DE SIGN PRO CESS SAND MAN
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SANDMAN HBO Television Series
WEEK 1
THE PITCH
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PROBLEM
SANDMAN HBO Television Series
he Sandman is a T series of graphic novels written by Neil Gaiman and published in the early 1990’s. While comic enthusiasts are well aware of The Sandman, it is not yet popular in the mainstream.
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AUDIENCE / Fantasy lovers /E xisting fans of the graphic novels who want to see their favorite series realized on television / men 18–35
SANDMAN HBO Television Series
BRIDGING THE GAP BETWEEN
THE COMIC BOOK GEEK AND THE TV/MOVIE BUFFS
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Proposal: / / / / / /
Branding DVD case Ad campaign or posters Title Sequence Press kit Promotional book
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OBJECTIVE To bring the critically acclaimed content of The Sandman graphic novels to a bigger audiene.
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SANDMAN HBO Television Series
WEEK 2
RESEARCH & IDEATION
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STORY
SANDMAN HBO Television Series
The story follows Morpheus, the personification of dreams. He escapes his 70 year imprisonment by occult forces and attempts to rebuild his kingdom.
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SANDMAN HBO Television Series
EXISTING COVERS OF THE SANDMAN GRAPHIC NOVELS
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This is my brain on Sandman
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I collected swipe, images that would help me define a look and feel for the show’s branding Class Feedback: We like all of the directions! Um.... k
2. Dreamy Fantasy
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1. Distressed, Gritty
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3. Epic, Dark
SANDMAN HBO Television Series
SWIPE
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SANDMAN HBO Television Series
WEEK 3
LOGO EXPLOR ATIONS
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1. Distressed, Gritty
2. Dreamy Fantasy
SANDMAN HBO Television Series
3. Epic, Dark The class liked this exploration the best. They suggested I simplify it by removing the top flourish. Also, “Why don’t you make it out of real sand?” Oh boy. Are you kidding me? Time to buy some sand.
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SANDMAN HBO Television Series
WEEK 4
CREATING A TYPEFACE
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1. Hand Draw Type 2. Vectorize 3. Laser Cut 4. Cover with sand and gold glitter
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SANDMAN HBO Television Series
WEEK 5
TITLE SEQUENCE
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SKETCHES
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STORY BOARD
I created the imagery for the Sandman title sequence using photo collage in Photoshop.
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LEARN IN 48 HRS
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SANDMAN HBO Television Series
WEEK 6
PRODUCE
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PRESS KIT
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DVD SET
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