Just for you. by Stephen Matthews

I MADE THIS FOLIO JUST FOR YOU. A portfolio of creative work from Steve Matthews, includes: print packaging, branding, event, pr, guerilla, web, social media and video viral for a variety of brands. I hope you like what you see.

BRANDING

Rebrand for Breakas Beach Resort inVanuatu. Included all branding elements, fashion wear, signage, brochures and print advertisements.

Breakas Beach

Resort Vanuatu

Breakas Beach Resort Vanuatu

Resort Vanuatu

The colour pallete was chosen from the natural ambient tones of the resort.

PRINT No tv, no phone, no kids. This could be the world’s most relaxed resort.

Think of us as an Adults Only Wet n’ Wild.

Breakas Beach

Resort Vanuatu

Breakas Beach

Resort Vanuatu

C CC C

CHENILLE DAY

SPA VANUATU

CHENILLE DAY SPA VANUATU

C C C C

CC CC CC CC

C C C C

BRANDING

Naming, brand identity and art direction for Chenille Day Spa Vanuatu. Chenille is the French word for butterfly. The perfect analogy for a spa.The spa is located at Breakas Beach Resort and is intended to reflect the branding of the resort.

CHENILLE DAY

SPA VANUATU

BRANDING

Brand Identity, print and eDM for a Papaya plantation inVanuatu.They are a part of the Breakas Group, the branding in intended to reflect the corporate look.

Who said money doesnâ&#x20AC;&#x2122;t grow on trees?

Low hanging fruit. (Literally.)

S P P P visit: www.lowhangingfruit.com South Pacific Papaya Plantations Ltd

SPPP South Pacific Papaya Plantations Ltd

EVENT AND PR

I created an event for an organisation in China called Thirst.This event asks fashion design students to design a range of clothing using minimal water.This event will be held throughout China in 2013. I am the event originator and designed all the print and web material.

Poster works vertically or horizontally.

www.thirstfordesign.com

EVENT / PR / CATALOG

The Queensland College of Art 2009 Graduate Exhibitons â&#x20AC;&#x153;Bring to Lightâ&#x20AC;? were a great success under my leadership.There were 3 events including an industry-only night with 380 invited industry guests and 500 students attending. The following night in another venue were 500 students and 1000 invited family members. All guests were given a very cool 200 page A4 booklet which included work samples, photos and bios of the students.

Steve Matthews speaks to an audience of nearly 600 students and design professionals.

EVENT / PR / BRANDING

Proposal for an event designed to attract expat Chinese living in Australia. It is billed an a networking event and will take place at a spectacular resort.

The One Event. With a Chinese expatriate and Chinese Australian community of more than 669,890 (2006 Australian Census), we propose a destination-based annual event that honours the modern, forward thinking Chinese business people outside of China. It also has strong appeal to the mainland Chinese in your market.

The Coast Classic.the tasty one.

The Coast Classic.The powerful one.

This premium event celebrates all things elegant and sophisticated, the spoils of entrepreneurial thinking. The reward for these people who leave what they know to pioneer bigger lives. Far from a charitable event, this is an event of indulgence. The greatest gathering of its kind in the southern hemisphere. Tickets for the resorts capacity become a premium event sell. Golf, international entertainment acts, keynote speakers of pure success stories. Food wine, spa... pure luxury. We will source top rating performers to appear. As an event, this becomes a prime market place for possible sponsors. Property developers, education sector, food and wine import and distributors... Gatherings of foreigners living offshore are commonplace in other countries. And highly profitable. By celebrating the unity of the Chinese individuals living and working a long way from home, we provide a premium weekend gathering where all Noosa has to offer is on display. With keen support no doubt from local and state tourism and government bodies. We propose a magnificent event that brings these people together - an ambitious and truly unique experience. The One not to miss...

The 2013 Coast Classic. The One.

The The Noosa Coast Classic.

Coastal One.

The Noosa Coast Classic.

The One Event Not to Miss. The 2013 Coast Classic. The One. A golf tournament wrapped in an extravaganza.

EVENT / BRANDING

This current project is being developed for a two-day cultural festival to be held in Brisbane in 2013. Branding, web and posters shown here.

THE

TThe he4848Hour HourFestival Festival

HOUR FESTIVAL 2 days. 2 nights. 200 events. No sleep.

2 days. 2 nights. 200 events. No sleep.

The 48 Hour Festival

2 days. 2 nights. 200 events. No sleep.

T2he 48 Hour Festival days. 2 nights. 200 events. No sleep.

