SOCIAL ANALYTICS Stephany Alejandra Cardona Sรกnchez Diego Fernando Largo Vargas 1
Key Performance
Indicators 
The KPI are considered metrics used to quantify objectives that reflect the performance and progression of the company, as well as to demonstrate if the business purposes are being fulfilled.
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DETERMINATION OF A KPI General characteristics of KPIs
BUSINESS OBJECTIVES
WEBSITE / SOCIAL MEDIA OBJECTIVES
THEY MUST ENTER THE DEADLINES.
KPI
The KPIs must adjust to the determined terms.
MEASURABLE KPIs must be measurable. For example, it is difficult to measure the ROI of a company Facebook page without determining a KPI as the number of prescribers it generates for our online store, or the number of buyers that come from that page.
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RELEVANT It is better to determine four indicators of importance that will be the best guide to achieve our objectives. 
ACHIEVABLE It has to be realistic and set KPIs that respond to some objectives that we can reach in the determined terms. 
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Especific characteristics of KPIs
IT SHOULD SHOW THE GOAL OF THE
BE BASED ON REAL DATA BE EASILY
ORGANIZATION
BE DEFINED BY THE COMPANY'S ADDRESS
PROVIDE CONTEXT
HAVE MEANINGS AT
IMPPORTANT NOTE There are different key indicators, and it is necessary to adapt them to each business model. The key indicators that are relevant for a company do not necessarily have to be for another
DIFFERENT LEVELS OF UNDERSTANDING 5
Differences between Metrics and KPI
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MAIN DIFFERENCE In practice, a metric is a measure or statistics of an event, and a KPI is a metric that allows you to quantify how you are doing with respect to the objectives of the website or social media. 
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Simple examples of Metric and KPI
E.1 Number of unique visitors 
This indicator will tell you the number of devices that have visited your website, no matter how many times they have repeated the entry *.
E.2 Traffic through Social Networks 
Through this metric you will be able to know the visitors that have arrived at your website through a social network and in this way you will be able to assess the impact that the campaigns or the contents you are sharing are generating through your profiles. 8
E. 3. Mobile traffic, tablet traffic, desktop traffic and wearables traffic 
These KPIs will help you to know how many visits you receive from each of the devices. Knowing this, you can, for example, carry out
different campaigns focused on specific devices.
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