PORTFOLIO Visual Communication Design Yue Yuan
Email: yueyuandesign@gmail.com
Tel: +39 3393591539
Content Visual Brand Design 1.Divano----Park Hyatt Bar New Visual Identity Design 2.Inner Strenth----Forevermark Visual Identity Enhance 3.Proudly Aged---Bastard Anniversary Visual Design 4. Isaloni Statale---Interni 60th Anniversary Signage Design 5. New Shanghai Bund-----Signage System Design 6. Magic Cube---Personal visual Identity Design
Yue Yuan Master of Visual Brand Design in Domus Academy Bachelor’s Degree of Environmental Art Design in School of design of Jiangnan University. Email: Yueyuandesign@gmail.com Tel: +39 3393591539
Divano
Park Hyatt Bar New Visual Identity Design
Project Introduction: Academic teamwork workshop of Domus Academy, In collaboboration with Park Hyatt. November, 2013. Concept:
"Upscale Italian Home" In order to rebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have an Italian brand. "There is nothing more Italian than the family and the home". So we choose "Divano" from family objects as the new name of the Bar
Logo
Main colours
Images Style
Pattern Yuan Yue's Portfolio
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We used "paper doll"style pattern on the cover, and use pop-up inside the manu. The style of all the images are from around 1950's . Yuan Yue's Portfolio
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Shopbags Design
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Coasters Design
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Posters Design
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InnerStrenth
Forevermark Visual Identity Enhance Design
Project Introduction: Academic teamwork workshop of Domus Academy, In collaboboration with De Beers and Forevermark. October, 2013. Concept:
"Inner Strenth"
In order to find the new territories for Forevermark.We researched about the recent consumer lifestyle trends and emerging values. Then we found women self-purchase was an increasing part of diamond market. It shows the growing strenth of women. Meanwhile the strenth of women is not as aggressive as men but a sort of soft, introverted power. So we use "Inner strenth" as our core concept
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I promise myself to be stronger...
"I feel strong when I hold myself..."
I promise myself to be stronger...
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Store layout Yuan Yue's Portfolio
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Store layout Yuan Yue's Portfolio
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Store layout Yuan Yue's Portfolio
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Proudly Aged
Bastard Anniversary Visual Design
Project Introduction: Academic teamwork workshop of Domus Academy, In collaboboration with Bastard December, 2013. Concept: "Fanzine"
Bastard is a Milan based brand that designs, produces and sells technical clothing and equipment for snowboard and skateboard and streetwear. Born in 1994 from the common passion and style of 4 friends. This year they will be 20 years old. As the brand growing, the number of their fans are increasing with them. So we want to hold a event to invite fans celebrate Bastard's 20th Birthday and enjoy themselves. Moodboard:
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Poster Design
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App Design
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App Design
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Fanzine Design Yuan Yue's Portfolio
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User Journey Yuan Yue's Portfolio
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Isaloni Statale
Bastard Anniversary Visual Design
Project Introduction: Academic teamwork workshop of Domus Academy, In collaboboration with Interni January, 2014. Concept:
"Treasure Hunting"
This time we start from the comparing between treasure hunting game and signage system design. We mainly did three parts: signage system, stickers collecting booklet and the stickers, and the window display design. The visual style is geometry pattern with light colour. In signage system we use Italian design related puzzles as the hint to guide people follow the best path to collect every stickers in the shortest time. We design stickers for every installation that can be collected by visitors and snap to the album with organic layout. The window display is a kind of 3D version stickers collection pages in the album.
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Best Path Hints
HINT
? Which shape of kettle has bird's whisper?
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Best Path Hints
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New Shanghai Bund Project Introduction: Academic personal project of Central Academy Of Fine Art. October, 2012. Concept:
"Ribbon" In this case, I find the concept from the original architecture. The building envelop is irregular belt-shape cover. I abstracted the building envelop shape as the project logo. And then developed it as the signage system.
Signage system Design
Logo:
Signage:
1234567890 NEWSHANGHAIBUND
New Shanghai Bund
b1 1ff 2f 3f 4f 5f
Logo Development:
Inspiration: Original building style
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New Shanghai Bund Map analysis: Total entrances and exits;
Signage system Design
Signage stationing: North entrance
Map Design:
Exterior signage positions
West entrance A
East entrance A West entrance B
East entrance B West entrance C Parking entrance Regional entrance
First-degree index signage: (The entrance and exit) Second-degree index signage: (Main intersections of people) Third-degree index signage: (Entrances to shopping mall) Guidance signage: (Corners; Between long-distance junctions of the intersection)
Guidance signage Elevator and escalator
Index signage
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New Shanghai Bund
Signage system Design
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Visual Identity Design
Project Introduction: Academic personal project of Domus Academy. January, 2014.
12.5mm
14mm
12.5mm
Concept:
"Magic Cube" In this case, I was asked to learn from my favourite designer to design a series of visual identity for my self. As I made a brief and tried to think about what I am going to do in the future, I found some keywords like : Neat, Appetency, Fun Impressive, Exprimental, Professional The inspiration and concept is magic cube. Because I think it has something in common with design: Use simplicity to create complexity. Organize complexity to simplicity. That is what I am doing and what I am going to do in the future.
14mm
Basic logotypes. The minimum print size is 6.25mm*7mm.
Yuan Yue Communication Design This logotype is used when the content was dark.
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Magic Cube
Yuan Yue Communication Design
This logotype is used when the content was dark.
Yuan Yue Inspiration:
Yuan Yue Communication Design This logotype is used as page footer or watermark.
Yuan Yue Communication Design This logotype is used as page footer or watermark.
Communication Design
Yuan Yue Communication Design
Negative usages
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Magic Cube
Visual Identity Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Yuan Yue Communication Design
Use different material as the cube.
Use different colour as the cube.
Play with the cubes
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Presentation Layout Guideline
Arial Black Title: Arial Black, 61 pound.
Arial Black
Arial Black
Secondary Title: Arial Black, 30 pound.
Secondary Title: Arial Black, 18 pound.
Arial Black
Arial Black
Important text : Arial Black, 14-18 pound.
Important text : Arial Black, 9 pound.
Arial
Arial
Content : Arial, 12- 18pound.
Discription : Arial, 8.
Arial
Arial
Page number: Arial, 12.
Page footer: Arial, 6.
Arial
Grid system: 13mm Edge distance on 4 sides. 12columns, 4.233 column spacing.
Page header: Arial, 6.
Background: 1. Yellow 2. White 3. High quality pictures
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Presentation Layout Example
Yuan Yue Communication Design
Yuan Yue Communication Design
We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition.
Yuan Yue Communication Design
We want to tell our clients we are interesting, professional, and keep on exploring.
We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition.
We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition. We want to tell our clients we are interesting, professional, and keep
Yuan Yue Communication Design.
on exploring.
We want to tell our clients we are interesting, professional, and keep on exploring.
Yuan Yue Communication Design | Domus Academy | MVBD 13 Yuan Yue Communication Design.
Yuan Yue Communication Design | Domus Academy | MVBD 13
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