Audi Magazine

Audi magazine/2012/issue 01 drive It’s a new world: The sophisticated technology of the new Audi A6 Audi goes off-road: Bringing back the allroad move Audi Sportscar Experience: Time to take to the track inspire Ron Carter: What drove the jazz legend from Detroit to Ingolstadt

For relaxed East-West relations.

An imposing time machine full of character, developed with the highest watchmaking passion: the Patravi TravelTec is a chronograph with chronometer certification, which displays three time zones simultaneously. Simply and comfortably thanks to the patented monopusher at 10 o’clock, the travel direction – eastwards or westwards – can be preselected and individual time zones jump across. The mechanism developed for this is integrated in the highly complex case and remains visible through a side window. Carl F. Bucherer’s philosophy of the intelligent, useful functions and mechanisms could not have been implemented more perfectly. www.carl-f-bucherer.com info@cfbnorthamerica.com To locate an authorized retailer nearest you, please call 800 395 4306

Editorial Audi is driving innovation again.

These are heady days for Audi here in the U.S. In fact, as this goes to print, we have just set yet another alltime annual sales record for Audi, both globally, and in America. And since we don’t see any reason why this trend should not continue, we’re feeling very optimistic about the months ahead, and of having even more good news to report in our next issue.

We’ve also been celebrating the wonderful accolades our Audi A7 has been winning—not the least of which is the Automobile magazine 2012 Automobile of the Year award.

The A7 has also been given the 2012 “Vehicle of the Year Award” from the Motor Press Guild (the first time the Guild has given such an award), and (along with its cousin, the Audi Q7) the 2012 “Active Lifestyle Vehicle of the Year” from a select group of automotive journalists and elite athletes.

The Audi A6 joins the A7 with spots in the Car and Driver 10 Best list for 2012.

Winning awards is nice, of course, but it is only part of our job. Earning your business is our #1 priority. So we strive every day to engage current owners and entice future friends with our progressive design, innovative technology and robust engineering that goes into every Audi we put into our dealers’ lots. We’re proud of the work we do and we want to build on that in 2012.

How we plan to do that and what we’re delivering to ensure that we will continue to grow is shown throughout this magazine. We want to give our owners and readers of Audi magazine a glimpse of the future through stories on class-leading, intuitive technology such as Audi connect™ and MMI touch®, through e-tron™ plug-in and hybrid innovations and our continued implementation of lightweight materials to build more responsive and dynamic vehicles.

We want to show you what we built for the Frankfurt Auto Show and which cars we debuted at the famed show. In short, we want to showcase how we’re driving innovation for next year, and the next decade. And we want to further showcase the capabilities of our Audi A6 and our all-new Audi allroad, which is making its long-awaited return to the U.S. in the latter half of 2012.

As I mentioned last issue, this is all simply the beginning. Believe me, going to work every day for a company committed to progress is both a pleasure and a challenge. What can we do next? What else can we develop to help push the automotive world? To challenge the perceptions of what luxury is and what it can be? I don’t know those answers, but I’m glad I work for a company that asks them every day. Most of all, I’m glad you are with us on this journey. I look forward to sharing this future with you.

Photo: Lee Love

Johan de Nysschen President Audi of America, Inc.

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Contents Audi news/Audi future news 4 New models, new technology and newsworthy events.

Drive

Move

Driving the brave new world 12 Dig deeper into the technology and images of the new Audi A6 sedan.

The sweet smell of luxury 42 Audi employs a team of expert “olfactory engineers” to guard against imperfections while developing the proper pleasing smells to enhance the drive.

A continual connection 18 Learn how Audi interacts with the larger world through Audi connect.™ Gravity is a drag 20 Audi ultra® lightweight technology reveals some heavy thinking.

High-voltage ideas 24 Showcasing new developments in the Audi e-tron™ program.

Frankfurt Auto Show 30 Turning the German banking city into a dreamscape of new automotive ideas for the Frankfurt Auto Show. allroad preview 34 Bringing back an old favorite to the U.S.—your first look at the Audi allroad®.

Together on the loneliest highway 46 Exploring the empty expanses of U.S. 50 through Nevada.

Winning against the odds 48 Leena Gade became the first female race engineer to win the 24 Hours of Le Mans—yet that was only one of the Audi milestones in the most dramatic race yet.

MMI tutorial 52 Let your fingers do the walking to discover the full capabilities of your Audi MMI®.

Audi Sportscar Experience 54 A first-person account of driving the track at Infineon in Sonoma, California, as part of the Audi Sportscar Experience.

Owning the curve 58 The surprising inspiration behind the design and architecture of the new Audi dealerships.

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Inspire The right note 62 Ron Carter is one of the most prolific, and probably most influential, jazz bassists of our time.

Never leave home 84 Like chocolate and wine, Audi is influenced by its own terroir, creating its own sense of place.

Making the case for walking 68 We get out of the car for our bold greenspace design initiative that has helped transform Powell St. in San Francisco.

New BAFTA royalty 86 We sponsored a night for royalty—both Hollywood and actual—to celebrate the new and emerging talents in the British arts community.

South Africa 70 Urbane and utterly untamed.

Brilliantly diverse and, at times, bitterly divided. South Africa in an entirely new light.

Truth in 18 79 The 2011 Audi quattro Cup is in the books—find out who won the U.S. and World finals of the largest amateur golf tournament in the world.

Rio–Santos 88 The Audi R8 Spyder makes a spectacular run from Rio to Santos in the land of samba and sun.

Kids’ space 92 Games and more to keep kids busy on your next road trip.

Owners spotlight 94 A look at three distinctive Audi afficionados and the vehicles that move them.

It must run in the family 96 The Henry family shows real togetherness when it comes to their brand of luxury vehicles.

Cult objects 98 An intriguing selection of global oddities and one-of-a-kind gifts.

Cult apps 100 Finding your next Angry Birds.

The worm has turned 80 We look at how a new generation of craftsmen have updated the ancestor of tequila and made mezcal the hottest spirit in mixology.

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News New models, new technology and company news.

A7: Automobile of the Year, says Automobile Magazine It’s a rare that a car with a rear hatch receives glowing accolades as a luxury car, but this is not your typical rear hatch—or luxury car. It’s the ultra-luxurious Audi A7, and upon a deeper investigation you find that it’s unlike anything you’ve ever seen. The sleek, stylish lines that knit together the design and interior snuck up on the editors of Automobile magazine. Audi has again combined beautiful design and class-leading technology into the next big thing in luxury performance. The supercharged 3.0 TFSI® six-cylinder engine and quattro® all-wheel drive didn’t hurt either. Audi has strengthened its portfolio to include a number of sports cars and SUVs and are pushing the envelope within the luxury market. The A7 begs the question, where will Audi go next? In addition to all Audi has accomplished in the United States, we are also taking bold steps in electric vehicle development, and have a great chance of bringing some of the first mass-production electric vehicles to market.

Audi reports best October sales in its history Audi reported record October U.S. sales of 10,225 vehicles, topping the 8,128 vehicles sold in October 2010. With the October 2011 results, the Audi brand has set record U.S. sales every month of this year, and that seems like a trend that will continue. Audi U.S. year-to-date sales increased 16.5% to 95,206. The premium car brand has recorded record sales in 14 out of the past 15 months. The year-to-date sales for 2011 already rank as the second-best year in the U.S. for Audi, trailing only the record 101,629 sales established in 2010. “As we head into the fourth quarter, it is clear that consumers are eager to drive the superior lineup of Audi vehicles,” said Audi of America President Johan de Nysschen. “Sales continue to reinforce that Audi holds a desirable position within the high-end sector of the premium car market due to our exceptionally engineered vehicles. All signs continue to point toward 2011 winding up as one of the best years for Audi in the U.S. market.” The favorable Audi performance in October was bolstered by consumer response to the 2012 Audi A6 and the all-new 2012 Audi A7, the brand’s most technologically advanced models to date.

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A3 e-tron™ revealed At the 2011 Los Angeles Auto Show, the Audi A3 e-tron gave visitors a good look at the range of e-tron technologies Audi is currently exploring. Hundreds were there to see the unveiling by Audi of America chief execs. The A3 e-tron, an all-electric version of the A3 model, is poised to become a great asset to urban drivers, and still performs like its gas and diesel powered counterparts.

A lithium-ion battery stores the energy that powers the A3 from 0 to 62 mph in 11.2 seconds, and allows an 86-mile range, fully charged. The A3 e-tron is sure to become the city car of the future. There is even an iPhone® app that is specially designed to allow the user to change charging settings remotely to better affect the range of the vehicle, and one that helps find a parked vehicle in a large parking lot or structure. Audi is leading the industry with electronic technologies both with commuter vehicles and supercars, and is planning to produce 333 e-tron R8 models.

Audi ranked best luxury brand in total cost of ownership In a new report released by Kelley Blue Book®, the leading provider of new and used car information, Audi has been named the number one luxury brand in total cost of ownership. Total cost of ownership for new vehicles is developed using Kelley Blue Book residual values to come up with depreciation costs. Total ownership costs for new vehicles are then calculated by applying a sophisticated valuation methodology along with critical financial data from third-party providers. “The Total Cost of Ownership” on kbb.com shows a breakdown of the typical ownership costs for a particular vehicle, including depreciation, expected fuel costs, insurance, maintenance and repair costs, state fees and more. According to the latest data, Audi yields the lowest average Total Cost of Ownership for the initial five-year ownership period, topping all other luxury brands.

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2011 Best Buddies DC Challenge This autumn, 150 Audi employees, dealers and partners, and their friends and families, took to the streets of Washington, D.C., along with hundreds of others, for the bike/run/walk known as the Audi Best Buddies Challenge. Best Buddies, founded by Anthony Kennedy Shriver in 1989, is dedicated to creating opportunities for friendship, employment and leadership training for people with intellectual and developmental disabilities (IDD). On Saturday, October 22, hundreds of cyclists took up the challenge of either a 100K (62-mile) or 32K (20-mile) ride through the nation’s capital, while many others opted for the Carl Lewis Challenge, a 5K run/walk chaired and led by the Olympic gold-medalist himself. There was even a Celebrity-Student Fun Run, a 5K run/walk for high school and college students chaired and led by Glee’s Lauren Potter. The event raised $1.7 million in total donations, breaking the previous year’s record by more than $500,000. Audi of America President Johan de Nysschen, serving as the events Honorary Chairman, announced a renewed three-year commitment to this valuable organization.

TT-East 2011—Audi TT owners gather for an autumn driving tour of New York state Audi TT owners from across the nation descended on the Catskills and Adirondacks of New York State to showcase their rides and just plain have fun. Taking place October 11–14, 2011, the TT-East event took advantage of the spectacular autumn foliage that the back roads of upstate New York have to offer. With 22 TT models, plus a TTS and R8 Spyder supplied by Audi, showing up for the kickoff of the event in New Paltz, New York, there was no shortage of excitement surrounding the event.

And with around 950 miles of ground to cover, they quickly rounded up the group and hit the road. They couldn’t have picked a more perfect week for the event. With excellent weather and fall colors at their peak, cameras were working overtime, and the vehicles took full advantage of the twisty roads and light traffic along the route.

By the end of the trip it was apparent that the event had been a resounding success, and plans for TT-East 2012 were already in the works. As always, all Audi enthusiasts are welcome to participate, but if you want to make it to the next one be sure to sign up soon, as reservations are already reaching their limit.

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Audi finishes 1-2-3-4-5-6 and wins title at Valencia In stunning fashion, Audi closed out the 2011 Deutsche Tourenwagen Masters (DTM) season with an early win of the driver’s title in Valencia, Spain. With an impressive crowd of 120,000 spectators attending over the course of the weekend, Martin Tomczyk secured the championship title and won the team classification with a third-place finish. Not only did Audi clinch the title, but it also did it in near perfect style. Dominating the track with a 1-2-3-4-5-6 finish that relegated Mercedes-AMG drivers to 7th and 8th place, Audi has gone down in history as the undisputed champion of the DTM series. Rupert Stadler, Chairman of the Board of Management of AUDI AG, congratulated the driver, his team and the entire Audi squad on the achievement. “The fans experienced captivating duels at the highest sporting level...After the triumph at the 24 Hours of Le Mans and numerous other victories, this title is already crowning a successful Audi motorsport year now.” With the development of the new Audi A5 DTM for next season already in full swing, expect another stellar year on top of the podium.

Audi and Columbia University kick off “Experiments in Motion” A cutting-edge new research project, conducted in partnership between Audi of America and Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP), kicked off November 7, 2011, in New York City with a dinner at the New Museum. Aimed at identifying new paradigms of motion, mobility and design, the dinner brought together an eclectic group of New York’s leading designers, artists, filmmakers, writers and thinkers, and launched the first phase of the year-long, Experiments in Motion project, headed by Mark Wigley, Dean of Columbia’s GSAPP. Drawing on intellectual leaders from around the university, architecture and design professionals, and an expanded network of urban mobility experts from New York City and Audi, Experiments in Motion is part of the Audi Urban Future Initiative, a long-term, multilevel program that brings together different visions on how mobility, urban living and the role of transportation will change in the coming years. Experiments in Motion will continue in phases through 2012. In the spring of 2012, the insights of the think tank will be used to structure a new set of student architecture design studios at Columbia GSAPP focused on New York City.

The third phase of the experiment will take place in the summer, and will include a new form of public participation.

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Team

Audi Managing Editor Gigi Martinez US Edition / Execution designory.

211 East Ocean Blvd, Suite 100 Long Beach, CA 90802 www.designory.com / (562) 624-0200 Editor in Chief Jay Brida Creative Directors Ulrich Lange / Kathy Chia Art Director Anashe Abramian Designers Wil Conerly / Carlo Llacar / Lynn Laguna / Fakih Amin Managing Editor Théo Wallace Project Managers Jackie Diener / Alan Louie Product Strategists Andrew O’Brian / James Carreras Art Producer Kristen Miller Production Manager Truda Kinniburgh Production Artist Mark Lugenbuehl Copy Editor Jeff Nelson Account Director Jayson Truttmann Account Supervisor Nicole Zion Account Manager Sella Tosyaliyan Account Coordinator Adriana Molina

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Editorial Board Loren Angelo / Filip Brabec / Robert Cameron / Denni Chu / Chris Ciccone / Dana Cizmadia / Mark Dahncke / Amy Ford / Anthony Foulk / Mark Fruechtnicht / Barry Hoch / DeLu Jackson / Anja Kaehny / Scott Keogh / Wayne Killen / Andrew Lipman / Michael Patrick/ Gigi Martinez / Andrea Santilli / Phillip Satterfield / Bradley A. Stertz / Jessica Thor / Cristian Torres / Jeri Ward Contributing Writers US Steven Michail / Kit Smith / Jordan Mackay / Melissa J. Knight / Richard Homan / Ann Giacometti Germany Christoph Wöhrle Cover Art Audi AG Print Coordination Wes Filipek, Mark Bavolack, Sergio Rodriguez Printer Cenveo International Coordination Audi AG / International Customer & Retail Marketing Anja Weinhofer / Julia Risch

Audi magazine proudly employs an environmentally sustainable printer that is FSC-certified.

Unsolicited contributions become the property of Audi magazine.

No part of this magazine may be used or reproduced in any manner whatsoever without written permission. If any copyrighted material has been overlooked, necessary arrangements shall be made to receive appropriate consent. All efforts have been made to ensure that all material is accurate at time of printing for U.S. market unless otherwise specified. For more information, please contact Audi magazine at 2200 Ferdinand Porsche Drive, Herndon, VA 20171.

All rights reserved. © 2012 Audi of America, Inc. “ASF,” “Audi,” “FSI,” “MMI,” “quattro,” “TFSI,” the Singleframe grille design, “Truth in Engineering,” the four rings logo and all model names are registered trademarks of Audi AG. “Audi connect” is a trademark of Audi AG. “TDI” is a registered trademark of Volkswagen AG. All other trademarks are the property of their respective owners. Some European models shown. Some features may not be available at time of order.

Above: The Future of Design An avatar of efficiency and weight-savings as designed by Audi designers and engineers.

For Advertising Inquiries (800) for-AUDI Talk To Us Do you have any suggestions or topic requests? Even if you’d just like to register a change of address, we’d love to hear from you.

Write to us at: auditalk@audi.com

Photo: AUDI AG

Publisher Audi of America, Inc. 2200 Ferdinand Porsche Drive / Herndon, VA 20171 (800) FOR-AUDI auditalk@audi.com

German engineering you can park in your kitchen.

There’s a reason people are driven to seek out German machines.

Exclusive for Audi magazine readers Receive a Tassimo single cup home brewing system with purchase of any Bosch appliance. 1

It’s time to give your American kitchen a German accent. It’s not enough that we’ve been named the #1 and #2 dishwasher by a leading consumer publication ten times. At Bosch, we strive to deliver the same quality and efficiency throughout our entire line. It’s the result of our German engineering heritage. Offering wall ovens with the fastest pre-heat available.2 Preserving your produce up to twice as long 3 through advanced refrigeration technology. And, of course, building a dishwasher that’s quieter than rain. What others think is innovative, we’ve always called German engineering. www.bosch-home.com/us

1 Offer valid for purchases made 2/1/2012 through 8/15/2012. Offer valid with any concurrent Bosch promotion. Must purchase one select Bosch home appliance to qualify. For details on how to receive your exclusive Tassimo single-cup home brewing system, visit http://boschappliances.audioffer.com. There you can register, see a list of models eligible for this offer, and print a redemption form. Mail the redemption form, a receipt that shows proof of appliance purchase, and a photocopy of your Audi vehicle registration to the address shown at http://boschappliances.audioffer.com. 2 Claim based on wall ovens exceeding 4.2 cu ft in capacity. 3 VitaFresh® results are based on an independent study performed against Bosch conventional refrigerators. © 2011 BSH Home Appliances.

drive A6 | A luxury sport sedan that puts unprecedented technology at your command.

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Audi in Frankfurt | The world meets the latest Audi models and concepts in Frankfurt.

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e-tron™ | We’re taking plug-in and plug-in hybrid to a new grid.

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Driving the brave new world

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The Audi A6 pioneers a new technological path w h i l e r e v v i n g r i g h t t h r o u g h i t .

By ThĂŠo Wallace

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You can put the most audacious new technology in an automobile, but you still need to use the same roads as everyone else. And the hard, often jarring truth is, the roads can often be the weakest link. Depending on, of course, who else is on the road. The new Audi A6 luxury sport sedan uses advanced technology to help you stay sharp and connected.

With control modules that make 2,000 decisions a second, the A6 adjusts its performance to help keep you at your best and help protect you from the road’s many unwelcome surprises. With its sporty, coupe-like roofline and its sleek, muscular lines concealing a computational powerhouse, the A6 is a nimble-minded prodigy cloaked in a gladiator’s physique, poised to outsmart and outmaneuver all the lions in life’s arena.

