary during high season.

C ASTELLO DI A MOROSA

2010

CASTELLO DI A MOROSA

GOVERNMENT WARNING: 01 According to the surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. 02 consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

GOVERNMENT WARNING: 01 According to the surgeon general, women CHARDONNAY should not drink alcoholic beverages during pregnancy because of the risk 2010 of birth defects. 02 consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

CABERNET SAUVIGNON

CASTELLO DI A MOROSA

CABERNET SAUVIGNON

Castello’s Chardonnay is on as the bottle is being opene would be choosing the castl aside for special notable gu Chardonnay is a blend of 74 Sangiovese. Often called a an aroma, it is somewhat so wine Il Barone. Castello di Amorosa’s wines mail order. To order other 707-942-8200. Castello’s w

CASTELLO DI A MOROSA

GOVERNMENT WARNING: 01 Ac should not drink alcoholic beverag of birth defects. 02 consumption ability to drive a car or operate mac

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CABERNET SAUVIGNON

2010

NAPA VALLEY

CASTELLO DI AMOROSA

CHARDONNAY

C ASTELLO DI A MOROSA Castello’s Chardonnay is one that has a rich taste and smell as the bottle is being opened. One of Castello’s obligation would be choosing the castle’s finest wine that would be set aside for special notable guests. The Castello di Amorosa’s Chardonnay is a blend of 74% Cabernet Sauvignon and 14% Sangiovese. Often called a Super Tuscan. Rich and full of an aroma, it is somewhat softer than the castle’s other great wine Il Barone. Castello di Amorosa’s wines are sold only at the castle or by mail order. To order other wines visit our website, or call 707-942-8200. Castello’s wines vary during high season.

2010

CASTELLO DI AMOROSA

2010

NAPA VALLEY

Student:

Assignment:

Class:

Instructor:

Stephanie c. 415. 527. 9472 e. stephanie.hutomo@gmail.com

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Student: Version: Date: Stephanie c.April 415. 28, 527.2013 9472 e. stephanie.hutomo@gmail.com

A-1

Assignment:

Class:

Instructor:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Version: Student: April 28, 2013 Stephanie c. 415. 527. 9472 e. stephanie.hutomo@gmail.com Date:

C-1

Assignment:

Class:

Instructor:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Student: Date: Version: Stephanie April 28, 2013 c. 415. 527. 9472 e. stephanie.hutomo@gmail.com

A-2

Assignment:

Class:

Instructor:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Student: Version: Stephanie April 28, 2013 c. 415. 527. 9472 e. stephanie.hutomo@gmail.com Date:

A-4

Assignment:

Class:

Instruc

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thoma

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO /11» ELEGANCE

CASTELLO DI A MOROSA

CASTELLO DI A MOROSA CABERNET SAUVIGNON 2010

CABERNET SAUVIGNON

2010

CABERNET SAUVIGNON

CA STELLO DI A MOROSA

2010

Castello’s Cha as the bottle is would be choo aside for speci Chardonnay is Sangiovese. O an aroma, it is wine Il Barone Castello di Am mail order. To 707-942-8200

GOVERNMENT W should not drink a of birth defects. ability to drive a ca

/P-149/

Student:

Assignment:

Class:

Instructor:

Stephanie c. 415. 527. 9472 e. stephanie.hutomo@gmail.com

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Student: Date: Version: Stephanie April c. 28,415. 2013 527. 9472 e. stephanie.hutomo@gmail.com

C-2

Assignment:

Class:

Instructor:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Date: Student: April 28, 2013 Stephanie

Version:

D-2

c. 415. 527. 9472 e. stephanie.hutomo@gmail.com

Assignment:

Class:

Instructor:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

Student: Date: Version: Stephanie Aprilc.28, 2013 415. 527. 9472 e. stephanie.hutomo@gmail.com

D-3

Assignment:

Class:

Instructor:

Date:

Label Exploration

Package Design 3 // Wednesday 12-2:50

Thomas McNulty

April 28, 2013

Version:

D-4

Student:

Assignment:

Class:

