United States Bicycle Industry Outlook
United Sates (US) Bicycle Industry Outlook 2025: Opportunity & Growth Analysis, 2017-2025
Report Code :AM 1335
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US Bicycle Industry Outlook
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Vision
Value
Visibility
US Bicycle Industry
US Bicycle Industry Outlook
US Bicycle Industry Market Size (USD Billion) Forecast Analysis (2017-2025) Market Share & CAGR (%) Regional Share Distribution (%) Target Markets (Export Markets) Macroeconomic Trends Technological Trends and Developments Merger and Acquisition Activities Policy & Regulatory Factors
Market Dynamics
Growth Drivers Market Restraints Risk Analysis (Supply & Demand) Economic Variations Recent Trends & Developments Opportunities SWOT Analysis
Bicycle Industry Segmentation
General Market Overview Factors Covered in Segmentation Analysis (Below mentioned factors has been covered in all regions and segments) Market Size ($ Billions) & CAGR Market Share Analysis (%) Year on Year Growth Rate (%) Pricing Trends Demand Trends Foreign Trade Product Analysis On-Road (Endurance, Fitness, City, etc.) X-Road (Adventure, Cyclocross, etc.) Off-Road (Race, Trail, Gravity, etc.) E-Bicycles BPS Analysis & Attractiveness
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Vision
Value
Visibility
US Bicycle Industry Pricing Model Analysis Low Cost Products Medium Cost Products High End Products (Customized or luxury Brands) BPS Analysis & Attractiveness
Distribution Channels Analysis Offline Distribution Channel Online Distribution Channel BPS Analysis & Attractiveness
Business Model Analysis Business to Business (B2B) Business to Consumer (B2C) BPS Analysis & Attractiveness
Competitive Outlook
Market Share of Major Players Company Profiles Giant Bicycles Company Synopsis Business Strategy Product Portfolio SWOT Analysis Trek Bicycle Corporation Scott Sports SA Specialized Bicycle Components, Inc. Bianchi Cicli Pinarello S.p.A. Cannondale Bicycle Corporation GT Bike Santa Cruz Bicycles Schwinn Piaggio & Co. SpA Accell Group
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US Bicycle Industry Market Landscape: Competition and Beyond Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem Expert Analysis Concluding Remarks
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US Bicycle Industry Outlook
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US Bicycle Industry Outlook US Bicycle Industry Share(%), By Business Model - 2017-2025
US Bicycle Industry Size USD (Billion). 2017-2025 XX XX XX
XX XX XX
XX
XX% CAGR: (2017-2025) XX
XX XX XX
XX
35.00 % 2025
40.0 0% 2017 60.0 0%
XX
XX XX
e l p
Business to Business (B2B)
XX
m a S
2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f 2025f
Source: Goldstein Research
In 2017,
With
Aftermarket accounted for the highest market share
15.00 %
35.00 %
XX% share in 2017, Offline
Distribution Channel dominated
XX% in US Bicycle Industry
22.00 %
Business to Consumer (B2C)
Source: Goldstein Research
Medium Cost Products
US Bicycle Industry Share(%), By Product Type - 2017
65.00 %
US Bicycle Industry Share (%), By Pricing Model -2017
22.00%
35.00%
the US Bicycle Industry
US Bicycle Industry Share (%), By Distribution Channels -2017
XX%
XX%
28.00 %
On-Road (Endurance, Fitness, City, etc.)
43.00% Low Cost Products
X-Road (Adventure, Cyclocross, etc.) Off-Road (Race, Trail, Gravity, etc.)
Medium Cost Products
E-Bicycles
High End Products (Customized or luxury Brands)
Source: Goldstein Research
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Offline Distribution Channel Online Distribution Channel
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US Bicycle Industry Outlook
The U.S. cycling market is a USD XX billion industry, with independent bicycle dealers capturing about XX% of those sales and the rest of the market the remaining piece of the pie, according to retail sales data from our research. While sales have been soft across the rest of market channel, the specialty channel is stable on account of the pockets of growth and shifts that are driving the market. From hand-crafted boutique brands to high-volume manufacturing and assembly, dedicated U.S. bicycle makers are restoring bike production to the U.S. A confluence of factors including rising offshore costs, the benefits of a “local for local” business strategy, the growing popularity of bikes in expanding urban areas and patriotism are giving rise to new opportunities for an “old” mode of transportation. The U.S. was in the top five for bicycle production in 1990 at XX million units. As more offshoring occurred, U.S. bike production fell to a low of XX units in 2015 but the trend is looking up. The U.S. is on track to produce over XX million bikes in 2017.
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Mountain bike sales are growing at the expense of road bikes. In 2017, mountain bike sales were USD XX million, up XX% over the 2016, while the USD XX million road bike category declined by XX%. In 2014, road was a larger bike category than mountain, but since then the gap has flipped as sales of the latter have grown over the last three years, while sports performance road bikes have slowed.
