Shadle Park High School
OFFICIAL BRAND STYLE GUIDE
CHALLENGES
To create designs that adhere to tradition with a contemporary style. To find a common theme with a variety of different designs.
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Often, the best answer is “all of the above.”
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TRADITIONAL CREST
This design honors the history of the school, updates the original symbology through original artwork, and polishes the overall look through scalable vector graphics. The six pointed crested star better represents the Henderson/Shadle heritage. The severed grouse foot is replaced with an actual grouse, as a nod to the humane treatment of animals. The Scottish Thistle is more clearly represented. Spokane Falls has been updated to be more recognizable. Scottish Claymore swords were rendered adding to the historical theme.
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TRADITIONAL CREST VARIATIONS Vectorized files are ready for use in letterheads, diplomas, etc.
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MODERN CREST Clean, simplified two color design.
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PRIMARY LOGO
Two primary logos were created for differing purposes. The shadowed and outlined logo will work well for athletic applications, while the simple logo can be used for bumper stickers, T-shirts, or wherever the need arises.
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LOGO VARIATIONS
Variations of the logo were designed for a variety of uses, while still retaining a cohesive theme.
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ATHLETIC MASCOT “MCTAVISH” McTavish is back, harnessing the warrior spirit.
A symbol of a true warrior, McTavish represents anyone who faces tough challenges, perseveres, and grows stronger from the experience.
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SCHOLASTIC MASCOT “PADDY” Paddy is a Highland Cow...with an attitude.
Paddy can be used everywhere, in the classroom, with school clubs, or at sporting events.
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OTHER VIEWS OF PADDY To moo, or not to moo...
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TYPOGRAPHY
Brothers OT was chosen as a bridge between a modern collegiate typeface and Celtic print. With mellow serifs, crisp angles, and boldness, Brothers OT should be used for primary titles.
Brothers OT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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COLOR SYSTEM The official, approved color system for SPHS.
SPHS GREEN
Pantone PMS 347 Web #00984c CMYK C:97 M:11 Y:100 K:1 RBG R:0 G:152 B:76
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SPHS YELLOW
Pantone PMS 109 Web #fed103 CMYK C:1 M:16 Y:100 K:0 RBG R:254 G:209 B:3
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APPAREL APPLICATION The following mockups illustrate suggested apparel applications.
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T-SHIRT | MASCOT
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ENVIRONMENTS
The following mockups illustrate suggested environmental applications.
GRAPHIC LOCATION
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THANK YOU! DESIGNS BY: Steven Grime