Little Lamb Club Newsletter Issue 3, with 2, 2014

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Little Lamb Club Newsletter, Issue 3, 2014

ISSUE 2, Business Family 2014 Owners of Love Henry and Plum talk to Little Lamb about their businesses, designing, what they love about it and more!

WIN! Alex & Ant summer clothing!

Bigger and better! Little Lamb expands their clothing including bigger ranges of swimwear, and dressy clothing plus a new range of pyjamas

Megan Hess Launches Alex & Ant’s new collection

A Taste of Summer Take a glimpse into the new summer ranges in store or to arrive soon

Little Lamb Shop 3/4 Rowling Street Casuarina NT 0810 Phone (08) 89272757 Email littlelambdarwin@gmail.com www.facebook.com/littlelambdarwin


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 2 Last year we introduced the brands Bebe and Fox & Finch to Little Lamb to the delight of many customers. After the huge success the brands saw, we made sure we have expanded both the range of styles and sizes (now going up to size 7 from Fox & Finch). With new collections in store now, we will continue to have regular deliveries of summer clothing from these brands continuing until October.

Here’s a tiny snippet from the July-August ranges.

NOW CARRYING A BIGGER RANGE OF DRESSY BOYS

From button down short and long sleeve shirts, dress shorts to linen long pants, vests to blazers and even bow ties, we will have your little man covered for any special occasion or event all in beautiful breathable cotton. Dressy boys clothing is store now with more on the way!


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 3 After nearly selling out of our small range of previous season Alex & Ant in a week, there has been a lot of anticipation for this new collection. This very special collection (girls only sizes 000-7 years) uses delicious colours and amazing fabrics that are so soft you’ll want to rub your face on them! I can’t wait to create a very special new window display just for this new collection!

In store 19th August!

WIN ALEX & ANT CLOTHING! In a children’s fashion industry first, Megan Hess , an icon in the fashion industry, has launched Alex & Ant’s new collection. Megan Hess is arguably fashions most renown and sought after illustrators, illustrating for the likes of Gucci. Chanel and other world renowned brands. Alex and Ant’s designer and owner was overwhelmed with excitement when she told me Megan Hess would also be illustrating for them! The wait and secrecy of the poster is now over as the Alex and Ant 2014 summer collection is launched... With the result being just gorgeous!

Come and see the beautiful Megan Hess poster for Alex &Ant in store and enter their launch competition! FOR YOUR CHANCE TO WIN A SUMMER ITEM FROM ALEX & ANT ... SIMPLY COLLECT A BLACK AND WHITE VERSION OF MEGAN HESS’S ALEX&ANT POSTER FROM IN STORE AT LITTLE LAMB THEN COLOUR IT IN AND UPLOAD IT TO ALEX & ANTS FACEBOOK PAGE OR INSTAGRAM (FULL DETAILS IN STORE).


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 4 New baby boys clothing has just arrived from plum with more of their traditionally sweet and classically smart baby range (0000-2) to continue to be delivered through to October. Here are a few of our favourites to come.

Arriving in September will be our first full range of sleepwear from Plum.. Their 100% cotton summer onesies and two piece pyjama sets in

sizes up to 7 years

are fun, adorable and importantly, comfortable. They are priced at $29.95-$34.95 which means you’ll love them as much as the kids. We’re betting they’ll quickly become staples in many households!

Our biggest swimwear range to date is expected to arrive late August. The range will include bikinis, one piece bathers, trunk bottoms and long and short sleeved rash vests in sizes 000-7 years. Each style will come in a variety of different prints, all made from cancer council approved UPF 50+ fabric. Stay updated for their arrival!


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Born for it PLUM is an Australian family owned business established in 1965 by Bob and Nell Pepper, run for many years by Rob Pepper, and is today owned and managed by Bob’s grandson Shane Pepper and his wife Eugenie. With their 2 young children, Tommy and Chloe, they fully understand the needs of today's parents. PLUM has its own in-house design team with 3 designers with over 15 years’ experience each in the fashion business, designing prints, graphics, textiles, babywear and womenswear for major international brands, as well as being mums to 6 children between them.

