DE SIGN PRO CESS BUD’S
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STEPH LIN | design process
BUD’S Edible Flower Food Truck
WEEK 1
THE PITCH
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PROBLEM
BUD’S Edible Flower Food Truck
lowers can add F nutrition such as antioxidants and flavonoids, to one’s diet. However, many people are wary of trying them.
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STEPH LIN | process design process book
AUDIENCE / 30’s–mid 40’s / quirky / loves owning beautiful things / health-conscious /s hops at WIlliams Sonoma and Whole Foods
BUD’S Edible Flower Food Truck
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WHAT WOULD ZOOEY LIKE?
After looking at my audience description, I realized that my audience is basically Zooey Deschanel.
BUD’S Edible Flower Food Truck
GIRLY ORGANIC
WORDS DELICIOUS
AWKWARD
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OBJECTIVE To provide an easy and safe way for people to try edible flowers and learn more about them
BUD’S Edible Flower Food Truck
Proposal: A restaurant that serves dishes that feature flowers as an ingredient.
Class: An entire restaurant dedicated to flowers sounds like it might be a bit much. How about a kiosk?
Truth New Proposal: Flower Food Truck Boom. Mobile kiosk.e
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BUD’S Edible Flower Food Truck
WEEK 2
VISUAL RESEARCH & IDEATION
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I started collecting swipe, images that would help me define a look and feel for the food truck branding. I decided to experiment with the third set, “Raw Ingredients.�
2. Messy, Fusion
STEPH LIN | design process
1. Delicate & Delectable
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3. Raw Ingredients
BUD’S Edible Flower Food Truck
SWIPE
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BLOSSOM FLORAL
BEAUTIFUL PETAL
SUCCULENT BLOOM FLOWER BUDS VERDANT STAMEN PHOTOSYNTHESIS PERRENIEL BOTANICAL BOUQUET
MORE WORDS FLORET LUSH
DRIVE MOBILE
TASTY COOKING YUMMY
WHEELS CONSUME EDIBLE
GORGEOUS NOURISHING
NOM
BUD’S Edible Flower Food Truck
Names: / / / / / / / /
Bloommm... Bloomin’ Floral Flavor Petal Plate Jardin Bud’s Flora’s en fleur
Taglines: / / / /
Food in Bloom Looks good enough to eat Consume some blooms We put the petal to the metal
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bud’s edible flower food truck
BUD’S Edible Flower Food Truck
BUD’S BUD’S
bud’s
FLORA’S
LOGOS
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GRAPHIC EXPERI MENTS
BUD’S Edible Flower Food Truck
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WEEK 3
START OVER
BUD’S Edible Flower Food Truck
Class: Everything looks really fashion-y and not like food. The Kraft paper is kind of nice though.
Ugh. I guess it’s back to the drawing board.
I decided to expand on the second set of images, “Messy Fusion.”
New Objective: Make flowers look appetizing and more food-like.
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FINAL MOOD BOARD
BUD’S Edible Flower Food Truck
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FIRST ATTEMPT
It turns out, I’m not a star watercolorist. Ew. This looks gross. I’m supposed to make flowers look delicious, not disgusting.. Why did I think this was a good idea?
BUD’S Edible Flower Food Truck
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“ One man’s trash is another man’s treasure.” I stumbled across this on classmate’s desk. She was testing spray paint on a scrap of paper. I liked the way the paint created a floral pattern when the paper was folded in half and decided to explore that further.
BUD’S Edible Flower Food Truck
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BUD’S Edible Flower Food Truck
5 cans of spray paint 50 sheets of paper
30 mins. in the spray booth 2 hours scanning
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make “b” and “d” more pointed and petal-like
’ food in bloom
Change apostrophe to a flower petal
BUD’S Edible Flower Food Truck
food in bloom
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how do you eat flowers?
BUD’S Edible Flower Food Truck
how o do you eat flowe w rs? s
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BUD’S Edible Flower Food Truck
WEEK 4
APPLY BRAND
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BUD’S Edible Flower Food Truck
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BUD’S Edible Flower Food Truck
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