Europe IoT Market Outlook 2030 Sample – by Goldstein Research by Goldstein Market Intelligence

Europe IoT Market Outlook

Europe IoT Market Outlook 2030 : Opportunity & Growth Analysis, 2017-2030

Report Code :HC 1335

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Europe IoT Market Outlook

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Vision

Value

Visibility

Europe IoT Market 

Research Methodology • • • • •



Executive Summary • • • • •



Europe Economic Overview Macroeconomic Outlook Global IoT Market Outlook Smart & Connected Environment Development Outlook Target Consumer Group Analysis Research & Development Outlook Government Regulations and Initiatives

Statistical Analysis • • • • •



Market Size (USD Billion) Forecast Analysis (2017-2030) Market Share & CAGR (%) Regional Share Distribution (%) Segments Share Distribution (%)

Market Environment • • • • • • •



Secondary Research Primary Research Data Analyzing & Market Size Estimation Research Design Bottom-Up & Top-Down Approach

Europe IoT Industry Investments Analysis Penetration Rate of IoT Technology Across Multiple Industries Broadband Internet Subscriptions Per Household Analysis Startup Companies Scenario Number of Connected IoT Devices Analysis (Present & Forecast)

Market Dynamics • • • • •

Growth Drivers Market Restraints Risk Analysis Recent Trends & Developments Opportunities for Market Players

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Vision

Value

Visibility

Europe IoT Market 

IoT Market Segmentation  Europe IoT Market By Component Type (Market Size ($ Billion), Market Share (%) & Y-o-Y Growth Analysis, 2017-2030)  Devices (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Wearable Devices  Non-Wearable Devices  Platform (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Connectivity/M2M Platforms  Infrastructure-as-a-Service (Iaas) Backend Platforms  Hardware specific software Platforms  Consumer/Enterprise Software Extension Platforms  Sensors & Actuators (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Market Attractiveness IoT in Energy Sector Market by Component Type  BPS Analysis IoT in Energy Sector Market by Component Type

 Europe IoT Market By Software Type (Market Size ($ Billion), Market Share (%) & Yo-Y Growth Analysis, 2017-2030)

 Data Management (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Network Management (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Security (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Remote Monitoring (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Real Time Streaming Analytics (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Market Attractiveness of IoT in Energy Sector Market by Software Type  BPS Analysis of IoT in Energy Sector Market by Software Type

 Europe IoT Market By End User (Market Size ($ Billion), Market Share (%) & Y-o-Y Growth Analysis, 2017-2030)

 Consumer Electronics Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Transportation & Logistics Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 20172030)  Energy Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Manufacturing Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Retail Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Healthcare Sector (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Other End User (Agriculture Sector) (Market Size ($ Billion) & Y-o-Y Growth Analysis, 20172030)  Market Attractiveness of IoT in Energy Sector Market by End Users  BPS Analysis of IoT in Energy Sector Market by End Users

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Vision

Value

Visibility

Europe IoT Market  Europe IoT Market By Country (Market Size ($ Billion), Market Share (%) & Y-o-Y Growth Analysis, 2017-2030)

 UK IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Germany IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  France IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Italy IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Spain IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  BENELUX IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Russia IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Sweden IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2017-2030)  Rest of Europe IoT Market Outlook (Market Size ($ Billion) & Y-o-Y Growth Analysis, 20172030)  BPS Analysis & Market Attractiveness of IoT Market By Country



Competitive Outlook

 Market Share of Major Players  Company Profiles  Intel Corporation  Company Synopsis  Business Strategy  Product Portfolio  SWOT Analysis  Alcatel-Lucent  SAP Se  General Electric  Cisco Systems Inc.  Microsoft  Hewlett-Packard  IBM  Accenture PLC  Symboticware, Inc.  Wind River Systems, Inc.