Sound bodies, sound minds The first joy of driving an A6 is settling into the supportive, eight-way power-adjustable front seats. Especially when you’ve sprung for the available, multiple-speed ventilation.* The gleaming aluminum and wood asymmetrical trim offers you eye candy, set neatly aside from the brain food— the controls. Available four-zone automatic climate control* lets you control the symmetry of the interior temperature, in some cases with a wave of your finger. Or treat every corner to equal coziness with available heated rear seats.*

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A strategic concentration of attention The design of the interior helps limit distractions and lets you focus on what you need to know, which is laid out around the available Audi MMI® Navigation plus with its 8" display that deploys from, and retracts into, the instrument panel. The available Audi MMI® touch, with its industryfirst handwriting recognition, lets you give commands and retrieve media with a few strokes of your finger.

Attuned to your car, the road and the whole wide world It’s an open secret that intelligence is often a matter of the right tools. While the A6 cannot fix roads or eliminate congestion, it does offer you a powerful tool to navigate, explore and communicate with the outside world using the available Audi connect™. This class-leading system turns the Audi A6 into a wireless hotspot** for your passengers and up to eight of their devices. Audi connect also gives you quick access to Google Earth™ mapping service and crucial information like gas prices and news, as well as dress codes, parking and reservations at your destination, or anything else available on the Internet.** The system incorporates intelligent and useful features like BLUETOOTH® wireless technology, voice recognition and traffic updates, which require a SiriusXM Traffic subscription. You can read all about >> Audi connect on page 18.

A haven for back-seat drivers, the Audi A6 offers comfort

MMI touch delivers handwriting-recognition technology

for those with the opinion that you can get there from here.

at your fingertips, which gives you access to all MMI functionality, including music, phone numbers and more.

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Getting vital data to your eyes, while they’re on the road Politicians and fighter pilots rely on information and cues projected on glass, right in their line of sight. As a driver, you deserve no less assistance. An available head-up display projects information like speed and navigation in color on the lower edge of the A6 windshield. The images appear within your natural field of vision, and that helps decrease the time it takes your eyes and brain to react. The effect is an enhanced feeling of control and an opportunity to respond to situations sooner.

Smart weight management The new A6 may have more legroom and more ample accoutrements than its predecessor, but it’s also lighter, which makes it more agile and easier to accelerate or decelerate, making it feel all the more luxurious. Underneath, its sturdy hybrid structure employs high-strength, low-weight steel and lightweight aluminum, giving it a 15% weight advantage over a conventional steel body. Weight savings are everywhere, from the aluminum hood to the lightweight neodymium speaker magnets. Lower weight helps reduce fuel consumption**** and helps keep the A6 nimble.

It’s not just the road you need to stay on top of Sometimes cars and pedestrians can appear in surprising places. Audi engineers have created a barrage of

Photos: Encounter,The Audi Technology Magazine

How brute force is cleverly channeled through a continuum of performance Eight speeds is not excess; it’s your path to a broader, more consistent breed of moderation. The available Audi A6 3.0T features an eight-speed Tiptronic® automatic transmission—a first in the new A6—which is precisely matched to the supercharged 3.0-liter TFSI® V6, offering smooth and judicious dispensation of the engine’s 310 horsepower.

Having eight speeds means that shifting is that much less perceptible, you spend more of your time in the sweet spot of each gear, and you have two freeway-friendly overdrive gears.

And you still retain access to the requisite punch of a sedan

that launches to 60 mph in a bracing 5.3 seconds.*** The Dynamic Shift Program (DSP) helps enhance performance as you upshift or downshift with the available steering-wheelmounted shift paddles. Whether you prefer vigorous or laidback driving—or both—available Audi drive select lets you configure the engine, transmission and steering to suit your mood or changing road conditions with the tap of a finger.

An Audi engineer tests the complex relationship between electronics and components on “breadboards” like these so that your A6 works as it’s supposed to.

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driver-assistance technologies for the A6 designed to help you anticipate what pedestrians, and other drivers, are about to do. With sensors in the front, side and rear, the available Audi pre sense plus system can sense a possible collision, then warn you with audio and visual signals. It can even pre-charge the brake system for quick, firm braking and, if the brake pedal isn’t pushed, the brakes deliver a warning jolt, the seatbelts are pulled tight, and partial braking is applied. Finally, in the half-second before impact, full brake force is applied, to help reduce vehicle speed. Three separate systems are available, for potential front, rear and side encounters. They include LEDs in the side mirrors to help warn you if a driver drifts into your blind spot* from up to 230 feet behind you.

The key to serenity is removing aggravation In mind-numbing traffic that inches along, available Audi adaptive cruise control with Stop and Go keeps your vehicle at a preset distance behind the vehicle ahead, even coming to a full stop, then resumes acceleration when you’re ready. It senses the traffic conditions and adjusts virtually in real-time, using long-range radar and a camera.

Even smarter in the dark An infrared camera helps the available Audi night vision assistant detect pedestrians 300 feet in front of the vehicle and objects up to 1,000 feet ahead, then displays them using thermal-imaging technology on the 7" color driver information system, or displays a warning on the available head-up display, if equipped. In other words, the Audi A6 can help keep you better informed than you’d ever expect to be in a car.

Don’t hide your brain power. Embrace it You ace a test, and people resent you. It’s something intelligent people just have to get used to. When the new Audi A6 flexes its brainpower, however, everybody wins: other drivers, pedestrians and, especially, the genius at the wheel. Don’t be modest. Embrace it. Every day you pull out on the road and face a new test. This time there’s no need to tape the answers to your wrist because the A6 puts palpable intelligence in your hands. Think back: After you were done burying your head in the books and knew there wasn’t a question on the exam that would trip you up, life had a clarity, and you felt energized. That’s what the new A6 is like. It puts you in a smart, fast lane that no other sedan has even discovered yet. Let’s keep it that way. //

Night vision assistant Night vision assistant is set to truly transform the automotive landscape. Its advanced thermal imaging and pedestrian-detection features encourage drivers to take on the darkest roads with utmost confidence.

While headlights can provide good illumination up to 40 yards, objects past this point are usually hard for the driver to spot. This reduced visibility at night is what puts pedestrians and cyclists at a greater risk.

That’s where night vision assistant comes into play. Through an advanced thermal imaging system, night vision assistant helps the driver “see” three to five times farther than the range of the headlights.

And with the pedestrian-detection feature activated, it becomes an even more effective tool.

The pedestrian-detection feature is activated in two stages. In the first stage, a pedestrian that is detected is highlighted in yellow as a warning. If the pedestrian appears to be moving into the driver’s path, they will by highlighted in red and an audible alarm will sound to alert the driver of a possible collision.

With night vision assistant now available on the A6, A7 and A8, you’ll have more opportunities than ever to experience this groundbreaking technology.

This article may include descriptions and/or images of available/optional equipment. * Available on the A6 3.0T Prestige. ** Audi connect and SiriusXM Traffic each require a data subscription plan. Distracted driving can cause a loss of vehicle control. The features and technologies discussed are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, and do not drive while distracted. *** Manufacturer’s estimate. Always obey local speed laws.

**** 25 city/33 highway/28 combined mpg (2012 A6 2.OT); 19 city/28 highway/22 combined mpg (2012 A6 3.OT). EPA estimates. Your mileage will vary.

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A continual connection The latest Audi technology brings your personal online universe w h e r e v e r y o u p a r k y o u r c a r.

By Anand K. Chaudhary

Have you ever felt out of the loop when away from your home or office? As if you may be missing out on the things that happen online and around the world while you’re between computer screens? Fortunately, this is now merely a technical problem. And Audi, through its commitment to progress through technology, has arrived at a possible solution.

It goes far beyond voice control technology and the BLUETOOTH® wireless technology that syncs with your iPod® and compatible mobile phone. It’s part of a broader campaign to keep information flowing, no matter where you are. And it means you can now travel the entire world before you’ve even left your driveway.

The hotspot on wheels Several Audi vehicles offer something not seen before in a luxury car: an available, factory-integrated mobile Wi-Fi hotspot* that lets passengers connect up to eight wireless devices at once, whether it’s a laptop, iPad®, netbook or the next big (or, more likely, tiny) thing. That means there’s no need to rush to find a hotspot, because you are the hotspot.

It’s all part of available Audi connect™, a media system incorporating Google Earth™ mapping service. The 3G link is provided by 18 / drive / Audi magazine

T-Mobile®, and the dedicated SIM card required to set it up goes directly into a slot in the center console of Audi connect-equipped vehicles, between two SD card slots, and just below the MMI® display. Of course, while the Wi-Fi enables music streamig and other passive activities, drivers should never surf the Web while driving— and distracted driving is always a bad idea.

A community online The connection that comes with being

an Audi driver doesn’t stop at the top of the driveway. The Audi of America website Audiusa.com offers owners and fans a communal space where they can share a virtually limitless amount of information about vehicles, events, technology and new initiatives around the world. Owners can set up a myAudi account from their computer and then have their passengers retrieve information remotely, from around the corner or across the country (Audi vehicle must have activated Wi-Fi service).

Just speak naturally Audi connect makes it easy to search for locations—just use your voice, or enter search terms using the dial control or the innovative MMI touchpad. To navigate hands-free, hit the “Push to Talk” button on the steering wheel and say, “Online destinations.” You’ll tap into the combined power of two speech-recognition systems: the one onboard your Audi vehicle and the cloud processing that Google provides with their local point-of-interest database. Maps come up on the MMI display, combined with updated SiriusXM Traffic data. Naturally, all of these technologies should be used only when the vehicle is stationary.

The stroke of a finger Information is at your fingertips with the available Audi MMI touch** with handwriting-recognition technology. It lets you give commands and retrieve media simply by recognizing a few strokes of your finger. Find songs, phone numbers and destinations, or give input to the optional Audi connect. Developed by the Audi Human Machine Interface team, Audi MMI touch is so advanced, it can read almost anyone’s handwriting, whether they are right- or left-handed.** A new level of map detail You may be stunned at the new features Audi is bringing to the modern vehicle, even if you’re used to using a navigation system. With the available Audi MMI Navigation plus, Audi connect delivers high-resolution, three-dimensional terrain and aerial imagery through a first-to-market integration with Google Earth™ technology. Audi connect also provides weather information, fuel prices, news, and Google™ Voice Local Search, which highlights landmarks and other attractions.

Services standing by Things have gotten simpler in the world of search. The integration with Google™ Local Search and Google™ Voice Local Search facilitates more natural and intuitive requests.

Information that is most requested by drivers is available through Audi connect online services.

You’ll find the interface for these services right on the MMI display. The controls are simple to use, the services provide the most up-to-date information on fuel prices, weather, news, and travel destinations.

Using Google Local Search through the “Online Destinations” feature of the MMI, you can start out with words like “delicatessen” or “florist.” You don’t even need to type them.

Just say them out loud, taking advantage of Google Voice Local Search. Or use the available MMI touch pad. Up-to-date results are then displayed on the map and used as destinations to calculate the route. You can also find images, user reviews, opening hours and more, assuming they’re available.

News feeds While the car is stationary, you can choose from categories like world news, U.S. news, U.S. sports, Canada news and even Audi of America news, all on the MMI display. Scroll through headlines of the most recent stories, then select a headline to see the full story, including pictures, when available. myAudi Destinations Use Google Maps™ in any browser to send your favorite destinations directly from your computer or Web-enabled mobile device to your Audi vehicle. The myAudi Destinations service allows you to go to Google Maps™ from any Web browser, search for an address or destination, then send it to your myAudi account.

All the information can then be recalled using the MMI navigation system. You can even send destinations to other Audi drivers.

Do you remember roadside phone booths and CB radios? As long as there have been cars, drivers have sought ways to stay in contact with others. With more robust connection technology, Audi sets a new standard of intelligent connectivity, leveraging intuitive yet unobtrusive technology. Passengers can now enjoy all the accessibility that an active, modern existence demands. As it turns out, you can take it with you.

But maybe, once in a while, you slip out to your car and drive off with the express purpose of escaping the constant barrage of information, interaction and availability, your heart set on a sweet little window of freedom.

After all, driving itself offers a refreshingly pure kind of connection. And if you think about it, before the Internet, our cars were our original search engines. // * Requires a data subscription plan. Distracted driving can cause a loss of vehicle control. The features and technologies discussed are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, and do not drive while distracted. **Features listed may not be available on all models.

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Gravity is a drag How Issac Newton propels the thinking behind the Audi ultra light construction technology initiative.

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By Glenn Wethers Pollard

-7.05 oz

The five-sided design of the front wheel hub is lighter than traditional rounded hubs.

01

Around the world, physics students learn the equation F = kma, where F stands for force, m stands for mass and a stands for acceleration. (The k is a constant.) This is Isaac Newton’s second law of motion, and it tells us that you need less force to accelerate or decelerate a body when it’s lighter. In automotive engineering, it means not only is a lighter vehicle easier to accelerate or decelerate, it’s also easier to steer and control. And because a lighter vehicle requires less force to do all of these things, it requires less energy. All of which leads to the conclusion that reducing weight will never stop being a worthy goal.

Finding ways to reduce weight while improving performance and sustainability is the goal of a company-wide initiative called Audi ultra® light construction technology.

The word ultra refers to ultralight materials, but actually means beyond, and the initiative aims to go beyond expectations in performance, safety and sustainability. Don’t think about what’s on the highway. Instead, the inspiration for Audi ultra comes from aerospace, motorsports and nature, and it is turning the luxury world on its head: Where old luxury valued substance and heft, and asked for more, new luxury shows the bright new side of less.

Since the early days of the automobile, new equipment added to improve safety or horsepower has usually increased weight, a tendency known as the weight spiral.

Audi wants to reverse the spiral. Heinz Hollerweger, head of Total Vehicle Development, says, “An aluminum tailgate permits a lighter gas strut. Axle components made of aluminum transmit lower forces to the body than do steel suspension links, so the superstructure can be lighter, which in turn allows for more compact brakes, a smaller engine and a correspondingly streamlined exhaust system. This reverses the weight spiral while actually improving driving dynamics.”

Reversing the spiral is a core mission of the Audi Lightweight Design Center, or ALDC, in Neckarsulm, Germany, which opened in 1994. The ALDC acts as an idea foundry for the company. About 180 specialists >>

-3.31 lbs

This optimized rear wheel mount is geometric design in action.

02

-4.09 oz

A single folded piece is lighter than two welded components.

03 01 Front Wheel Hub. Why does a wheel hub have to be circular?

Intelligent detail optimization saves weight. 02 Rear Wheel Mount.

An aluminum diecasting process optimizes the topology, or surface structure, of the A4 rear wheel mounts, making them considerably lighter. 03 Secondary air pump mount. The secondary air pump helps the engine reach operating temperature rapidly after cold starting.

Its folded one-piece mount replaces a heavier mount welded from two components.

Audi magazine / 21

“Lightweight construction does not mean rigid fixation on a single material, but working i n t e l l i g e n t l y a n d f l e x i b l y w i t h d i v e r s e m a t e r i a l s .”

investigate materials and their alloys, machining and shaping technologies, and methods and processes. Its work has served as the basis for hundreds of seminal innovations in development and production, and helped Audi win the preeminent Euro Car Body Award a record four times so far: with the A8 (2003), the TT (2006), the Q5 (2008) and a second time with the A8 (2010).

In 1993, at the International Motor Show in Frankfurt, the world got its first glimpse of a shining polished aluminum show car called the ASF® aluminum space frame.

The next year, the A8 launched as the first large-volume production car with a self-supporting aluminum body. An Audi ASF aluminum-frame body is about 40 percent lighter than a comparable steel body, a fact that helped the A8 lead the luxury car market in a new, more enlightened direction.

In some vehicles, steel still plays a big role in strategic areas. This is called aluminum hybrid construction, and in the TT coupe and roadster, this approach uses aluminum liberally for reduced weight, but favors high-strength steel in the rear for dynamic handling.

The next evolutionary stage is the multimaterial space frame, which combines aluminum, steel and fiberreinforced plastics (FRP). It can already be seen as an enhancement of aluminum hybrid construction in the A6 and the new A7. Its mix of materials offers engineers total freedom to meet performance goals or production demands using the least amount of material possible.

The cutting edge of ultra are body parts that can be shaped in ways metal never could, that is, by weaving fibers.

In mid-2010, Audi established a second idea foundry within the ALDC—the FRP Technical Center. ALDC head Heinrich

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Timm explained why: “We must gear up for the next generation of lightweight construction—namely, fiber-reinforced plastics. The flexibility inherent to combining high-strength materials with a resin matrix makes it possible to design components perfectly suited to withstand loading.” Fifty employees are helping to shape this future, producing FRP components and subjecting them to crash, endurance and other tests, all with the goal of eventual approval for production.

The effects of weight reduction play out in chassis and drivetrain components, too, as reduced loads allow lighter masses, which means that every pound of vehicle weight saved reduces fuel consumption.

Audi ultra extends beyond the expected applications.

Lower-gauge wires save weight, with aluminum replacing copper in some battery cables. Magnesium, which weighs a third less than aluminum, brings substantial strength and rigidity to steering-wheel skeletons, engine frames, intake manifolds, gearbox housings and tunnel crossmembers, and will soon appear in internal engine parts in resilient new alloys.

Carbon fiber-reinforced plastic (CFP), used in Audi motorsports for decades, is not only around 60 percent

-78 lbs

The new Audi A6 is around 78 pounds lighter than the previous model.

lighter than steel; it is a designer material that allows mechanical designers to freely define many component properties. CFP is presently offered in optional R8 components.

Glass or aramid fibers can also be used to reinforce plastics; embedding them in a matrix of polyamide produces a solid structural part called an organic sheet, which will appear in the fourth-generation A8, reinforced with aluminum inserts.

As one material replaces another in the Audi ultra process, no material is sacred; all are in competition with each other. But they also must work together. Lightweight construction does not mean rigid fixation on a single material, but working intelligently and flexibly with diverse materials. The engineer’s challenge is to make the component serve the function more and more precisely.

As the industry struggles to catch up, Audi presses onward, guided by Audi ultra, shedding the established and conventional when a better material or process helps shave off grams and propel Audi vehicles closer to the ideal. You can count on two things: Each new Audi model will be lighter than the one it replaces, and if you were a fly on the wall at the ALDC, you would know the reasons why, and they would be a little breathtaking. //

Material distribution of the A6

17.0% 51.8%

light metals

steel

18.7%

polymer materials

4.5% fuel, coolants and lubricants 3.5% other materials and composites 2.7% non-ferrous metals 1.5% process polymers 0.3% electronics/electrics

Audi magazine / 23

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Audi magazine / 25

High-voltage ideas are on their way W i t h A u d i e - t r o n , A u d i p l a n s t o r e v o l u t i o n i z e t h e e l e c t r i c m o t o r.

Just as Audi quattro® has become synonymous with all-wheel-drive performance, the name Audi e-tron™ will come to signify exceptional performance in the emerging electric vehicle market. Audi has already made great strides when it comes to implementing this future of mobility, and one only has to look at the numerous electric vehicle concepts developed over the last few years to come to this conclusion: Audi intends to lead the world into this new frontier.

