Sponsorship Opportunities Season 2017-18
St Helens Town AFC
The 2017-18 season will see St Helens Town Football Club celebrate 71 years since its re-formation just after the Second World War and we will be making a return to the town at a new purpose built stadium at the Ruskin Drive Sports Ground..
The club plays in the Hallmark Security North West Counties Football League Division One covering the Liverpool and Manchester regions as well as games throughout Cheshire, Lancashire, Staffordshire, Cumbria and West Yorkshire. Town also play games in the FA Cup, FA Vase (winners at Wembley in 1987), League Challenge Cup, Division One Trophy and the Liverpool Senior County Cup.
We also have had an U18s team playing in the prestigious NW Youth Alliance League. Our U21s team compete in the Cheshire FA U21 League (2014-15 Champions) and we also have an Open Age Sunday team playing in the Liverpool & District Sunday League. Town will be expanding its number of teams at the start of 2017-18. We are very experienced sponsorship partners offering a full range of packages starting from just £50 per season. These include programme, website, social media and pitch-side advertising, match and match ball sponsors, individual player, playing and training kit sponsorship. Our award winning match day programme secured a sixth successive ‘Programme of the Year’ in the North West Counties Football League last season and was judged 8th nationally from almost 1000 nonleague club entries (2015-16). It has been
We offer year-round coverage to all our sponsors via social media (Twitter and Facebook) with over 7000 twitter followers and an annual increase of over 1000 new followers (based on the past three years growth). We have produced over 60k tweets during the past three seasons promoting sponsors as well as club news and match updates. Our official website regularly has 2000 weekly visitors and is kept up to date across the full year with match reports, results, fixtures, action photographs, club news and sponsor information.
All our sponsorship packages will run from 1st July 2017 through to 30th June 2018. A number of our packages are available to pay by instalments (3, 6 or 10 payments).
our sponsors “ Allreceive a huge
amount of social media coverage
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Welcome
selected in the top 10 nationally for nonleague match programmes in each of the past four seasons.
Playing Kit Sponsorship We are looking for a 1st team kit sponsor for the 2017-18 and 2018-19 seasons covering a period from the summer of 2017 through to June 2019 but we would also consider a one-year deal. Each package would include the following offer:
Company name/logo on the front of the HOME and AWAY shirts (45+ games per season).
Programme editorial throughout the season.
Company name/logo on the back of the 1st team HOME and AWAY shirts. Press launch for the sponsorship deal (plus lots of website and social media coverage). Full page, full colour programme advert (we can produce the artwork) plus use of company. logo/details throughout the editorial pages of the match programme. Company advert /logo on multiple pages of our website linking to your website. Use of company name/logo in press releases, match reports, etc. Multiple match photos used by local newspapers, club website and social media. VIP tickets for our End of Season Presentation Evening and other non-match day activities. 1 x Executive Match Sponsorship (up to six additional guests). 1 x Match Ball Sponsorship (up to two additional guests).
4 x VIP Match Passes (allowing entry and hospitality throughout the season). 1 x Ground Advertising Board.
Sponsorship package price available on request.
U18s / U21s or Sunday Team Shirt Sponsors: £750 per team Includes company logo/details on the front and back of the team shirts ensuring local and regional business exposure. There is regular use of photographs in the match day programme, club website and social media. Company logo/details also used throughout the club on posters, letterheads, match programmes, website, etc. Full page colour advert included inside the 1st team match programme (which can be changed regularly throughout the season). Includes 2 x VIP guest passes to all home league games throughout the 2017-18 season.
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“ Award winning match day programme
Programme Executive Programme Sponsor: £750 Includes company logo/details on the front cover of the match day programme throughout the 2017-18 season and a full page colour advert which can be updated on a regularly throughout the season. Company logo/details will appear on each 'editorial' page (approximately 40 of the 56 pages) in the match day programme. A digital programme is produced for each edition of our printed 'glossy' match day programme which is available for free download and ensures an extended audience of over 18000 per season. Also includes two VIP season tickets & half time hospitality at all home games.
Digital Match Programme Sponsor: £750 This packages includes a four page wraparound which forms part of our digital version of each match programme. The package also includes a full page in the printed match programme. Each time the programme is viewed online five full pages of sponsor coverage will be viewed by readers. All programme and social media adverts can be regularly updated throughout the season - and we can supply your artwork for free. Also includes two VIP season tickets & half time hospitality at all home games.
Match Day Programme Advertising: Full page £200, Half page £110, Quarter page £60 Full colour adverts with artwork prepared if required. The cost covers all home league games plus all home fixtures in a range of cup competitions. All adverts appear in the printed and digital versions of the match programme and can be updated throughout the season.
