Steven Choi Portfolio
Content 1. Designer Profile 2. Projects of Design Industry
- Zuni Icosahedron - CUHK - Café de Coral - Häagen-Dazs
3. Projects of Study
- Major Project of Birmingham City University
- Final Year Project of HKDI
- Touch - Handmade Leather Accessories - Mag. Together
4. Photography
- Fashion - Still life - Landscapes
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Designer Profile My name is Steven Choi, here you will find useful information about my skills, education and experiences. I am graduated from Birmingham City University BA(Hons) Visual Communication (Graphic Communication). Moreover, I was employed as a Full-time Graphic Designer at LOL Design Limited. All of things that I have identified as my best works.
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Projects of Design Industry
- Zuni Icosahedron - CUHK - Café de Coral - Häagen-Dazs
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進念．二十面體 Zuni Icosahedron Sensitive Creative
2012 Programme Booklet http://issuu.com/zuni_icosahedron/docs/2012programmes (Link from Zuni)
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Poster
Handbill
8 pages
http://issuu.com/zuni_icosahedron/docs/eighteeen_springs (Link from Zuni)
Please click the image to get more details.
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Programme Note
32pages
http://server.zuni.org.hk/newsletter/2012/eighteen_springs_prog_note.pdf (Link from Zuni)
Queen Elizabeth Stadium outdoor Billboard Please click the image to get more details.
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Poster 6 pages Handbill http://issuu.com/zuni_icosahedron/docs/stage_sisters (Link from Zuni)
Please click the image to get more details.
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Poster
Handbill
4 pages
http://issuu.com/zuni_icosahedron/docs/divine_comedy_of_capitalism (Link from Zuni)
Programme Note Please click the image to get more details.
12 pages
http://server.zuni.org.hk/newsletter/2012/ iron_lady_prog_note.pdf (Link from Zuni)
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Cover
A2 leaflet
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Christmas party food campaign concepts: On the Christmas time, CafĂŠ de Coral would like to share a happy and grand feeling to customers. So the snowman, christmas decoration and glitter of backgrand with gold color tone is the perfect match.
Campaign items: Newspaper and Magazine Print Ad. Food Menu. Leaflet Window sticker and Etc.
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Magazine print ad.
CafĂŠ de Coral -2011 Christmas Party Food Campaign Sensitive Creative
12 pages Party food menu
6 pages Hang Seng Bank leaflet Please click the image to get more details.
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Fondue set design concepts: Smooth ice-cream with warm chocolate sauce, a special feeling in winter.
Campaign items: Newspaper and Magazine Print Ad. , Poster, E-DM, Leaflet, Freezer sticker , Iphone apps banner and Etc.
Please click the image to get more details.
Newspaper Print Ad.
H채agen-Dazs - Fondue Set Sensitive Creative
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IFC mall lightbox
E-DM
Freezer sticker
Iphone Apps banner Sensitive Creative
Projects of Study
- Major Project of Birmingham City University - Final Year Project of HKDI
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Brand and Logo Design Concept: Touch is a handmade leather production company. We would like to retain the handmade soul on each product. So the concept come from a Stamp, it is for handcraft designer to make a signa ture on leather. When the signature is stamped on the leather, the print will be last long terms or forever. Also the brand name “Touch� means - An unique Style - Connection (between handcraft designer and customer)
Sub-Brand Logo: We are created a four sub-brand. These are
Retail Store, Workshop, Market and Magazine.
Each sub-brand is important part of our brand to run the business.
Major Project of Birmingham City University
Touch - Handmade Leather Accessories Sensitive Creative
Typeface
The concept come from the procedure of handmade leather product. The produce processes is very firm. For example, the designer need to use hammer, knife etc. And then, they need to carefully make each decision. If they made a mistake, the artwork would be failed.
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BI Design and Stationary Emboss
Envelope Emboss
Letterhead
Business Card
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BI Design and Stationary Dummy
Website
Homepage
Sub-brand page - Retail Store
Sub-brand page - Workshop
Brand Guideline
For more details, please click here! Sensitive Creative
Uniform
Company Car
Product Tag
TVC
For watch this TVC, please click here!
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Visual Schematic of Process (VSP) This is a process of my major project. -VSP included: -Research, -Analysis, -Case study, -Interview, -Brand Architecture, -Concept, -Conclusion and so on. For a large version, please click it!
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Design Concept Mag. Together is a multiple store in Hong Kong. We will be devotedly to serve the customers, such as, provide a specially local or world-class magazines to customers. It is the most of complete magazines collection in Hong Kong.
Flash Animation
For watch this animation, please click here!
Final Year Project of HKDI
Mag. Together Sensitive Creative
Poster Design Concept: Use the magazine cover concept to create a series of poster layout, The poster promotes the main subject of magazines. For example: -Art, -Pet, -Travel, -Fashion and -Photograph. Ps: Click the poster to visit large version.
Brand Grideline
For more details, please click here!
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BI Design and Stationary Sensitive Creative
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BI Design and Stationary Dummy
Photography
Fashion
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Still life
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Landscapes
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More video art works, please click here! or visit http://www.vimeo.com/user4813662/videos Thank you for your watching.
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