Making its first appearance at the 2009 International Motor Show (IAA), in Frankfurt, Germany, the Audi e-tron supercar wowed the crowds with its four-motor setup, two each on the front and rear axles, which, when combined, produce 230 kW (313 hp). Providing sensational performance, this configuration also ensured that the legendary Audi quattro® all-wheel drive system would be a continued hallmark of all Audi electric vehicles to come.

Audi followed that up with another e-tron iteration at the 2010 North American International Auto Show, in Detroit. This time, a sharp focus on efficiency was taken, using two electric motors on the rear axle, for a total output of 150 kW (204 hp). Its lightweight aluminum body and low gross weight helped to give it a respectable range of up to 155 miles on a single charge.

In July 2010, Michael Dick, Member of the Audi Board of Management for Technical Development, and factory driver Lucas Luhr drove the technology platform based on the Audi e-tron to a first-place finish in the first “Silvretta E-Auto Rally Montafon.” The victory, against more than 20 other electric cars from different manufacturers, was “proof that we are well on our way to a production-ready electric powertrain,” Michael Dick explained.

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By Kit Smith

Audi then took e-tron technology to a very different platform. The innovative Mega City Vehicle (MCV) got its moment in the sun at the 2010 Geneva Motor Show. The A1 e-tron features a unique plug-in hybrid setup. The car can be driven on battery power alone until the battery is depleted, at which point the compact, single-rotor engine kicks in to recharge the battery. This has the advantage of giving the Audi A1 e-tron a range far beyond its battery capacity.

In the fall of 2010, Audi presented the study of an open-top sports car at the Paris Motor Show. The e-tron Spyder was a particularly intriguing vehicle, featuring an unconventional plug-in hybrid drive, with a 300-hp, twinturbo V6 TDI® clean diesel engine driving the rear wheels and two electric motors driving the front wheels. When combining all its power sources in a process called “boosting,” the Audi e-tron Spyder makes for incredible acceleration.

That brings us to the latest e-tron platform: the A3.

With the technology expected to develop rapidly over the next few years, the Audi A3 e-tron should be the brand’s first production plug-in hybrid electric (PHEV) vehicle to hit the U.S. shore. The four-seat sedan takes full advantage of the brand’s growing electric drivetrain expertise while retaining the trademark Audi design language. >>

The Audi A3 e-tron concept takes a stylish, if traditional, form where others look boxy and rigid.

Plug in to the grid.

Audi magazine / 27

RANGE COMPARISON Electric driving

Driving using combustion engine

TDI® clean diesel | A3 with full tank • six-speed S tronic® • 42 MPG HWY x 15.8-gallon tank*

TFSI® | A3 with full tank • six-speed manual • 30 MPG HWY x 14.5-gallon tank*

Plug-in hybrid

Battery electric vehicle

31 miles

124 miles

Regenerative braking turns what is normally wasted heat energy during braking into useful kinetic energy that recharges the battery on the fly.

Packing a 12-kWh battery neatly into its carbon fiber-reinforced polymer (CFRP) frame, the Audi A3 e-tron employs two power units—a 211-hp Audi TFSI 1.4-liter fourcylinder engine and a 27-hp electric motor, for a combined power output of 238 hp. Working in concert, the gasoline engine and electric motor can propel the Audi A3 e-tron from 0 to 62 mph in 6.8 seconds, and then on to a top speed of 143 mph.

One of the many unique features of this electric vehicle is its ability to run on battery power alone for up to 34 miles, without using a drop of gasoline. The batteries can be charged on the fly by the standard regenerative braking system or from a household power outlet, providing the opportunity to drive entirely gasoline-free.

Another Audi first: using a compact seven-speed Audi S tronic® transmission for a plug-in hybrid. Consisting of two separate transmission structures and operated by two clutches, the gears are alternately shifted by the two clutches. This provides an almost imperceptible transition of power between the gasoline engine and the electric motor, as well as lightning-quick and inherently smooth gear shifts.

The driver can operate the S tronic transmission in either automatic or manual mode. When in manual mode, gears can by manually selected using the paddles on the steering wheel. And with a specialized launch control system, you’ll get explosive off-the-line power with minimal traction loss.

Fortunately, you may not have to wait too long to at least see an Audi e-tron cruising the streets of America.

There are plans to deploy 17 all-electric Audi A3 e-tron prototypes to the U.S. in the next few months to undergo extensive testing. This should pave the way for the coming electric vehicle invasion and ensure that you’ll be behind the wheel of an e-tron sooner, rather than later.

* 30 city/42 highway/34 combined mpg (2012 A3 2.0 TDI® with Audi S tronic® dual-clutch transmission and FrontTrak® front-wheel drive); 21 city/30 highway/24 combined mpg (2012 A3 2.0T with six-speed manual transmission and FrontTrak® front-wheel drive). EPA estimates. Your mileage will vary.

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435 miles

663 miles

Photo: AUDI AG, Audi of America, Inc., Getty Images, Josef Hoelzl

A symphony that looks to the future Dr. Ralf Kunkel, Head of Audi Acoustics, is normally in the business of making Audi vehicles quieter, but in this case he’s tasked with turning up the volume on the e-tron.

The extremely quiet nature of electric vehicles is a major plus in many respects, but when it comes to pedestrian safety it could pose a significant risk. “Up until now it was easy for pedestrians to locate a normal combustion engine. This is not the case with electric cars. At speeds of less than 15 mph you can hardly hear anything,” explains Dr. Kunkel. “This could have serious safety implications. Especially for people who rely on sound, such as the partially sighted.”

But what noise would make it possible to locate these vehicles? “We can’t just simply use the range of sounds from the past for the cars of the future. A petrol engine should sound like a petrol engine. A diesel like a diesel. Each car has its own character. For us it is vitally important that an electric car makes an unmistakable noise.”

And that’s exactly what Dr. Kunkel and his team are on a mission to do. “The sound that vehicles of the future are given in science fiction films is an interesting starting point,” concedes Dr. Kunkel. But whatever sound he and his team eventually come up with, you can bet it will be undeniably Audi. //

Audi magazine / 29

Audi in Frankfurt A city of dreams. If you dream about cars.

By Jay Brida

This city on the Main in Central Germany doesn’t quite stir the imagination in the way that, say, Amsterdam, or even nearby Heidelberg, do. And although it may be given short shrift in the halls of legend or tourist guidebooks, it’s not to say that this Hessian city doesn’t have its charms, like its preference for apple wine over beer, and a few quirky bars that dot the periphery of downtown and add a dash of Berlin to a place that largely rolls up its sidewalks after the closing bell at the Börse (owner of the Frankfurt Stock Exchange). This is largely a banking town, a city known for

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The Audi “pop-up” pavilion at the Frankfurt Auto Show at the Frankfurt Messe (Fair Grounds), 2011.

• Sa sitis modi consent Sa sitis modi consent, cus, veles ma sedit, ium quatatis asperrori ut utem re nus si solut facerup tiumque voluptate sum qui cones ilis et del int est lat il mos necuptam qui ipsam, sum inimus estis aruptatatur aut estius sequi tent accum que soles experovitia in pa vent

its trade fairs and its Americanized feel. Still, once every two years, Frankfurt becomes for auto enthusiasts what Paris is for lovers, a destination that exceeds your wildest dreams.

That Frankfurt, the one that captures the imagination, is the one where Audi made an innovative design statement. Over the span of 52 days, we decided to build our own pavilion at the 2011 Frankfurt Auto Show, from the ground up. While the other top German luxury brands have their long-standing permanent exhibits located at opposite ends of the massive Messe complex, Audi had, until this year,

folded its exhibition into the overall corporate family hall.

That changed with a daring, temporary showcase among the other luxury giants. Shaped like a saddle and ringed on the inside by a working car track, this structure was the talk of the press days. While a few demurrers thought it was too extravagant for a display with only a two-week lifespan, others thought it was an impressive building that dramatically expressed the company’s identity in a unique and compelling way. >>

Audi magazine / 31

But while the spectacle of the architecture may be thrilling, it’s really about the vehicles Audi is producing and the thinking behind them. For the Audi view of the future, we have to go inside.

Inside is where the new S6, S7 and S8 were debuted.

The new sports models, shown at the show in a red as brilliant as their rhombus badge, will be introduced globally in 2012, with confidence that they will find an excited audience of performance enthusiasts. Finely tuned and equipped with Audi quattro®, these production sports cars will include, at minimum, 4.0-liter V8 TFSI® engines that feature advanced “cylinder on demand,” which enhances efficiency* by deactivating four of the eight cylinders at

low to moderate speeds. In addition, the new power plant will feature a recuperation system and start/stop system that will further enhance efficiency.* Along with the eye-catching sports models were the cars that consumers in Europe will be buying soon, like the Audi A2 concept, an ultra-compact, lightweight, electric city car that is slated to go 100 miles on a quick, four-hour charge. To maximize its range, Audi engineers have incorporated an aluminum frame with some added ultra-light carbon fiber elements, a technological advance expected to make it to the production model. The real fun of seeing these beautiful, stylized vehicles is to fantasize what you could do with one.

* Manufacturer and EPA estimates not available at time of printing. Your mileage may vary.

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Photos: Loved

Audi A2 concept ///////////////////////////////////////////////////

Audi urban concept ///////////////////////////////////////////////////

Probably the best part of any auto show, and certainly of Frankfurt’s, are the concept cars that are years from production. Some aren’t meant to be taken literally.

Some are just a designer’s flight of fancy, wrapped around a serious idea. Audi concept cars, while often audacious, tend to join the model lineup in some form. At this show, enthusiasts waited with eager anticipation the unveiling of the Audi Urban Concept. A two-seat Spyder convertible sounds conventional enough, but the look—imagine

a soapbox racer built with carbon fiber, reinforced plastic and gull-wing doors—is something that properly redefined expectations. At just over 1,000 pounds, this electric concept vehicle (with wireless charging, no less) is supposed to be sui generis—according to an official Audi press release, “[it] combines elements of a racing car, a fun car and an urban car into one radical new concept.”

And while we are supposed to remain skeptical of even our own press releases, it’s hard to argue. These are precisely the kind of dreams that the Frankfurt show delivers—a limitless future of design, brilliant thinking and progressive design that will find its way to roads around the world. //

For more Audi in Frankfurt go to Youtube and search for: Audi presents new cars in Frankfurt.

The future of lightweight technology.

Audi’s path to networked mobility.

Audi magazine / 33

The Audi allroad to the off-road returns What can you do from an inch and a half higher above the ground?

Yo u c a n s e e y o u r w a y h o m e .

European model shown.

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By Theo Wallace

We all appreciate adventures. But when it’s time to go home, we value a vehicle that cuts through the complications and delivers us to our destination. In other words, a vehicle with the firm footing, agile handling and generous ground clearance of the 2013 Audi allroad®. The latest in a procession of Audi Avant models, including, most recently, the celebrated A4 and A6 Avant models, the Audi allroad is headed for the U.S. The allroad offers both a rear liftgate and passenger loading at curb height, and it will be the only Audi Avant offered.

The Audi allroad gives you an inch and a half more ground clearance than, say, the standard Audi A4, and that puts your eyes an inch and a half higher too. And in many actual, day-to-day driving challenges, that’s plenty. The allroad has a striking look of its own, bearing familiar Audi

stylistic features, but adds broader wheel arches to accommodate a wider track and vigorous wheel motion, a roofmounted load and rail system, and exclusive allroad metallic trim elements. Headlight washers convey an all-business attitude. The rear side windows slope gracefully to the tail, in classic Audi Avant fashion. All these are cues to SUVs nearby that, for rough-road mobility, they have serious competition in a luxury vehicle of considerably lower weight.

The allroad. Now starring in a spellbinding hypothetical.

Let’s say you have two hours to grab the dry cleaning, swing by the chalet and get rowdy kids and wet skis home in time to cross-examine the babysitter, then stop for candlelight couscous and wheatgrass juice and make >> an eight o’clock curtain. And it just rained.

Audi magazine / 35

European model shown.

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And then the rain started to freeze. We’ve all been there. At times like these, life can seem like a reality show, perhaps airing far across the universe on the Schadenfreude Channel, and somewhere out there, on distant sofas, they are watching and waiting for you to crack. Most people would crack.

In the wrong car, even you might crack. Just sayin’.

Fortunately, the allroad is dedicated to helping you over the little humps on the road of life, like these, without flinching—and without the camera-ready meltdown or the snowdrift face-plant that the catty end of the universe was hoping for tonight. They will have to wait for the next contestant, because you wield the surefooted traction of Audi quattro® permanent all-wheel-drive.

The allroad is the latest showcase for signature Audi grip technology and its 30-year track record. Audi quattro® employs wheel-speed sensors to help detect traction loss, then sends power to the wheels with the most traction.

Usually, torque is split 40:60, with more torque directed to the rear wheels. But if the traction is better in front, or on one side, quattro® can instantly shift the bias, for more confident handling and performance.

Excellence without excess The Audi allroad features a 211-horsepower, 2.0liter, turbocharged four-cylinder engine with TFSI® direct injection. Its 258 lb-ft of peak torque, available from 1,500 to 4,200 rpm, translates into a punch that propels the allroad onward with unshakeable certainty, taking it from 0 to 60 mph in just 6.6 seconds. The engine combines the Audi valvelift system, variable valve timing and TFSI® direct injection for increased power and efficiency.* The Audi 2.0 TFSI has been the engine of choice for more than 1.3 million Audi drivers worldwide, and is one of the most awarded engines of the last decade.

The eight-speed Tiptronic® automatic transmission is precisely matched to the engine’s specifications. With eight gears, shifts are that much less perceptible. You spend more of your time in the sweet spot of each gear. And you have not one, but two overdrive gears, for less taxing highway sojourns. Whether you prefer vigorous or laid-back driving, the available Audi drive select lets you configure the engine, transmission and steering to suit your mood or changing road conditions, or switch between configurations, with the tap of a finger.

An underbelly with heightened capabilities The allroad drives over rough or snow-piled territory with the facility of a local. Underneath, the body rides one and a half inches higher, helping the allroad clear obstructions. There is even an underbody guard to help ward off wayward sticks and stones. Steering is reassuringly precise, with direct application of steering effort to the wheels.

In front, a five-link suspension features a rigidly mounted subframe. At the rear, a trapezoidal-link suspension employs longitudinal shafts with high anti-pitch/ anti-dive compensation. A wider track, large wheels, and allroad-specific spring and damper settings, with increased body control and high compression travel, help make for a smooth ride, yet facilitate exceptional agility and deft handling. An optimized body structure, using lightweight aluminum in the chassis, helps make the allroad a more limber and athletic performer.

As befits a premium luxury vehicle outfited for occasional wanderlust, the allroad includes burly 18" fivearm-rotor design alloy wheels with 245/45 tires. In other words, the allroad is as impressive from the road’s point of view as it is when ogled from the front porch. And the road may do some flinching. >> Audi magazine / 37

01 Luxury is even more rewarding in a vehicle prepared to rule the farthest stretch of country road. 02 Flaunt your capabilities with allroad-exclusive metallic trim elements. 03 The allroad features exclusive protective lower cladding, a rear liftgate and a roof-mounted load-and-rail system.

01

Civilization is where you take it.

Inside the allroad you will find the signature Audi creature comforts. Seats are firm, and adjust for longlasting comfort and an alert, refreshed posture. A single, central Audi MMI® screen lets you intuitively manage many functions by voice recognition or from a central controller, including the audio system, vehicle settings, available drive modes, and an available navigation system. An optional ten-channel Bang & Olufsen® sound system sculpts 505 watts of surround sound from its 14 speakers. In the instrument panel, between the speedometer and tachometer, an available color driver-information system can step through data about your vehicle, from current fuel mileage to maintenance reminders.

Function shapes the best design. The allroad is engineered to perform as the consummate luxury utility vehicle, but it doesn’t stint on the utility. That means taking people and their things where they want to go. The rear cargo area measures 27.6 cu ft, and expands to 50.5 cu ft when the rear seatbacks are folded flat. The space includes anchors, bag 38 / drive / Audi magazine

03

hooks, a mesh storage compartment and a 12-volt power outlet. The standard roof-mounted load and rail system offers choices for accommodating sporting goods and other cargo that won’t fit comfortably in the rear of the cabin.

A wolf spotted in the wild is startling; it is indisputably more than just a dog. And the 2013 Audi allroad is more than an agile luxury car with a rear liftgate. It is its own bold, untamed species, with surprising native talents and a rugged grace that is right at home in those big, open spaces. If you find its vigor inspiring, this may be one of those rare moments where it is acceptable to howl.

Once you have your own allroad, you may want to pull over now and then to give a salute to those theoretical spectators, staring from far across the universe. They are no more heartless than any of us. They are just jealous. // * Manufacturer and EPA estimates not available at time of printing.

Your mileage may vary. European model shown.

Photos: AUDI AG

02

Room at the top.

Audi TravelSpace Transport Accessories deliver the room you need to pack up and ride in world-class comfort to your next adventure. A variety of systems can help accommodate anything from kayaks and snowboards to luggage and camping equipment. Review the selection at audi-collection.com, then see your Audi Dealer to ready yourself for the open road. Because you have a lot of living to do.

Audi Genuine Accessories. Expect Excellence.

©2011 Audi of America, Inc. “Audi,” the four rings emblem and all vehicle names are registered trademarks of AUDI AG.

move Winning against the odds | Leena Gade breaks barriers

and becomes the first female race engineer to win Le Mans.

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48

The sweet smell of luxury | When it comes to that new-car smell, no machine can touch what noses can do.

42

Terminals | New Audi vehicles set forth from iconic modern showrooms inspired by the track.  58

Audi magazine / 41

The sweet

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They stalk the Quality Center of the Audi plant in Ingolstadt in white lab coats, carrying glass jars, and sticking their noses into everything. They discuss car smells in minute detail, the way œnophiles talk about wine. They are the brave men and women of the Audi Odor Team, known as the “Nose Team.” They help Audi vehicles set an industryleading standard by eliminating materials that could cause odors, fogging and health and environmental problems.

The emotional experience of driving is paramount at Audi, so sensory experiences get considerable attention in the development process. Odors are a fundamental—but usually subconscious—part of the vehicle experience. In cars, as elsewhere in life, odors can be deal-breakers when it comes to comfort. Heiko Lüssmann-Geiger, Head of the Audi Nose Team, describes a comfort pyramid: “At the tip of this hierarchy pyramid is the well-being of the customer; right at the base is the odor. If the customer is irritated by this odor, he will no longer perceive all the other positive, comfort-related properties of the vehicle properly.”

Audi is a pioneer in odor analysis, and applies it at crucial points throughout the design and manufacturing process. The Nose Team operates within the Quality Assurance department before the start of production, continues to the sourcing of components, and carries through to the random inspection of finished vehicles in the chemical analysis laboratory.

