The Secret to Our Success
The Secret Recipe keeps our customers coming back to KFC for food that’s sogood. YOU are essential to delivering the sogood promise and ensuring that every customer has an unforgettable experience each time they walk in the door. This recipe book is your guide to learning the 12 th Spice principles and living them everyday.
KFC BRAND CHARACTER For open-minded, discerning people who have a safe adventurous spirit and value tradition and heritage, KFC is an authentic, reassuring, down-to-earth, inventive optimist.
SECRET INGREDIENTS OF B.L.A.S.T. Believe every customer when they have a complaint or issue Listen to what the customer is saying. They want to know they are being heard. Apologize for the mistake, simply and sincerely without excuses. Satisfy the customer by taking action. Thank the customer for giving us the chance to make it right.