   

Porter’s Five Force Model Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem Expert Analysis Concluding Remarks Published By: Goldstein Research

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Europe IoT Market Outlook

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Research Methodology

Goldstein Research follows a comprehensive and rigorous research methodology to provide you accurate estimates and forecast of a particular market. We provide estimates, forecast and analysis primarily based on secondary research, primary interviews, in-house database and other free as well paid Sources. Imdaad L.L.C. company follows simultaneous top down and bottom approach in order to provide you the accurate market sizing. Data triangulation method is strictly followed where we triangulate the data from all the aspects, be it Function Type, application, industry verticals, material, product type or geography. In addition, the research methodology we follow is a systematic approach in order to estimate and project the market sizing keeping in mind all the ongoing and upcoming trends of the market. We conduct both primary and secondary research in order to estimate a market and validate Imdaad L.L.C. key findings.

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We put together Imdaad L.L.C. effort and prepare an inclusive questionnaire depending on the title of the market we are tracking and extract the important information we require to validate Imdaad L.L.C. findings. Imdaad L.L.C. team of Analysts and experts dedicatedly put their effort to provide you the best possible and accurate data and analysis. Adding to that; technological, economic, cultural and social aspects along with the regulatory barriers are completely analyzed to understand the comprehensive market scenario across different geographies.

Understanding the market from both buyer and seller point of view is important to track a market and provide analysis on the same. We not only provide the market data of the fImdaad L.L.C. geographies as a whole, namely, North America, Bahrain, Asia-Pacific, Latin America, Middle East & Africa and Rest of the World (RoW) but we also provide you qualitative as well we qualitative information on country level bifurcation. We at Goldstein Research provide you: • Precise Estimates and Forecast • Authentic Analysis • In-depth Data and Analysis • Authentic Sources • Reliable Data and Analysis

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Europe IoT Market Outlook

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Europe IoT Market Outlook Global IoT Market Share (%), By Region-20172030

Europe IoT Market Size USD (Billion). 20172030 XX XX

XX% CAGR: (2017-2030)

XX XX

12.0 24.0 0% 25.0 0% 4.00 0% 2016 % 35.0 0%

Asia-Pacific

13.00 27.00 % % 25.00 2024 5.00 % % 30.00 %

Middle East & Africa

North America

Europe

Latin America

XX 2016e 2017e 2018e 2019f

2020f

2021f

2022f

2023f

2024f

Source: Goldstein Research

IoT Devices accounted for the highest market share XX% in Europe IoT market

In 2016,

With

XX% share in 2016, Europe accounted for USD XX Billion Market size IoT market

Europe IoT Market Share(%), By Europe IoT Market Share (%), By Software Type -2016 Component Type - 2016

7.61% 10.87%

15.00% 50.00% 35.00%

Europe IoT Market Share (%), By End User - 2016

38.04%

16.30% 27.17%

IoT Devices

IoT Platforms

Sensors and Actuators

Data Management S/W

Network Management S/W

Security S/W

Remote Monitoring S/W

Real Time Streaming Analytics S/W

Source: Goldstein Research

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Consumer Electronics Sector Transportation & Logistics Sector Energy Sector Manufacturing Sector Retail Sector Healthcare Sector Others (Education Sector) Agriculture Sector

Europe IoT Market Outlook  In 2016, Europe IoT devices dominated the market; IoT devices segment accounted for nearly XX% of the total IoT market and remaining XX% went for platforms and sensors & actuators. The main reason for this despaired share is due to the rising demand for IoT market trend owing to the ease of data management and real time monitoring.  However, as the internet related technology is on rise (especially in developing countries), the Europe IoT market is projected to reach USD XXXX million in 2024 from USD XXXX million in 2016, registering a growth rate of XX%. In addition to that, Europe IoT market touched USD XXXX million in 2016 and rising demand for IoT software and solutions in the region is expected to accelerate the market to USD XXXX billion by the end of 2024

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 As a result, if seen from the big market point of view, IoT devices demand is higher in consumer electronics followed by other transportation, manufacturing, energy, retail and healthcare facilities. Moreover, the rising IT expenditure in Europe on the back of new industrial/commercial reforms and rising investment in IT and AI sector is expected to bolster the growth of IoT in Europe region.

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 With USD XXXX million in 2016, consumer electronics has the highest demand followed by manufacturing, transportation, energy, retail, healthcare, education and agriculture sector. The advancement in IoT devices are encouraging the hospitals and logistics to adopt the advanced devices to obtain accurate and robust data. The precise data would further help the target user to provide better facilities  Further, increasing spending by government authorities on research and development of innovative and advanced IoT technology along with rising internet penetration are some of the major reasons behind the spiked growth in Asia-Pacific & Africa IoT market.  Internet of things (IoT) in Europe has potential market to bring considerable changes in different economic sectors and development of the region. The concept of big data is continuously trending cloud computing and internet of things (IoT) in Europe.

