Beef Blurb

Get Jazzed at NCBA

Every year, thousands of cattlemen and cattlewomen gather for education and socialization. This year the National Cattlemen’s Beef Association Convention was held in New Orleans, Louisiana, on February 1-3.

Several International Genetics Solution partners were again in the same area to create a ‘breed alley.’ This provided attendees the chance to visit with multiple breeds and learn about what those breeds could add to their operation. We had a new American Shorthorn Association booth with a lighted back wall and 12-foot-tall towers with Shorthorn facts and breeder testimonials. This new booth was highly complimented by attendees and other breeds. We had many people stop to learn about Shorthorn cattle and pick up promotional items. It was enjoyable to hear stories from attendees who used to or still have Shorthorn cattle. Make plans to join us in February 2024 in Orlando, Florida. We love visiting with our Shorthorn family at NCBA!

The Grant Company also captured several vidoes with industry professionals and Montie, be sure to watch for those soon!

During NCBA, I also had the chance to attend the Livestock Publications

Council Luncheon and network with other members of the industry. The LPC is the group that organizes and plans the Ag Media Summit, an event I attend each summer. I have joined several committees to assist in planning AMS and it was nice to put more names to faces during lunch.

Now it is time to get back to planning for the National Junior Shorthorn Show & Youth Conference, it will be here before we know it. We are looking forward to seeing everyone in Des Moines this summer!