India Alcoholic Beverage Market Outlook 2024: Opportunity & Growth Analysis, 2016-2024

India Alcoholic Beverage Market Outlook

Report Code :HC 1335

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India Alcoholic Beverage Market Size (USD Billion) & Growth Analysis India Alcoholic Beverage Market Size (USD Billion)-2016-2024

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XX

XX XX

XX

XX 2016e

2017e

Source: Goldstein Research

XX

m a S

XX

2018f

2019f

2020f

e l p

XX

2021f

XX

2022f

XX

2023f

XX

2024f

Alcoholic Beverage Market

in India is anticipated to expand at a compound annual growth rate of XX% during the forecast period i.e. 2016-2024. The market is anticipated to reach USD XX Billion by the end of 2024. On the back of changing cultural attitudes and more young affluent population the trend of alcoholism is gaining momentum in the market. The domestic alcohol industry is recognized that the young people and women are the key target populations for the players and they are assertively focusing on these vulnerable groups through their marketing campaigns. The market players are consistently launching new products, such as flavored alcoholic drinks, to attract the nondrinkers in this group. The availability of alcohol is increasing in India; there are more outlets in shopping malls and popular market places, which make it easily accessible Beer is certainly a buzz in the country at this moment and India has a long way to go to catch up with rest of the world. The growth in the beer market appears to be driven by young consumers and professionals who consider beer a trendy drink, as compared with traditional spirits. Whereas, tremendous growth has been seen in the vodka market. It is the fastest growing among all types of liquors. Vodka consumption has been growing at the rate of about XX% over the past few years.

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India Alcoholic Beverage Market Outlook India Alcoholic Beverage Market Share(%), By Product Type-2016-2024

India Alcoholic Beverage Market Size USD (Billion). 2016-2024

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XX XX

XX% CAGR: (2016-2024)

XX XX

XX

25.00% 45.00%

XX

e l p 30.00%

XX XX 2016e 2017e 2018f

Source: Goldstein Research

2019f

m a S 2020f

2021f

2022f

2023f

Distilled Spirits accounted for the highest market share XX% in India Alcoholic

In 2016,

Beverage Market

2024f

Beer

Wine

Distilled Spirits

Source: Goldstein Research

XX%

Tier 1 Cities

With share in 2016, dominated the India Alcoholic Beverage market

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Similar Reports: Craft Beer Market

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India Alcoholic Beverage Market Outlook  The India alcoholic beverage market registered an impressive growth in 2016 with XX% of the India’s population consuming alcohol regularly.  On an Average Indians consumes XX liter of alcoholic beverage per year, whereas, in the rural regions, average alcoholic beverage consumption is only XX liters per year. Some XX% are moderate to heavy drinkers.

Personal Disposable Income

 As per OECD (Organization for Economic Cooperation and Development) report in 2015, alcoholism in India has increased by XX% between 1991-2012. India is third largest consumer of alcoholic beverage but due to government regulations and continuous hike in duties is making growth of Indian market to fall at risk.

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 On the back of changing cultural attitudes and a young, increasingly affluent population, the alcoholic beverage market is expected to harness attractive returns. Other impacting factors are the rising disposable incomes, aspirational lifestyles, cheaper locally produced products and emerging craft beer culture, among others.

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 Although alcohol is freely available in most part of India, some states and Union Territories in the country have various forms of alcohol bans in force. Alcohol prohibition is currently in force in Gujarat, Kerala, Lakshadweep, Manipur, and Nagaland. Whereas, Andhra Pradesh, Haryana, Mizoram, and Tamil Nadu had previously imposed alcohol bans but were forced to withdraw the prohibition.

 In India IMFL (India Made Foreign Liquor) segment is witnessed to grow at a rate of XX% annually and country liquor is growing at XX% annually. Moreover, over the past few years beer market is witnessed to be growing at fastest CAGR.

 Across India, South India accounts for highest market share, with nearly XX% market share of IMFL and XX% of beer in terms of sales. The various state government in this region receives major cash flows from alcoholic beverage industry.

Competition

Millennial

Bars and Restaurants

Packaging

India Alcoholic Beverage Market Size (USD Billion) Tier 1 Cities

Tier 2 Cities

Tier 3 Cities

2016

USD XX Billion

2024

USD XX Billion

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Market Restraints Alcohol Ban and Prohibition

 Varying excise laws by states, red tapism in licensing, binging and hazardous drinking has led to continuing danger that more and more states could turn dry such as Gujarat. Furthermore, the ban on alcohol is considered to be an activity for getting vote, and thus reducing the sales and revenue of the alcohol market.  Apart from Gujarat, Bihar, Nagaland and Manipur also have imposed ban on the sales of alcohol. Chhattisgarh, Madhya Pradesh along with one of the top consumer of alcohol Kerala state are considering the ban on alcohol. Moreover, ban on selling alcohols near the highways has been imposed impacting huge decline in revenue of the alcohol manufacturers and suppliers.  Tax rate imposed on beer is nearly same as to the other spirits which have more than 40% alcohol content. Thus, the beer comes under the expensive category and restricting the growth of total beer market revenue, whether the tax rates are passed on to customers or not.

