Steve Rubenfaer HalloweenTown Family Carnival
Steve Rubenfaer has extensive experience in staring businesses from scratch. He has run several businesses in his life, all of which had a lot of physical components that he had to run. His first business was a children’s entertainment business based in Las Vegas Nevada called Vegas Kids. Vegas Kids produced two Halloween carnivals, two huge events with extensive operations on site.
The carnivals were large outdoor events, with many different facets. There was a huge carnival, from one of the largest carnival providers in the country. Augmenting this, the events had many other features for children. The largest of which was a full-scale haunted house, produced by pros. The haunted house was one of the largest in Las Vegas, and had a separate entrance from the carnival itself, so it attracted its own demographic. It had a staff of 15 people on its own, including actors hired to scare guests. Even though it was only open for a week, it outdrew other haunted houses in Las Vegas which were open for months, and was generally regarded as the best in town. The actors gave it a touch unmatched.
Halloween Town also had ‘Trick or Treat Town’, an area for kids safe trick-or-treating, which was a big issue in Las Vegas at the time. Companies paid Vegas Kids for a booth, and they gave out treats to kids, along with info etc. promoting their business.
Steve Rubenfaer also had other attractions for families at the festival, including a petting zoo, a main stage where Alvin and the Chipmunks performed, a magician, a display containing a ‘liger’ (cross between lion and tiger), and many other family attractions.
Blockbuster was one of the event sponsors, and contributed to the ‘Blockbuster Toon Tent’, an area that continually projected cartoons on a large screen for the duration of the carnival. It was very popular and a nice break from the desert heat.