SCHOCK - Lighten up your life
THE WORLD OF GRANITE SINKS 1
SCHOCK – Lighten up your life
Contents
1 ______ SCHOCK – The company 2 ______ What is a granite sink? 3 ______ Market development – German example 4 ______ Why Schock 5 ______ SCHOCK – World of materials 6 ______ SCHOCK – Production 7 ______ Appendix
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SCHOCK – Lighten up your life
1. Schock – THE COMPANY 10 MinuteS
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SCHOCK – Lighten up your life
SCHOCK GmbH In the heart of the Bavarian forest
Plot size 43.000 m2 Buildings 25.600 m2 Employees 250
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SCHOCK – Lighten up your life
SCHOCK GmbH In the heart of Bavaria
1 hour
Regen
Munich Technology
Grundstücksgröße 43.000 qm Fläche unter Dach 25.600 qm Mitarbeiter 250
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SCHOCK – Lighten up your life
The original for more than 30 years – continuous advances 1979
World‘s first granite sink manufactured
1980
Successful cooperation between SCHOCK and BLANCO began. SCHOCK exclusively supplies the stainless steel experts with sinks made of „Silacron“ and later „Silgranit“
1986
Exclusive European producer of sinks and basins made of „Corian“ for DuPont and DuPont‘s exclusive distributor in Germany (until 1999)
1988
Cristalite® – Nature refined! The dispersion of 80% ultra-pure quartz, the hardest constituent of granite, combined with acrylic ultimately seals the success of the „granite sink“
1989/90
The Schock Cristalite® patent for the acrylic-based „granite sink“ is licensed to Carron (now Franke Group) and BLANCO
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SCHOCK – Lighten up your life
2001
Production for BLANCO stopped and own Schock label distribution pushed
2004
Schock Antibac - SCHOCK is the world‘s first and still the only sink manufacturer to produce a natural antibacterial hygiene protection system
2005
Cristadur® - The material‘s fine structure creates a gleaming surface from which the dirt simply runs off (patent protected)
2008
Cristastone® - World‘s first „granite sink“ that can be combined with a quartz kitchen counter top to provide an exact colour and material match (patent protected)
2009/10
Cristalite®- and Cristadur®- taps - 100% identical in material, quality and colour (patent protected), sinks and taps can be combined
2011
– The new generation of the classic raises SCHOCK above the level of the competition in the basic material, too (patent protected) ®
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SCHOCK – Lighten up your life
SCHOCK GmbH The team
Grundstücksgröße Fläche unter Dach Mitarbeiter
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SCHOCK – Lighten up your life
AROUND 1.500.000 SINKS OR 75% OF ALL GRANITE SINKS ARE MANUFACTURED USING THE SCHOCK METHOD EACH YEAR
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SCHOCK – Lighten up your life
Distribution in more than 70 countries Made in Germany
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SCHOCK – Lighten up your life
Schock sustainability •
Natural materials
•
Average life span in excess of 20 years
•
Environmentally sound
•
Renewable energies used in the production process
•
Made in Germany – manufactured according to German environmental and quality standards
Schock attaches high priority to sustainability and environmental protection 11
SCHOCK – Lighten up your life
2. What is a GRANITE SINK? 10 MINUTES
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SCHOCK – Lighten up your life
What is granite made up of? The name „granite sink“ is commonly given to sinks made up of quartz (the hardest constituent of granite) and a binder.
10-20% feldspa r
10-30% mica
% 0 6 30-
z t r qua 13
SCHOCK – Lighten up your life
The SCHOCK quality The SCHOCK Quality (nature refined)
. approx 15% ade high-gr acrylic
ap
85
qu
pro
%
art
z
x.