Stephanie c. 415. 527. 9472 e. stephanie.hutomo@gmail.com

Label Exploration

Package Design 3 // Wednesday 12-2:50

/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

CASTELLO DI

AMOROSA

N A P A VA L L E Y

CASTELLO DI

AMOROSA

Castello di Amorosa’s Cabernet Sauvignon, is a top pick amongst the other wines. It has the dense of a darkly pigmented texture with the subtle aromas of the sweet oak and a savory spice. The complexed fruit aromas are really evocative, with the blacks of fruits, juicy currants, such as the black cherries and even the blackberries. The year 2008 of Cabernet Sauvignon is the wine defined by lush f lavors and supple tannins, with an enduring fruit focus on the finish. The palate is a rich and well-structured, with just enough acidity to keep the lingering a finish fresh and clean. It is capable of a long term of aging, which gives the smoothe tasting by every sip and drop. MADE AND BOTTLED BY CASTELLO DI AMOROSA, CALISTOGA, CA., CONTAINS SULFITES. | ALC. 14.6% BY VOL., 750 ML

Castello di Amorosa 4045 Saint Helena Highway North. Calistoga, CA 94515 707. 967. 6272 www.castellodiamorosa.com

CABERNET SAUVIGNON 2008

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ALC. 14.6% BY VOL.

GOVERNMENT WARNING: 01 ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. 02 CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

/P-152/

/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

¬ /SELECTED WORKS OF» STEPHANIE HUTOMO /11» ELEGANCE

Castell as the b at the of San supple, an exce lively a

AMOROSA AMOROSA Castello Castello di Amorosa’s CabernetCabernet Sauvignon, is a top is a top di Amorosa’s Sauvignon, pick amongst the otherthe wines. has theItdense of dense a pick amongst otherItwines. has the of a darkly pigmented texture with the with subtle aromas darkly pigmented texture the subtleof aromas of the sweetthe oak and oak a savory The complexed sweet and aspice. savory spice. The complexed fruit aromas reallyare evocative, with the with blacks fruitare aromas really evocative, theofblacks of fruits, juicy currants, such as such the black cherries fruits, juicy currants, as the black cherries and evenand the even blackberries. the blackberries. The yearThe 2008 of 2008 Cabernet Sauvignon is the wine year of Cabernet Sauvignon is the wine defined by lush f by lavors supple with an with an defined lushand f lavors andtannins, supple tannins, enduringenduring fruit focus onfocus the finish. palate is palate a fruit on theThe finish. The is a rich and rich well-structured, with justwith enough and well-structured, just acidity enough acidity to keep the lingering a finish afresh and clean. to keep the lingering finish fresh andIt clean. It is capable a longofterm of aging, thegives the is of capable a long term ofwhich aging,gives which smooth tasting every by sipevery and drop. smoothby tasting sip and drop. N A P A VA E YVA L L E Y N ALPL A

N A P A VA E YVA L L E Y N ALPL A

MADE AND MADE BOTTLED CASTELLO AMOROSA, CALISTOGA,CALISTOGA, CA., ANDBYBOTTLED BY DI CASTELLO DI AMOROSA, CA., CONTAINS SULFITES. ALC. 14.6%| BY VOL., 750BY ML CONTAINS| SULFITES. ALC. 14.6% VOL., 750 ML

C A SC TA E SL T LO I DI E LD LO

Castello di Amorosa Castello di Amorosa 4045 Saint Helena Highway North. Calistoga, 94515 CA 94515 4045 Saint Helena Highway North.CA Calistoga, 707. 967. 6272. 707. 967. 6272. www.castellodiamorosa.com www.castellodiamorosa.com

AMOROSA AMOROSA

CABERN UEVTI GSNAOUNV I G N O N C EA TB ES RAN 2008 2008

ALC. 14.6% ALC. BY VOL. 14.6% BY VOL.

