a Portfolio book 2015
Dedicated to my Mother and my Father the one who always support me in every situation that I faced to my Uncle who support me in my studies to my Aunt who always advicing me in every aspect of my life my Sister & Brother that complete my life.
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Hello I am Steven Joan I was born in Medan with in Chinese decent family. Living far from my family especially parents made me independent and well - organized person. I am a student from President University majoring in Visual Communication Design for my bachelor degree. Been enthuasiast in Graphic Design stuff since i was in Junior High School I have a huge interests in Realistic Drawing and Photography I love capturing pictures with nice composition and aesthetic. I love nature and beaches so much it just feel so home to myself I love exploring something, learn something new and gain experiences I believe because of my curiosity it brings me to keep learning.
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book My Desperate Portfolio - category { Table of Content }
TIME SAND People easily get desperated because of time Time is free, But it’s priceless You can’t own it, But you can use it You can’t keep it, But you can spend it Once you’ve lost it You can never get it back.
Introduction Page 1 - 2
Logo Explanation Page 5 - 10
Portfolio Gallery Page 11 - 46
Manual Drawing Page 47 - 52
Photography Gallery Page 53 - 58
Acknowledgment Page 59 - 62
book My Desperate Portfolio - category { Logo Explanation }
Logo Explanation { The Logo }
The Meaning Logo that I made is the form of three elements from Water, Fire and Wind I choose that three elements it’s because i love nature nature just like my home, i found peace and calm there Water represent my behaviour side that i go with the flow I easily get adapt in every situation,and get a long with people. Fire represent my emotional which is my weakness Meaning I am emotianally person, I easily get emotional with my surrounding. Easily feel happy, sad and anger. Wind represent my behaviour which is nature. I love going everywhere with no boundaries and learn
Logo Alternatives
Steven Joan
Steven Joan Steven Joan steven joan Steven Joan
graphic designer
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steven joan Steven Joan
I use chinese brush to create my logo , to make an atmosphere or feel in my logo that I’m not a typical of a rigid person, I’m easy going and nice. I have tried several times to get the best one on a drawing paper.
font Custom Font - tools Chinese Brush,
The Strokes
Adobe Photoshop & Adobe Illustrator
Logo Sketches
I am also making a stroke with my chinese brush to create the identity that support on my stationery and portfolio book. I’m making the stroke manually because it represent my style in making a logo. A brush stroke represent that I’m chinese decent and the red color would be represent as the “ blood of chinese ” . page
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book My Desperate Portfolio - category { Logo Explanation }
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font Manual Made - tools Chinese Brush,
Adobe Photoshop & Adobe Illustrator
- titled { Anjing Kita }
Anjing Kita
book My Desperate Portfolio - category Portfolio Gallery
{ Non Government Organization }
DOGS KENNEL
Objective
To create a campaign for any NGO ( Non Government Organization ) that had been running in indonesia, and Anjing Kita I choose as a Dog Kennel Organization that actually been emerge for a several years in indonesia for the campaign.
Challenge
Convicing the society about dog could be adopt instead of buying it. Because most of the society in Indonesia not really concern about an organization such a dog kennel have been struggling to help any pets that have abandoned in indonesia to feeds and take caring of the animals.
Solution
Create a poster with a fun color that easily to make people notice that a dogs need home to stay, Rebranding the logo of the organization though and making a novelties to help the campaign sucessful. page
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instructor Kiki Rf Hakim
Logo Alternatives ANJING KITA
ANJING KITA
ANJING KITA DOGS KENNEL
DOGS KENNEL
DOGS KENNEL
Transformation
DOGS KENNEL
subject Visual Communication Design 4 - tools Adobe Photoshop & Adobe Illustrator
Logo Concept
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Anjing Kita }
Novelties
subject Visual Communication Design 4 - tools Adobe Photoshop & Adobe Illustrator
instructor Kiki Rf Hakim
Posters
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- titled { Snapple }
Snapple
book My Desperate Portfolio - category Portfolio Gallery
{ Redesign Packaging }
Moodboard
Objective
To be able redesign the packaging bottle of snapple and also along with the logo should be able to design it with a new one.
Challenge
Challenged to create a new design of snaaple without reducing the feel of original snapple that bring “Made from the best stuff on earth� theme.