Team members use their acute collective sense of smell to track down new scents and to ensure a consistently pleasant odor level in Audi vehicles. If there’s anything the least bit jarring about the odor of a plastic part, a piece of leather or a floor mat, the offending element is banished from the procurement list. It’s not just the smell. LüssmannGeiger says, “We care about the quality of the air inside the

smell of luxury In the smell test, Audi leads the industry by a nose. ( A c t u a l l y, s i x n o s e s. )

By Théo Wallace

car. We try to remove all the volatile and semi-volatile substances like solvents or plasticizers that could make the air unpleasant or cause windshield fogging. While the customer might only recognize smells, we have special methods to test for all these substances.” Team members analyze around 500 different components from each model’s interior, and not only by nose. Emissions of materials are also subjected to mass spectrometry, which can identify known problem substances that are odorless.

The core Nose Team is made up of two women and four men who meet every day to apply their skills, with three other members always on call. When they aren’t evaluating odors, team members go their separate ways in >>

Using large heaters, the Nose Team heats the interior to 80 degrees Celsius (176 degrees Fahrenheit), a temperature it can reach when parked in direct sunlight in extreme real-life situations. Then team members enter the cabin and check for odors.

The aim is not actually to create an odorless car, but rather a car with a neutral odor in which the customer feels at ease. According to Lüssmann-Geiger, “There cannot be and never will be an odor-free car. That isn’t even desirable. You wouldn’t want to sit in a noiseless vehicle either.”

These days, time spent in a car is a sensory experience. A new vehicle should always have a reassuringly characteristic smell, but never an unpleasant one. The Nose Team helps every Audi leave the factory smelling like an Audi should.

Since the Nose Team was formed in 1985, it has become an indispensable part of Audi vehicle development and quality assurance. In fact, the team’s odor test specifications were adopted in 1992 by all of the automotive manufacturers in the German Association of the Automotive Industry (VDA). Now car builders can compare their results, and suppliers need only undergo one process—the one created at Audi.

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The Nose Team enforces strict odor standards by putting smells in quantitative terms, rating every element of the vehicle on a six-point scale, from “odorless” to “unbearable.” The midpoint of this scale, and the cutoff point, falls between a strong intrinsic smell and the faintest hint of unpleasantness.

Component tests involve cutting a section from every part of the car, from the cockpit to the rubber door seal to the leather upholstery of the seats. No component is spared.

Then the specimen is placed in a jar with an odorless seal.

According to Lüssmann-Geiger, “We use normal canning jars for this at Audi—the sort that can be obtained from a hardware store—and that’s where we buy them.”

The sealed jar is heated in an oven at 80 degrees Celsius (176 degrees Fahrenheit) for two hours. Then each team member lifts the lid slightly, smells quickly, closes the jar, passes it to the next tester before the heat dissipates, and makes a secret rating. The final result is the average of the six

Photos: AUDI AG, Audi of America, Inc., Veer

the materials laboratory of Quality Assurance, where most work in chemical analysis.

Members are selected for their sensitive noses, their skill in quantifying what they smell, and the absence of factors that could restrict their sensitivity to odors, such as smoking or respiratory tract problems. To protect their own faculties, as well as those of their teammates, members must forgo pungent foods like garlic and aromatic substances like perfumes, aftershaves, herbal baths and creams, however subtle they may seem, before taking part in a test.

While no one has developed superpowers, team members do sharpen their sensibilities. Lüssmann-Geiger recalls, “Once I applied to be an official expert witness in a legal case involving a factory. They were looking for people with average abilities, and I was disqualified for having sensitivities outside the 10% to 90% range. I was too sensitive.”

ratings. After five or six tests, the team members must take a breather for an hour or two to maintain their objectivity.

But cars are made up of hundreds of components that come together in unique ways. To evaluate the interaction of these materials, the Nose Team also tests complete components like dashboards in a special one-cubic-meter stainless-steel heat chamber that team members can stick their heads into, once the heating is done.

The final stage is the assessment of the complete vehicle. This test anticipates real-life situations: The air in a car left in the blazing sun can reach 80 degrees Celsius (176 degrees Fahrenheit). Extreme conditions like these are replicated using large heaters, then Nose Team members enter the cabin and get to work, sniffing out rogue odors.

As a result of this testing, practically every part in a new Audi has a pleasant and essentially neutral odor, intentionally devoid of any fragrance. As Lüssmann-Geiger explains, “There is no fragrance that is universally pleasing to all customers. What is very pleasant to one person is perceived as unpleasant by another. Audi therefore strictly forbids the addition of scents to materials or the new cars.”

What you smell in the cabin is likely just your own success.

With much of the car industry now automated, and sensors and robotics playing roles once performed by humans, is the age of the electronic nose upon us? Will the next Nose Team work around the clock and run on batteries? Lüssmann-Geiger takes the long view: “There is no

If there’s anything the least bit jarring,

the offending element is banished. foreseeable prospect of a machine even coming close to the quality of the human nose. We can therefore say with some confidence that the work of the Nose Team will remain indispensable for maintaining the pleasant odor in an Audi for decades to come.”

So, for now, we can all breathe easy. For the comfort and well-being of drivers everywhere, the Nose Team marches on, nostrils flared, committed to protecting new generations of Audi vehicles, and the people who drive them, from the slightest whiff of anything even slightly amiss. //

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THE AUDI ROADS SERIES

Together on the Why Audi is the perfect companion on this desolate road trip.

By Steven Michail

50

With so many pristine roads in the American landscape—the beautiful Pacific Coast Highway that outlines the nation to the west, the Great River Road that slices the country in half, or the iconic and historic Route 66 that’s been taken over by some of the most traveled US thoroughfares—we wanted to take a few minutes to remind you of another kind of road: the tedious and boring kind. No doubt you’ve encountered this type of road on a family vacation or that forgettable business trip. Because you’re not distracted by scenic mountain crests, beautiful lakes, or majestic forests, it’s the perfect road for focusing your attention on what you drive, and on the details of the machine that takes you from point A to point B. Of course, in an Audi, this is a good thing.

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Interstate 50 stretches a remarkable 3,200 miles across the continental United States, from San Francisco to the Chesapeake Bay. Traveling through a dozen states, it carries adventurers through some of the most scenic landscapes the nation has to offer. But near its western end, as it crosses Nevada, drivers encounter about 400 miles of unbelievably desolate highway. Dubbed “The Loneliest Road in America” by Life magazine in 1986, this section of I-50 presents just about every driving challenge there is. Once the trail for the Pony Express, there are few remaining signs of civilization today. You’ll pass through large desert valleys and 17 mountain passes, navigate 8% grades and reach altitudes of more than 7,000 feet. And you’ll come across only

Photos: AUDI AG, Corbis, Getty Images, Thinkstock, Veer

“In July 1986, Life magazine described Nevada’s Highway 50 from Ely to Fernley as the “Loneliest Road i n A m e r i c a .” L i f e s a i d t h e r e w e r e no attractions or points of interest along the 287-mile stretch of road and recommended that drivers have “ s u r v i v a l s k i l l s ” t o t r a v e l t h e r o u t e .”

— The Highway 50 Survival Guide

loneliest highway It’s the little things that make the trek easier: a multifunction steering wheel that helps you keep your eyes on the road and not on the dials, a great sound system with

Even the loneliest road can spark a passion deep inside about what you drive.

Highway 50 Facts 1. The abandoned ghost town known as Ruth, near Ely, Nevada, was an inspirational setting for novelist Stephen King. He used the local ghost stories and referenced the Loneliest Highway in his novel Desperation.

2. The Dayton Valley was a passageway for the Pony Express, Wells Fargo and Overland stagecoaches and is actually home to Nevada’s first Chinatown.

3. Old Town Dayton is the site of Nevada’s first gold discovery. It’s also one of the first Anglo settlements in the state.

4. Fernley has been home to a 750,000sq-ft fulfillment center for Amazon.com since 1999.

three towns—Austin, Eureka, and Ely—each rooted in the copper and silver mining of late 1800s Nevada.

Despite the charms that can be found on the road less traveled, there will always be some setbacks. Simply put, the drive can be boring. The desert can delight with exceptional sunrises and sunsets, but it can also drag on and be exceptionally dull. Tumbleweeds dance across the highway, ground squirrels observe as you pass, and ghost town pit stops will often leave you in want. Fortunately for you, the trip is being made in an Audi, and with it come a host of creature comforts for you.

optional iPod® connectivity, BLUETOOTH®, and many other subtle elements geared to keep you engaged and help enhance your driving experience. With a drive as challenging as the Loneliest Highway, you’ll come to understand how all Audi vehicles are built to complement the journey with tangible virtues: power, the precision handling of optional quattro® all-wheel drive, the comfort of the detailed interior, and sleek design—all culminate in a driver’s bliss, no matter where you find yourself.

MMI® Navigation plus with Google Earth™ technology will help point out the historic ghost towns and get you to the nearest filling station. It’s like having your own personal tour guide to help you get through your trip.

There is so much more to being on a road trip than to just being on the road, so choose wisely when you decide on your next excursion. Be sure you’re tackling your trip with a vehicle that’s up for the challenge.

Even the loneliest road can spark a passion deep inside about what you drive. Building a car that speaks to the driver on so many levels is the Audi way of saying that getting there isn’t only half the fun, but much more.

With superior styling and virtually unlimited options, you’ll have the peace of mind of knowing that no matter where your travels take you, you’ll still enjoy the ride. //

Audi magazine / 47

24hr

Winning

10hr

1hr

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against the odds

How Leena Gade helped Audi triumph

in the most spectacular 24 Hours of Le Mans yet.

By Melissa J Knight

It’s not just that the car she engineered won Le Mans. And it’s not just that they named an Audi R18 TDI® sports-prototype racecar after her. What’s remarkable is that Leena Gade is in this position at all—the first woman race engineer to win the 24 Hours of Le Mans.

So she takes it in stride that she led Audi Sport Team Joest to victory, marking the tenth champagne ending for Audi in 12 starts, and that the team’s latest R18 was named Leena in Seventh Heaven to honor her.

“I’ve never had anything named after me, let alone a car,” the 35-year-old Brit says cheerfully. Although Audi Sport Team Joest doesn’t officially name their cars, Audi racecar driver Allan McNish phoned after the victorious “Car 2” had been retired to say that the drivers wanted to call the new R18 TDI® Leena “because she was the last woman to annoy the French.”

“The French” refers to arch rival Peugeot, the team Audi beat this year, by seconds, in possibly the most dramatic race in the 79-year history of Le Mans. Just shy of one hour into the race, McNish, having just taken the lead, was struck by another car, flipped, and slammed into a guardrail at 125 mph, totaling “Car 3.” Amid gasps and prayers, Allan walked away unharmed, thanks to the design and incredible strength of the R18 TDI®.

Viewers, still stunned by his seemingly miraculous survival, were shocked again seven hours later, when Audi driver Mike Rockenfeller had an accident at an even greater speed. This left “Car 2,” the one with Leena in charge, as the only Audi remaining to fight off the French. The pressure was intense, but she took it in her typical way, as another problem to solve, another hurdle to leap.

As race engineer, Leena is the only woman on the Audi Le Mans engineering team, and oversees a car crew of approximately 25 mechanics, engineers and drivers dedicated to her car. She also handles car set-up, race strategy,

organizes the mechanics, debriefs the auxiliary engineers, and communicates with the drivers of her car, interpreting their comments and the car’s data to make decisions that increase the car’s speed and, ultimately, win. While much of the role is technical, it also requires an understanding of driver psychology, leadership, effective management, patience, and extraordinary confidence. There is a complex choreography between the three Audi cars: All are ready to win, yet each is prepared to support and back up the one in the lead. And no amount of training for crashes can totally prepare one for the real thing.

At the time of the second Audi collision, André Lotterer was driving Leena’s car. “It’s the worst for any driver to see a car crash,” Leena explains. “First, of course, there’s the human element, and although “Rocky” [Mike Rockenfeller] walked out of the car, we didn’t know for a long time if he was OK. We didn’t know why the accident happened, as it took a while for us to get the data back. If there was a problem with the R18 TDI®, then something could have been wrong with the car André was driving. We kept running, but it was a highly charged situation.”

The data revealed there was in fact nothing wrong with the Audi cars, and the causes of the accidents were attributed to contact with slower vehicles, which had inadvertently moved over into the path of each Audi. “It was very unfortunate that we had such horrific crashes, but the fact that both drivers walked away is a testament to the way Audi designs its cars with safety first—for both racecars and road cars,” Leena says. “It also confirmed that there is strength in lightness.”

Notably different from its “open top” predecessors, the R10 TDI® and R15 TDI®, the R18 TDI® marks a new breed of Audi racecars: It’s a closed coupe constructed as a single-piece monocoque; and it employs Audi ultra® light construction technology, which will >> Audi magazine / 49

205 mph

30 hours

The time in our climate-controlled wind tunnel helps ensure perfect aerodynamics for this speed.

The time for each of the several endurance tests each member of the race team participates in to train for the 24 Hours of Le Mans.

180 min

200

The total amount of sleep drivers manage to get during the race, by driving in shifts.

355

The number of laps completed by the winning R18 TDI of Marcel Fassler, Andre Lotterer and Benoit Treluyer.

The total number of people in the Audi team at Le Mans, including engineers, mechanics, doctors, weather forecasters, caterers and, of course, drivers.

#1

Audi Sport No. 1 race engineer Leena Gade became the first female race engineer to win Le Mans.

Bring ’em in

ultimately make its way into road cars. In the coming years, expect to hear ultra used as frequently as quattro® with reference to the Audi brand.

“Le Mans is Audi’s opportunity to showcase their advantages in engineering,” Leena says proudly. For a race engineer, there’s no better team to work with than Audi, but her path required perseverance and sacrifice.

department of Noise, Vibration and Harshness. “It was a good stepping-stone into seeing why cars are designed and built a certain way. I worked on the entire car, from the chassis to engine, learning the high-speed dynamics of how a car works: the sport setting and comfort setting and the trade-off that comes with either, because there is always a trade-off,” she says.

Leena decided she wanted to be an engineer when she was just 13—while watching Formula One racing on TV with her sister Teena, who is also a race engineer. “We were interested in the race commentary and the technical aspects, not just the racing,” Leena reveals. “But I didn’t realize the full scope of what the job entailed until I got onto a racetrack: I didn’t know it meant pulling all the ropes.”

After years of burying her head in motorsport books and magazines, Leena received a university degree in Aerospace Engineering with Materials Science. From there, she was hired by a luxury carmaker to work in the

Passion called her to change careers, but Leena was told that being an auto mechanic was “not a field for women” and that perhaps data analysis would be a better role. She set out to prove the offender wrong and broke in by volunteering as a mechanic for a single-seater series Formula Vee. “The cars had a VW engine from the original Beetle,” Leena says.

“And although the series was club level and very amateur, it was a good way to learn without pressure.”

Subsequently, Leena was presented with a chance to learn about data acquisition in another “junior” singleseater formula. “I didn’t know much about data analysis

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Photos: Audi of America. Inc., AP Photos, Corbis, George Achorn, Reuters, Ziggy

Race engineer Leena Gade calls in her team’s R18.

Head of Audi Motorsport Dr. Wolfgang Ullrich responding to Allan McNish walking away from the first crash of the day.

N

No race is quite like the 24 Hours of Le Mans. To see more, go to YouTube and search “Audi 24 Hours of Le Mans 2011 Thriller” Crash 1

Victory

at that point,” Leena reveals. (It’s the tool used to analyze what’s happening in the car, from turning the steering wheel to calculating aerodynamic numbers and then correlating that information with what a driver feels.) “But I sat with a race engineer who allocated the analysis to me and asked, ‘What would you say to a 17-year-old who was behind his friends in a race?’” She spent the whole season developing data experience on weekends and holidays, while holding a day job.

Wanting to do data full-time, Leena left MIRA (an engineering consultancy) in 2006. She had heard through the grapevine that race engineer Howden “H” Haynes was looking for an assistant. “When I found out it was working in America with the Audi Sport team and the R10 TDI®, I knew it was a big jump—the type of car, the sophistication of analyzing the data, the expectation to win, the whole package,” Leena says. “But it was an opportunity to get into professional motorsports.” She took the leap and became the sorcerer’s apprentice, working in 11 of the 12 races of

Crash 2

the 2007 season of ALMS, which culminated with an Audi win at Laguna Seca, in Monterey, California.

From there, she moved up through the ranks to become not only a prominent player in Audi Sport Team Joest, but now a winner too—with the supercar named after her to prove it. You might say she took the road less traveled by, but it was, really, an entirely different track.

But because she chose it, Leena won another trophy for Audi—and along the way, established a landmark in the history of motorsports. //

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Inside Audi MMI Navigation plus

By Kit Smith

Simple. Elegant. Intuitive. If you had to describe the advanced Audi MMI® Navigation plus system in three words, these would be the ones. From finding the hottest new restaurant to playing your favorite album, to customizing your vehicle settings, the sleek MMI system helps turn what could be a highly complex undertaking into a natural and effortless task.

Now in its third generation, the latest MMI system comes jam-packed with innovative new features that will have you hooked from the moment you touch the controls, including a higher resolution MMI display with 3D navigation graphics, and a touchpad designed to help make exploring a map more intuitive. The updated system also includes a built-in 60-gigabyte hard drive, with 20 gigabytes reserved specifically for the jukebox, in addition to external SD card inputs, an innovative Audi music interface and a DVD player, for an almost limitless array of entertainment possibilities.

Even though the system is highly intuitive and surprisingly easy to figure out, we decided it would be helpful to provide some quick pointers to maximize your MMI enjoyment.

1

MMI Entertainment

Using the Audi music interface The Audi music interface allows you to connect a compatible portable music device, such as an iPod®, to the MMI system. You can then access it directly through the MMI controls. All you have to do is plug in your portable music device to the adapter inside the center armrest. Once connected, press the Media function button, then select “Source” using the control button located to the upper-right of the MMI control knob. You will see your device on the MMI screen. Select the device, and you now have access to your music. Select “Settings” using the control button on the lower-right of the MMI control knob to display the standard repeat and mix options.

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Playing a DVD Sit back and enjoy your favorite movie by following these simple steps. Once the DVD is inserted, press the Media function button, then select “Source” using the control button on the upperright. Select the DVD displayed on the screen to start playing.

While the DVD is playing, you can hit the Back button at any time to bring up the DVD menu.

(DVD functions are intended for use only while the vehicle is stationary. For safety reasons, the video image is displayed only when the vehicle is stationary.

When the vehicle is in motion, you will only hear the audio.)

2

MMI Communication Making a phone call

Pairing up your mobile phone Effortlessly integrate your compatible mobile phone into the MMI system for easy, hands-free operation. First you’ll want to search for the Audi MMI system from your BLUETOOTH® wireless technology-enabled phone. After you select Audi MMI, a prompt on the MMI screen will ask you if a six-digit PIN number being displayed matches the one displayed on your phone. Select

3

“Yes” using the MMI control knob and then select the pairing option on your phone to complete the syncing process. Now you’re ready for convenient, hands-free operation.