EVENTS / PR / EXPERIENTIAL

To highlight the key attribute of the brand: comfort an event was designed to be held in a venue with air-conditioning by the host brand Trane. Billed as the Most Comfortable event in China’ it attracted the most influential property developers in China.They were persuaded to introduce comfort into the lives of their clients while wearing slippers and eating comfort food. Foot massages and scented oils were available to enhance the mood.This event will roll-out to all of mainland China by 2014.

Trane Residential Event theme: “The Most Comfortable Event in the World.”

A foot massage, that should bring some comfort.

You are about to enter the most comfortable event in the world. Enjoy.

Simple banners with logos can be hung with a fan on them to make them move. Images can be projected on to the banners and lighting can change the colour of them.

BRANDING

Brand development, naming and creative for Gold Coast residential and retail precinct.

SP3

THE VIEW SP3AKS FOR ITSELF

SOUTHPORT CENTRAL THR33

SP3 THE VIEW SP3AKS FOR ITSELF

SP3

SO SP3CIAL

SP3 SP3CTACULAR VIEWS

SP3 OPEN FOR INSP3CTION

SOUTHPORT CENTRAL THR33

BRANDING / PRINT

Brand Identity and print for property development inVanuatu.

Sur la MerVanuatu

Sur la MerVanuatu GOLF COURSE, RESORT AND RESIDENCES AT BREAKAS BEACH

GOLF COURSE, RESORT AND RESIDENCES AT BREAKAS BEACH

ECO HOME, u ECOVanuat PRICE: $

99,000.

WAKE UP ON THE BEACH. EVERY MORNING. FROM ONLY A$99,000.

LAND ONLY FROM

Sur la MerVanuatu GOLF COURSE, RESORT AND RESIDENCES AT BREAKAS BEACH

WATCH THE SUN SET AND YOUR PROFIT RISE. FROM $ .

99,000

Sur la MerVanuatu GOLF COURSE, RESORT AND RESIDENCES AT BREAKAS BEACH

2 BR ECO HOMES NOW SELLING.

BRANDING / INTERIOR / WEB / SIGNAGE /EDM

Art Direction, copy, web design, site signage, display suite design, corporate elevator ads, and eDM.

Targetted magazine advertisments aimed at a specific market, in this case airline pilots and doctors.

BRANDING / PACKAGING

Branding, print and direct mail package for property development clients.

BRANDING / PRINT / DM

Identity, direct mail and print for mobilehypnotherapist.com

mobilehypnotherapist.com

BRANDING / PRINT / PACKAGING

Brand Identity and original art journal for Carnelia, a discreet Swiss financial firm who commisioned this give-away, a leather bound hand-made art journal with a small illustrated (by me) booklet inside.The journalss were delivered in a bespoke fabric bag to reflect the boutique nature of the company.

PACKAGING

Clockwise from right, Chenille Day Spa product range, targetted direct-mail package, Sexy Legs pantyhose range.

BRANDING / PACKAGING

Design of sub-brand for Eagle Boys Pizza catering division. Packaging to reflect tongue in cheek sentiment of formality.

Catering orders arrived in these distinctive pin-striped boxes.

Catering for real workers.

REAL catering

CAUSE MARKETING

I have enjoyed working on many successful cause-related campaigns. Both of the ideas shown here were not only effective but gained many creative awards.

AMBIENT / EVENT / RETAIL

The oldest trick in the book - but it worked. We dressed an actor up to walk the streets of Singapore wearing a sandwich board, we filmed peoples reactions and posted them on YouTube. It became a 30 second TVC and was supported by print, POS and catalog.This campaign was highly effective and demonstrated that the brand had a sense of humour.

RETAIL/GUERILLA MARKETING

In order to compete in a competitive fast food market I developed and implemented several successful guerilla style marketing campaigns for Eagle Boys Pizza. Including oversized flyers with 18 discount coupons, car door handle tags, and rubbish bins where customers could throw their competitors coupons.

GO AHEAD, MAKE MY LUNCH.

TELEVISION

I wrote and art directed these two spots, the one on the left is for a product that makes your rice grow healthy and portrays some great acting.The Coca-Cola TVC on the right I also directed. It was filmed entirely in Malaysia and was dressed to be set inVietnam.The name on the shop ‘Ngoc Phuong’ was the name of my agency producer fromVietnam.

To view go to:https://www.youtube.com/watch?v=vmlz4noXq0Q

To view go to: https://www.youtube.com/watch?v=Wosa7lrpVq4

THANK YOU.