• The special way we process high-grade acrylic and rounded quartz particles makes Schock sinks so tough and durable • Acrylic is UV-stable, unlike polyester, and does not get porous The result: • Three times harder than natural granite • 100% pore-free sealed surface • Resistant to aggressive chemicals • Capable of working under extreme pressure
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SCHOCK – Lighten up your life
Segmentation of the granite sink market Premium – mid-range – low-end
Manufacturer
Binder/technology
®
Cristastone®
Premium
SCHOCK
ACRYLIC binder
• SCHOCK Cristadur®
• BLANCO: Silgranit / Puradur 2 • FRANKE: Fragranit
Quality
Suppliers of cheap goods from Asia and Eastern Europe • Granmaster • Marmorin • Nature
Mid-range
POLYESTER binder Low-end
Lucite Copycats
• AstRACAST • Elleci • Plados • LeIsure
Premium
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SCHOCK – Lighten up your life ®
– Colour your life
Formula, ingredients and production Filler: 75-80% fine quartz sand (approx. 0.03-0.08mm) with specially rounded grain shape from Germany • Robustness and durability Binder: 19-24% high-grade acrylic • UV-stable and food-safe, making it extremely well suited to everyday use Production: Using polished and brushed nickel shells • Reverse shrinkage effect creates a high-quality surface finish • Little moulding of the surfaces
5 % othe
rs
19-24%
acrylic
0 8 75
%
z t r qua
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SCHOCK – Lighten up your life
Cristadur® – Feel the difference Formula, ingredients and production Main constituent: 66% micro-fine quartz sand (approx. 0.03-0.03mm) • Gleaming surface • Colour purity • Unbeatable ease of cleaning
6 % othe
Other ingredients: 12.5% colour paste • Colour purity
Production: Using radiated nickel shells, special temperature profile, Schock’s own patented formula • Moulding of micro-fine surface structure
colou past r e
rs
Binder: 15.5% high-grade, highly cross-linked acrylic • Gleaming surface and the dirt simply runs off
Approx. 6% other ingredients • Dirt-repellent
12.5%
.ry5lic% 15 ac
66
%
z t r qua
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SCHOCK – Lighten up your life
SCHOCK technology vs. Lucite technology Comparing the two methods of manufacturing granite sinks SCHOCK method
Lucite method
• Main constituent is quartz • Only quartz particles with rounded edges are used
• Main constituent is quartz • Broken, angular quartz particles are used
EXTRA LAYER OF HARDNESS ON THE SURFACE
• Surface is tough and hard-wearing • Does not bleach/long-lasting • Only Schock, Franke and BLANCO ® , CRISTASTONE® and CRISTADUR® available • exclusively from SCHOCK
• Much rougher and softer surface, not dirt-repellent • Numerous manufacturers across the globe: Astracast, Elleci, Plados, Telma Guzzini
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SCHOCK – Lighten up your life
How the material is differentiated from stainless steel sinks
Granite sink
Stainless steel sink
• Individualisation possible thanks to the variety of colours available
• Commodity
• Provides a nice warm look and sound • Saves energy (dishwater stays warm longer in
• Limited possibilities in terms of colour and shape • Limited thermal energy storage (water in the sink goes cold quicker)
granite sinks) • Comes with a naturally antibacterial hygiene protection system (exclusive to SCHOCK) • Environmentally friendly
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SCHOCK – Lighten up your life
2589887
3. MARKET DEVELOPMENT German example 10 MINUTES
365-58887 365 0548967
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SCHOCK – Lighten up your life
The sink market in Germany Material split (in EUR k) 160
Total Steel
140
Colour
120 100 80 60 40 20 0
2007
2008
2009
AMK-data
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SCHOCK – Lighten up your life
MARKET DEVELOPMENT BY SINK TYPE This development is confirmed globally in other studies
1979
2007
1st half of 2010
Coloured sinks
0%
39.4%
50.8
Stainless steel sinks
100%
60.6%
49.2%
%
AMK figures * Here relevant market share over EUR 50
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SCHOCK – Lighten up your life
MARKET SPLIT: Around 75% of all granite sinks are manufactured using the method developed by SCHOCK
PLADOS 6% ELLECI 6%
Drivers of growth
REST 7%
• Kitchens are status and lifestyle products
SCHOCK 25%
• Quality awareness • Environmentalism
ACRYSIL 7%
FRANKE 24%
• Trend towards colour
BLANCO 25%
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SCHOCK – Lighten up your life
4. WHY SCHOCK 10 Minutes
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SCHOCK – Lighten up your life
Colour your life • Colour is a great way of serving the trend towards individualisation • Kitchen cabinets, sinks and countertops can be brought into perfect harmony
COLOUR YOUR LIFE
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SCHOCK – Lighten up your life
Quality + experience
®
CristaSTONE®
CristaDur® Cristalite®
Artonyx
• Invented the granite sink • 75% of all granite sinks made using the SCHOCK method ® , CRISTADUR®and • CRISTASTONE® exclusive to SCHOCK ® , CRISTADUR® and • CRISTASTONE® developed by SCHOCK and patent protected • TÜV testing confirms quality leadership • Made exclusively in Germany • Extremely high quality standards (certification)
Made in Germany
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SCHOCK – LIGHTEN UP YOUR LIFE
SCHOCK Hygienekonzept Making life easier and more hygenic.
