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Social Media Boosts Demand for Plastic Surgery Procedures
Social media has become a part of our daily lives. Millions of people are active on social media and most check their profiles more than once a day. Besides allowing you to communicate and share your thoughts, posting pictures of yourself on social media platforms is a great way to tell your story. Visuals are important and everybody wants to look their best. In fact, according to a recent report in Time, the desire to look good on Facebook is spiking requests for plastic surgery! The Internet is rife with stories of celebrity-inspired plastic surgeries. Women looking for arms like Michelle Obama’s and a nose like Kate Middleton’s are no longer news. And expert plastic surgeons are successfully catering to these whims, helping men and women look more like their favorite idols. Now, people are getting inspiration from a new source – social media sites such as Facebook, YouTube and Instagram. The annual
poll
of
the
American
Academy
of
Facial
and
Reconstructive Surgery (AAFPRS) covered 752 AAFPRS boardcertified facial plastic surgeons. The survey showed that the 31% increase in requests for plastic surgery this year were the result of social media activity and how people wanted to present themselves on Facebook.
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The survey also reported higher demand for cosmetic surgery procedures compared to reconstructive procedures. Popular procedures include rhinoplasty, Botox and facelifts.
Plastic Surgery and Business Professionals Professionals are particularly concerned about their appearance on their online profile. Facebook LinkedIn, and MySpace are extremely popular for professional and business networking. Employers check profiles on Facebook, Pinterest, Google+, and Twitter to find about a potential employee - their likes, dislikes, and personality. You are likely to be Googled or Facebooked before a prospective employer meets you in person. Many studies have explored correlations between attractiveness and professional recognition, hiring decisions, promotions, and differences in salary levels. High profile executives who get photographed all the time are among those who are opting for cosmetic procedures from Botox to neck lifts as they are concerned about how they look on high definition television, Facebook, YouTube and other social media platforms.
www.bodysculpt.com
According to the American Society of Plastic Surgeons (ASPS), a rise is seen in the upper arm lift procedure and the reason for this rise is found to be women’s inspiration from Michelle Obama’s triceps.
Social Media to find a Reliable Plastic Surgeon One issue of concern is that the AAFPRS survey found that social media is not serving as a resource for patients looking for a cosmetic surgeon. Comments from previous patients about their doctors and their procedures posted on social media sites can be valuable when it comes to making a decision on surgery, choosing a doctor and learning about a procedure. Reliable plastic surgeons are active on social media to interact with existing and new patients and provide them with the information they need.
www.bodysculpt.com