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The Step-By-Step Online Reputation Management Guide By Steven W. Giovinco, Recover Reputation How to build, boost and repair your online reputation. The keys are creativity, excellent content, daily updates and ceaseless adjustments.
“Freak out” comes to mind--and rightly so--when discovering something negative has appeared online about you. Feelings can range from terror to sweaty palms to nausea if a damaging link shows up prominently in a Google search for your name or business. There is good reason, too: clients stop calling, business deals crumble, prospective buyers move on, and executive hires get rescinded. But all is not lost since it is possible to suppress the bad stuff off the first page of Google. The solution is complex, containing many moving parts and as a result can take between six and twelve months or more to scrub. But how? Based on real-world experiences, here are the actions, tips and platforms necessary to repair a damaged web presence. Following these steps should lead to reputation recovery. Essentially, here is the “secret sauce” of online reputation management. Use this as a checklist when interviewing professional reputation firms and if they don’t include most of these steps, move on to someone that does. If you are trying to go solo--which I don’t recommend--here is the blueprint.
