Burnley Council Graphics

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Welcome to the Graphics Unit part of Communications, Chief Executive’s Oﬃce, Burnley Council

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Advertising Animation Banners Brochures Campaigns Cartography Consultancy Corporate ID Design Displays Exhibitions Flyers Folders Giveaways Illustration Interactive CD/DVD Leaﬂets Logos Magazines Mapping Newspapers Photography Plaques Pop-ups POS (Point of Sale) Posters Presentations Promotional items Print procurement Signage Stationery Web design

(Plan – Format – Brief – Design – Proof – Production)

Welcome to the Graphics Unit Welcome to the Graphics Unit – the design and procurement resource from Burnley Council. Within this book you can ﬁnd information about who we are, what we do, examples of our work, information about our beneﬁts and savings, a client list and our contact information.

CONTENTS Who we are

3

What we do

5

Print and Design

6

Signage and Displays

8

Web and New Media

10

Campaigns and Promotions

12

Corporate Identity and Branding

14

How we do it Beneﬁts

17

Savings

17

Skills

17

Case Study

18

Statistics

19

Client list & Contact information

20

1

Who we are We are a creative graphics unit oﬀering a comprehensive design, print and production procurement service.

2

Originally providing a design and print service for internal customers only, our remit has evolved in recent years to include a wider range of work and customers. We now undertake a variety of work ranging from stationery to signage, brochures to bill-boards, flyers, folders and web sites. Our client base has also expanded to include external customers such as voluntary organisations, the police and fire service, housing organisations, community groups and other councils. We have a diverse and highly experienced pool of creative talent. Our team comprises of multiskilled designers able to undertake work from concept to completion. A flexible team that can manage both the smallest to the largest projects. We deliver a quality committed, prompt, professional, efficient and cost effective service to all our customers.

3

What we do We create fantastic, colourful, professional designs. Our work is realistic, engaging, within budget, and delivered on time. Here are a few examples:

4

PRINT AND DESIGN:

WEB AND NEW MEDIA:

Newspapers, magazines, leaﬂets, strategies, bid documents, postcards, stationery. We can help from initial ideas through to the ﬁnished product. We source print, commission or undertake illustration and photography.

CDs and DVDs, web banners, web sites, movies and animation. Modern design helps a wide range of users to access web sites which combine ease of use and entertainment.

SIGNAGE AND DISPLAYS: Banners, pop-ups, posters, large scale prints, POS, information. Whether it’s an information sign or an exhibition, good design can help deliver your message clearly and eﬀectively. We can assist from early concepts, advise on suitable materials through to sourcing production and installation.

5

CAMPAIGNS AND PROMOTIONS: A campaign may contain many separate elements that run over a long timescale. Promotional items keep campaigns in the public eye or help to target particular groups.

CORPORATE IDENTITY AND BRANDING: Logo design, stationery, templates for literature etc. branding manuals and guidance.

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“Life in Burnley has about me will never shaped me, and most things change. I was opportunity to first given the play footy when at Primary Schoo l. After diving arounSt Stephen’s playground and several requests d on the school Mr Philip Lomb from my paren ard let me go to football lesso ts, the boys. It was ns with always the most on the playground depressing sight; boys walk down in a netball lesson and watch stood ‘Big was given my chanc Billy’ to the playing fields. ing the Eventually I e and starte school. Then I joined Bank Hall d playing for the A-team at the boys. FC and played on Sundays for “I enjoy coming back to Burnley friends. It is an and catching up amazing time with old for girls’ footb and Burnley FC all in girls of the most succe are doing us all proud. They this country ssful and estab are one West. Several lished teams times a year I am invited to presein the North to the many girls’ them all and am teams in the area and I feel nt awards a strong tie to proud of the devel this region. opment of my sport in “England team are playing our matches at the world cup qualif ying moment doing the world cup in Beijing 2007 our best to qualify for .

“Won 3 out of 3 far will be v Francup to now but our biggest test so been my ambit e at home in March. It has always ion to play in a world cup - last England were in it was 1995 time . “European Cham my most mem pionships in the North West orabl have been An amazing exper e experience in football by a long ience for me to turn out, toget see so many peopl way. her e even lots of burnl as England fans to support us. Were there! There wereey fans at Ewood Park when we played plenty of indes and around the criba ble emot time of the game ions felt at s”.

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2nd July 1980 Burnley General Hospital

FUN FACTS

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Diving at some one’s feet and the attacker endin g up worse off - silly girl (touch wood, I won’t get injured now) Favourite Film Moulin Rouge Favourite Book Angels and Demo ns Favourite Food Chicken madras and pilau rice Favorite place Town in Burnley grew eley Park, I up and went to school right next to it - I playe my first ever footyd match there It’s wonderful place a to go running and you always see friend ly faces there

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How we do it Beneﬁts:

Savings:

As part of a local authority we understand the workings of a council. We already work within recognized ﬁnancial (LA) and procurement (East Lancs E-Partnership ELEP) frameworks, and within DDA and RNIB guidelines.