Shane and Eugenie with their children We asked Shane Pepper, the Owner of Plum a few questions about his business. How did you get into the children's clothing market? I was born into the Childrenswear industry literally. I’m 3rd generation owner of Plum (ST) of a business that has been at the top of the Australian market for over 50 years. What inspires you when designing? We (the design team) search the globe physically and online for the best ideas and inspiration to pull together our collections. What do you love about this industry? Its always changing and keeps you on top of your game. What's important to you when choosing fabrics or designs? Quality / Fashion forward / easy care. What makes Plum special? Plum is well know for its vibrant prints and across our ranges including babywear, swim, sleepbags (not stocked by Little Lamb) and PJs.

A couple of designs from the new summer collections from Plum


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Meet the beautiful Chrystal Henry... Mum of 3 and designer/owner of Love Henry How and why did you get into the children's clothing market? I used to be in the bridal and formalwear market and when I was pregnant with my first child I decided to start making baby clothing and took it to the local markets and also was lucky enough to get into a few “actual” stores including Little Lamb! Once the demand got too high, I had to look at expanding the brand. What do you love about designing and what inspires you? I love that I can design my vision. I see something in my head and start playing around with colours and prints and it all goes from there. I try to make my designs a little different from the rest but still mainstream enough for most people to like it. My friends are my biggest inspiration, they are always sending me messages of things they love and what they would like to see in the next Love Henry range. What is your favourite look/collection this summer? I love the Elsie Collection (My own “Elsie Mae” was a newborn when I designed this range actually!) I love the vintage prints and soft colours, perfect for beautiful little babies. The Audrey Range has been our best seller and is really cute also. Oh and you really can’t go past the 2 NEW boys suspender style playsuits! (see previews next page) What do you love about this industry? I love hearing mums say how much they love Love Henry and seeing little babies and kids wearing it. The feeling is really very uplifting and makes the hard work worth it. Also the stores that stock Love Henry are like friends to us and we love having a business relationship like that. Makes working easy. What's important to you when choosing fabrics or designs? We are cotton growers in QLD so everything that I design is made from cotton. I love that I get to see the cotton seed planted into the ground, the first green leaf appear from the soil, the first white soft cotton emerging from the boll, the cotton being harvested in our very own cotton pickers, then shipped off to be made into beautiful soft cotton fabrics to be used all over the world and maybe in my very own Love Henry designs. What makes your brand special? Every Love Henry product was designed in an environment where the word “Mum” is used about 50 times a day, yes, I am a WAHM! My daughters give me feedback on my designs and tell me their favourites. They have actually designed a few pieces themselves which they feel extremely proud of when the samples are made! (My eldest daughter is only 6!) Love Henry is special for this reason. Can you give us a little summary of you and your business? I am a regular Mum with regular problems, I am just lucky enough to be doing something that I love surrounded by the people I love. I am thankful for the support of my family, friends, stockists and the beautiful customers that love Love Henry.

Chrystal Henry with her three daughters


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Thank you Darwin for making Little Lamb Love Henry’s #1 Stockist once again!

Love Henry’s 2014-15 super sweet summer range is expected to arrive (with loyal fans eagerly waiting!) late August-Early September Three stunning girls collections can be mixed and matched together and will each include playsuits, dresses, rompers, singlets, shorts and skirts, while the smaller but equally adorable range for the boys will include polos, shorts, singlet and new designs in the best selling playsuit with suspender straps. All collections have new exclusive fabrics with prints designed by owner/designer Chrystal Henry, featuring their trademark appliqués with button and ribbon details, always with a vintage touch.

Elsie

Audrey

Evie

William & Digby


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 8

All Dressed Up

Marquise’s new summer fashion collection will be in store very soon (arriving late August) and will feature vintage prints from bicycles to navy florals, as well as summery pink prints and quirky images (we love the Snappy Croc range!).

