RTW Mens Boots By Stephen Grove
Budget
Merchandise Presentation: Overall clean, hip, trendy. Visual Merchandising: Some wall displays and table displays as well as hanging signs. Customer Service: The employs were friendly, but not attentive. After more than 10 minutes of browsing I got a generic are you finding everything alright. Size: The store is broken up into mens and women’s, the women’s being much larger than mens. Still the mens selection was very large compared to other Forever 21s. Overall Experience: My experience was overall okay, The employs weren’t much help so expect to be on your own unless you have a serious question.
Label: Forever 21 Men Fiber content & care instructions: Faux Leather. Upper 100% Polyurethane, Insole 44% Cotton, 9% rayon, 47% polyester. Outside 100% rubber. Country of origin: China Detailed description: Distressed Brown Faux Leather boot, Lace up. Price: $34.80 Size Range: Only had 8,9,and 10. Styling: Trend Target Customer: Young hip men, 18 to mid twenties
Moderate
Merchandise Presentation: Overall clean, everything had a sense of order. Visual Merchandising: Some wall displays and table displays. Customer Service: Fairly well was greeted after a few minutes of wandering the mens shoe section. Size: Small compared to most shoe stores, the mens had a few selections per category like dress, boots, or causal. Overall Experience: My experience was overall okay, Id rather shop online where I have more of a selection.
Label: Steve Madden Fiber content & care instructions: Leather and Suede. Wipe clean. Country of origin: Mexico Detailed description: Upper part of boot is a brown distressed leather, Bottom half is a two toned golden brown suede with a man made leather sole. Price: $169.95 on sale for $99.98 Size Range: 8-10 Mens Styling: Trend Target Customer: Young hip men, 18 to mid twenties
Better
Merchandise Presentation: Overall clean, Fun more trendy. Visual Merchandising: Some wall displays and table displays, a hint of nautical theme with tied ropes hanging. Customer Service: Fairly well was greeted within a few minutes, the store seemed busy but in order. Size: The mens section was not even a quarter of the size of the women’s, shoes had a few selections from various categories. Overall Experience: My experience was overall fine, Id rather shop at a flag ship store or look online.
Label: Urban Outfitters (Red Wing) Fiber content & care instructions: Leather, Cotton, and rubber. Spot Clean Country of origin: USA Detailed description: Leather boots with canvas side paneling, with raw hide laces. Price: $300.00 Size Range: 8-13 Mens Styling: Trend Target Customer: Young hip men, 18 to mid twenties
Brief History on the Brands Forever 21 was founded in Los Angeles, California in 1984 by Do Won Chang and his wife Sook Chang. The store was originally intend to be a kids/ teens store which has sense been targeted to young women, men, and teen girls. The brand has grown to include stores around the world including Brazil, Asia, and Europe. The Steve Madden brand was founded and started by Steve Madden, a born and raised New Yorker from Queens. In 1990 with only $1,100 Madden started creating his shoes by using his experience in the footwear industry to create an iconic brand. The brand was born in Queens just like Madden and has gone on to be a successful well known brand around the world. Urban Outfitters which originated from the company Free People was created in 1972, in Philadelphia, Pennsylvania by Richard Hayne. Focusing on vintage hip bohemian style, expanding there store to included not online clothing but also furniture and home accessories. The brand now has over 400 retail locations as well as five retail brands: Urban Outfitters, Anthropology, Free People, Terrain, and BHLDN.
Resources Used http://www.forever21.com http://www.stevemadden.com http://www.urbanoutfitters.com