The MMI Navigation plus system makes easy work of finding a new destination. To find a destination using the intuitive voice recognition system, press the Talk button on the steering wheel. This will bring up a list of available voice commands on the MMI screen. To find a destination using an address, say “Enter destination,” and you’ll be asked to state an address. You also have the option of using the MMI touchpad to set a destination. Press the Navigation button (NAV) on the MMI control panel, and then select “Address” using

Finding a point of interest the control knob. Click on “City/ ZIP code” and begin tracing the letters of your destination on the touchpad. You can also set destinations from addresses you have previously entered into your directory. You can either enter these manually or import them from external sources. To find an address from the directory using the voice-recognition system, press the Talk button on the steering wheel and simply state the address or name. Then say, “Start route guidance” to begin routing.*

To add a specific point of interest, press the Talk button on the steering wheel and say, “Enter point of interest.” From here, you can narrow down your search with options like “Specific categories,” “In immediate vicinity,” “In vicinity of destination” and “In new city.” You will then have several points of interest to choose from, including parking and fuel, restaurants, accommodations, sport and leisure, and so on. Select one of these to show a list of locations. If you have the available Audi connect feature, you can count on this

list to be updated regularly. Once you’ve made your choice, simply say, “Start route guidance,” and you’ll be directed to your chosen destination.*

MMI Vehicle Settings

Setting the exterior lighting

Photos: AUDI AG

also use the MMI touchpad to find someone in your directory by tracing a letter of their name on the touchpad. To end a call, simply say “End call” or just press the left thumbwheel on the multifunction steering wheel.*

MMI Navigation plus

Setting a destination

4

The MMI system makes staying in touch a simple task. To make a call using the advanced voice recognition system, press the Talk button on the steering wheel. You’ll be prompted by a list of possible commands on the MMI screen. You can either call someone from your directory by speaking their name or just say the number of the person you are trying to reach. You can

The MMI system allows you to adjust your exterior lighting in a variety of ways. To get started, press the Car function button and select “Car Systems” using the control button located on the lower left. Select “Vehicle settings” and scroll down to “Exterior lighting” to bring up the lighting options. From this point you can choose

Setting central locking options from options such as “Auto headlights,” “Daytime running lights” and “Coming home, Leaving home.” The Coming Home, Leaving Home feature offers an extra level of security when exiting or returning to your vehicle. With the Auto Headlight feature you can adjust when the headlights turn on by choosing a sensitivity level. To do this,

select “Auto headlights,” and you’ll be prompted to choose from three settings: “Early,” “Medium” and “Late.”

* Distracted driving can cause a loss of vehicle control. The features and technologies discussed above are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, and do not drive while distracted.

You can set your desired lock preferences by selecting “Central locking” in the “Vehicle settings” menu. From here you have the ability to activate or deactivate all of your vehicle’s locking functions. Selections such as “Unlocking single door,” “Auto locking,” and “Trunk lid/tailgate” are just some of the options available. The “Unlocking single door” option allows you to unlock only the driver door or all doors while using // the Audi advanced key.

Audi magazine / 53

Audi Sportscar Experience Instructors

Nestled in California’s golden hills is Sonoma, home t o I n f i n e o n R a c e w ay, t h e o ff i c i a l t ra c k o f t h e A u d i S p o r t s c a r E x p e r i e n c e a n d m o re s p e c i f i c a l l y f o r t o d ay, the S-Model Program.

Andrew Shoen Jeff Sakowicz Tom Dyer Greg Liefooghe

3A 2

3 4 4A

11

5 6 12

1

10

7

9 9A

8 8A

We met in the lobby at 7:30 in the morning and loaded into minivans that would drive us from a sleepy lodge in neighboring Novato, to a place where the smell of gasoline ignites something inside that you never knew was there. It was like every little kid’s dream of becoming a racecar driver was being realized by me, for all of them, everywhere.

We met onsite at 8:00 for breakfast and coffee.

Generally I’m a fan of both, but today all I want to do is tear around that course like Le Mans winner André Lotterer and imagine that the checkered flag was waiting for me. There would be champagne and hugs from my teammates, there would be celebrations beyond my wildest dreams. But all of my aspirations and hopes would soon be crushed. Right after I started driving.

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7A

The classroom The first portion of the S-Model Program is a classroom session. This is where pro driver Jeff Sakowicz took us through what we would experience that day. A two-mile racetrack and eleven turns, I keep thinking to myself. He explained the cones on the side of the track, indicating the marks you need to hit in order to keep your speed and get to the next turn, always emphasizing looking high and ahead.

Jeff pointed out that on turn six the staircase on the grandstand was something to keep your eyes on so you could open up on the straightaway to get to turn seven. Of course I’m taking notes, and hearing him, but I’m certainly not listening.

Training The first exercise was simple. The slalom. Back and forth between cones sitting ahead of you. Five quick S-turns, just to warm up the tires a bit. I jumped into the TTS, ready to strut my driving skills. I’m seated properly, left leg on the floor but not locked. Hands at 9 and 3—holding on, but not too tight, elbows bent, ready to push all 265 hp of this little rocket ship through five quick, stationary S-turns. “They used to use kittens before drivers like you,” instructor Tom Dyer jokes, or mocks, rather, with a less than impressed smirk on his face. Clearly they never actually used kittens, but how badly could I have done? I was in the zone. I also knocked over cones on four of the five turns on my first run. It turns out I am not realizing the dreams of any kids on any planets in the entire universe. I approach the next three runs with a little bit more…humility. I don’t try and go nearly as fast; I

thought back to the classroom and Jeff’s instruction to see the marks and look ahead.

This was a good lesson, and now I’m ready. We jump into the 2012 Audi S4 to tackle a clinic called “Techniques of a Curve.” The point here is to get through a curve, braking at the right time and on the right part of the track to make the 180-degree turn. I remembered Jeff explaining that we wanted to do the opposite of street driving here. Instead of slowing softly to a hard stop, we wanted to go around the curve fast. Since this goes against everything I’ve ever learned, naturally I’m extremely inclined to want to participate. We tear out in the S4, race down the parking lot, following a lead car, and brake hard on the outside of the turn. This car slowed effortlessly, the brakes, (13.6" front and 13" rear) helped me get into what felt like a 190-degree turn. Get the car to face forward and wheels straightened so you can get back on the throttle quickly, lessening your time on the turn.

Track time (Helmets on) I was a bit more attentive during the second classroom period. Everything about the track was in my head.

Hugging the line on the left of the track to get started, approaching each mark with precision. “Like tracks in the snow” instructor Andrew Shoen remarked. I climbed into the 354-hp Audi S5. A big V8, Audi quattro® all-wheel drive, and all the style you could ever need out of a sports coupe. We went out onto the course at about 60 mph, just to get used to the car, the track and to learn >>

Audi magazine / 55

29355 Arnold Dr. Sonoma, California 95476

+ - I nf i neo n R aceway

The Audi Sportscar Experience facility trackside at Infineon Raceway.

the ever-present, yet less traveled, “perfect line.” After a run, we really began to kick it into high gear. Now, keep in mind, this is a two-mile track with 11 turns. We’re hard on the gas and hard on the brakes and the words Jeff spoke before we got on the track rang in my ears like school was out, “We want you to push these cars—.” There was more but I can’t remember it right now.

After about four laps, the first car would pull right, allowing the second car to speed ahead and follow Andrew.

This was great—you’re right behind the driver, you can mimic his every move, his every turn. Follow the perfect line on that course that is going to once again bring you to the checkered flag and all the glory, the perfect, invisible line.

Transformation Driving is fun—but driving on a racetrack, that’s pretty amazing. Driving on a racetrack in a 4.2-liter V8 powerhouse, producing 430 hp with Audi quattro® allwheel drive to help propel the car from 0 to 60 in a mere 4.4 seconds, is life-changing. Remember your first kiss, or college graduation? Remember how you felt when you fell in love, or held your very first child? This was better.

The R8 is a racecar. It is a vehicle built for the track.

Though a car’s balance goes out the window right when it starts moving, according to Jeff and physics, there is something different about how this car feels on the track. I follow our lead car out onto the track, I’m strapped in, I’m in sport mode, and I’m ready to drive. The trepidation of driving a $124,000 car on a racetrack is veiled by my excitement. I’d been around the track in all of the cars by this point, so I knew the track well. I was confident and calm before hitting the first turn. I missed it. During the first few runs, Andrew would point out what was coming next, what to look for, the marks I was missing, but by this time he wasn’t messing around, and neither was I. I followed feverishly, trying to stay on his tail, just like tracks in the snow, but no matter how hard I pushed, I couldn’t keep the line he so effortlessly could. This car felt like nothing else I’d ever driven. It’s wide, and it looks and sounds like a monster. When we opened it up on the straightaway, all I wanted to do was keep going, but I pushed the big brakes and hit every mark as if it were the last time I was going around the track. Going around turn seven, I had to get speed quickly to make it through the dreaded S-turns. I’d gone through these a dozen times in each of

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the Audi S models, but this time I owed it to myself to get it perfect. A car of this caliber deserves a driver as worthy. So I pressed forward, steady on the throttle, and wound my way through each turn, hitting my marks as if they were coming to meet me. I was finally able to bring all that I’d learned in the classroom and the drills onto the racetrack, and just in time for the R8. The program gave me the opportunity to be part of a racing legacy that Audi has crafted for years. From the professional instruction to the arsenal of racecars I was able to experience, the S-Model Program is one in a million.

There are, of course, some parts I left out. I couldn’t have caught the instructor’s car if my life depended on it, and the entire time he implored me to wipe the smile off my face and pay more attention to hitting my marks. I also neglected to mention that, throughout the day, safety was stressed on a regular basis, as was the fact that we were only allowed to drive this way because it was a “controlled” environment. Of course, none of the day’s driving would be appropriate on public roads. I would never endorse that sort of behavior. Still, as soon as I got back to Long Beach and got in my car, I did adjust my driver’s seat with a certain twinge of anticipation.

The Audi Sportscar Experience (ASCE) takes place at Infineon Raceway in Sonoma, California, just 44 miles north of San Francisco. The ASCE S-model Plus 1-day program costs $1,395.00. For more information, e-mail info@audidrivingexperience.com //

Photo: Ken Dinwell

It’s not about the destination. It’s about the joy of the ride.

For just $49 a year, you can extend your passion for Audi into a lifetime of friendships and memorable moments. Audi Club North America members enjoy mystery rallies, tech sessions, winter driving schools, special discounts, picnics, autocrosses, club magazines and more.

Join ACNA and extend your passion to the fullest. Visit www.audiclubna.org

Audi magazine / 57

Owning the curve Our new showroom concept is an

architectural statement in lines,

light and curves.

By Ann Giacometti

It should come as no surprise to those who know us that we are passionate about style meeting substance. After all, Audi has built its brand by pursuing new standards for technology and safety along with expressiveness in automotive design. Now, we want people to understand that story of passionate design every time they pass one of our dealerships. For several years, Audi has been engaged in an extensive roll-out of new architectural protocols to be applied to their global dealership network, so they are instantly recognizable and, more important, inviting. We want people who love our brand and those who are not yet fully familiar with it the space to get involved with it, even before they might step into

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a vehicle. It’s a transformation that is happening now. Newly designed and upgraded dealerships, dubbed “terminals,” have been popping up across the country and overseas. The iconic new architecture stands out in a crowd, and is just what you expect from Audi: progressive, sporty, luxurious and dynamic. These terminals are Modernist beacons of light—stations, if you will, where you may arrive to ogle the latest Audi models, or depart, perhaps on a stylish new adventure of your own in the model you covet most. Hold on tight, because from the inside out, this is an architecture of elegance that leans into the Audi curve.

A reaction to expansion. The Audi line has been expanding. By 2015, it will grow from roughly 25 to 40 new models, and the Audi dealership network has been undergoing continual renewal to make room for the onrush of new models. So we knew that a consistently branded architecture was needed that could be applied as easily in dense urban commercial centers as in suburban areas. In 2008, Audi AG hosted a design contest, inviting international design architects to produce solutions that express Audi’s unique branding and answer critical facility requirements. Allmann Sattler Wappner (ASW) of Munich won the design contest with a sophisticated, modular, stackable solution that fits as perfectly in several floors of a Chicago sky-rise as it does in a stand-alone, split-level facility off a California highway.

Photos: Audi of America, Inc.

What’s most striking in this design is the stunningly modern and articulated building façade. ASW created a patterned aluminum cladding that envelops the building and establishes a dynamic, textured interplay of translucence and opacity across the building surfaces. The cladding itself is punched through with hexagonal honeycombs and folded to form ridges, creating a multidimensional give-and-take of light and shadow within its folds. Laid across the building structure, the textured pattern contrasts nicely with expansive, smooth surfaces of frameless glass windows and brushed-aluminum wedges lodged around entranceways. One’s gaze is drawn into the spatial moment of greatest contrast: the light-filled windowscapes displaying

the 2012 lineup. “The dynamism of this architecture features what we celebrate most—the vehicles themselves,” says Anthony Holbrook, Manager of Dealer Franchising.

How we own the curve is by staying ahead of it. Our deep roots in motor sports were a source of inspiration for the architects.

The dynamic shape of the racetrack curve is used as a prevailing design and organizational element that is visible from the outside. The building’s façade is punctuated with frameless angled windows that slice through and into interior asymmetrical curves whose arcs form the presentation floor area inside the space. From outside the building we see the racetrack curves of the interior spaces, and the display vehicles

seem to be peeking out at us from within. It’s an inviting scene, made even more compelling within the multistory and high-rise applications, as these chambered, sweeping showrooms are stacked upward for several stories. It’s a gorgeous display. Who wouldn’t want to step inside and take a closer look at those beautiful Audi vehicles?

Terminals are under construction now.

It’s expected that 30 will be completed within the United States by the end of 2012. Many terminals exist overseas in major cities, including Sydney and Dubai. Ultimately, the expanding Audi dealership network will embrace this new // architecture worldwide.

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South Africa | Immerse yourself in the rich culture and fauna of the new and timeless South Africa.

inspire Mezcal | From arid deserts, old masters distill the rich essence of the agave.  80

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Ron Carter | A visit with an American jazz legend—who just happens to drive an Audi.

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The right note at the right time Jazz legend Ron Carter has based his life and

his craft on defining moments.

By Jay Brida

The nerves hit as soon the doorman presses the elevator button, sending us up to the apartment.

If you’ve met a famous person and it isn’t an everyday event for you, there’s a protocol of sorts, with handshakes, compliments, maybe a goofy photo. They expect it, they are used to it. But after years of reading about the fearsome reputations and inaccessible aura of jazz musicians—built through the elevated talent, the intellect, the legendary attitude, the different language that’s wrapped into the mythic fabric of the signature American art form— how does an amateur approach a jazz musician that other world-class jazz musicians treat with whispered reverence?

The elevator opens directly onto a half-floor, depositing us into a light, airy Upper West Side apartment. And in a flash, there’s a Cheshire smile and a set of soulful eyes that tell you that they know far, far more—the strange secrets of a rigorous, arcane art—than the person will ever divulge.

There’s a hand that extends, a hand with which the man makes a living, and a basic, but welcoming, introduction.

“Hello. Ron Carter.”

For the amateur, now completely panicked about all the things he doesn’t know, things like eighth notes, the origins of Be Bop, the recording Miles Davis thought was his best, Carter’s whispered, reedy intro seems oddly normal. The mysticism vanishes, the reality sets in. Ron Carter, probably the most recorded jazz bassist in history (at last estimate, more than 2,500 recordings), a human institution who intimidates everyone else in the jazz world a little. He’s standing there like a normal guy, welcoming a quartet of strangers—a jazz writer, a photographer, an assistant and a certain neophyte who feels like a poseur—into his spacious apartment. We relax as the dapper gentleman showed us around his well-earned living space, decorated in an eclectic style and reflecting his taste in modern art.

Carter has waved off the aloof mystique with a calm voice and a firm handshake. >>

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The craft of an antique

Teaching supplies take on a

Vienese stand-up bass.

different meaning.

He struck the right note, at the right time. Yet again.

“The right note at the right time” is his mantra—and one he repeats often. His 2009 biography is even called Finding the Right Note. It sums up his style—impeccable, rational-butnot-robotic and intuitive in the way only a jazz lifer can be.

He preaches the mantra to his students, a Zen epiphany that captures his entire being.

Carl Allen has been playing with Carter for more than 25 years. Allen is the Artistic Director for the Jazz Program at Julliard in New York, where he and Carter play in the Julliard Jazz quintet. A drummer, a friend and fellow world-class jazz giant, Allen is still learning how Carter plays. As the drummer, he explained, he’s locked in with the bassist—they provide the rhythm for the other musicians to expand upon.

“Ron teaches you to think about what’s happening in the moment when you play with him,” Allen said. “He’s got that sense of time, pulse and feel to own whatever tune

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he’s playing. Even if he’s played it a million times before, he makes it his own in a slightly different way every time.”

He relayed a time when Allen, fresh from Milwaukee, came to New York and fell into the scene. While he had always wanted to be a musician, and had arrived with the requisite passion, Allen found out exactly how much he had to learn about the form.

“We were playing with a couple of other guys and they were going off on their solos, and there was Ron. He played simple. It made me focus on what I was doing to keep it together. I was conscious of what he was trying to do while those guys were out doing their thing. At the end, I asked him, ‘Ron why did you play like that?’ He said, ‘Well, they were doing all the other stuff, I did the right thing.”

A paradoxical-seeming humility in “doing the right thing” has earned Carter something deeper than respect in the close-knit yet often competitive jazz community.

“He teaches you how to get better. When you play with a musician like Ron, you always leave him trying to reassess what you did. But there’s another side of him that’s just so misunderstood. He’s a teacher. A quiet supporter of bassists he doesn’t even know,” who quietly pays for repairs to the instruments of up-and-coming musicians.

As Carter was showing us his stereo and a few CDs he had recorded, he uncovered a small green box. “Wanna see the Commander of the Order of Arts and Letters?” Carter asked. He opened the box. Inside was the highest honor an artist can receive from the French Republic, given to Carter in 2010 for his contributions to the culture.

A rare moment to kick back and relax for the most recorded bassist in history.

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Carter, who is 74 but looks easily a decade younger, got started in string instruments back in elementary school in a Detroit suburb. A teacher took out an armful of instruments and asked the students to pick the one that spoke to them. One picked a trumpet. Another, a French horn. Carter happened to grab a cello. That’s how he got his start. He loved the cello. Still does.

“If I didn’t pick up the bass, I’d still be playing the cello,” Carter said. In his mind, he still hears how he would play passages of the classical music he loves. “My first love, really.” But it’s hard to imagine Carter without his bass. He’s a jazz musician, a soloist, and an accompanist for everyone from hip-hop acts to Miles Davis. In the end, there was never any other path.