TUTU CUTE AND TOO COOL FOR SCHOOL! Vibrant and fun tutus along with a range of seriously adorable children's sunglasses from hootkid are in

store now! Tutu dresses ($44.95)are available in sizes 1-7 yrs . Sunglasses ($14.95) come in a case and provide UV 400 medium glare protection.


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3, 2014 ,PAGE 9

Peapod Nappies These award winning modern cloth nappies ($19.95 each) are easy to use, are fully adjustable and are available in a variety of lovely colours and cute prints. The microfiber lining is soft on babies bottom and doesn’t hold moisture to stay dry against their skin. Wetness is soaked into the bamboo absorbers which will provide up to 4 hours protection. Bamboo is also naturally antibacterial and holds well under compression (unlike synthetic fibres, moisture won't squeeze out when baby sits down). The outer layer has a high quality PUL coating is breathable while providing a soft, waterproof barrier preventing leaks. The adjustable fasteners, contoured back elastic and shaped leg casing have all been designed to create a snug, trim fit meaning not only do Pea Pods look stylish, they allow your baby to wear normal sized clothing over the top without being bulky and uncomfortable. The leg elastic is fully adjustable so you can get a perfect fit from 4kg right up to 16kg in the one sized nappy. Pea Pods are easy to wash and don't require soaking. The materials are stain resistant and a normal machine wash will provide a thorough clean. Because the absorbent insert can be removed, they are also very quick to dry. Night Boosters ($4.95) are also available to increase absorbance, and when used with a regular absorber provides up to 12 hours protection overnight.

Peapod Bamboo Flushable Nappy Liners Our peapod bamboo flushable nappy liners ($9.95 for a roll of 100) make changing cloth nappies a breeze! They are soft against baby’s bottom, wetness goes through and holds the solids so you can just take to the toilet and flush! They can be used with any brand of cloth nappy and are also popular to be used as wipes! To make your own wipes mix 2 cups of hot water, 1 tbs coconut oil and 1 tbs of baby wash then submerge a roll of liners to soak up the liquid. An empty wipes container fits the roll perfectly and keeps them moist.


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 10

Backpacks and lunch bags in store now! If you are looking for an adorable and sturdy backpack and/or insulated lunch bag Little Lamb has you covered!

SKIP HOP

STEPHEN JOSEPH

Our Skip Hop animal backpacks ($35.95) are a very popular choice for an everyday get around bag and are great for preschool. They have a front pocket so you can keep things separated, side bottle pocket for easy access to water and padded straps which are perfect for little ones wanting to carry their own bag. The lunchies ($22.95) have an internal mesh pocket and a snap clip on the handle so you can attach it to the outside of a bag.

The Stephen Joseph items are larger than the Skip Hop range, more suited for ‘big school’, if you need to pack lots for childcare, or travelling and overnight stays. The backpacks ($39.95) have a heavy duty wipe clean vinyl outer and the lunchboxes ($29.95) have a zippered outer front pocket, mesh inside section and Velcro strap inside to secure a bottle to avoid crushing other food inside.

School Days Record Books From their very first day right through to year 12, this book captures their school years, all designed for the Australian school system. Simple, fun prompts, including best friends, favourite TV shows, favourite subjects, teachers, likes and dislikes, and what they want to be when they grow up help you record their experiences and dreams each year. As they grow older, they can even complete the questions themselves… they’ll love looking back on it in years to come! Revealing, insightful, and often quite funny, this is the perfect way to keep everything safe in one place. Pockets for every year keep certificates, artwork, stories and report cards. The School Days record book is designed with a Hardback ring bound folder with plenty of room for every year and includes extra pages to record special memories, such as school camps and excursions, family holidays and more. $36.95


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 11

A Book About Me-Australia’s #1 baby record book! Record every priceless (and amusing) memory and milestone with this stylish, practical and easy to use baby book ($46.95). This unique record book makes it easy to keep track of everything quickly with cute, practical and often amusing prompts, from first tooth and steps to first paintings, pets and haircut, as well as an ‘Unforgettable Moments’ page to record the funnier side of parenting. You can remove and rearrange the pages with the looseleaf format, so you can customise your book to reflect your specific journey. The Book About Me includes space for both mum’s and dad’s experience and also lets you record the thoughts of a modern extended family. It even has optional pages about pregnancy, fertility treatments and adoption, Christenings and naming days. Any page that might not be appropriate for you (or you don’t fill the page out!) is easily removed so you don’t have empty pages in the book once finished. I love that this book is specifically Australian, so it uses Australian spelling (including Mum) and includes a very cute “my Australian childhood” page with things like “My First Freddo”. I think this is the best and most comprehensive (yet easy to use) record book I have come across on the market!