Europe IoT Market Size (USD Billion) United Kingdom

Germany

France

2016

XX Billion

2024

XX Billion

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Europe IoT Market Outlook

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Europe IoT Market in Wearable Industry Outlook APPLICATIONS OF WEARABLE TECHNOLOGY

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Wearable manufacturers act as personal data brokers as users are more likely to share data with manufacturers rather than doctors, insurance companies and internet companies. The consumer prefer Wearable Device on the basis of benefits they provide include improved fitness (XX %), convenience (XX%), injury prevention (XX%) and accurate biometric (XX%).

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Europe IoT Market in Non-Wearable Industry Outlook GLOBAL NON WEARABLE GEOGRAPHIC SEGMENTATION,2016

XX% XX%

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Middle East & Africa

XX%

North America

m a S XX%

Europe

Latin America

Thermostats is the most popular product among smart homes appliances followed by smart refrigerator, smart TV’s, smart AC’s, smart camera’s etc. More than XX% of the devices revenue is generated by Germany only followed by UK, France and Italy. The IoT promises increased efficiency within the home, city, and workplace by giving control to the user. However, many are hesitant to use devices as security problems are still an issue.

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Europe Internet of Things (IoT), By Industrial Automation Benefits for the Adoption of IoT in Industrial Automation Improvement in Customer services & satisfaction

XX%

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Reduction in maintenance cost

XX%

Implementation of Advance Platform Analytics

Increased Productivity

XX%

Improvement in Product quality and control

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XX%

Improvement in Revenue

XX%

XX% XX% XX% XX% XX% XX% XX% XX%

Source: Goldstein Research

Distribution Based on Control systems used (By %)

• Industrial automation has improved the operational visibility and provided assistance in real time decisions

• Industrial revenue has improved by XX % and productivity has been increased due to implementation of IoT

• Advanced analytics platform will become an essential factor for analysis of huge industrial data • The demand of cognitive analytics and artificial intelligence in automation will be increased by more than XX% in the near future

XX%

XX% XX%

Pl ant Instrumentation

PLC

Others

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SCADA

ERP

Market Environment

Contribution of chemical industry to manufacturing value added, 2017

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Similar data representation for remaining chapters in market environment

Other Manufacturi ng

Bahrai n UAE Kuwa i t

XX%

Chemi cal s

XX%

Saudi Arabi a

XX%

GCC

XX%

Qata r

XX%

Oman XX%

XX%

XX% XX%

XX%

XX% XX%

XX%

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XX%

Europe IoT Market Outlook

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Penetration Rate of IoT Technology Across Multiple Industries IoT Technology Penetration (%) in Europe, By End Use Industries, 2017-2030

Year, End Use Sector

2016e

2017e

2018e

2019f

2020f

2021f

2022f

2023f

2024f

Consumer Electronics Sector

XX%

Transportation & Logistics Sector

XX%

Energy Sector

XX%

Manufacturing Sector

XX%

Retail Sector

XX%

Healthcare Sector

XX%

Others (Agricultural Sector)

XX%

e l p XX%

XX%

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Source: Goldstein Research

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Europe Number of IoT Connected Devices Europe Number of Connected IoT Devices (installed base in billion), 2017-2030

Year, Connectivity

2016e

2017e

2018e

2019f

2020f

2021f

2022f

2023f

2024f

Wireless Personal Networks (WPAN)

Wireless Local Area Networks (WLAN)

Low-power Wide Area Networks (LPWAN)

Wired

Cellular / M2M

Wireless Neighborhood Area Networks (WNAN) Other Technologies (Satellite, etc.)

m a S

e l p XX

Source: Goldstein Research

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Statistical Analysis

Contribution of chemical industry to manufacturing value added, 2017

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Similar data representation for remaining chapters in statistical analysis