“Once I saw New York, man, you just knew this is where it was happening,” Carter said.

It was in New York that he hooked up with the legendary second incarnation of the Miles Davis Quartet. For five years in the 1960s, Carter lived in the Davis maelstrom.

Listening to him talk about Miles Davis, you can see the affection for the man—you certainly hear the respect for his talents, but you also sense a little irreverence. >> Audi magazine / 65

Davis was a genius by all accounts, but he was also difficult.

Carter’s off-color, off-the-record anecdotes bring Davis back to the human level, where more people should be, anyway.

There’s always another gig. It’s the story of Carter’s life. The gigs showcase his art, sure, but they are also his factory, the production line for those gorgeous deep notes struck with his sure, endless fingers.

“The biggest misperception about jazz is that you can’t make a living at it,” Carter said. Easy for him to say.

He’s made a living at it for more than 40 years. It doesn’t hurt that he is big in Japan, where he appears in Suntory whiskey ads, even though he doesn’t drink. But he’s not uncomfortably famous; on the streets of New York he enjoys the anonymity of walking from his apartment to the Beacon Theater unrecognized.

He travels the world: Japan. Europe. Oceania. The States. But the towns are essentially the same to him. He was recently cast as a jazz bassist in a crack trio in a cameo in the HBO post-Katrina drama Treme, set and filmed in New Orleans. Jazz was born there, and the connection is expected to resonate with visiting artists. But for Carter, “It’s just another town, man. I give myself to every gig. I play the rooms. The city is just a place to fly into—the show, that’s my job. Now with New Orleans, it doesn’t register with me. I wake up, try to exercise, figure out how I’m going to get the most out of my playing, my band, my craft…” When Carter is in New Orleans, jazz is not history, it’s in the moment.

Travel for him is work. For a diversion, he recently led a big band for the first time ever and recorded Ron Carter’s Great Big Band. In September, he was prepping for a series of shows in New York with the Ron Carter big band and he was, inasmuch as he could be, nervous. Rehearsals were underway, and he was on a mission to get it right.

At home, he just wants to chill out. Carter had already warned us that he doesn’t like playing when he’s home. Here, he’s an art collector. An in-demand bass teacher.

A proud father of two grown sons. A home cook who cooks light to stay in shape. But after some cautious negotiations

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on our part, he yields. Reluctantly, graciously, he takes out his 1911 Viennese-built stand-up. It’s well-worn. Elegant.

He has used it countless times all over the world. Only he is allowed to touch it. This is his tool.

He slides one hand up and down the neck a little.

The other, he sets on the strings. His fingers move with purpose. You can see him relax. The sound is melodic and rich. We are rapt, knowing that it’s not often you can have a legend perform a private show at home, under (gentle) duress. But Carter is gracious and humble, and the tiny audience is appreciative. It’s clearly effortless for him. A joyride.

The thought of a joyride brings up his car and taking a drive for driving’s sake.

“Wish I had the time,” he said. Still, you get the feeling he sneaks out in his 2009 Audi A4 Avant. He deeply appreciates the brand and his car, but it’s a separate world from his work, even if he could fit his beloved bass in the back. He’s a Manhattanite. Driving is for the free time he doesn’t feel he has. When asked what’s next, he assures me it will be an Audi. He prefers the Avant to sedans. He mulls over my suggestion of a Q5, but won’t commit. When I mention the upcoming Audi allroad® launch in 2012, his eyes light up. “That’s excellent. You have any information on that?”

So that’s what it feels like. Hitting the right note at // the right time.

O n c e I s a w N e w Yo r k , m a n , y o u j u s t k n e w t h i s i s w h e r e i t w a s h a p p e n i n g .

Carter, in the driveway of his apartment building, in front of his Audi A4 Avant,

Photos: Jacob Blickenstaff

Upper West Side, NYC

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With Powell Street, a car company is seeking to

transform the urban stroll.

Audi makes the case for walking The promenade is powered by custom solar towers that power streetlights made from LEDs, which have become an Audi signature.

By Clarissa Lim-Hsiao

As visitors to San Francisco step aboard the historic Powell Street cable car at the Market Street terminus, drawn by the rustic clanging of bells, they may feel they are stepping back in time. But in fact, before they even reach Union Square, they will discover they are traveling through what may be the most audaciously futuristic cityscape in the country. From Ellis Street to Geary Street—the southern boundary of Union Square—there is something new and different about Powell Street. Where cars once parked in tight formation along the curb, the pavement has been transformed into a walker’s paradise dotted with native plants, natural wood grating, and sculpted aluminum all around. This is definitely not your great-grandfather’s cable car street.

Like the High Line in Manhattan and the Rose Fitzgerald Kennedy Greenway in Boston, this space is designed to reclaim the urban landscape for people on foot. Amid urban surroundings, it offers an innovative, green and refreshingly styled island of calm for everyone to explore and enjoy. It may come as a surprise that the prime sponsor behind this pedestrian-centered project is Audi.

With more than 100,000 people passing through on an average weekend, this part of Powell Street has some of the highest foot traffic in the country, but before the project there was little street life, and almost nowhere to sit down.

As a civil stakeholder dedicated to creating intelligent and inspiring methods of moving people from place to place, Audi saw an opportunity to bring new life to this stretch of street as only Audi could, and relieve congestion. In the words of Scott Keogh, Chief Marketing Officer for Audi of America, “It seemed only natural that Audi—who remains steadfast in its commitment to progressive design and innovation—partner with the City of San Francisco to reimagine this iconic area.”

Audi approached the City and County of San Francisco and the Union Square Business Improvement District with the idea that grew into the Powell Street Promenade.

Audi was looking for a way to present its design vision and technological innovations to a new audience in an unexpected venue. Why not outfit a city street with the design cues, materials and connectivity of Audi vehicles? At the time, the all-new Audi A7 was being launched at the time with the tagline “A Boldly Designed Car Deserves a Boldly Designed World,” so the opportunity was serendipitous.

Expertise is everything. To ensure that the street’s new design would match the performance and experiential take-away of the vehicle that inspired it, Audi commissioned Walter Hood, professor and former chair at the University of California, Berkeley’s Landscape Architecture and Environmental Design Department. His designs for Lafayette Square and Splash Pad Parks, both in Oakland, are considered modern breakthroughs in landscape architecture.

His work tends toward the playful, organic, inspired and systematically gorgeous. In other words, Hood Design was

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bike parking, and other pedestrian-friendly features. It was a game-changing development. According to Mayor Lee, “By working together, this unique public-private-nonprofit partnership creates a safe, green, forward thinking and contemporary public space for everyone to enjoy.”

Audi enthusiasts who set foot on Powell Street just south of Union Square will feel an unspoken kinship, as the resemblance is both subtle and deeply striking. From the start, the plan was to build the space almost entirely of aluminum, which looks stunning and is lighter and stronger than steel. In fact, it’s what makes the bodies of cars like the Audi A7 perform with singular grace and efficacy. And the lightness and contours of the aluminum Audi ASF® frame technology inspired the forms of the new Powell Street fixtures as well, which recall the dynamic lines of the Audi A7.

Subtle echoes of Audi vehicle design are all around, in the contours of the custom-designed benches, planters, tables and railings on the Powell Street Promenade. The overall aesthetic is intended to create a sense of movement, with the uniform lines flowing in the same direction as the cable cars and people; the contours of the new fixtures form a pattern of rising and twisting shapes.

Consistent with our drive to offer more sustainable choices, the promenade is powered by custom solar towers that power streetlights made from LEDs, which have become an Audi signature. All landscaping is drought tolerant and materials used are designed to be long-lasting and reusable. As a nod to the groundbreaking connectivity of Audi Connect, the first factory-installed Wi-Fi hotspot offered in a vehicle in the U.S., the Powell Street Promenade offers free Wi-Fi to all passersby.

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a natural choice to animate a seemingly sterile urban environment with the bold spirit of the Audi A7. Hood is blunt about the inspiration: “The form of the aluminum and the elements comes directly from the Audi chassis. When you see the Audi chassis it’s like someone sculpted the mold.”

The new Powell Street Promenade was officially unveiled July 13, 2011, when executives from Audi joined Mayor Edwin M. Lee and representatives from the city and community to cut the ribbon. Pedestrians suddenly had access to six additional feet of walking space on each side of the street, replacing on-street loading and parking lanes.

The sidewalks were now interspersed with custom-designed aluminum benches, planters, tables, rails, landscaping,

S Powell

Photos: Byron Del Rosario

The promenade has already started to draw more visitors. Since the unveiling, the pedestrian volume travelling between Ellis and O’Farrell Streets has gone up 18% during peak weekday hours, and the number of people out on the entire promenade, window shopping, relaxing or just passing through, has gone up 30%.

For commuters and tourists alike, this stretch of Powell Street is a new way of getting around that keeps them more in tune with nature, with the city, and with the people around them. Audi is proud to help offer people an experience that will stimulate them, stay with them and offer a new outlook for the future. In fact, it’s something that has been a part of the Audi experience for decades. //

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Into Africa “A once-in-a-lifetime experience”

sounds cliché until your first South African safari.

By Richard Homan

South Africa didn’t exist before I went there. Prior to my safari to South Africa last spring, the country was a symbol, a news story. Safe in my head, South Africa was a faraway world with a history of township uprisings, martyred journalists, political upheaval, and visionary black leaders.

South Africa was some place on TV. Before I went to South Africa, I knew nothing about South Africa.

But here, now, sitting in my living room looking at the pictures and totems from my journey, I can more clearly see South Africa, and I carry it around with me everywhere.

When I discuss the trip with friends who travel, they invariably say to me, “A South African safari? Yeah, that’s definitely on my list.” To which I invariably respond: “Put it at the top of your list.” I tell them, “If you go to Europe or China, it’s exciting because you’re entering a different land. But when you go to South Africa, you’re entering a completely different world.”

In South Africa, political concerns are definitely part of the culture, but politics are not the culture. People are the culture, the shared culture, and while post-Nelson Mandela South Africa is still very aware of its class and race differences, the country no longer defines itself by those differences as it did during the apartheid era (1950–1991).

It is true that there is a great deal of poverty in South Africa, but there is infinitely more grace, and every native South African embraces a vibrant culture and history that go back as far as human history.

Instead, South Africans seem to be learning to accept, abide and move forward. In the legislative capital of Cape Town, beneath the shadow of Table Mountain, they accept a healthy tourist trade as well as emerging financial, energy and communications industries. In the hills just outside of Cape Town, they accept roving bands of Chacma baboons and hire shark spotters to keep an eye out for great whites in Table Bay—just to give the surfers a heads-up. >>

Sculpture by Lionel Smith at the main pool at Delaire Graff Estate Lodge and Spa in the Stellenbosch Vinelands near Cape Town.

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Micato Safaris, the tour operator that hosted our introduction to the country, unrolls the past, present and future of South Africa with seeming effortlessness. The real South African safari, as Micato Tour Leader Alan Petersen told us, doesn’t start in the bush. Instead, it begins in the city, where you first meet the African culture—the people— and begin to see how ancestrally connected they are to their homeland, and inevitably connected to each other.

As the South African Airways flight from New York to Johannesburg’s O.R. Tambo International Airport descended, we were immediately struck by the elegance of the early afternoon light in South Africa. During our safari, that light became responsible for the most exotic sunrises and sunsets we’ve ever witnessed.

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The land changes abruptly as you travel south from urban Cape Town along the breathtaking seascape road that heads toward the Cape of Good Hope, where the Atlantic and Indian Oceans meet. Tuck inland—the road-system infrastructure is excellent—and you’ll shift environments yet again, this time into farmlands and wine regions that are packed with world-class inns and hotels, and outrageously good restaurants.

Departing the Cape Town for the wild African bush of Kruger National Park sends you neither forward nor backward in time—it stands time still completely. There is not a single moment where you are bothered to think of the past or consider the future. In a blink, you’ve stepped from the

African penguins, also known as jackass penguins for their donkey-like bray, at Stony Point in Betty’s Bay near Cape Town.

A lioness yawns in the midday sun.

city into the wilds, and it changes the face and all the rules of the planet you’re walking on.

Life in the bush is defined by nature, and nature can be pretty hard and it can be pretty stunning. When the sun goes down, the landscape turns a color darker than black and the night sky becomes flooded with stars. The park’s wild animals—unrehearsed, untrained, untamed and uncaged—live under nature’s rules. Magnificence and death are everywhere, mostly magnificence.

Seeing a flagpole-tall giraffe loping in slow motion.

Sensing that a mother African elephant is prepping to charge if your open-air safari 4x4 gets any closer. Following a cheetah, freshly gored by a wild boar, calling out to >> her cubs, screeching, really,

A baby elephant on the move at Kruger National Park in the northeast corner of the country.

A baboon-crossing sign along the scenic coastal road near Hermanus, southeast of Cape Town.

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Left and below: The Villa at Grootbos Nature Reserve on Walker Bay southeast of Cape Town.

Bottom: Singita Sweni Lodge at Kruger National Park.

At right: Singita Lebombo Lodge at Kruger National Park.

South Africa: How to do it right The path of least resistance: Micato Safaris. Named Travel & Leisure magazine’s “World’s Best Tour Operators” for seven out of the last eight years, Micato virtually owns the first-class spot in creating South African safaris. www.micato.com How to get there: South African Airways. South African Airways now runs nonstop flights between New York City and Johannesburg. www.flysaa.com Where to stay, Cape Town: One&Only Cape Town. Rarified luxury offering a seamless blend of modern elegance and native atmosphere. Be sure to indulge yourself at the hotel spa and dine on local cuisine at the awardwinning Reuben’s Restaurant. www.oneandonlyresorts.com Where to stay, Franschhoek: La Residence. It’s a rare and wonderful thing to be intimidated by the extravagance of your room at a resort. Each of the rooms at La Residence is mood-themed and individually decorated to give you a hint of what it must be like to be royalty. www.theroyalportfolio.com Where to stay, Grootbos Private Nature Reserve: Grootbos Nature Reserve.

Perfect for eco-tourism and family adventure, the award-winning Grootbos Nature Reserve provides an unforgettable introduction to the wildly varied plant life in South Africa. Besides that, there aren’t many places left where you can ride horses on the beach. www.grootbos.com Where to stay, Stellanbosch: Delaire Graff Hotel. Located in the heart of the Stellenbosch wine-producing region—and surrounded by vineyards and panoramic views—the Delaire Graff Hotel is an immersion into South African art and culture. www.delaire.co.za Where to stay, Kruger National Park: Royal Malewane. Now you’re in the wild, except you’re not. The Royal Malewane is a five-star treat as a luxury resort, as well as home to some of the finest safari trackers and guides in the world—including one of the last Master Trackers on the planet. www.theroyalportfolio.com Where to stay, Kruger National Park: Singita. Built on the exquisite edge of the Sweni River and the border of Mozambique, Singita seamlessly blends high luxury into the otherwise rugged natural landscape of Kruger National Park. www.singita.com

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and gathering them together again. Watching a family of SUV-sized hippopotamuses at home in a river, swimming, acting like graceful cartoon characters. Like the people of South Africa, the animals—predator and prey—have learned to abide and balance each other.

These are just a few of the things that a South African safari can show you. All the photographs in the world can’t capture it. The best words can’t come close.

Being there, at least once in your lifetime, is an opportunity that you owe to yourself, and an adventure that’s // unimaginable.

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A collection of antique corkscrews, called kurketrekkers in Afrikaans.

A view of vineyards and mountains from the Delaire Graff Estate Lodge and Spa in the Stellenbosch Winelands near Cape Town.

The wine cellar at the Waterford Estate Winery in the Stellenbosch Winelands near Cape Town.

Photos: Getty Images, Kevin Garrett

Some of our favorite South African wines: Pinotage | A hybrid of the Pinot Noir and Cinsaut grapes, red Pinotage is South Africa’s signature contribution to the world wine market. It has varied taste characteristics, although it is thought of as more of a flavor-forward, assertive “New World” style wine. Here are two excellent vintage and label choices: 2007 Backsberg Pinotage | $14 2009 Southern Right Pinotage | $24

Other reds | While South Africa has had a wine tradition dating back to the 17th century, a new wave of estates and dynamic wine makers have begun to experiment to get the most out of their unique terroir, blending varied red varietals to create a new taste on the world wine stage: 2008 Kanonkop Estate Kadette | $15 2007 Mulderbosch Faithful Hound | $18 2008 Rust en Vrede Merlot | $20

Whites | South African wine makers also put their distinctive stamp on traditional favorite white varietals, blending the New with the Old World style. So Chardonnays shy away from the oaky mellowness, but embrace the intense fruit and Sauvignon Blancs have an accent that’s not quite French or Kiwi: 2007 Durbanville Hills Sauvignon Blanc | $12 2007 Meerlust Chardonnay | $30

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Before We Tee Up for 2012:

Thanks to our dealers for their impact on the golf world.

You’ve helped make the 2011 Audi quattro Cup series the largest amateur golf tournament in the world.

With your continued support, we’ll build off the success of 2011 and make next year’s Audi quattro Cup even better.

We’d like to thank the following dealers for their sponsorships:

Audi of Bernardsville Mendham, NJ

New Country Audi Greenwich, CT

Houston Audi Dealers Houston, TX

Rusnak Westlake Pasadena, CA

Utah DAG/Strong Audi Salt Lake City, UT

Audi State College State College, PA

Audi Wilmington Wilmington, DE

Jim Ellis Automotive Group Atlanta, GA

Audi Stevens Creek San Jose, CA

Niello Audi Sacramento, CA

Wyoming Valley Motors Larksville, PA

Delta Imports Grand Rapids, MI

DC Area DAG Damascus, MD

Desert Audi Las Vegas, NV

Walter’s Audi Riverside Riverside, CA

Audi Conshohocken Conshohocken, PA

Audi of Rochester Hills Rochester Hills, MI

St. Louis DAG St. louis, MO

Audi Miramar San Diego, CA

Sunset Audi Beaverton, OR

Audi of Fairfield Fairfield, CT

Boston DAG Cape Elizabeth, ME

Flow Audi Winston Salem, NC

McKenna Audi Norwalk, CA

Ira Audi Peabody, MA

Boston DAG Quincy, MA

Audi North Austin Austin, TX

Audi Henderson Henderson, NV

University Audi/Puget Sound Audi Group Seattle, WA

Audi Wynnewood Wynnewood, PA

Audi Willow Grove Willow Grove, PA

Audi Oakland Oakland, CA

Audi Chandler Chandler, AZ

Vision Audi Leesport, PA

The Collection Audi Coral Gables, FL

Audi San Francisco San Francisco, CA

Audi Monterey Peninsula Seaside, CA

Audi of Downtown Los Angeles Los Angeles, CA

Maplewood Audi Maplewood, MN

Cavender Audi San Antonio, TX

Circle Audi Long Beach, CA

Audi North Scottsdale Phoenix, AZ

Pacific Audi Torrance, CA

Carousel Audi Minneapolis, MN

North Texas DAG Lantana, TX

Audi Peoria Peoria, AZ

Audi Mission Viejo Mission Viejo, CA

Bakersfield Audi Bakersfield, CA

Audi of Appleton Appleton, WI

Classic Audi Altamonte Springs, FL

Elk Grove Audi Elk Grove, CA

McDonald Audi Littleton, CO

Town Audi Englewood, NJ

Kansas City Audi Kansas City, MO

Rusnak Pasadena Pasadena, CA

Commonwealth Audi Santa Ana, CA

Barrier Audi/Puget Sound Audi Group Bellevue, WA

Truth in 18 The Audi quattro Cup U.S. final finds its two teams driven enough to reach the World Final in China.