Dirt-repellent
Pro Hygienic 21
The dirt simply runs off
Sinks are where food is prepared and dishes and pans are washed up. Large numbers of bacteria result. Pro Hygienic 21 is the first and still the only hygiene protection system for the sink. The integrated protection mechanism inhibits 95% of bacterial growth.
CRISTADUR®
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SCHOCK – Lighten up your life
Premium designs
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SCHOCK – Lighten up your life
Unsurpassed variety of colours
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SCHOCK – Lighten up your life
5. THE WORLD OF SCHOCK MATERIALS 20 MinuteS
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SCHOCK – Lighten up your life
Our SCHOCK sink materials Outclassing art
® CRISTADUR Feel the difference
The world of SCHOCK materials
Unity of sink and counter top
CRISTALITE Colour your life
®
Seamless installation 31
SCHOCK – Lighten up your life ®
– COLOUR YOUR LIFE ®
The new generation of a classic LIGHTEN UP YOUR LIFE
+ MAXIMUM COLOUR INTENSITY + EXTREMELY EASY TO CLEAN
CristaLITE®
®
+ EXTREMELY TOUGH AND SCRATCH-PROOF + UV-STABLE AND FOOD-SAFE + NATURALLY ANTIBACTERIAL HYGIENE
PROTECTION SYSTEM + MADE IN GERMANY
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SCHOCK – Lighten up your life
: Predefined surface makes it easier to clean, more hard-wearing and gives greater intensity of colour (1) ®
®
CRISTALITE®
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SCHOCK – Lighten up your life
: Predefined surface makes it easier to clean, more hard-wearing and gives greater intensity of colour (2) ®
CRISTALITE®
®
56.9µm
100.2µm
1525.0 1000.0
1000.0
1525.0 1000.0
1000.0
0.00µm 0.00µm 0.00µm 0.00µm
® With , SCHOCK is now a cut above the competition in the basic material too
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SCHOCK – LIGHTEN UP YOUR LIFE
CRISTADUR® – FEEL THE DIFFERENCE
COLOUR PURITY GLEAMING SURFACE HYGIENE PROTECTION SYSTEM: DIRT REPELLENT EFFECT – THE DIRT SIMPLY RUNS OFF UV-STABLE AND FOOD-SAFE TOUGH AND EASY TO CLEAN MADE IN GERMANY
MATERIAL
CRISTADUR®
– FEELTHEDIFFERENCE
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SCHOCK – Lighten up your life
CRISTADUR® – Maximum ease of cleaning and stain resistance Surface finish of granite sinks
Dirt repellent The dirt simply runs off
Granite sinks made of quartz + polyester
Competitors’ granite sinks made of quartz + acrylic CRISTALITE®
SCHOCK quartz + acrylic
®
SCHOCK CRISTADUR® quartz + acrylic
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SCHOCK – Lighten up your life
CRISTADUR® – Immaculately pore-free
Competitors’ material
SCHOCK CRISTADUR®
Porous, rough, coarse – the dirt has more to stick to
Pore-free, smooth, fine – the dirt simply runs off
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SCHOCK – Lighten up your life
CristaSTONE® The perfect combination of counter top and sink
Perfectly combinable in surface + colour: Cristastone sinks + granite counter tops UV-stable Food-safe Naturally antibacterial Tough + easy to clean MADE IN GERMANY
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SCHOCK – Lighten up your life
CristaLAN® – SEAMLESS INSTALLATION
Can be seamlessly built in to a solid surface counter top (e.g. Cristalan, Corian) UV-stable Food-safe Easy to clean MADE IN GERMANY
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SCHOCK – Lighten up your life
6. PRODUCTION 10 MINUTES
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SCHOCK – Lighten up your life
How CristaLITE® sinks are made Steps 1 – Checking and warehousing the raw materials All raw materials undergo an incoming goods inspection. Once approved, they are registered in the ERP system ready for step 2 Steps 2 – Manufacturing the intermediate products Syrup is made out of MMA and PMMA by a process of dissolution within 6h. Colour pastes made and functional batches like BYK Natural (antisettling agent) prepared, coloured sand production blends made Steps 3 – Producing and evacuating the casting slip A castable mixture consisting of coloured sand blend, syrup, functional batches and colour pastes – in different quantities for different colour formula – is prepared and any air removed by evacuation Steps 4 – Casting the sink The ready-to-use casting slip is poured into the prepared casting mould under pressure and the right heating and temperature profile for the type of material is started up Steps 5 – Removing the finished sink from the mould Once the heating and temperature profile has finished, the casting mould is opened and the fully cured, semi-finished sink form removed 41
