TRENDFORECAST A make-up inspiration book for Generation Z
Sterre Boessen Module 2
A TRENDFORECAST FOR GENERATION Z’S MAKE-UP.
Generation Z has an expressive way of applying make-up; using stickers, paint and all kind of materials that add value to their appearances. But what will happen in the future? How will their make-up develop? Will it still be only ‘make-up’?
This make-up trendforecast is meant for anyone that is interested in make-up, but especially made for Generation Z; the young people born in the mid or late 90’s. It is inspired by their way of applying make-up and therefore an inspiration book for them. Being young isn’t about age but about attitude; it’s a mode. Still they are most likely to actually apply and dare to change their appearance.
THE NEXT THING.. Make-up is meant to enhance your beauty, or at least it was. Generation Z likes to play with fantasy, originallity and expressing your own story; all of these are perceived to be beautiful. In the future applying make-up will become a bigger thing; face stickers and other adhesives will become even bigger and more three dimensional; make-up is not only here anymore to beautify yourself but also to express yourself. Becoming an extended part of yourself; being an invented creature or a so called ‘alter ego’. Mixes of kitschy and childish elements together with internet aesthetics and emoijs. Gender isn’t the headliner anymore; your expressed story is.
‘Structural Bindhi’ Invented traditions / Graphic / Blocking / Geometrical
‘Game & Creature’ Fairytale / Soft / Fluffy / Alter ego / Disguise
‘Bloom’
Three dimensional / Kitsch / Animation / Hippy / Face Stickers
‘Memphis Seapunk’ Gradient / Liquid / Digital / Form language / Distortion
‘Disco Fever’
Covered / Anonymous / Facettes / Extremely Decorated
‘Out Of This Space’ Galaxies / Club / Glowing Nostalgia / Cliché Futuristic