Rebranding Makerspace
(Total rethinking of our brand)
After going through the regional design thinking exercise, we started a new e ort to have our brand more focused on all students.
Brand Inspiration
(The letter X, celebrating failure & success)
support for making • space for experimentation
OCC Makerspace
New Brand Proposal
Everyone is a Maker Two Sides of Brain
MultipleDisciplinesDigital Fabrication (Toolpath)
Brand Guidelines (from Design Thinking Exercise)
C for Creative (Design Values)
O for Open (Shared Space) Laboratory (OK to Make Mistakes)
CO for Community (Working Together)
Collaborative (NewPerspectives)
NOTE: Stencil / Easy to Brand
Collaboration LAB
Previous Brand (still going to use for mobile lab)
“ Experience maker culture & Experiment with new ideas .”1. Maker Culture experiences 2. Experimental processes 3. Failure & success are equally important 4. Gender equity (rounded font) 5. Design & discipline neutral 6. Round font = good for CNC signage 7. Following campus brand guidelines 8. ‘X’ marks the spot = pirate map/treasure
“Want to cultivate a maker culture? Support the attitude of building with the space and tools to do it.”
Feedback Loop >>>
Investigate concept.
Prototype designs.
Make
Build the project.
Make Space: How to Set the Stage for Creative Collaboration
Group Brainstorm: Maker Culture
Parametric Design: Rhino + Grasshopper
Shop & Tool Orientation Explore pattern creation using simple robotics
Setup studio blog account
Document process
Digital Fabrications: Architectural and Material Techniques
Individual Sketches: Patterning
Unrolling and file prep for 6-axis robotic milling
Investigate affective patterning to develop curvature using sheet materials and robot(s)
Post an entry to the studio blog
AD Magazine “Material Computation”
Group Discussion: Collaborative Furniture
Incorporate material feedback Generate mockup drawing
Initial mockup at 1:4 scaleDocument process
The Alphabet and The Algorithm (Section 1)
Individual Sketches: Iteration
Create iterations using 3D model
5 mockup iterations at 1:4 scalePhotograph iterations & post
The Alphabet and The Algorithm (Section 2)
Group Discussion: Fabrication Techniques
Generate shop drawings from selected iteration
Cutting of full-scale materials using robotic techniques
Document process
Individual Sketches: Hybrids
Make a hybrid illustration of project
SURFER · SHAPER · STORYTELLER
SURFER · SHAPER · STORYTELLER
SURFER · SHAPER · STORYTELLER
Rory Russell Surfboards | Haleiwa, Hawaii 808·221·8802 | roryrussell53@gmail.com | roryrussell.com
SRF Concepts is the authen c, crea ve collabora ve of Steven Raymond Fuchs (SRF)—a mul disciplinary design professor with over 30 years of experience.
We work together & cultivate aloha
Koa
Nicole Scheduling & Reporting Discipline & Security
Garret Hailey
Design & Fabrication Marketing & Styling
Truong Liz
Photo, Video & Drone Interiors & Construction
Tony Nathan
Fashion & Accessories Coaching & Wellness