Growing Sales in Rural Regions
Growing Health Concerns
Growing Trend for Physical Activities
The fastest-growing bicycle type in the market right now is electric. E-bike sales totaled USD XX million in 2017, up XX percent over the previous year. Sales of electric bikes have grown more than eightfold since 2014. Sales within the bike parts and accessories categories have been mixed, but some growth areas in 2017 were within components, wheels, forks and suspension, and lights. Sales for bike services/repairs grew XX percent to USD XX million.
US Bicycle Sales (USD Billion)
Copyright
Domestic Sales
Export
2017
USD XX Billion
USD XX Billion
2025
USD XX Billion
USD XX Billion
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Significant Growth of Adventure Activities
US Bicycle Industry Outlook
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US Bicycle Industry Outlook : 2017-2025 Bicycles Production, Sales and Exports (Thousand Units) 2014-2017
Bicycle Sales (Thousands of units), 2015-2016
2015
2016
XX
XX
XX
XX
XX XX
XX XX
XX XX%
XX%
XX
XX
XX
XX XX% XX XX
XX
XX
XX
XX
XX
e l p
XX XX
XX XX
XX
XX
XX
m a S
XX
XX
XX
XX
XX XX
XX
Tier-I Cities
Tier-II Cities
Tier-III Cities
Source: Goldstein Research
The move of American-made bicycles offshore began with industry leader Schwinn shifting manufacturing to Asia in the 1980s. In an effort to take advantage of low wages, other large bicycle manufacturers like Huffy and Trek soon followed, at least in part.
By 2015 only XX percent of the estimated XX million bikes sold in the U.S. (not including those for children) were manufactured in US, as per the statistics of the National Bicycle Dealers Association. However as offshore wages began to rise, bicycle manufacturers began to rethink their offshore manufacturing and sourcing decisions. Driven by rising offshore costs, the cost savings of automation and innovative processes, and the benefit of “Made in USA” branding, reshoring bike manufacturing and assembly began to make good economic sense. Copyright
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2014-15
2015-16
Production
Sales
2016-17 Exports
Source: Goldstein Research
At least seven bicycle makers have chosen the Detroit metro area to manufacture or assemble bikes in the last several years. Some are high-end start-up shops with handcrafted, upscale bikes like the Detroit Bicycle Co., and others like Slingshot Bicycle have reshored production from overseas. The largest Detroit bike maker is Detroit Bikes with future plans to produce as many as XX bikes a year. Americans want to buy more Made in USA products, and this preference can be an important impetus for bringing U.S. manufacturing back home. Recent consumer preference surveys, show there is a decisive preference for, and an overall positive perception of, American-made goods: 97% have a positive view of goods manufactured in the U.S.
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US Bicycle Industry Outlook
COmpeTiTOrs sales and revenue analysis, us biCyCle manuFaCTurers Connect With Us:
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Major Players – Market Analysis:
Major Players/ Industries
Production Capacity (Thousand Units)
Domestic Sales (Thousand Units)
Export (Thousand Units)
Revenue (USD Million)
Giant Bicycles
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
Schwinn
XX
XX
XX
XX
Piaggio & Co. SpA
XX
XX
XX
XX
Accell Group
XX
XX
XX
XX
Trek Bicycle Corporation Scott Sports SA
Specialized Bicycle Components, Inc. Bianchi Cicli Pinarello Spa. Cannondale Bicycle Corporation GT Bike Santa Cruz Bicycles
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US Bicycle Industry Outlook : 2017-2025
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US Bicycle Industry Outlook : 2017-2025 US Bicycle Industry Share, By Products , 2017-2025
On-Road (Endurance, Fitness, City, etc.)
XX%
On the whole, the future of the US bicycle industry seems challenging. Only those companies will survive which successfully restructure and modernize to achieve global competitiveness in terms of quality, cost and distribution system. The US bicycle industry needs latest research and development facilities to match with world leaders like China and Taiwan. For tapping export potential, it needs to pay special attention to R&D, designing and marketing.
XX% XX%
XX% X-Road (Adventure, Cyclocross, etc.)
2017
XX%
XX%
2025 XX%
Off-Road (Race, Trail, Gravity, etc.)
XX%
m a S E-Bicycles
US Bicycle Industry Y-O-Y Growth, By Products, 2017-2025
XX%
XX%
XX%
2017f
2018f
2019f
XX%
XX%
XX%
XX%
2020f
2021f
2022f
2023f
e l p
XX%
XX%
2024f
2025F
For promoting bicycles in the domestic market, there is a strong felt need to give a special focus on the youth to change their mindset by sensitizing them to the concept of cycling. One way of doing it is to customize the product to the customer’s expectations apart from paying attention to the comfort factor. The US bicycle industry conforms to well-accepted quality standards in the international market, and more importantly, the industry is taking efforts to increase exports along with increasing the manufacturing of bicycle.
US Bicycle Industry Size (USD Billion), By Products , 2017-2025 XX XX
XX
XX
XX XX
XX XX
2017 On-Road (Endurance, Fitness, City, etc.)
2025 X-Road (Adventure, Cyclocross, etc.)
Off-Road (Race, Trail, Gravity, etc.)
