Beef Blurb

Shelby Diehm

director of youth activities, director of marketing & communications

ASA Makes Appearance at the Working Ranch Expo

The Shorthorn breed was represented in the bright lights and big city of Las Vegas, Nevada, during the last week of the National Finals Rodeo. The Working Ranch Magazine based out of Nev., hosted a trade show for agricultural businesses and organizations on December 7th – 10th.

This was the first year for the Working Ranch Expo and it had attendees from all over the U.S. We had several interested cattlemen and women stop by our booth to discuss the traits of Shorthorn cattle. Many of our visitors were from Montana and Idaho; they were excited to see the breed represented so they could learn more about what Shorthorn can offer their herd.

We had many compliments on our 10x20 booth and presence in the trade show. Several attendees stopped to pick up our promotional material or read the Shorthorn facts we displayed.

We look forward to seeing this event grow so we can reach a new market of potential breeders. It’s important for the breed to continue to make our presence known at events like these. We hope to see you on February 1-3, 2022, in Houston, Texas for the National Cattlemen’s Beef Association Convention and Trade Show. The International Genetics Solutions breeds have a large area to promote their breed as well as IGS. =