Other Manufacturi ng

Bahrai n UAE Kuwa i t

XX%

Chemi cal s

XX%

Saudi Arabi a

XX%

GCC

XX%

Qata r

XX%

Oman XX%

XX%

XX% XX%

XX%

XX% XX%

XX%

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XX%

Europe IoT Market Outlook

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Growth Drivers Growing Technological Advancements in IoT

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 In the current scenario as more and more devices are getting connected to each other to form the IoT,

predictive analytics has gained a prominent role in the background. It has become an underlying part of smart decision-making which is independent on human users

 Self-driven car uses the Global Positioning System (GPS) to provide the shortest possible route from one place to another. The GPS uses predictive analytics algorithm for controlling the car and choosing the shortest path

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 Predictive analytics uses data, statistical algorithms, and M2M learning to identify the probability of future outcomes using historical data. Predictive analytics is an outcome of IoT analytics because it uses same IoT data as an input and refine it to generate inferences and predictions

Dell invested USD XX Million for the design & manufacturing of IoT devices with advanced & latest technology

For better services, there have also been a range of IoT acquisitions including Google acquiring Nest and Intel acquiring Basis

Advanced Technologies SwitchMate

Wearable technology like Google glass Awair Glow Optogenetics Lock State Remote Locks

Innovative IoT startups, such as IoT cloudplatform provider Electric Imp and smart plug maker Zuli, have received a combined $XX million in funding

Smart sensors Wifi Plugs

Impact Analysis:

IoT analytics has the capability to process the data generated through different things connected to the internet to develop realtime dashboards mapped on various parameters

 IoT analytics solutions enables the users to take important business decisions by analyzing the current data and predicting future outcomes based on the previous data available. Thus, predictive analytics for business is acting as a huge driving factor for IoT analytics market Copyright

Impact on Europe IoT Market High

Medium

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Low

Growth IoT Europe Drivers Market Outlook

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Market Restraints

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Unawareness & Deprived of Connected Environment

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 Security susceptibilities are increasing dramatically as the attack surface widens and manufacturers struggle to protect sensitive data, Intellectual Property (IP) and process integrity  Lack of awareness towards IoT in rural regions is hindering the growth of IoT market at a large scale  Due to unavailability of internet facilities in many under developed regions, hence deprived the population to experience the treatment facilities with sophisticated technology based IoT devices  Absence of convenience of healthcare facilities & less disposable income in rural regions across the globe are restraining the demand for IoT in healthcare sector.

Use of Plastic Waste In Different Countries Country

Formation Volume, KT

Land Filled (%)

Germany

France

Generation of Energy (%)

New Plastics (%)

SAMPLE

Exports (%)

Others (%)

USA

Japan

Impact Analysis: It is difficult to recycle some plastics without perpetuating the harmful chemicals they contain. Furthermore, some plastics are very thin, for example, plastic bags and films, or multi-layered, for example, food packaging, making them difficult and expensive to recycle. The lack of universally agreed standards and adequate information about the content and properties of some plastics also discourage recycling. It is estimated that between USD XX and XX billion worth of material

Impact on Europe IoT Market High

Medium

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Low

Market Dynamics

Contribution of chemical industry to manufacturing value added, 2017

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Similar data representation for remaining chapters in market dynamics

Other Manufacturi ng

Bahrai n UAE Kuwa i t

XX%

Chemi cal s

XX%

Saudi Arabi a

XX%

GCC

XX%

Qata r

XX%

Oman XX%

XX%

XX% XX%

XX%

XX% XX%

XX%

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XX%

Europe IoT Market Outlook : 2017-2030

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Europe IoT Market Outlook : 2017-2030 Europe IoT Market Share (%), By Component, 2017-2030

20.00% IoT Devices

XX%

2016

XX%

30.00% Sensors and Actuators

Source: Goldstein Research

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Europe IoT Market Y-O-Y Growth, By Component, 2017-2030

XX%

2016e

2017e

2018e

XX%

2019f

XX%

2020f

XX%

2021f

XX%

2022f

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50.00%

2024

IoT Platforms

XX%

2023f

ď&#x201A;§The recycling of uses plastics amount of rubber and is in a unique position to incorporate recycled tire materials into a range of vehicle parts, that would divert large amounts of rubber material from landfills. Commercial success using sustainable materials in automotive applications has spanned from the use of renewable feedstocks to recycled components. However, the use of ground rubber in the automotive industry is relatively small compared to other industries. A number of new automotive rubber components are now on the market that contain a portion of recycled rubber. These include tires, where around XX% can be found in the tread compound, and products in static applications that are used to insulate and seal.