Solution
maintain the fresh feeling of the original snapple, And i created with two types version of design. First is the fresh and juicy feeling of the packaging and the second one i create the fun and fresh from the naturals feels of snapple were made. page
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Logo Alternatives
Sketches
subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
Logo Concept
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Snapple }
Layflat
instructor Rizky Fitria Hakim
Nutrition Facts
% Daily Value* Total Fat 0g
0%
Sodium 10mg Total Carb. 40g
0% 13%
Sugars 39g Protein 0g Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, Vitamin C, calcium and iron.
Apple Juice
*Percent Daily Values are based on a 2,000 calorie diet.
160
CALORIES
Per Bottle
16 fl oz (473 mL)
OUR REAL TEA STARTS WITH THE FINEST TEA LEAVES AND IS MADE FROM FILTERED WATER, SUGAR, CITRIC ACID, TEA, NATURAL FLAVORS DISTRIBUTED UNDER AUTHORITY OF SNAPPLE BEVERAGE CORP, 5301 LEGACY DRIVE, PLANO, TX 75024. © 2011 SNAPPLE BEVERAGE CORP. **Each bottle contain 140 mg of natural antioxidants (as tea polyphenols). KOSHER PAREVE
Call us at 1-800-762-7753 or visit us at snapple.com
Calories 160
CA CRV ME-HI 5c
CA CRV ME-HI 5c
Call us at 1-800-762-7753 or visit us at snapple.com
Serving Size : 1 Bottle
Amount Per Serving
PLEASE RECYCLE
Nutrition Facts
0%
Sodium 10mg Total Carb. 40g
0% 13%
Sugars 39g Protein 0g Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, Vitamin C, calcium and iron. *Percent Daily Values are based on a 2,000 calorie diet.
190
CALORIES
Per Bottle
16 fl oz (473 mL)
OUR REAL TEA STARTS WITH THE FINEST TEA LEAVES AND IS MADE FROM FILTERED WATER, SUGAR, CITRIC ACID, TEA, NATURAL FLAVORS DISTRIBUTED UNDER AUTHORITY OF SNAPPLE BEVERAGE CORP, 5301 LEGACY DRIVE, PLANO, TX 75024. © 2011 SNAPPLE BEVERAGE CORP. **Each bottle contain 140 mg of natural antioxidants (as tea polyphenols). KOSHER PAREVE
PLEASE RECYCLE
Nutrition Facts
% Daily Value* Total Fat 0g Sodium 10mg Total Carb. 40g
0% 0% 13%
Sugars 39g Protein 0g Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, Vitamin C, calcium and iron. *Percent Daily Values are based on a 2,000 calorie diet.
150
CALORIES
Per Bottle
16 fl oz (473 mL)
OUR REAL TEA STARTS WITH THE FINEST TEA LEAVES AND IS MADE FROM FILTERED WATER, SUGAR, CITRIC ACID, TEA, NATURAL FLAVORS DISTRIBUTED UNDER AUTHORITY OF SNAPPLE BEVERAGE CORP, 5301 LEGACY DRIVE, PLANO, TX 75024. © 2011 SNAPPLE BEVERAGE CORP. **Each bottle contain 140 mg of natural antioxidants (as tea polyphenols). KOSHER PAREVE
PLEASE RECYCLE
Call us at 1-800-762-7753 or visit us at snapple.com
Calories 160
CA CRV ME-HI 5c
CA CRV ME-HI 5c
Call us at 1-800-762-7753 or visit us at snapple.com
Serving Size : 1 Bottle
Amount Per Serving
subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
% Daily Value* Total Fat 0g
Call us at 1-800-762-7753 or visit us at snapple.com
Calories 160
CA CRV ME-HI 5c
CA CRV ME-HI 5c
Call us at 1-800-762-7753 or visit us at snapple.com
Serving Size : 1 Bottle
Amount Per Serving
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Snapple }
Beauty Shot
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subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
- titled { Ayam Topan }
Ayam Topan
book My Desperate Portfolio - category Portfolio Gallery
{ Advertising }
Objective
To create an advertising print ad for promoting an Ayam Topan which is a food stalls that selling roasted chickens
Challenge
The first time i saw this print-ad on my campus magazine that published monthly with unattractive format of design, Showed up in a one full page in the magazine. So as the task of the advertising subject that provided by our lecturer which we have to find any ads in the magazine as our first task. In order to see how is our skills performances and ideas reffering to the advertising in our first time.
Solution
Think of something that would make the feels of curiousity with the copy writing and the design. telling to the reader that this Ayam Topan have the authentic taste of roasted chicken.
