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Graduates who have a strong desire to become a sales or marketing specialist often fail to realize the hard work that goes into their field. No matter what industry they work in, sales and marketing professionals have to put in long hours and concerted effort to land major accounts and come up with winning ideas to help out their employer. In addition to this hard work, sales and marketing professionals need to maintain an upbeat attitude in order to win over potential clients. Finally, sales and marketing professionals throughout the UK need to stay updated on the latest issues in their field. In all, becoming a sales and marketing specialist can be a tough task for even the most committed professional. However, sales and marketing graduates need to make an effort at knowing everything there is to know about their profession. The knowledge that they gain through these efforts can be invaluable in gaining the upper hand over the competition. As well, graduates and young professionals who show an interest in the general industry often receive attention and advancement opportunities from their managers. There are a number of ways in which a sales and marketing professional can turn themselves into a specialist. The easiest way to gain expertise in a particular field is to observe the competition. Field sales professionals can keep track of sales numbers for competing companies, observe how competing companies present themselves at trade shows, and review websites in order to gain a better understanding of the competition. In marketing, there is perhaps a great emphasis on this type of knowledge. Marketing firms and advertisers need to know that their idea is fresh. Marketing professionals who look at the strengths and weaknesses of competing firms can develop original and creative ideas for their clients. There are plenty of other ways to become a specialist in one's field. Marketing and sales professionals can undertake professional development courses offered by their employer, recruiting agencies, or local universities. Young professionals can also speak to their supervisors in order to understand how they were able to climb to the management positions they are currently in. Sales and marketing graduates can also consult with friends and family in a variety of industries in order to understand the general economy, an important aspect of success in the globalized marketplace. There is no silver bullet for the graduate looking to be a specialist in sales or marketing but there are plenty of resources available to the average graduate.
Mark Doherty is a Director of Alexander Chapel Associates. A specialise in sales and marketing jobs [http://www.alexanderchapel.co.uk/sales-and-marketing.html]
IT sales jobs [http://www.alexanderchapel.co.uk/it-sales.html] and sales recruitment solutions in the UK
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