SCHOCK – Lighten up your life
SCHOCK – Production process Step 1 Checking and warehousing the raw materials All raw materials undergo an incoming goods inspection. Once approved, they are registered in the ERP system ready for step 2
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SCHOCK – Lighten up your life
SCHOCK – Production process Step 2 Manufacturing the intermediate products Syrup is made out of MMA and PMMA by a process of dissolution within 6h. Colour pastes made and functional batches like BYK Natural (anti-settling agent) prepared, coloured sand production blends made
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SCHOCK – Lighten up your life
SCHOCK – Production process Step 3 Producing and evacuating the casting slip A castable mixture consisting of coloured sand blend, syrup, functional batches and colour pastes – in different quantities for different colour formula – is prepared and any air removed by evacuation
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SCHOCK – Lighten up your life
SCHOCK – Production process Step 4 Casting the sink The ready-to-use casting slip is poured into the prepared casting mould under pressure and the right heating and temperature profile for the type of material is started up
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SCHOCK – Lighten up your life
SCHOCK – Production process Step 5 Removing the finished sink from the mould Once the heating and temperature profile has finished, the casting mould is opened and the fully cured, semifinished sink form removed
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SCHOCK – Lighten up your life
THANK YOU
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SCHOCK – Lighten up your life
APPENDIX
ANHANG 48
SCHOCK – Lighten up your life
The Lucite method Common problems – Bleaching
Bleaching a fine cracks in a competitor‘s sink after 1,000 cycles with hot and cold water Hot/cold cycle test/EN 13310
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SCHOCK – Lighten up your life
The Lucite method Common problems – Cracks
Fine cracks in a competitors‘ sink after one year
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SCHOCK – Lighten up your life
CRISTADUR® vs.
®
Comparing our premium material and the on-trend material
CRISTADUR® – The premium class
®
– The on-trend material
Filler
• 66% quartz sand on average (approx. 0.03-0.3mm) • Looks and feels finer
• Fine quartz sand (approx. 0.3-0.8mm) • Looks and feels less fine
Binder
• Highly cross-linked acrylic
• Standard cross-linked acrylic
Production method
• Radiated nickel shells used • Very fine surface structure obtained • Precisely regulated temperature profile • Special formula
• Polished and brushed nickel shells used • Reverse shrinkage creates its own surface structure • Less surface moulding
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SCHOCK – Lighten up your life
CRISTADUR® – The premium class Unbeatable ease of cleaning and stain resistance
SCHOCK CRISTADUR® sinks Competitors’ acrylic-based sinks Polyesterbased sinks
Extremely easy to clean 52
SCHOCK – Lighten up your life
SCHOCKs‘ coloured sinks continue to record double-digit growth rates in 2010 against a market that contracted slightly overall
The sink market in Germany Market split by material (in EUR and units - as per March 2010) 1. Sinks supplied (volume sales)
„Steel“ sinks Monthly figure 2010
Monthly figure 2009
„Coloured“ sinks Percentage change
Monthly figure 2010
Monthly figure 2009
Percentage change
> 125,00
16,270
17,270
94.65
23,312
22,399
104.08
> 50,00
21,834
21,072
103.62
9,988
7,930
125.95
≤ 50,00
86,577
94,836
91.29
248
376
65.96
Total
124,681
133,097
93.68
33,548
30,705
109.26
Cumulative
334,886
366,348
91.41
89,746
85,581
104.87
2. Sinks supplied (value sales)
„Steel“ sinks
„Coloured“ sinks
Monthly figure 2010
Monthly figure 2009
Percentage change
> 125,00
3,933,543
4,090,523
96.16
4,950,820
4,768,471
103.82
> 50,00
1,861,742
1,774,741
104.90
1,044,553
837,586
124.71
≤ 50,00
1,954,906
2,246,646
87.01
6,636
12,650
52.46
Total
7,750,191
8,111,910
95.54
6,002,009
5,618,707
106.82
Cumulative
21,143,829
22,334,880
94.67
16,528,504
14,976,364
110.36
Monthly figure 2010
Monthly figure 2009
Percentage change
There is a clear long-term trend towards colour. SCHOCK, as the market leader, is enjoying a disproportionately large portion of the benefit from this Source: AMK data
* Here relevant market share over EUR 50
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