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subject Advertising - tools Adobe Photoshop
instructor Rizky Fitria Hakim
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Submarine }
Submarine { Digital Painting }
instructor Widhi Muttaqien To create a submarine object with a digital painting way or vectoring.
subject Computer Graphic - tools Adobe Photoshop & Adobe Illustrator
Objective
Challenge
Understanding the shadow and light bias in the digital painting and vectoring.
Solution
Vectoring the object in Adobe Illustrator with a rough shape such as circle and rectangle and coloring the shadow and creating the light bias through Adobe Photoshop. page
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- titled { La Fonte }
La Fonte
book My Desperate Portfolio - category Portfolio Gallery
{ Redesign Packaging }
Moodboard
Objective To create a new packaging of La Fonte with a new design and rebranding the logo.
Challenge
La Fonte has been the number one pasta in Indonesia and well known to society. Therefore to create a new design of packaging and logo are such a big challenges for me since this is my first packaging classes and a very first project that given from my lecturer.
Solution
Redesign it with something fresh and genuinely made from high quality of wheats. In a new package that prevent the pasta from a defective product. page
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Sketches
instructor Rizky Fitria Hakim
Typeface
Lobster 1.3 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Logo Alternatives
subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
Logo Concept
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book My Desperate Portfolio - category Portfolio Gallery
- titled { La Fonte }
Layflat
Short Pasta
Long Pasta
subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
Pronto Pasta
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book My Desperate Portfolio - category Portfolio Gallery
- titled { La Fonte }
Beauty Shot
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subject Packaging Design - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
- titled { Khong Guan }
Khong Guan
book My Desperate Portfolio - category Portfolio Gallery
{ Advertising / Group Project }
Objective
To create a print ad for Khong Guan delivering the tagline about family.
Challenge
Khong Guan had never did a print ad for their classic biscuit. As we known Khong Guan have been through a century for their biscuit company in the world. We are lack of references about the previous print ad looks.
Solution
Brainstorming, research further over website about Khong Guan and others references type of design and eventually we create a fun way to compile all of the Khong Guan biscuits into object that refers with a theme of a family.
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subject Advertising - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
Poster Varieties
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Khong Guan }
Ambient
subject Advertising - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
Point Of Selling
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- titled { Human Rights }
Human Rights
book My Desperate Portfolio - category Portfolio Gallery
{ Public Service Announcement }
Objective
To make a Public Service Anouncement (PSA) for LGBT ( Lesbian Gay Bisexual Transgender ) community in order to inform the societies not to discriminate the sexual orientation or gender identity.
Challenge
To be able changing the viewpoint of Indonesian society about LGBT community should be live equally with no differences to the societies.
Solution
Brainstorming about what Indonesian society think about LGBT itself and making a copywrite that easier to let society easily to understand that there is no different between society and LGBT community, and giving society a bit of facts and history about the emergence of LGBT community.
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subject Visual Communication Design 4 - tools Adobe Photoshop & Adobe Illustrator
instructor Rizky Fitria Hakim
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book My Desperate Portfolio - category Portfolio Gallery
- titled { IKEA }
{ advertising }
Kitchen
Kitchen
Bathroom
Kos. C-3
Bathroom
Kitchen
Kos. B-2
Bathroom
Kos. A-1
instructor Rizky Fitria Hakim
IKEA
Porch
Porch
Your boarding house solution. Your life in a boarding house would be tidier if you have an extra area to be hang or put your stuff.
Objective
To create a print ad for citizen who are living in a small houses and flats reffering for a students whom living in a flat especially for a students that coming from a province to continue their studying in capital city.
Challenge
Research deeper about Ikea by reason of they have just launched the new furniture store in Indonesia. Because of the first store launched I have no idea about Ikea itself and I should find any creative idea for print ad which is reffering to what indonesia citizens problem.
subject Advertising - tools Adobe Illustrator
Porch
Bedroom
Bedroom
Bedroom
Solution
Brainstorming, research further over website about the blueprint look of design. make the print ad easily to understand by the citizens and students when they first seeing. page
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Gills Sans MT }
Gills Sans MT { Typography }
To make an interactive poster with typeface of Gill Sans Mt in a typography way.
instructor Satya Yudha
Objective
Challenge
Creating the typography with Gill Sans Mt in interactive way should take much time to think how to did it in an attractive and nice flow of design.