N A P A VA L L E Y

GOVERNMENT 01 D ACCORDING TO THE SURGEON C A SGOVERNMENT TWARNING: E L L OWARNING: I 01 ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK NOT ALCOHOLIC BEVERAGES BEVERAGES GENERAL, WOMEN SHOULD DRINK ALCOHOLIC DURING PREGNANCY BECAUSE OFBECAUSE THE RISKOF OFTHE BIRTH DURING PREGNANCY RISKDEFECTS. OF BIRTH DEFECTS. 02 CONSUMPTION OF ALCOHOLIC BEVERAGES BEVERAGES IMPAIRS YOUR 02 CONSUMPTION OF ALCOHOLIC IMPAIRS YOUR ABILITY TO ABILITY DRIVE ATO CAR OR OPERATE AND MAY AND MAY DRIVE A CAR ORMACHINERY, OPERATE MACHINERY, CAUSE HEALTH PROBLEMS. CAUSE HEALTH PROBLEMS.

AMOROSA C H A R D O N N AY 2 011

GOVERNM ALCOHOL CONSUMP MACHINE

ALC. 14.4% BY VOL.

AMOROSA

Castell as the b at the of San supple, an exce lively a

Castello di Amorosa’s Chardonnay is one that has a rich taste and smell as the bottle is being opened. Chardonnay grapes harvested from vineyard at the south end of the Napa Valley Appellation, where the cool breeze of San Francisco are ideal for this variety. The initial taste impression is supple, round and textured, followed by mouth-watering fruit f lavors and an excellent acid balance. This N AChardonnay P A VA L L E Yis rich and supple, finishing lively and crisp. MADE AND BOTTLED BY CASTELLO DI AMOROSA, CALISTOGA, CA., CONTAINS SULFITES. | ALC. 14.4% BY VOL., 750 ML

CASTELLO DI

AMOROSA

Castello di Amorosa 4045 Saint Helena Highway North. Calistoga, CA 94515 707. 967. 6272. www.castellodiamorosa.com

C H A R D O N N AY 2 0SURGEON 11 GOVERNMENT WARNING: 01 ACCORDING TO THE GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. 02 CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. ALC. 14.4% BY VOL.

AMOROSA Castello di Amorosa’s Chardonnay is one that has a rich taste and smell as the bottle is being opened. Chardonnay grapes harvested from vineyard

/P-153/

ALC. 14.4% BY VOL.

N A P A VA L L E Y

CASTELLO DI

GOVERNM ALCOHOL CONSUMP MACHINE

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /11» ELEGANCE

/P-155/

/PORTFOLIO» VIABLE

/ STEPHANIE HUTOMO /

CREATIVIT Y

DEVELOP

/12 /BRIEF» Build an identity that ties along with the project itself and understand the process of how each identity should work within each project. Refine the brand after one is picked. Clean and crisp for the final identity to be shown in true form.

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/APPROACH» During my study and experience at the Academy of Art University, here are various identities that have been created and compiled. Several of the identities are shown throughout the portfolio from the projects listed. Here are the identities.

/SELECTED WORKS OF» STEPHANIE HUTOMO

VIABLE

/WHAT IF» Ideas from a sketchbook could be viable? »

/12» BR ANDS

/12

BRANDS

/COURSE Various

/PROJECT Various

/INSTRUCTOR Various

/SEMESTER Various

/DURATION Various

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /12» BR ANDS

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /12» BR ANDS

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /12» BR ANDS

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/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/SELECTED WORKS OF» STEPHANIE HUTOMO /12» BR ANDS

/P-165/

/ STEPHANIE HUTOMO /

/PORTFOLIO» VIABLE

/COPYRIGHT © 2014» All rights reserved. No part of this book may be used or reproduced in any form or by any means photocopying, recording, retrieving or else without the written permission of Stephanie Hutomo.