XX%

SAMPLE

ď&#x201A;§With respect to the amounts of waste that are generated by end-of life tyres, it has been estimated that in the USA around XX Billion tonnes of tire

2024f

Source: Goldstein Research

Europe IoT Market Size (USD Billion), By Component - 2017-2030 XX

XX XX

2016 IoT Devices

2024 IoT Platform

Sensors and Actuators

Source: Goldstein Research

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Europe IoT Market Attractiveness and BPS Analysis by Management Pathway, 2017-2030 Europe IoT Market Attractiveness-By Management Pathway, 2017-2030 XX%

XX%

CAGR (%)

XX%

Market Size (USD Billion) IoT Platforms

IoT Devices

IoT Actuators & Sensors

Source: Goldstein Research

Landfilling holds the largest revenue share in the Europe IoT market as this segment constitutes which is impacted by the rising cognizance among the household users and thus market is relying on the adoption of EHR (Electronic health record) software by various healthcare facility providers in order to stand ahead in future. Behavioral health EHR creates a world of difference to the staff and patients and goes the extra mile giving advanced capabilities such as it include support for documenting violence risk factors, suicide risk factors, or sadness scales.

SAMPLE

Europe IoT Market BPS Analysis- By Management Pathway, 2017-2030 XX

11%

13%

XX XX

Platforms

Sensors & Actuators

XX XX 83%

XX XX

Devices

76%

XX XX XX 2015

2024

Source: Goldstein Research

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Regional Analysis of Europe IoT Market

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United Kingdom IoT Market Size (USD Billion) & YO-Y growth (%), 2017-2030 UK IoT Market Size (USD Billion), Compound Annual Growth Rate (%), Y-O-Y Growth Rate (%), 2017-2030 XX% XX

XX XX

XX%

CAGR: (2017-2030) XX

XX XX

XX XX XX

XX%

XX XX XX 2016e

XX%

2017e

2018e

2019f

2020f

Source: Goldstein Research

Key Insights

e l p XX%

XX%

m a S XX%

2021f

2022f

The UK has highest contribution among the deployment of mobile health in Europe. Government has taken many initiatives and deployed several health apps to create awareness among population of the UK. This has increased the trust relationship among consumers and has increased the adoption rate of mobile health over XX% Government of Scotland has invested USD XX million for home health diagnosis and treatment and remote monitoring facilities in 2015

XX%

2023f

XX% XX% XX% XX% XX% XX% XX% XX% XX%

2024f

Energy Storage Revenue Share of Europe (%) , 2016

The UK has over XX% of smartphone penetration among age group 18-34 whereas over XX% among age group of 45-55+. This is the major driving factor for the expansion of IoT in the UK

XX%

XX% XX% XX%

XX%

Germany

XX%

Finland

Italy

Source: Goldstein Research

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Others

Europe IoT Market Outlook

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Major Players Presence-Regional Analysis

Major Players/ Industries

North America

APAC

Europe

Latin America

Middle East & Africa

IBM

Google

Intel

Microsoft

SAMPLE

Cisco

Ericsson

Qualcomm

PTC

High Penetration Copyright

Medium Penetration

Low Penetration

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Europe IoT Market Outlook Microsoft Corporation. (Company Overview & Business Strategy)

Founded 1975

Employees 114,000

Company Overview  Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and services  The Company is traded in NASDAQ stock exchange, America  Geographically, Microsoft introduced its internet of things (IoT) platform Indialy to enhance the connectivity of devices to improve business automation

Website

Headquarters U.S

www.microsoft.com

Major Products Skype Microsoft Azure

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

Microsoft provides software solutions and operating systems to various entities



Microsoft is one of the emerging large scale industry in internet of things (IoT) with advanced support services

TechNet Office MSDN

Operating System

Business Strategy



Acquisitions & Research and Development: The company focuses on unveiling new product for strengthening its product portfolio in software industry by acquiring organizations of software solutions. The company improving its artificial intelligence segment to provide solutions & services across the globe to become a leader in software industry. Microsoft collaborates with many organizations to carry out new researches and innovative technology such as internet of things (IoT) to provide better and advanced connectivity. Company’s strategy is to build best-in-class platforms and productivity services for a mobile-first, cloud-first world. provide enterprise-wide computing solutions and point solutions with numerous commercial software vendors that offer solutions and middleware technology platforms, software applications for connectivity (both Internet and intranet), security, hosting, database, and ebusiness servers.