Welcoming....

We are delighted to introduce La Toya’s beautiful new baby Allexa (wrapped of course in Aden+Anais!). Both mum and baby are doing really well and we’ve enjoyed lots of beautiful cuddles in store. Allexa is the third Little Lamb from our team to be welcomed in the last 2 years (both girls from my staff members!)! What a lovely thing to be able to watch two staff member’s bellies blossom and then welcome these bundles of joy. I wish La Toya and her family all the best and will miss her working at the shop everyday!


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Love Henry Picnic Rugs and Cot Blankets

Perfect for this beautiful weather! Using the same gorgeous signature fabrics from their 2013-2014 collection these 110 x 110cm picnic rugs from Love Henry ($49.95)are easy to roll up and fasten with Velcro, and have a carry handle for easy transport when you have full arms. As they have a cotton (not felt) top, grass won’t stick to it and they are machine washable. The waterproof PVC backing means you can have baby lay on the grass at a park even when the grass is damp! These picnic rugs make a beautiful but very practical gift. Also new to the Love Henry range are their cot blankets (see right, $89.95) which are 100% cotton and 100% beautiful. If you love the vintage look, you’ll love their cot blankets!


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014,PAGE 13

Undies and Jocks! Like their famous singlets, Marquise’s range of children’s underwear offers soft quality cotton and a superior fit at great prices. Previously not sold anywhere in Darwin, Little Lamb will be keeping Marquise underwear in sizes 2-3 up to 6-8 as a staple stock (to the delight of many mums who have been asking for them so they don’t have to buy them from Myers). A variety of colours and prints are available in pack of 2 jocks/undies or single boys trunks $12.95-$13.95

Little Lamb lovingly carries a range of premmie clothing as

Premmie Clothing small as 0000000 (yes, that’s 7 zeros!).

The Purebaby range of premmie clothing includes bonnets mittens, booties, singlets and rompers. The kimono style is designed to be able to dress baby easily and enables cords and tubes to be fed through them. Made from soft organic cotton, there are no inside seams and they tie with a ribbon instead of a stud on the inside, to protect their delicate skin. Purebaby singlets are available in sizes 0000000-00000.

Premmie size guidelines: 0000000 up to approx 1 kg 000000 up to approx 2 kg 000000 up to approx 3 kg After a huge call for more 00000 items we have also expanded the more decorative range of 00000 outfits from Bebe providing parents with more options for small babies!


LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014, PAGE 14

All Dressed Up

Every day, more than 700 children are born HIV positive. Treatment exists that costs as little as 40 cents a day to prevent the transmission from mother-to-child. 10% of the retail price of every aden + anais Special Edition Item will go to the Global Fund to fight AIDS. The global fund uses 100% of its funds (with no overheads taken out) to finance HIV/AIDS programs. One aden + anais (PRODUCT)RED™ can provide up to 12 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby. Little Lamb is proud to be a part of the (product) RED initiative and has the entire collection in store now. The cotton muslin collection includes swaddles in a 2 pack ($39.95) and 4 pack ($51.95), pack of 2 burpy bibs (burp cloths which can later be used as bibs, $29.95), pack of 3 large bibs with adjustable snap closures ($29.95) and blankets ($59.95).

Sandwich and baguette sets Joining our lovely range of role play food sets are the create a sandwich or baguette kits. These adorable sets include the wooden roll or bread slices and a variety of wooden and sturdy felt salads and meats. The dry season is the perfect time to get outside and have a fun pretend picnic! $15.95 each set.


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