MEETING THE NEEDS OF TODAY’S STUDENTS THROUGH PROGRAM DEVELOPMENT AND ENHANCEMENTS

The NSCC-StFX Collaborative Program in Business Intelligence and Analytics is a collaboration between NSCC and the Business Faculty at StFX. This offering means students can earn both a BBA with Advanced Major plus a Graduate Certificate in Business Intelligence and Analytics in just four years.

This dual-credential program is designed for students who want to accelerate their education in the innovative and rapidly growing field of business intelligence and analytics. Students in the new program will receive the same training as other business students, with added immersion in the latest data reporting technologies and best practices. In just four years of full-time study, students will graduate with two highly valued credentials to support a future in the technology sector.

5-YEAR, 2 DEGREE BBA ENTREPRENEURSHIP WITH BSC HUMAN NUTRITION OPTION

A unique-in-Canada program offered at StFX that brings together students in the Gerald Schwartz School of Business and the Human Nutrition Department continues to grow. StFX is now offering a five-year, two-degree option that provides an opportunity for students to study both business and nutrition—and to earn two degrees over five years while gaining integrated learning experiences. The program builds on a track record of entrepreneurial collaboration between students in both disciplines. Students will develop knowledge and skills related to new business modelling and innovative design, start-up data analysis, financial analysis, and the dynamic communication needed to launch a start-up or work in a new, growing venture.

POST-BACCALAUREATE DIPLOMA IN BUSINESS STUDIES

With an increasing number of students in programs other than Business interested in our courses; StFX has developed a Post-Baccalaureate Diploma available to students who have an undergraduate degree but wish to obtain the knowledge, best practices, and hands-on skills needed to start, manage, market, and assess the financial health of businesses. Students will receive a strong foundation in business in the first year of the two-year program. They will have the opportunity to explore the core functional areas of business, entrepreneurship, and international business. In the second year, students will advance their studies in one or more of seven streams. Admissions is now accepting the first applications for a September 2023 start.

POST-BACCALAUREATE DIPLOMA IN DIGITAL MARKETING

Answering yet another call from students regarding marketing activities that are performed using information technology (IT), including those that are conducted through the internet, StFX has developed a Post-Baccalaureate Diploma in Digital Marketing. This PBD provides learners with the knowledge, tools, skills, and best practices needed to develop, implement, and assess digital marketing strategies for organizations. Given the significant usage of social media and other online channels, digital marketing can help improve the competitiveness and positioning of organizations. In this program, learners will complete courses in marketing, digital marketing strategy, social media marketing, branding, data analytics, information technology, enterprise systems, and project management. They will also receive hands-on training on the latest analytics software and IT systems used to better understand customers, undertake digital marketing activities, and assess the success of digital marketing activities and strategies, such as Google Analytics, Tableau, Power BI, MS Project, and SAP S/4HANA. Admissions is now accepting the first applications for a September 2023 start.