E-Bicycles Copyright
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US Bicycle Industry Outlook : 2017-2025
S W
T O
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US Bicycle Industry Outlook : 2017-2025 US Bicycle Industry SWOT ANALYSIS
S
W STRENGTH
WEAKNESS
e l p WEAKNESS
STRENGTH
W
• Teva has presence in 60 countries & employs over 43,000 well trained people
• Discontinued production of major anesthetic drugs
• Has broadest portfolio of over 1300 molecules in generics
• Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations
• Holds patent for world’s largest selling multiple sclerosis drug Copaxone
• Huge pressure from generic price erosions.
m a S
Sample
• One of the 15 largest pharmaceutical companies worldwide
• High debts and lack of free cash
• Patent of bestseller drug cpaxone
• Strong and established distribution and sales network
O
T
OPPORTUNITY
OPPORTUNITY
T
• They can leverage their acquisitions to further increase the growth • They can increase their presence in contract manufacturing
O
• Leverage upon the strengths of acquisitions
Sample
• Tap growing new and existing products
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Sample
• Implications of changing U.S generic implivations
THREATS THREATS
• Stringent marketing & manufacturing regulations • Management missteps and tectonic shifts in the pharmaceutical business have battered Teva, which faces declining prices for generic drugs and the loss of a patent on a major branded drug. More than $20 billion has been shorn from the company’s market capitalization since 2017 began, cutting Teva’s value roughly in half.
Sample
• Consolidated consumer base in US generic markets
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US Bicycle Industry Outlook Outlook : 2017-2025
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US Bicycle Industry Outlook
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US Bicycle Industry Outlook Trek Bicycle Corporation (Company Overview & Business Strategy)
Founded 1975
Employees 1,800
Headquarters US
Website www.trekbikes.com
Company Overview
Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes, Villiger Bikes and, until 2008, LeMond Racing Cycles and Klein. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. 99% of Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, and China.
a S
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Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek’s passion for innovation, quality, and performance leads the industry with next-generation thinking and cutting-edge technology. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, Bontrager brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.
Key Products
Leisure Bicycles
Performance Bicycles
Accessories
Key Findings
Technology: The path to superior performance is paved with curiosity. In 1976, Trek was founded on a question: Why are no high-performance bikes made in the United States? Today, Trek gives the brightest and most passionate cycling designers and researchers the resources to question everything. Because innovation happens only when one has the courage to ask the hard questions and go where no one has gone before. To lead, one must invent.
Material Technology: OCLV Carbon is Trek’s patented carbon fiber process, the result of more than 25 years of experience building the world’s finest carbon fiber bicycles in Waterloo, Wisconsin, USA. Experience matters, especially when working with a material that holds seemingly endless possibilities but presents such unique challenges as carbon fiber.
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US Bicycle Industry Outlook
Revenue (USD Billion)
Trek Bicycle Corporation (Revenue & Financial Analysis)
XX
XX
XX
2014
e l p m e 2015
2016
l a S p m
Fig: 9-2 Material Handling Equipment Sales (Thousand Units), 2014-2017 Fig: 9-3 Trek Bicycle Corporation Corporation Revenue (USD Billion), 2014-2017 XX
XX
XX
XX
XX
XX
XX XX
XX XX 2014
XX
XX
XX
XX
XX
XX
XX
XX
a S
XX XX
Business Strategy
2015
XX XX XX XX
2016
2014
2015
2016
Improves quality control structure and USization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other US companies in near future. Copyright
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US Bicycle Industry Outlook Trek Bicycle Corporation (Business Segments & Recent News)
Fig :- 9-4 Trek Bicycle Corporation Revenue (%)-By Business Segments, 2017
Fig :- 9-5 Trek Bicycle Corporation Revenue (%), By Region, 2017 Japan
XX% XX%
XX%
NorthAmerica Europe
XX%
Asia XX%
e l p m
Other
Autom otive
Materi al Handli ng Other
Key Findings
Trek Bicycle Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the US market leader for value-added logistic process automation at airports and in the parcel market, as well as being a leading supplier for warehouses – from the company’s current owner NPM Capital
a S
Trek Bicycle Corporation Corporation announces that it has concluded an agreement with major North American materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The acquisition of Bastian signify Trek Bicycle Corporation' full-scale entry into the North American materials handling solutions industry amid the e-commerce boom. Business Strategy To expand company’s presence in emerging countries, Trek Bicycle Corporation acquired the lift truck business of Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase its sales in emerging c9oountries where market expansion is expected over the medium to long term.
Improves quality control structure and USization: The company has adopted various methods to enhance their manufacturing structure which helps the company to improve the quality of their automobile products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative expansion across the globe. The company is investing a huge amount for research and development activities to introduce the future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and material handling equipment manufacturer across the globe and expected to lead other US companies in near future. Copyright
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US Bicycle Industry Outlook
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