The Role of PR in Fashion Industry Fashion is one industry which is ever-changing and it is hard to find a permanent place in. Every struggling fashion designer knows the enormous challenges they face to bring their collection into the limelight. Even the top-brands and haute names in the industry are always on their toes to face new competition. What gives a player in the world of haute couture a distinctive edge? Public Relations. The world of Fashion is all about creating new trends and creating buzz. It’s about attracting attention and keeping the people engaged. When the competition is always brimming, Public Relations is the perfect tool to propel your business forward and make a mark in the industry. Why Public Relations are important? Public Relations is all about building a positive brand image and building healthy relationships between the organization and the public and the media. When it comes to Fashion industry, publicists make sure that they do just that.
Media relations: For a fashion brand, the main channel through which they can reach their audiences is through the media. Whether it is press releases or articles, they are a platform to pitch stories and ideas. This involves writing interesting and upbeat articles and get them posted in top fashion magazines. public relations consultancy are in constant touch with editors to come up with new ideas and also meet editor’s requests. It also includes writing about the fashion runways and upcoming fashion lines. Image building: The biggest challenge is to build a firm and positive image in the minds of the public and other fashionistas. This can be done by strategizing and developing promotional activities such as shows and events. Every event must reflect the image of the company. Giving a mixed message to the audience can be a big negative. For example: if your fashion line is all about quirkiness and modern fashion then all the events, articles you write, needs to echo the same message. Positive coverage: Every time a brand is in a positive light, it garners more attention. Whether it is through social responsibility activities or other charity events, when the brand is associated with good public relations and is in the news for a good cause, it automatically increases the interest of the viewers. Word of mouth is one powerful weapon which can make or break a brand. If you are able to create a positive image in one medium, immediately your voice will be felt everywhere. That is the biggest advantage of Public Relations. Credibility: When a third person talks about your line in an optimistic way, it holds more credibility and people readily accept it. Crisis management: Public Relations can be the right channel through which you can mitigate damages caused to your brand image and address complaints. Celebrity connection: With good publicity such as including celebrities to your name can provide an added advantage. Public Relation professionals hold valuable contacts which can help you in giving that extra publicity.