Media Kit - 2017
New JetsettersŠ
For The New Breed Of Luxury Traveler
Founded in 2011, newjetsetters.com and New Jetsetters “Gloss” Magazine provide inspiration and advice for discerning travellers looking for new, unique luxury travel experiences. We feature hotels, resorts, fine dining and spa adventures mixed with insider interviews with leading chefs and hoteliers along the way. Every week we publish new and exciting articles, online features and travel news, and four times a year publish New Jetsetters Gloss Magazine, beautifully highlighting our favourite, personally visited “gloss” destinations.
Deborah Thompson Editor-In-Chief
“We collaborate with luxury travel providers looking to enhance their promotional opportunities. Unlike traditional marketing or travel blogging, we use our “unique influencer” approach to leverage the rich resources of the Internet and connect our partners with a targeted, motivated, luxury travel demographic.”
New Jetsetters Gloss bridges the gap between the “travel blog” and the typical luxury travel magazine by offering readers a diverse combination of personal, travel related content presented in the form of an online digital magazine. It is written and edited by people with over 20 years of personal experience in the ”Luxury Travel” market. As more and more savvy travel consumers pull away from traditional travel agents, our target audience has the time, resources and interest to be personally involved in researching their future travel experience and the financial means to make their adventure luxuriously unique. Our research shows they are hands-on, independent and open minded explorers who use the full resources of the Internet and Digital Media to research and explore all their options. We call them “The New Breed of Luxury Traveler”. We connect with these “New Jetsetters” and proudly hold out newjetsetters.com and New Jetsetters Magazine “Gloss” as a trustworthy, valuable resource to turn to when planning their next adventure.
Our Reader Profile HHI $75,000+ 62.0% HHI $150,000+ 42.0% HHI $200,000+ 28.0% Median HHI $181,000 Married or Partnered 78%
Our Audience Demographics
Anything New Jetsetters chooses to promote, whether it be a resort hotel or a Michelin starred restaurant, is based solely on its ability to meet the criteria and standards appropriate for our New Jetsetters audience. Female: 61% Male: 39% Average Age: 41 Over 18500 Unique monthly visitors *Source: Google Analytics
Simply put, when we recommend a share-worthy experience we’ve had ourselves - whether as independent travelers or as invited, sponsored “influencers” – staying true to our brand and keeping the trust of our audience is key. We believe that if your brand or PR agency wants to connect with our community, they need to understand what it has taken us to build that trust and forge that connection. After all, this should be seen as the ultimate endorsement: an industry influencer introducing your brand and honestly recommending it to a target audience brimming with loyal readers. You just can’t buy that kind of advertising.
Our readers can be assured that they are getting an honest and trustworthy perspective.
Social Media Metrics
Facebook Followers +19,000
Twitter Followers +30,000
25,000 to 30,000 Monthly Visits Instagram Followers +12,000 Analytics
Google+
Klout
+900,000 Views
Rank in top 10% of Luxury Travel Influencers
Google Analytics recently made some basic terminology changes: the most noticeable being what was formerly known as “visits” are now “sessions” and “unique visitors” are now users. Monthly Users 14,200 Page Views Per Visit 3.5
About The Publishers Founder, Editor in Chief at New Jetsetters The first time Deborah saw the turquoise waters surrounding Bermuda from the window of an airplane as a child, she was smitten. Already in love with the written word and the act of writing itself, a black leather-bound diary was soon filled with treasured memories of her stay at the luxurious Elbow Beach Hotel. Since then, in addition to becoming a self-professed “Foodie”, she has travelled far and wide, and written dozens of articles and reviews on exotic locations around the globe. Co-founder and Managing partner at New Jetsetters You might say Steve was “born” with the travel bug. Born in the western foothills of the legendary Black Forest in Germany, he spent the first 12 years of his life tagging along behind his parents as they explored Europe. His first memories are of exploring German castles, and his early childhood education consisted of navigating the Austrian Alps and mastering equestrian skills at the small sea-side town of Maspalomas, along the Spanish coast.
Digital Edition New Jetsetters GLOSS is available in digital format for tablet computers such as the iPad and it is also available as an app for smart phones .This represents a new set of opportunities for advertisers and brand partners to reach a larger more diverse audience
The New Jetsetters brand consists of our popular newjetsetters.com website, six social media networks and New Jetsetters GLOSS Magazine which is published quarterly on the Issuu publishing platform. Our social media feeds are updated hourly and our website is updated with exciting new content weekly. Featured content is published on both the website and magazine under the following categories: The Scoop: The latest in luxury travel news and travel related articles. Everything from the latest hotel or resort opening to the latest in travel gadgets and apps. Perspectives: Travel stories and articles from around the world. These include fine dining experiences, unique hotel experiences, luxury travel trends and a series of fascinating interviews with industry insiders and notable Chefs. High Gloss: The best of the best in hotels and resorts from around the world, all personally experienced by the New Jetsetters team.
Advertising Rates
Requests for advertising space must be accompanied by an insertion order made out to New Jetsetters. The publisher reserves the right to edit, revise or reject any advertising. The publisher will not be responsible for any errors appearing in advertisements that are placed too late for proofs to be submitted for approval.
Full page
610
Half Page
390
Outside Back Cover
1200
Inside Back Cover
700
Double Page Spread
1000
Inside Front Cover
1400
Limitation/Exclusion of Liability Without limiting the effect of the previous provision, Newjetsetters.com is not liable to you for any indirect, consequential, punitive, or special damages. Further, if for any reason newjetsetters.com is found to be liable to you for any reason whatsoever, NewJetsetters.com’s aggregate liability will not, in any circumstances relating to the Site, exceed $1 Cdn.
ILTM Cannes is an invitation-only event, where the very best travel agents, advisors and influencers from across the world meet the world’s very best luxury travel brands. See you there.
Recently Published Articles
5 Of The Best Dining Hot Spots In Prague Viewed by 6,400 in the first 24 hours
An Interview: Chef Sylvain Desbois Carolina Restaurant, St. Regis Punta Mita Viewed by 6,300 in the first 24 hours
Inside the MO Kuala Lumpur - Malaysia Viewed by 237,000 to date
Hotel Du Cap Eden Roc Celebrates 100 Viewed by 11,200 in the first 4 days
The Culinary Stars of the Côte d’Azur
Recent Issues of New Jetsetters
Viewed by 5,200 in the first 24 hours
A Weekend at the Beverly Hills Hotel Viewed by 308,000 to date
Cap Juluca: Exploring “The Suite Life” Viewed by 174,000 In first week
If your Luxury Travel Brand is looking for additional promotional opportunities and wants to reach a focused and targeted travel audience through traditional and non-traditional media, we invite you to connect with New Jetsetters.
CONTACT New Jetsetters, Vancouver, BC, Canada, V2X 8X1 Tel: 011 604 803 3485 Email: inspire@newjetsetters.com
Recent Brand Partners
Air Transat Airlines
Le Bristol Hotel Paris
Chateau Eza
Mandarin Oriental Hotels
Fairmont Hotels and Resorts
St. Regis Hotels and Resorts
GHM Hotels
Shangri- La Hotels and Resorts
Dorchester Collection
Six Senses Hotels and Resorts
Air Canada
Cap Juluca
Wimco Villas
Hotel Du Cap Eden Roc
Viking Ocean Cruises
The Luxury Collection
© 2011 NEW JETSETTERS. ALL RIGHTS RESERVED