SEARCHING FOR YOUR NEXT BIG
IDEA? STERLING PUBLISHING PREMIUM SALES AND CUSTOM PUBLISHING
THINK
BOOKS.
THINK BOOKS. Books increase the exposure of your message and: — Promote your company, brand, product, message, and vision. — Support literacy and are educational. — Have high perceived value but low production cost. — Are easily customized. — Identify your company as intelligent and innovative. — Are rarely thrown away, so they stay around forever!
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BUILD YOUR COMPANY’S BRAND: — Gifts with purchase — Self-liquidating offers — Added-value items — Subscription premiums — Employee or client incentives — Retail promotions — Corporate gifts
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STERLING HAS THE BOOK TO CONVEY YOUR MESSAGE. — Arts and Crafts — Health — Cooking and Lifestyle — Sports — Reference — Puzzles and Games — Children’s — General Non-Fiction
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ALIGN YOUR PROMOTION WITH ONE OF STERLING’S EXISTING PUBLISHING PARTNERS: — AARP — American Museum of Natural History — Begin Smart — Esquire — Chapman Nautical Guides — Cosmopolitan — Country Living — Popular Mechanics — Good Housekeeping — Hasbro — House Beautiful — Magic Lantern Guides — Marie Claire — Seventeen — USA Today 10
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So what can
STERLING
do for your company?
STERLING CAN: — Create a new custom book. — Customize existing books. — Meet your budgetary guidelines. Sterling offers many options, from creating a special cover that features your logo and binding in a personalized letter, to reproducing a book to a specific size and page count, or changing the format.
The ideas are endless…
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SUCCESS STORIES: We have taken many ideas and executed them to complete successful premium promotions with hundreds of companies, including: — Microsoft — Home Depot — Gillette — Sony Picture Home Entertainment — Smith & Wollensky — McKee Foods — Jewelry Television — Kimberly-Clark
You can be next! 14
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CLIENT McKee Foods
PRODUCT Classics and Classic Starts
IDEA Several of McKee Foods’ cake brands, such as Banana Twins, Boston Crème Roll, Devil Squares, Fancy Cakes, and many more, are running a self-liquidating mail-in offer on the back panels for our Classics (unabridged) and Classic Starts (abridged).
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CLIENT Smith & Wollensky
PRODUCT Kevin Zraly’s American Wine Guide
IDEA Smith & Wollensky wanted to do something special for their clients so we customized Kevin Zraly’s American Wine Guide. We created a custom cover as well as added a 6-page foreword about the history of Smith & Wollensky, including photographs. They ordered over 10,000 units. The project went so well that they reordered the following year. 18
CLIENT Microsoft Intel
PRODUCT Sudoku Puzzles for Kids
IDEA Microsoft Intel is always ahead of the curve and that’s why they jumped on the sudoku bandwagon before it even became a craze. They ordered 30,000 units of Sudoku Puzzles for Kids to hand out during “Take our Daughters and Sons to Work Day.”
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CLIENT Liberty National Life Insurance Company
PRODUCT My Home Workbook
IDEA Liberty National Life Insurance Company wanted to introduce themselves to new home buyers to encourage them to buy life insurance as well. They handed My Home Workbook out at closings and to new clients. We customized it with a logo and a 1-page foreword. They increased new business using this book!
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CLIENT Creative FunWorks
PRODUCT Paper Fantastic and I Love to Draw & Paint!
IDEA Sterling worked with Creative FunWorks to take our existing titles Paper Fantastic and I Love to Draw & Paint!, change the trim size, paper stock, and make them into paperbacks to include them as part of a holiday kit that would be sold in Costco. They had over 60,000 kits and almost sold out completely.
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CLIENT Huggies
PRODUCT Great Expectations: Your Pregnancy Week-by-Week
IDEA Huggies launched a new Web site called www.huggiesbabynetwork.com, and a mini-edition of Great Expectations: Your Pregnancy Week-byWeek was used to get soon-to-be moms to register. The book was distributed at Ob/Gyn and Midwives’ offices. Throughout the book, we included tip boxes sending the pregnant women to the website for more information. The book drove people to their site where they collected information and became new customers! 26
CLIENT Jewelry Television
PRODUCT Gemstones of the World
IDEA Jewelry Television has sold over 100,000 gemstones and we know because we sold them over 100,000 Gemstones of the World to use as a gift with on-air purchase. They have been running this promotion for years and it shows no signs of slowing down.
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CLIENT Dream Hotel
PRODUCT Illustrated Dream Dictionary
IDEA The Dream Hotel purchased thousands of copies of Illustrated Dream Dictionary to put on the nightstand in each of their rooms.
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CLIENT HALT
PRODUCT Scam-Proof Your Life
IDEA HALT, the Organization of Americans for Legal Reform purchased Scam-Proof Your Life to use as their premium to get membership renewals. It was a hit and they reordered books a few times!
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PRODUCT Good Housekeeping The Complete Household Handbook, Revised Edition
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CLIENT Thomasville
PRODUCT House Beautiful’s Welcome to the Table
IDEA Recent Thomasville Cabinetry purchasers from The Home Depot will receive a thank-you mailer, congratulating them on their new kitchen. Upon presentation of the attached certificate at their nearby Thomasville store, the customer will receive the free cookbook, a thank you gift just for visiting Thomasville. Results = In total, volume generate by cabinetry purchasers on the mail file generated just under $100,000 in written sales.
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CLIENT Sears
PRODUCT Popular Mechanic’s Why a Curveball Curves, Good Housekeeping Cookbook, Marie Claire Hair, House Beautiful Colors for Your Home
IDEA Sears ran a Golden Wish Ticket program for the 2008 Holiday season. 5,000 of the prizes were Sterling books. A redemption site gathered customer information and book choice.
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CLIENT Albertsons
PRODUCT Good Housekeeping Light & Healthy Cookbook
IDEA Albertsons held a Heart-Health promotion where customers received a free book where customers got a free book when they bought two products that were featured in the promotion during February (American Heart Month).
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CLIENT Popular Mechanics
PRODUCT Popular Mechanics Complete Car Care Manual
IDEA Popular Mechanics ran an advertorial in their magazine offering the book for free to readers that register on their Web site.
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A BRILLIANT IDEA FOR YOU! Call Premium Sales today at 646.688.2467 or e-mail specialsales @ sterlingpublishing.com, so we can help you brainstorm on an idea. We’ll create a fantastic promotion to fit your or your client’s needs!
387 PARK AVENUE SOUTH NEW YORK, NY 10016 Tel: 212.532.7160 • Fax: 212.213.2495 www.sterlingpublishing.com