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Europe IoT Market Outlook XX

Revenue (USD Billion)

Microsoft Corporation(Revenue & Financial Analysis) XX

2014

e l p m e 2015

2016

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Fig: 9-2 Material Handling Equipment Sales (Thousand Units), 2014-2016 Fig: 9-3 Hertz Corporation Corporation Revenue (USD Billion), 2014-2016 XX

XX XX

XX XX 2014

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XX XX

Business Strategy

2015

XX XX XX XX

2016

2014

2015

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2016

Europe IoT Market Outlook Microsoft Corporation (Business Segments & Recent News)

9-4 Microsoft Corporation Revenue (%)-By Business Segments, 2016 XX%

XX%

Autom otive XX%

XX%

9-5 Microsoft Corporation Revenue (%), By Region, 2016

XX%

Materi al Handli ng

XX%

Japan NorthAmerica

XX%

Europe Asia XX%

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Other

Key Findings

 Hertz Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the Europe market leader for value-added logistic process automation at airports and in the parcel market, as well as being a leading supplier for warehouses – from the company’s current owner NPM Capital

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 Hertz Corporation Corporation announces that it has concluded an agreement with major North American materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The acquisition of Bastian signify Hertz Corporation' full-scale entry into the North American materials handling solutions industry amid the e-commerce boom. Strategy Business  To expand company’s presence in emerging countries, Hertz Corporation acquired the lift truck business of Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase its sales in emerging c9oountries where market expansion is expected over the medium to long term.

Improves quality control structure and Europeization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of Europeization. UPS Motors adopted Hertz Corporation Europe Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Billion in 2016 for research and development of their products and services. Hertz Corporation motors is one of the largest automobile and mental health software across the globe and expected to lead other Europe companies in near future.

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Europe IoT Industry Outlook

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Expert Analysis  In 2016, IoT dominated the market; IoT segment accounted for nearly XX% of the total Asia-Pacific & Africa point of care testing (POCT) devices market and remaining XX% went for different end-use segments such as homecare settings. The main reason for this despaired share is due to the rising demand for point of care testing devices in IoT on the back of their advantages such as faster and precise results  However, as the medical device technology is on rise (especially in developing countries), the Africa therapeutic market is projected to reach USD XXXX Billion in 2023 from USD XXXX Billion in 2016, registering a growth rate of XX%. In addition to that, Africa pharmaceutical market touched USD XXXX Billion in 2016 and rising demand for prescription medicines in the region is expected to accelerate the market to USD XXXX Billion by the end of 2023  As a result, if seen from the big market point of view, blood glucose monitoring devices demand is higher in homecare settings followed by IoT . Moreover, the rising healthcare expenditure in Africa on the back of new healthcare reforms and rising investment in healthcare sector is expected to bolster the growth of point of care testing devices in Africa & Asia-Pacific region

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 With USD XXXX Billion in 2016, blood glucose monitoring devices has the highest demand followed by located hemoglobin (HbA1c) testing devices and blood collection devices. The advancement in diagnostic devices are encouraging the hospitals and IoT to adopt the advanced devices to obtain accurate diagnosis data. The precise data would further help the physicians to provide better treatment to the patients

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Business Strategy

 Further, increasing spending by government authorities on research and development of innovative and advanced medical devices along with rising disease burden are some of the major reasons behind the spiked growth of Asia-Pacific & Africa point of care testing (POCT) devices market  Further, increasing spending by government authorities on research and development of innovative and advance connected devices along with rising disease burden are some of the major reasons behind the spiked growth of Middle East & Africa IoT market.

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