Solution
I create the rounded way of design to implant it with the rounded typeface on the Gill Sans font.
Typeface
subject Typography 2 - tools
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Adobe Illustrator
Gill Sans MT
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Fashion photography }
Fashion Photography { Photography }
instructor A.M Hermanto To do a photo-session which should be implanted into a high-fashion magazine and print ad.
Challenge
subject Photography 2 - tools Adobe Photoshop
Objective
Deciding the concept and choosing the talent that suit with us is a time consuming. Using a different material costume made us hard to fit with the model body and thinking for the pose though.
Solution
Hiring tanned talent to wear our outfit which made from a newspapers. Tanned talent was employed in order to emphasize the uniqueness of our concept through a handmade outfit. page
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book My Desperate Portfolio - category Portfolio Gallery
- titled { Fashion photography }
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subject Photography 2 - tools Adobe Photoshop
instructor A.M Hermanto
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book My Desperate Portfolio - category Manual Drawing
2B Pencil, Charcoal Pencil
instructor Steven Joan
{ Personal Projects }
subject Personal Projects - tools
Manual Drawing
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book My Desperate Portfolio - category Manual Drawing
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subject Personal Projects - tools
2B Pencil, Charcoal Pencil
instructor Steven Joan
book My Desperate Portfolio - category Photography Gallery
Classroom
place Indoestri Makerspace date November 14th, 2014 f number f/5.3 exposure time 1/60 ISO 3200 page
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{ Personal Projects }
instructor Steven Joan
Photography Gallery
Safe and Sound
subject Personal Projects - tools Adobe Photoshop
place Danau Situpatenggang date September 3rd, 2014 f number f/10 exposure time 1/100 ISO 100
Reflect of Little Amsterdam
place Floating Market, Bandung date September 5th, 2014 f number f/11 exposure time 1/100 ISO 100 page
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book My Desperate Portfolio - category Photography Gallery
Butterflies Dilly
place Taman Mini Indonesia date February 19th, 2014 f number f/5.6 exposure time 1/250 ISO 1600
I Wave You
place Dreamland Bali date January 5th, 2015 f number f/16 exposure time 1/90 ISO 100 page
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instructor Steven Joan subject Personal Projects - tools Adobe Photoshop
Share And Joy
place Tebing Keraton, Bandung date March 15th, 2015 f number f/5.6 exposure time 1/80 ISO 100 page
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Acknowledgment Thank You
God,
for the uncountable blessing, for the talent and ability, and everything.
Family
for every single thing that each of you has done to help me become a better and stronger person today. Thank you for always there and not giving up on me.
Lecturers,
especially Miss Kiki for the advices and lessons you have taught me. Sir Dino, for his patience and caring. Also the other lecturers, Sir Satya Yudha, Sir Widhi Mutaqqien, Sir Wildan Hanif, Sir Dedy Dahlan, and Sir Hermanto.
VCD 2012
for all the support and especially the friendship that turn into family. Every moment that we struggling , Joy and sad that never fade from the bottom of my heart.
Seniors
thank you to seniors, who inspiring me and open my knowledge a lot about design. pagepage
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name Steven Joan place, date of birth Medan, 04 May 1994 address Ki Hadjar Dewantara, Cikarang Baru - Bekasi 17550, Indonesia phone (+62) 081223449451 email stevenjoanxiao@gmail.com Objective
Education
Experiences
Skills
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{ stevenjoanxiao@gmail.com - (+62) 081223449451 }
Languages
I’m a Graphic Designer seeking an intern position in graphic design department within a design or advertising firm/institution that will enable me to utilize my skills and knowledgement, my personality, and sociality.
President University - Jababeka, Cikarang. Visual Communication Design Study Program 2012 - present SMA WR. Supratman 1 - Medan, North Sumatera, Indonesia 2010 - 2012
President University Student Union Member of Communication Ministry as Multimedia and Design of PUSU 2013 - 2014 President Youth Leadership Camp as documentation division 2014 PU Idol & Song Writing as Head of design division 2013 President University International Orientation as head of documentation division November 2013 Mr & Ms President University as head of design division May 2013 International Friendship Week as head of design division February 2013 Organizational Management Training “Youth Inovation Goes to Action”as head design division January2013
Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effect Adobe Premiere Adobe Flash Photography English Chinese Mandarin Chinese Hokkien Bahasa Indonesia
Interests Travelling Fashion Drawing Music
Resume
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The Portfolio book by
2015