/P-166/

/SCHOOL» Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 /CONTACT» Stephanie Hutomo Graphic Designer Phone» 415 527 9472 E-mail» stephanie.hutomo@gmail.com

/SELECTED WORKS OF» STEPHANIE HUTOMO

/ALL MARKS» Should not be reproduced. »

/––» COPYRIGHT

/––

/P-167/

/PORTFOLIO» VIABLE

/ STEPHANIE HUTOMO /

/TERM» Spring 2014

/P-168/

/INSTRUCTOR» Mary Scott

/TITLE» Viable

/BINDERY The Key Printing and Binding

/COURSE» GR 460–Senior Portfolio

/SIZE 8.625 x 11.625

/SOFTWARE Adobe Creative Suite 6

/DESIGNER» Stephanie Hutomo

/SELECTED WORKS OF» STEPHANIE HUTOMO

/THE SPECS» On this portfolio. »

/––» PRODUCTION

/––

PRODUCTION

/PHOTOGRAPHY Stephanie Hutomo, Ashley Hutomo

/CAMERA Canon EOS 5D Mark II

/T YPEFACE Foundry Gridnik, Akkurat

/PRINTER Graphic Imagery

/PAPER Mohawk 100lb Text

/P-169/

/P-170/

THANK YOU

/––

/ STEPHANIE HUTOMO /

/SPECIAL THANKS» To all, from the beginning until now.

/PORTFOLIO» VIABLE

/TO MY FAMILY» Thank you to the best supporters in life, my fam! Papa, Mama, Ashley, Brian and Jewell. Pa, Ma, thank you for your prayers, encouragement, and also for fighting for my life before I was born. I am thankful as I live my life everyday. Thank you for reminding me that life is worth fighting and living for. Love you both! Ashley, the best sister I could’ve asked for! You have been always there to help me and even pull all nighters with me. Thank you for your encouragement in my low and high times. Love you Ash! Brian, thanks for reminding me to not worry and not be stressful. Thank you for making me laugh when I wasn’t feeling it. Love you bro! Jewell, you’ve been a great companion to stay up with me and keep me company. Jewell, best dog ever! Love you!

/SELECTED WORKS OF» STEPHANIE HUTOMO

/TO MY CREATOR» First and foremost, I would love to thank Jesus Christ, my personal Saviour who has strengthen me through my journey of existence. I thank Him for my life and miracle, because I know I have a purpose to live and fulfill.

/TO THE FAMILIES» Thank you to the Ie family, Tan family, Wong family, Tjakra family, Mangkuorahardjo family, Firmansyah family, and to all my IFGF families who have supported me from the beginning.

/TO MY FIRST ART EXPERIENCE» Big thanks to my first art teacher Ms. Gabi Rojas and the Sommer family. Thank you for the experience of enjoying art as part of a life. Thank you for teaching me photography and art techniques, because it helped me so much! I look forward to see you all soon! Love you guys!

/––» THANK YOU

/TO MY BESTIES» Thank you Dhita for being there every step of the way. I could not have done it without your faithful friendship, prayers, laughter, support, and thank you for your listening ears in times. You have inspired me as a leader and an artist. Love you Dhit! Ko Edwin and Ci Tessa, words could not describe on how much I am thankful to have you both in my life. Thank you for always putting a smile on my face, even though I was low on energy, but I’m thankful to be blessed by an amazing couple. Love you both dearly! Last but not least, big thanks to my colorful friend, Jessica Lin for supporting me and also reminding me that I have what it takes to be a designer. Thank you for understanding and believing in me until this very day. Love ya Jess!

/TO MY AAU FAMILY» A big thank you to Mary Scott, for making this book viable. I am thankful to have such an inspiring instructor who has supported me in this class. Thank you Mary for your motivation to push all of us and to do our very best! Thank you to my instructors: Ariel Grey, Roland Young, Michael Osborne, Thomas McNulty, Tom Sieu, Todd Hedgepeth, Christine George, Hamzah El Falah, Megumi Kiyama, Sami Saaud, David Hake, Sean McGuire, Jim Canning, Dorris B. Harrison, Darrell Hayden, and Amalia Broadbent.

/P-171/

/TO MY GD FRIENDS» Thank you Ella, Jia, Melissa, Ashleigh, Jackie, Brian, Cory, Michael, Julia, John, Tae Im, Shirley, Polly, Aisya, Theresa, Megawati, Christel, Lisa S., Shawheen, Indica, Maria, Marcella, Lauren, and everybody within my GD family. You guys have inspired me to keep me going! Love you all!