• Guidelines – we follow established procurement policies to get the best prices on print • Variety – we are not tied to one printer – we’ll ﬁnd the best one for the job • Satisfaction – you won’t get billed until you have received, and are happy with, the product • Buying power – we buy large volumes and have discounts in place

We have many years experience in procuring print and production for our clients. Here are some of the beneﬁts which you can take advantage of: 16 • Quality – we use quality printers and suppliers • Local – we use local suppliers where possible • Contacts – we have a wide range of industry contacts, printers and suppliers • Standards – we use the latest industry standard software and hardware • Prooﬁng – we use Adobe pdfs to provide a fast turnaround of amendments by email • Participating – we are an active member of East Lancs E-Partnership

Skills: • Print – procurement, digital, lithographic, web-oﬀset, large format, displays, signage and banners • Design – layout, photography, illustration, typography, and cartography • Marketing – research, presentations, planning, arranging press releases, liaison with media, ad campaigns, procuring ads, exhibitions and open days • New media & web design – Web sites, banners, animation, CD/DVDs, databases and interactivity • Advice – we can advise on suitable and environmentally friendly materials • Multi-disciplinary – we can oversee large

17

Statistics: 2006-2007 projects that may include many diﬀerent elements e.g. brochure, CD ROM, and web site etc. • Timescales – delivered on time and to agreed budget • Training – we are constantly investing in our skills

Case Study: 18

We regularly market test to ensure that we stay competitive and ensure customer satisfaction. We have recently been tested against the ELEP print procurement framework, the outcome of which demonstrated that the Graphics Unit was able to achieve consistently better prices in comparison of like for like jobs. This is due to our years of experience and understanding of printer capabilities and our buying power. We constantly seek to generate savings, or buy at best value with regard to print, and have preferential procurement rates with many printers, the savings of which are passed onto the customer.

JOBS COMPLETED:

1062

CUSTOMER SATISFACTION:

SPLIT BY PRIORITY:

Priority 1 (extra urgent) 29%

Excellent

Priority 2 (urgent)

32%

Criteria

5

Priority 3 (asap)

32%

Graphic design

73.1% 19.2% 7.7% 0%

0%

Priority 4 (normal)

7%

Project management

69.2% 15.3% 15.3% 0%

0%

Completion of job

65.3% 23.1% 7.7% 3.8% 0%

Dealing with request

73.1% 15.3% 7.7% 3.8% 0%

SPLIT BY CUSTOMER:

External: 70 jobs - 6.6% Environment: 118 jobs - 11.1%

Chief Executive’s Oﬃce: 275 jobs - 25.9% Community Services: 220 jobs - 20.7%

4

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2

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CUSTOMER SATISFACTION AVERAGES:

5 (Excellent): 70.2%

4: 18.2%

Resources: 61 jobs - 5.7%

Chief Executive: 8 jobs - 0.8%

3: 9.6%

Regen & Housing: 310 jobs - 29.2%

Total: 1062 jobs - 100% completed on time

1 (poor): 0%

2: 1.9%

19

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PHONE

Gsmales@burnley.gov.uk Pbarlow@burnley.gov.uk 01282 425011 extension 2651/3

Mick Cartledge Chair of Burnley Action Partnership Executive

“The care and creativity applied to the design work has been impressive, and resulted in a design and feel to the report that has been crucial to getting its messages over.

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“Indeed, the appropriateness and quality of the design has been picked up and commented on in some of the positive press coverage the report has received nationally, including in The Guardian and New Start.” ��

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“On behalf of all of the BAP Executive, I would like to thank you and your Team on achieving a nomination for the Guardian Public Service Awards, for the “Burnley – The Real Story” project.”

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Mike Waite Head of Burnley Council’s Community Engagement and Cohesion

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“...excellent leaﬂets have been published which give details of all of the 30 guided walks, exhibitions and buildings open to the public (free) from September 6th to 9th.” Councillor Roger Frost Writing in his column in the Burnley Express

Design ed & pro duced by ‘The Graphi cs Unit’

Graphics, Burnley Council Town Hall, Manchester Road Burnley, Lancashire BB11 1JA

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Mid Pennine Arts NHS (East Lancs Primary Care Trust) Oﬀshoots Sustainability Project Padiham Life Rossendale Council Towneley Stables Cafe Town Centre Management

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We have a track record of working outside the Council with external bodies such as: • Better Burnley • Building Bridges • Burnley Action Partnership (Local Strategic Partnership) • Calico • Charter Walk Shopping Centre • Elevate East Lancashire • FLAG • Freshﬁelds • Lancashire Constabulary • Lancashire Digital Technology Centre • Lancashire Fire Service • Lancashire Wildlife Trust

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“...we should like to commend Burnley Borough Council... for producing such an attractive and informative leaﬂet.”

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Mr David A. Smith Secretary of Burnley Civic Society (letter to the Burnley Express)

Graphics, Burnley Council Town Hall, Manchester Road Burnley, Lancashire BB11 1JA

EMAIL

Gsmales@burnley.gov.uk Pbarlow@burnley.gov.uk

PHONE

01282 425011 extension 2651/2/3/7

Burnley Councilâ&#x20AC;&#x2122;s Graphics Unit

MAIL

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