Tracksuit Sponsor: £750 per team (available for 1st team, U18s, U21s and Sunday Open Age). The club provide a tracksuit to each player which could have your company details/ logo on the back and be seen across the borough and North West region. Each of these packages also offers extensive match programme, website and social media advertising throughout the season and includes two VIP season tickets to all home league games. Match day polo shirts: £250 (per team) Company name/logo/details embroidered the front of the club polo shirts (players, coaches and club officials). This package also includes a quarter page advert in the match programme and coverage via the club’s social media outlets plus two VIP season tickets. Steward Bibs Sponsors: £200 All match day staff including stewards, programme sellers, turnstile operators, photographer, etc will wear bibs identifying them as club officials and these will include the sponsor logo on the back and front of each bib. This package also includes a quarter page advert in the match programme and coverage via the club’s social media outlets. Training, warm-up tops and sub-suits: £500 per team The club will issue a range of match wear in addition to playing kit which includes warm -up kit, rain jackets and sub-suits which could have your company details/logo printed on the front and/or rear. This package includes a full page match programme advert along with regular
Match Day photographs, website and social media coverage across the 2017-18 season. Pitch side Advertising Boards: £200 (for a full year) A 2.5m x 0.8m advertising board placed pitch side at the new Ruskin Drive development which is likely to exceed 80,000 visitors/users each year. The package also includes a quarter page advert in our match day programme as well as coverage on the club website and via social media. Sponsors can provide their own artwork on we can design at no additional cost. Discounts are available for multiple boards. Executive Match Sponsor: £100 Benefits include up to 6 VIP match tickets/ reserved seating, complimentary programmes, full colour half page advert in the match day programme, half time refreshments, company details announced over the PA system and details included in all match reports to local press and club website.
There will be an opportunity to have photographs taken with team captains and match officials prior to kick off. Match sponsors will also have the opportunity to choose and present the 'Man of the Match' award. Discount will be offered to sponsors wishing to take more than one match package. Match Ball Sponsor: £50 Similar to ‘Match Sponsor’ above with 2 VIP match tickets/reserved seating, complimentary programmes, etc. There will be an opportunity to have a photograph taken with team captains and match officials prior to kick off. Discount will be given to sponsors wishing to take more than one match ball sponsor package.
Match Programme Sponsor: £50 Similar to Match Ball sponsor with two VIP match tickets/reserved seating, complimentary programmes. Includes company name/logo on the cover the match day programme for the chosen game along with a half page programme advert, half time refreshments, company details announced over the PA system and details included in all match reports to local press and club website. We also offer a Combination Deal for £250 which includes 1 x Match sponsorship of your choice, 2 x Match ball sponsorship of your choice, plus a half page colour advert in the match day programme throughout the 2017-18 season.
Season Ticket Sponsor: £250 Company name and logo/details will be printed on both sides of our 2017-18 season tickets which will be issued to schools and junior teams allowing free access to all Town home games. This package also includes a quarter page full colour programme advert throughout the 2017-18 season.
Match Report Sponsor: £250 The club produces match reports for all fixtures throughout the season (49 games during 2016-17) and these are included in the match programme, club website and social media. The match reports include the sponsors name, web-link and advertisement which can be updated throughout the season.
All programme “and social media adverts can be updated throughout the season
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Match Day 2
Match Fixture Board Sponsor: £250 Our match fixture board (approximately 2.0m x 1.5m) will be on display at Ruskin Drive Sports Ground detailing forthcoming home fixture details. The sponsor will feature prominently on the board with name/logo/ details included. This package also includes a quarter page full colour programme advert throughout the 2017-18 season.
Individual Player Sponsorship is available across our U18s, U21s and Sunday team at £25 per player and includes a programme advert and social media coverage.
Players
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A great way to promote your business and support the club
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Individual Player Sponsorship: £100 per player (for the full season) Have your company name linked with a St Helens Town player for the 2017-18 season. Includes a full colour quarter page programme advert & company logo/details added to the player profile page in the match day programme and on the club website plus lots of social media coverage throughout the sponsorship period.
Man of the Match Awards: £500 (for the full season) The club presents a St. Helens Town Man of the Match trophy/boxed medal following each home league fixture. This sponsorship would be named the 'Your Company' Man of the Match and would be detailed in each match report sent to the local press and on the clubs website. This package includes a full colour half page advertisement in the club’s match day programme throughout 2017-18 which would be shared with a half page detailing the winners of the awards as the season progresses. Your company name would be detailed on each award and photographs of player presentations will be used in the match programme, website and social media. Player of the Month Awards: £500 (for the full season) The club presents a St. Helens Town Player of the Month trophy/medal following the club's nomination for the League award. This sponsorship would be named the 'Your Company' Player of the Month and would be detailed on the club’s website and via social media.
Includes a full colour half page advertisement in the club’s match day programme throughout 2017-18 which would be shared with a half page detailing the winners of the monthly awards as the season progresses. Your company name would be detailed on each award and photographs of each presentation will be used in the match programme, website and social media. ‘Man of the Match’ and ‘Player of the Month’ sponsor packages include two season tickets & half time hospitality at all home games.
St Helens Town AFC Ruskin Drive Sports Ground, St Helens, Merseyside WA10 6RP Simon Kenyon Business Development and Commercial Manager 07817 767156 sthelenstowncommercial@gmail.com John McKiernan Chairman 07713 339682 mckiernanj@live.com www.sthelenstownafc.com www.twitter.com/sthelenstownfc