By Jay Brida

Photo: MVP Collaborative

5,000 Golfers

62 Teams

Whistling Straits Course

There are great days, and then there are great days.

When you reach the finals of a tournament that started with 5,000 amateur golfers, and it ends after a perfect, sun-soaked August day on a legendary course overlooking the glistening fresh water of Lake Michigan, and you’ve just won the 2011 Audi quattro Cup U.S. Final, you’ve reached a new level of great days.

For first-place winners Luis Enciso and Joe Rathburn, representing Audi Miramar in San Diego, and second-place duo Robert Berger and Jim Fagerstrom, representing Audi of Bernardsville, from Mendham, New Jersey, the journey didn’t end at Whistling Straights. Instead, they will be representing the U.S. as the global tournament works its way to the World Final at the Mission Hills Golf Club, the #1-ranked golf club in the world, in Shenzhen, China, in November.

Over the weekend of August 26, an unprecedented 60 teams converged on the bright greens and unpredictable winds of the famed Whistling Straits course in Sheboygan, Wisconsin, representing Audi dealerships from across the

1st

2nd

Luis Enciso and Joe Rathburn Audi Miramar (San Diego, CA) Robert Berger and Jim Fagerstrom Audi of Bernardsville (Mendham, NJ)

Mission Hills | China

country. And as the weekend went on, the San Diego team of Enciso and Rathburn kept finding the right stroke, finishing with a net score of 43, while Berger and Fagerstrom finished with a strong combined 38, the scoring being different than traditional stroke play.

Globally, the success of the quattro Cup is measured in bigger numbers too. In 2011, Audi dealers from 53 different countries worldwide organized a total of more than 754 quattro Cup affiliated tournaments with more 79,000 amateur golfers participating. 2012 is already shaping up to be even bigger.

If you’d like to see the course and some of the action, take a moment to visit www.audiquattrocup.us, where you can view and download photos as well as watch video highlights from that extraordinary weekend in Wisconsin. //

Audi magazine / 79

The worm

80 / inspire / Audi magazine

has turned Authentic mezcal is the hot new spirit, but authenticity does not include anything that crawls.

By Jordan Mackay

After six hours bumping along a choppy dirt road through the mountainous landscape of Oaxaca, Mexico, we finally caught sight of the volcano looming ominously over the ancient village of Teozacoalco, a scene that looked quite suitable for having one’s still-beating heart ripped out by bloodthirsty Aztec priests. We had traveled tediously through boulder-strewn hills, descended into a steaming jungle of pygmy palms, and finally climbed thousands of feet into a high, dense forest. A more dashing figure might have been searching for some priceless pre-Columbian treasure.

As for myself, I was searching for a drink.

Specifically, I was journeying to the heart of mezcal, Mexico’s inimitable mother beverage, whose wild flavors are just as exotic as the landscape and culture of Oaxaca itself. Acquiring an understanding of what true, handcrafted mezcal really is not only brought me on this personal trek, but has been an adventure for American bar culture as well.

Consider that the first time I drank mezcal, it was a wretched experience, and I ended up with the worst hangover of my life. The second time, I was so moved by what I tasted that I booked a plane to Oaxaca. In those fifteen years between drinks, what had changed was not my ability to drink, but, rather, the drink itself. The mezcal of my youth had evolved into something completely new. And now America is starting to catch on.

“We sold as much this August as we did in the entire year of 2007, our first year,” said Richard Betts, co-creator of Sombra, one of the top brands of the new mezcal. The reversing of mezcal’s reputation is nothing short of breathtaking: turning what was once notoriously perceived as worm-bearing, psychedelic swill to what is now perhaps the most beloved spirit of the country’s most influential bartenders and spirit experts. Twenty years ago the idea that a bottle of mezcal could fetch $200 would have been

unthinkable. Or that mezcalarias—bars dedicated to serving the stuff—could exist in major cities. Yet, today mezcal wins international spirits competitions, and waves of bartenders journey to Oaxaca to pay their respects. “It’s unlike anything else in the world,” Betts said. “I’m honored to just be a part of it.”

So what exactly is mezcal? Strictly speaking, mezcal is the generic term used in Mexico for spirits distilled from any of the many species of agave plant. Tequila, on the other hand, is a very successful form of mezcal that can be produced in only a few specific regions from one species: the blue agave. On the strength of its well-defined brand, tequila has prospered over the last 50 years, while mezcal developed a more chaotic reputation.

But true mezcal, best expressed in the agave spirit made in remote Oaxacan villages, was introduced to the U.S. in the early nineties, thanks to the efforts on one man.

In 1990, an artist named Ron Cooper, who’d been living part-time in Oaxaca since the seventies, decided to bring authentic mezcal to the U.S. under the brand name Del Maguey (maguey is the word for the agave plant in Oaxaca).

Until Cooper, this mezcal was never bottled, but rather, passed around in repurposed three-liter soda bottles among the producing villages. A visionary, Cooper recognized that there was terroir—a sense of place—marking the mezcal of each individual village, so he worked with the village distillers and bottled each region’s products separately to celebrate their distinctiveness rather than blending them together to benefit from the economies of scale. These original labels of Del Maguey still exist today, bottled not under the names of the distillers, but under the names of the villages: Chichicapa, San Luis Del Rio, Santa Catarina Minas, and San Domingo Albarradas. >> Audi magazine / 81

The method of production is hopelessly inefficient, anti-industrial, and low-profit-margin—the perfect antithesis to the rapidly industrializing, mass-producing world of tequila. First, agave hearts are hand-harvested and carried by burro to the distillery, where they are roasted over smoldering logs and hot rocks in a pit in the ground. Days later, the cooked hearts are unearthed, crushed under a giant stone wheel pulled by a horse, and then fermented naturally. Distillation takes place in ancient little pot stills over a wood fire. Production of small amounts takes weeks, a sharp contrast to the three or four days needed to produce vast amounts in tequila. “We are very careful not to change the customs,” Cooper told me. “These guys are making mezcal the 16th-century way, and that’s exactly why it tastes so good.”

“People,” as Betts says, “crave the real, the authentic. They want to eat and drink something that’s unique and speaks to one place at one time. That’s what real mezcal offers.”

And don’t buy the myth of the worm.

“In 25 years,” Cooper told me. “I never found a palenquero who offered me lime, salt or a worm with my mezcal.” Instead, says Cooper, the best way to drink mezcal is straight up. “Sip it, don’t shoot it,” is Del Maguey’s motto, to best appreciate its complexity and smoothness.

That’s the way I like it too. And to this day every glass I take of it transports me back to those high, tropical mountains in the deep south of Mexico. But that’s the power of great foods, wines, and spirits. And as long as that exists, good, potent mezcal should survive. //

This is the sign of a gimmick, not prize mezcal.

Bars: Mayahuel | Phil Ward’s cozy temple to agave spirits in the East Village offers a great selection of mezcals and some delicious cocktails, not to mention excellent food. 304 East 6th Street, New York, NY (212) 253-5888 Caza Mezcal | The joint creation of a Mexican painter and restaurateur, this mezcaleria carries on the Mexican tradition of fusing art and music with food and, of course, great mezcal. 86 Orchard St, New York, NY (212) 777-2600

Jimmy’s | Proprietor Jimmy Yeager is one of the country’s high priests of mezcal, bringing his knowledge and experience to the Rocky Mountains with his famous agave collection and restaurant.

205 South Mill Street, # 2, Aspen, CO (970) 925-6020 Las Perlas | Under head barman Raul Yrastorza, the most serious mezcal bar in the western U.S. Great selection, heavenly cocktails. 107 East 6th Street, Los Angeles, CA (213) 988-8355 82 / inspire / Audi magazine

Photos: Corbis

Drink | One of Boston’s best cocktail bars, Drink is also home to Misty Kalkofen, a superior bartender and devoted activist for mezcal and agave spirits. 348 Congress Street, Boston, MA (617) 695-1806

It’s as if you never left home Like others, Audi is helping define itself

b y u n d e r s t a n d i n g i t s u n i q u e t e r r o i r.

By Jay Brida

Mezcal and tequila have their home in distinct areas of Mexico.

Just as there are dedicated movements around the world to consume local products, there is a simultaneous and overlapping movement to capture the local in products shipped globally. People now can source their chocolates, their coffees and their teas, along with many other products. You taste Vermont in some cheddars, the essence of Southwest France in a Cognac. Mezcal is legally bound to its terroir, so nothing outside of that area can even be considered “Mezcal,” even if it was made with the same ingredients.

84 / inspire / Audi magazine

Rich volcanic soil in Chile lends character to its wine.

Still, the earth can only count for so much. When you consider all that a locality brings to bear, it starts going beyond geography, and into people. They too are part of the terroir, according to San Francisco restaurateur (and current Beverage Manager of San Francisco’s Michelinstarred Frances restaurant) Paul Einbund.

“It’s not, it can’t be, just about the soil,” Einbund said. “It’s about expertise and the traditions of the artisans and craftsmen who make the products. After all, without man, the grapes aren’t picked and the wine isn’t produced.”

Photo: Getty Images

Sometimes it’s not the what, it’s the where.

That’s been a calling card for French wine makers for centuries. They cultivate Merlot, Malbec, Pinot Noir and Syrah grapes, of course—each with its own flavor profile and characteristics, but they are defined more by where they grow these grapes. That’s why French wines are known as Bordeaux or Burgundy, no matter the varietal. It is felt that the wine contains an inescapable sense of place, something known as terroir.

Taken from the Latin term for earth (terra), terroir helps localize the products that are, after all, part of global trade. Wine is nearly universal, but when it features particular qualities of a certain region because of the soil, climate or topography, it evokes something specific—maybe the slope of a hill in the Rhone Valley that faces the sun, or a slight whiff of hay or lavender, perhaps something saline from a not-too-distant sea. To connoisseurs, this is well known and something to seek out. And now, the world might be catching up.

Climate, education and location help determine how our vehicles drive.

Centuries of cultivation, technique and seasons make French wines unique.

The heat and soil of West Africa produce a certain taste in chocolate.

It’s in that light that we’ve introduced the concept of terroir to the Audi brand as well. It may seem odd, but when you consider what is particular to Ingolstadt and our German heritage, it’s not that surprising, after all. We’ve had to build cars that reflected the area where they were created, and the results are unique to the culture—and landscape— that created them. The way they handle, the technologies that have evolved, like Audi quattro® all-wheel drive, and even the emphasis we put on lightweight design and efficiency*—all are a result of the Audi terroir.

“Of course you see it in the hand of the engineer too.

There’s something to this idea of heritage and tradition that makes it part of the locality, something intrinsic to where the product is from. I know it mostly as wine, but there’s no reason it wouldn’t make sense with a particular piece of // an Audi,” Einbund said.

Indonesia was once known as the Spice Islands for their variety and quality of pepper and other spices.

* EPA estimates. Your mileage will vary.

See www.fueleconomy.gov for details.

Audi magazine / 85

An honorable night with new royalty B A F TA , H o l l y w o o d a n d A u d i d e l i v e r

Will and Kate some other Brits to Watch.

By Kit Smith

86 / inspire / Audi magazine

British talent, on-screen and off-sceen.

“We didn’t want this to be just another dinner,” Amanda Berry, the Chief Executive of BAFTA, said. “When Prince William took over as President [of BAFTA], he wanted to put together an event that had to have a purpose and had to resonate—we thought focusing on emerging talents and introducing them to their Hollywood heroes would be a perfect way to

introduce these amazing creatives to the world.”

So, while Hollywood royals can still command attention and recognition with just a first name, we soon might be making way for Juno, Gugu and Gareth. Such are the benefits of knowing formal, and informal, royalty. //

Photos: Getty Images

Sure, in L.A., there are plenty of people who are considered royalty, and they were on hand. But William and Catherine are royalty, The Duke and Duchess of Cambridge, in fact. And in a town that loves buzz, this was the buzziest party that’s been held outside of Oscar season in years. Still, at some point in the not-too-distant future, the most amazing part of the spectacle might not be the setting, or the stars, or the royalty or even how stunning the Audi A8L looked as one after another dropped attendees off at the edge of the red carpet. It might be how uncanny BAFTA was in selecting its “Brits to Watch,” the next generation of emerging

The Duke and Duchess of Cambridge

If we thought that we were the stars, we’d say, “BAFTA sponsor Audi and its A8L makes Hollywood tweet.”

But at the British Academy of Film and Television Arts’ “Brits to Watch” celebration in at the renovated Belasco theater in Hollywood back in July, there were even more compelling storylines, which should clue you in to what was on display. It was the kind of event that people talk about in shorthand—the one with Hollywood and the Royals.

Upper left: Zooey Deschanel Above: Ed Helms Left: Elizabeth Banks Lower left: BAFTA Brit to Watch Juno Temple in front of an Audi A8.

A few new Brits to Watch:

Juno Temple

Jack Thorne

Nick Holt

The daughter of pioneering music video and film director Julien Temple, Juno has been making a name for herself as a very busy actress. In addition to celebrated supporting roles in movies like Atonement and Notes on a Scandal, she’s stepping up to major roles in big-ticket releases The Three Musketeers and The Dark Knight Rises.

An accomplished playwright and screenwriter, Thorne is one of the masterminds behind The Fades, a spooky BBC fantasy horror series that centers on a 17-year-old who has recurring dreams about the apocalypse. He has also adapted Nick Hornby’s book A Long Way Down for the screen.

A documentary director who takes on big subjects.

Holt was honored by BAFTA after his 2010 BBC Documentary Between Life and Death won an award from the prestigious Royal Television Society. The film followed three patients who were in long-term intensive care in an English hospital and how their families fought and struggled to keep them alive.

Audi magazine / 87

Rio Santos When Brazilians talk about a dream road, they mean Rio -S antos. Stretching bet ween Rio de Janeiro and Santos, it boasts lush flora and stunning views. And the Audi R8 Spyder 5.2 FSI® quat tro® all-wheel drive makes navigating it a sublime experience.

By Christoph Wöhrle

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Sugarloaf Mountain rears up from behind a lush green hill, flirting with Christ the Redeemer across the bay, while the ocean pushes gentle waves onto Copacabana beach.

The metro stations eject bustling people. Those walking to work usually maintain a moderate pace, not infrequently sporting flip-flops and permanent nonchalant smiles. That’s Rio. No wonder its residents refer to their home tenderly as the cidade maravilhosa, the marvelous city.

But for us it’s love it and leave it—our itinerary does not include this Brazilian metropolis. We’ve got five days to spend on one of the most gorgeous coastal roads on the planet, with most of its 345 miles nestled up against the ocean. And because it takes a special car to do justice to a road trip through the land of Carnival, samba and soccer, we’re going in an Audi R8 Spyder 5.2 FSI® quattro®. Sepang Blue pearl, a ten-cylinder engine packing 525 horsepower, a top speed of 194 miles per hour: This is the machine that will carry us along the route the Brazilians call Rio-Santos for short.

Sparkling white sandy beaches, deep blue bays, lush green tropical forests and brush clinging to the dazzling and dizzyingly steep coast—that’s the scenery at the start of our journey. Nature will continue to take our breath away during this entire week. And so will our car. When you hit the gas pedal, the Spyder sings like an orchestra of hoarse revelers, zooming from zero to 60 mph in four seconds. And that’s all the time it takes to feel the thrill, as the sheer power presses you into the driver’s seat..

Despite all the thrust, we don’t get very far. After 27 miles, we pass a soccer field. The children shriek with delight, and we stop. A group of some 40 curious onlookers instantly swarms around our car, touching the body, the wheel rims, the driver. “How fast can it go?” “How much did it cost?” “Is it yours?” the husky voices demand in a jumble. The referee calls a time-out in the match that’s underway. We take a spin around the cinder field with the kids tearing after us, whooping and cheering and touching the paintwork. >>

Engine Audi R8 Spyder 5.2 FSI® quattro® Drive/transmission Audi quattro® permanent all-wheel drive, Audi R tronic® sequential six-speed manual transmission with Audi launch control.

Standard equipment Includes full LED headlight technology, fully automatic convertible top, Bang & Olufsen® Sound System, Audi MMI® Navigation plus, Bluetooth® interface with seatbelt microphone and voice control system, parking system plus with rearview camera, automatic climate control, R8 three-spoke, leather-covered multifunction sports steering wheel, Audi magnetic ride.

Optional extras Audi music interface, Audi exclusive Carbon Fiber Sigma exterior mirror housing, Carbon Fiber Sigma interior inlays.

The Audi fascination: Whether it’s being painstakingly polished, filmed with a cell phone or relished from the roadside, the Audi R8 Spyder 5.2 attracts attention and admiration.

242 km Rio de Janeiro Ubatuba

Brasilien

238 km

Santos

Paraty 74 km

We finally reach today’s destination, the town of Paraty, in the late afternoon. The streets of Paraty are roughly paved, which the Spyder’s adaptive shock absorber system handles well at low speeds. Paraty grew into a rich port city in the 17th century, when the gold rush hit Brazil; the precious metal was shipped all over the world from here.

In the 19th century, the coffee boom brought a revival to the city. Today, it’s the tourists that bring in the money. “We welcome everyone who comes here. It used to be a little too quiet for my taste,” says a hale and hearty woman in her eighties who was born in the same house whose entrance she now leans against. A dog lounges beside the doorway, and bossa nova playing somewhere in the neighborhood drifts softly through the streets like a sea breeze. The woman waves goodbye as we head for the harbor to enjoy the view from the pier of the colonial Santa Rita church.

The tropical rain we’ve been experiencing lets up briefly, only to pour down again half an hour later. It’s a good thing the soft top opens and closes in just 19 seconds; it even works while driving at low speeds of up to 31 miles per hour. Even on the dampened streets, the Spyder, with its permanent quattro® all-wheel drive, grips the surface confidently and accelerates effortlessly out of the countless bends. Here’s where we get even more fun out of switching the R tronic® from automatic to manual—in sport mode,

The route Brazil’s coastline stretches 4,971 miles, starting north of the equator and continuing far down to the south. A large proportion of this vast country lies in a tropical zone, while the southeast, including Rio and São Paulo, is sub-tropical.

The climate in the south is comparable to that of the Mediterranean.