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Consumption of Alcohol, Volume (Million Cases), 20122017 XX

XX

XX XX XX

XX

Price (USD) Rise In Top Beer Brands (60ml), 20132017

e l p

2013

Source: Goldstein Research

Impact Analysis: The rise in taxes and other increasing costs is passed on to the consumers leading to rise in prices of beer that has lead to decrease in the number of consumers and sales volume. Also huge competition is faced by other categories of liquor that are available in abundance and at cheap prices.  Also, the demand in some markets is so high that banning alcohol may lead to an increase in spurious illicit liquor, which can prove fatal. Thus, formulation of national level legislation to regulate production, sale, distribution, and licensing of alcohol is impacting the market.

XX XX XX 2012

2013

2014

2015

2016

2017

Source: Goldstein Research

High

Medium

Impact on India Alcoholic Beverage Market

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Low

2017

India Alcoholic Beverage Market Outlook : 2016-2024 India Alcoholic Beverage Market Share (%), By Product Type, 20162024

XX% XX%

35.00%

Beer

2016

40.00%

2024

Wine Distilled Spirits

XX%

25.00%

Source: Goldstein Research

m a S

Sample Request The India Alcoholic Beverage market has grown to reached nearly USD XX billion in 2015-16, of the total, distilled spirits segment revenue accounted for USD XX billion acquiring the largest share of XX% as compared to revenue of other segments.

e l p

 Distilled spirits market is expected to continue dominating the market share over the forecast period but at a slower growth rate due the rising inclination of the consumers towards the beer consumption.

India Alcoholic Beverage Market Y-O-Y Growth, By Product Type, Cities such as Bangalore and 2016-2024

2016e

2017e

2018f

2019f

2020f

2021f

2022f

2023f

Mumbai have followed suit and witnessed brewpubs and even craft breweries producing beer spring up over time. Tier 1 cities opened brewpubs and today nearly XX number of brewpubs have opened. Tier 2 cities have now started brewpubs, as well.

2024f

Source: Goldstein Research

India Alcoholic Beverage Market Size (USD Billion), By Product Type-2016-2024

XX

2016 Beer

XX

2024 Wine

Distilled Spirits

Source: Goldstein Research

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India Alcoholic Beverage Market Outlook United Breweries (Company Overview & Business Strategy)

Founded 1857

Employees 2758

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Headquarters India

Website www.unitedbreweries .com

Company Overview 

UB Group is an Indian conglomerate with its core business activities in beverages, aviation and investments to other sectors. The company beverages business deals largely in alcoholic beverages mainly beer. UB Group Limited operates through a network of 21 own breweries and 8 contract breweries spread all over country. The spread of breweries network aids the speedy delivery of products and retains the freshness of stocks. Other subsidiaries of UB Group are the UB Engineering Limited and UBICS, Inc.



UB Group beer are sold under its flagship brand Kingfisher, which is now sold across the world to 52 countries. In India, it has undisputed market share of nearly 49% in 2017 with sales over 100 million cases.

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The Company considers sustainable investments across the globe in various events and activities for brand building of Kingfisher such as in the fields of Sports, Food, Fashion and Music.

Business Segments

Kingfisher

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

Alcoholic Brands

Zingaro

Fertilizers

London Pilsner

Engineering

UB Export

Kalyani Black Label

Aviation

Bullet

Formula – 1

Charger

Marco Polo

Guru Strong

Alcoholic Beverages I-League Football Team

Business Strategy



The company has a production capacity of 18 million hectoliters of beer per annum, combined with the bottling and can lines spread across the country. The manufacturing operations at UB Group incorporates the entire range, from the raw material procurement to new product development and center of manufacturing excellence.



One of the key mechanism is the old bottle collection in each state to ensure that the patented glass bottle pool that returns to the manufacturing base is protected in order to minimize the overall product cost.



In terms of growth and expansion, a new can line was introduced at Goa brewery in 2016, Shahajahanpur brewery capacity was increased to 0.75 million cases/month from 0.25 million cases/month. Moreover, the company is looking forward to enter into microbrewery segment in near future.

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