90 / inspire / Audi magazine

Photos: Paulo Fridmann, Rouven Steinke

After all these high spirits, it’s high time the car had a wash. We pull into the next service station, where an attendant gets right to work, spraying the car with a garden hose, nimbly wiping it with a cloth, and finally polishing it. Visibly impressed, he is obviously in no hurry, all the while mumbling comments like “What a beauty.” Again, a group of admirers quickly gathers to photograph and film the Spyder with the cameras in their cell phones. Despite Brazil’s status as a growing economic heavyweight and all its efforts to combat poverty, a car like this still generates more excitement than elsewhere.

Sparkling white sandy beaches, deep blue bays, lush green tropical forests and brush clinging to the dazzling and dizzyingly steep coast. Nature will continue to take our breath away during this e n t i r e w e e k . A n d s o w i l l o u r c a r. naturally—which shortens shift times and makes every turn of the wheel something to savor.

Picinguaba is our next stop. The little fishing village with a population of 660 is still quite unspoiled. Very few tourists find their way here. Small boats rock on the water like cradles while the fishermen repair their nets in the sand. A local woman in her thirties shares her fear that her paradise may soon change, and that a fall from grace is imminent. “Now is really the time to visit Picinguaba.

In ten years, we’ll have hotels with lots of tourists. But I’m staying. I live here and I’ll die here,” she says, with a Madonna’s benign smile.

On Vermelha do Norte beach, a surfer stands in the wind and caresses his surfboard with his hand as if it was the world’s most valuable treasure. “Whenever I come back here I get a little sentimental,” he says, water dripping from his earlobes. He comes from inland once or twice a week. Then he plunges into the water, paddles out, anticipates the right wave—all for just a couple of seconds upright on his board.

But for him, this is exactly what makes life worth living.

Toque-Toque Grande is another jewel along this route. It boasts its own blue-and-white colonial church, Nossa Senhora da Conceição, where a cowbell calls the congregation to mass. The Spyder is admired as much here as everywhere else; people stop and scrutinize us curiously before moving on. Pedro Fernando Filho sits on the beach and gazes out at the water. The 72-year-old has been a fisherman all his life. His face is weathered, as wrinkled as a bulldog’s. “You can’t become a fisherman, you have to be born one. Both my sons are carrying on the tradition.” The old man never went to school, but his aunt taught him to read and write.

sense of time. On Boracéia beach, we finally return to the present. We rev the engine a couple of times. The powerplant hisses like a cat getting ready to pounce. Crabs, run for cover!

As we leave the beach a man calls out, “Hey, I have a green Beetle, want to swap?”

No, we don’t. We enjoy taking the last leg of Rio– Santos at a good clip, marveling at the wonders of nature one last time as we cruise. It’s 3 p.m., the sun is shining, everything’s peaceful. Like a snake shedding its skin, the day has stripped off its bad weather. The top is down, the bays are shaded in deep blues.

And then we hit Santos.The commuter traffic floods the streets like a tidal wave. Children play soccer on the beach, already fantasizing about international glory. One last time, we bask in the yearning glances of the people passing by, their whistles and appreciative shouts. This car in this country—it’s a special combination. For us and for everyone we met along the way, this will be a tour to remember. //

To watch an atmospheric film from the tour with the Audi R8 Spyder 5.2 go to YouTube and search for: Audi R8 Spyder on Holiday Brazil

On our last stretch, we again relish the exquisite beaches that fly past our window, stopping at every other one to take pictures and drink coconut water. We’ve lost all

Audi magazine / 91

Kids’ space

When you take your parents on the road, they can get fidgety. Suggesting a few games will help the time pass quickly. Plus, it’s always fun when you win. It’s time to show your parents who’s boss.

I spy The classics are always a good place to start:

“I spy, with my little eye, something beginning with S…” The player who guesses the “S” word in question gets the next turn. Yes, this includes Audi S5 and S4. In fact, they get two turns*.

*

OTHER ITEMS ARE OK TOO!

BUY ME

Audi R8 V10

Guess the future

Full-function radio-control models. Features a tri-channel transmitter that allows multiple cars to race each other and has working headlights with high-beam feature. Includes a 9-volt battery for the remote and a rechargeable battery pack for the vehicle. Suitable for children 8 years old and above.

1:10 R/C model. Red. AHS810

15" wide

$95.00

1:24 R/C model. Blue or red.

AHS824

7.5" wide

$39.00

Pick your favorite color. Then guess the color of the next car to pass in the opposite direction— white, green, gray, red, blue, etc.—everyone with their own separate color. Choosing black, white or silver will get you one point, since they are so common.

Red or blue are two points. Green, brown or yellow, three.

+1

+3 +1

+2 92 / kids / Audi magazine

Audi addition Pick a number between 3 and 100. Now find an Audi on the road.

The first one who sees an Audi gets the model number as points.

A4 is worth four points, A8, eight, but the trick is for them to add up to the precise number you choose. If you only need 3 points to win, you have to be the first to see and correctly identify an A3.

A6

Q5

A3

A8

3

100

example

A3 = 3 points

A8 = 8 points

Draw your Audi

Photos: Audi AG, Matt Cobleigh, Carlo Llacar

We’re looking for a few young car designers.

Draw your Audi—or an Audi not yet invented!

We’ll feature some of the best entries in this space for the next issue. To enter, please e-mail audiart@designory.com for a submission form.

When you’re done, send your drawing along with the submission form to: Draw Audi c/o Kristen Miller 211 E. Ocean Blvd.

Suite 100 Long Beach, CA 90802 Audi magazine / 93

Owners spotlight Spencer Frazer

Founder and Chief Designer of SOG Specialty Knives & Tools Spencer Frazer has a simple philosophy—create innovative products that stand apart from the pack. That’s a fitting statement, considering he owns several Audi vehicles and has been a longtime Audi enthusiast.

SOG Specialty Knives & Tools, which started more than 20 years ago in Spencer’s apartment, has grown into an internationally recognized brand that has become known for its innovations and ingenuity in the cutlery industry.

While the majority of companies have to collaborate with custom knife makers to get their products right, SOG only has to turn to Spencer’s creative genius to ensure their leadership in the industry. “I fashion many of our products in a way similar to the Audi way, combining artistry, science and innovation to create something new,” says Spencer.

When Spencer noticed one of the remodeled Audi dealerships while driving by, back in the early 2000s, he decided to have a look inside. “I was immediately taken with the high-tech aspect of the brand—in particular, at that time, the all-wheel drive.” Living in Seattle requires Spencer to navigate the wet, slick and hilly roads on a regular basis, and even when the sun is out, he knows you can’t beat the performance characteristics of all-wheel drive. He goes on to say about Audi vehicles, “I was impressed by the sophistication, combined with a low profile. In other words, if you knew, you knew. If you didn’t—drive another luxury brand.”

Af ter that experience at the Audi dealership, Spencer bought a 2002 A6 Avant. “What a great combination of sportiness and practicality. They had nailed it!” he says. Audi had earned his respect, and he says it would be difficult for him to ever purchase another brand. Now a proud owner of a 2011 R8 V10, 2003 RS6, and 2011 S4, as well as that original 2002 S6 Avant, Spencer is a prime example of the passion and loyalty that Audi breeds.

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Kurt Weiss First off, yes, Kurt Weiss knows he’s got it good.

“I am the luckiest guy,” he said in a half-unpacked office in Citigroup’s Midtown Manhattan building. He counts among his blessings a high-profile wife, Serena Palumbo, the YouTube cooking sensation (Cooking in Manhattan) who is also a self-described “attorney, traveler and fashionista” (as well as a fifth-place finisher on the Food Network’s The Next Food Network Star in 2010), three sailboats, and a career as a “mobile evangelist” for Citibank at a time when mobile technology has taken off. But he feels his biggest stroke of luck might have been, in his words, “finding his baby”—a 1986 Audi GT Coupe that he bought used in Greenwich, Connecticut, in 1989.

“This might be a cliché, but it was love at first sight,” Weiss said. “Because it didn’t look like anything else.”

With its signature taut lines and sharp angles, there’s little doubt about that.

Weiss drives it almost as much as he pampers it, driving Serena and himself to sailing events and enjoying the response people give him for owning such a distinctive car.

“Random people come up to me and compliment my car. There was a man who was at this sail race on City Island. He told me after the race that he was looking at the Audi when a Ferrari wanted to park next to me—and he told him ‘to get lost,’” Weiss said.

The only thing that’s giving Weiss problems at the moment is that, as a 1986 model, it’s now eligible for historic plates from New York State. “It just doesn’t feel like ‘history’ yet, it’s still a great car, and nothing feels or drives like it.”

Thinking about it, Weiss said that, even as he will continue to drive it, having a classic Audi doesn’t sound so bad either. At the very least, it’s a decent problem to have for a guy who already has it good.

Ken Baumann Just 22 years old, actor, writer and self-proclaimed “design geek” Ken Baumann has had a passion for cars for a long time. Since growing up in Abilene, Texas, where his father is still a mechanic and racecar builder and his mother is a horse rancher, Ken found himself interested in acting and the arts. The young actor said that when growing up he felt as if he hit the lottery because of how very supportive his parents are. “My mom once said, “Well, if you were great at soccer, we’d be sure you got everything you needed to be a soccer player.” Most recently, Ken stars in the hit TV series The Secret Life of an American Teenager, a show that tackles the trials and tribulations of American high school students.

When Ken first came to Los Angeles from Abilene, he blew all his money on his first car, a Cadillac CTS. “My father was always a GM guy and, coming from Texas, you were either a GM guy or a Ford guy.” So he drove the CTS for a few years, until his manager took him to an Audi dealership.

Ken was instantly struck by the sexy lines of the Audi A5 and was almost immediately sold. They went out for a test drive, and he knew then that the A5 was the car for him. “I’m a design geek, so the car spoke instantly to me. But when we went for a drive, I was certain that I wanted this car.”

And Ken does not hesitate to take his A5 to the limit. He tells the story of an early morning shoot for Secret Life, when he had to drive out to Paradise Cove, a beach in Malibu, California, very early in the morning. He was driving through Malibu Canyon, on Los Virgenes Road, heading towards Paradise Cove, and there was no one around as far as he could see. It was the perfect opportunity to really appreciate everything the car had to offer. The tight handling on the canyon roads, seamless acceleration and the confidence gained knowing your car was built to perform.

And with such a stunningly scenic view as the backdrop, it made for a wonderful day of shooting at the cove.

Ken plans to continue with acting and writing here in Los Angeles, while working on Secret Life, and is enjoying all of his creative outlets. He hopes that next time we speak he’ll be behind the wheel of an Audi R8, and even promised to take me out for a spin.

Audi magazine / 95

It must run in the family An extended family with a shared passion.

By ThĂŠo Wallace

When a driveway has two cars of the same make, neighbors start to notice a certain affinity. When ten Audi models are all parked at the same house, it means Frank and Dorthea Henry’s children and grandchildren are over for a gathering. Frank and Dorothea bought their first Audi in the 1970s. Apparently, it had a deep and lasting influence on their tight-knit family, because over the years they had a succession of Audi vehicles, and today, between the couple, their children and grandchildren, the family owns a fleet of ten Audi vehicles (two were unavailable for the photo).

Frank and Dorothea are known as PopPop and Dottie to the nine grandchildren who grew up within five minutes of them near Wilkes-Barre in the Wyoming Valley of northeastern Pennsylvania. Frank and his son Scott E. Henry work at the 103-year-old family business nearby. Their eldest grandchild is serving in the U.S. Army, and the other eight grandchildren are now in college or are recent graduates, and nearly every one of them uses an Audi vehicle to get to, from, and around their new homes in Philadelphia, New England, New York or Washington, D.C., from their home base in the Wyoming Valley.

96 / spotlight / Audi magazine

Maryjane Henry, Samantha Marquart, Jane Henry,

Photo courtesy of the Henry family

Scott M. Henry, Frank Henry, Scott E. Henry, John Henry, Olivia Marquart

Scott E. Henry and his wife Maryjane put their sons John and Scott M. (Scotty) Henry in pre-owned Audi A6 sedans from the start. Maryjane says, “In addition to their superb handling, we found that the A6 had plenty of leg- and headroom, which was very important, given John’s six-footthree-inch and Scotty’s six-foot-six-inch frame.” Even from his much shorter days, John Henry has fond memories of the family cars; and he’s carrying on the tradition. “I have driven an Audi since the day I got my license. I enjoy driving it every day and can’t get enough of how it looks.” Maryjane’s two daughters are also aficionados. “Jane is our 17-year-old, and she enjoys driving her grandfather’s cabriolet every chance she gets. Our oldest daughter, Brigitte, is feeling very left out, and is hoping to purchase her first Audi soon!”

Now that Maryjane no longer needs to ferry kids to school, she is making the most of her Q7 TDI® clean diesel: “If I decide to do some impromptu antiquing, I don’t have to worry about getting my treasures home! It is the most comfortable car I’ve owned and I love not having to pull into a gas station every week; the diesel engine runs for almost 600 miles between refills.”*

Maryjane’s nieces, Samantha and Olivia Marquart, have relied on their Audi vehicles to get to New England and

back for school. Olivia, who drives a new black Q5, says, “I go to a college that is five hours away from home. In the end, we chose the Q5 because of its safety and durability on long trips. It is excellent in the snow and fun to drive. Everyone on my college campus loves my car and always points it out.”

Her mother had two Audi Avant models, and Olivia has fond memories of riding in them when she was a child. Samantha drove to New England for college and now treks home from graduate school in the D.C. area in her A6 sedan. She may be the most passionate Audi fan of the bunch, but she surely has company. She says, “The Q5 and A8L are my favorite models in the family—but I’d take an R8 in a heartbeat and drive it like Iron Man. Everyone in the family gets jealous when someone gets a new model.”

The Henry and Marquart family seems to lead a charmed life, maintaining close ties through the years as they grow. Along the way, Audi vehicles have had the good fortune to be included in the story, and to remain a subject of affinity, passion and perhaps a little bit of competition. But what’s a little competition between Audi enthusiasts? // * 17 city/25 highway/20 combined mpg (2012 Q7 3.0 TDI® with eight-speed Tiptronic® automatic transmission). EPA estimates. Range based on 25 mpg highway EPA estimates and a 26.4-gallon fuel tank. Your mileage will vary.

Audi magazine / 97

Cult objects The weird, wild and utterly desirable.

 Big Block Winder No vehicle in the world is quite as exclusive as the Bugatti Veyron, and we thought you might like this Big Block Winder. Each of the 16 combustion chambers has been converted into watch winders, so your timepieces perform with the precision of the Veyron itself. $120,500.00

98 / cult / Audi magazine

Alpina Mobile Bar & Grill Nothing goes better with a great steak than an equally impressive beer. The Alpina Mobile Bar & Grill gives you the best of both worlds. This two-in-one beer station and barbecue is the perfect piece to wheel out for those great outdoor moments with your friends and family. Due to the brilliantly designed refrigeration unit, you can enjoy ice-cold beer for hours without the need of an electrical outlet. $8,916.18*

BeoSound 8 by Bang & Olufsen Acoustically superior and extremely versatile, the BeoSound 8 benefits from advanced and exclusive technologies to deliver big sound from relatively small speakers. $999.00 www.bang-olufsen.com/beosound 8

Urwerk 202 Twin Turbine Hammerhead This timepiece is dubbed the rebel of contemporary horology, and it’s easy to see why. It is the first watch in the world whose timing is regulated by fluid dynamics. Stunningly designed, it is one of the most unique timepieces you’ll find in the world. $165,000.00

nPower Peg Now you can charge your mobile phone on the go. This little device generates electricity as you walk, so it’s the perfect companion for camping or travel or anytime you won’t be near a power source. You won’t have to worry about missing that all-important phone call or having to get to your computer to check your e-mail. $159.00 * Based on exchange rate at time of printing.

Audi magazine / 99

Cult apps Epicurious

Audi Roadside App

Recipes from the award-winning food site Epicurious.com are now available in a fun and simple app. Search for more than 30,000 delicious, professionally created recipes from Bon Appétit, Gourmet, and renowned chefs’ cookbooks. Save your favorite recipes, and sync your Favorites list in the app with your online Recipe Box at Epicurious.com. And get access to authoritative recipe reviews from Epicurious members.

The new Audi Roadside App provides faster access to roadside assistance by reading data about your vehicle and relaying the problem and your location to an Audi Roadside Assistance dispatcher. Once help has been sent, an estimated time of arrival is displayed so you know when it will arrive.

Flipbook The number one animation app, Flipbook brings your doodles to life with easy-to-use tools and multiple ways to share your creations with friends. You can load images from your photo library and draw on top of them or simply create your animations from scratch. Flipbook puts the power of animation into your hands.

Innovate Motorsports Wi-Fi Interface Designed for the true motorsports enthusiast, this Wi-Fi-enabled app provides a link between any latemodel car and an Apple® iPhone® or iPod® touch.

Once connected, the driver can monitor vital engine stats and performance in real time.

Instagram Transform your everyday moments into works of art.

Instagram allows you to use one of several filtered effects or tilt-shift blur to breathe new life into otherwise ordinary mobile photos. You can share your photos in a simple photo stream with friends as well as follow your friends at the click of a button.

My Fitness Pal

Photosynth

Featuring the largest food database of any calorie counter (over 1,000,000 items) and an incredibly fast interface for entering food and exercise data, My Fitness Pal is the fastest and easiest to use calorie-counter app available today. In addition to counting calories, its vibrant fitness community will provide you with the tools and support you need to achieve your goals.

A first of its kind, Photosynth lets you wirelessly transfer your photos/videos between your computer, iPad®, iPhone or iPod touch®. It is supported by both Wi-Fi and Bluetooth®, so transfers can be made quickly and directly between mobile devices.

100 / cult / Audi magazine

DEVICE MEET DOCK. BANG & OLUFSEN ADVANCED SOUND SYSTEM FOR AUDI A7 SPORTBACK

BEOSOUND 8 iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Wall mount also available for BeoSound 8.

Dock your iPad, iPod or iPhone in the new BeoSound 8. Or connect an MP3 player, PC or MAC and let every note, riff, chord, pop, phrase and quirk take your head wherever you want. This amazing speaker is a true Bang & Olufsen powerhouse of sound that you don’t want to live without.

Going for a spin? Well now get the same unparalleled sound performance in your Audi with Bang & Olufsen’s Advanced Sound Systems custom made for the Audi fleet.

Stop by your closest B&O showroom and show your Audi keys for your chance to win a BeoSound 8. Visit www.bang-olufsen.com or call 888 315 9679 for more information about the BeoSound 8. MSRP $999.

The Boutique. Limited Edition.

Self-winding movement. 46mm Stainless steel case with vulcanized rubber coating. Open case back.

Unidirectional rotating bezel with 18 ct. gold inlays.

Water-resistant to 200 m. Rubber bracelet.

Limited edition 250 pieces.

W W W . U LY S S E - N A R D I N . C O M