Advertising & Sponsorship Opportunities Season 2018-19
St Helens Town AFC
The 2018-19 season will see St Helens Town Football Club celebrate 72 years since in re-formation just after the Second World War and and made a return to the town at the Ruskin Drive Sports Ground redevelopment in the summer of 2017. The club plays in the Hallmark Security North West Counties Football League Division One covering the Liverpool and Manchester regions as well as games throughout Cheshire, Lancashire, Staffordshire, Cumbria and West Yorkshire. Town will also play games in the FA Vase (winners at Wembley in 1987), League Challenge Cup, Division One Trophy and the Liverpool Senior County Cup. We also have had a Reserve team operating in the Cheshire League, an U18s team playing in the prestigious NW Youth Alliance League. Our U21s team compete in the NW U21 Development League (2014 -15 Champions) and we also have an Open Age Sunday team playing in the Liverpool Business Houses League. Town will be expanding its number of teams at the start of 2018-19.
We are very experienced sponsorship partners offering a full range of packages starting from just £50 per season. These include programme, website, social media and pitch-side advertising, match and match ball sponsors, individual player, playing and training kit sponsorship. Our award winning match day programme secured a sixth successive ‘Programme of the Year’ in the North West Counties Football League last season and was judged
We offer year-round coverage to all our sponsors via social media (Twitter and Facebook) with over 7600 twitter followers and an annual increase of over 1000 new followers. We have produced over 71k tweets during the past three seasons promoting sponsors as well as promoting club news and match updates. Our official website regularly has 2000 weekly visitors and is kept up to date across the full year with match reports, results, fixtures, action photographs, club news and sponsor information. All our sponsorship packages will run from 1st July 2018 through to 30th June 2019. A number of our packages are available to pay by instalments (3, 6 or 10 payments).
our sponsors “ Allreceive a huge
amount of social media coverage
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Welcome
2nd nationally from over 750 non-league club entries (2016-17). It has been selected in the top 10 nationally for non-league match programmes in each of the past five seasons.
Playing Kit Sponsorship We are looking for kit sponsors for our Reserves, U18s and U21s teams for the 2018 -19 seasons covering a period from July 2017 through to June 2018 but we are also able to offer a discounted two-year deal. Each package would include the following offer:
Company name/logo on the front of the playing shirts.
Full page, full colour programme advert (we can produce the artwork) plus use of company logo/details throughout the editorial pages of the match programme.
Company name/logo on the back of the playing shirts. Press launch for the sponsorship deal (plus lots of website and social media coverage).
Programme editorial throughout the season. Company advert /logo on multiple pages of our website linking to your website. Use of company name/logo in press releases, match reports, etc.
Multiple match photos used on the club website and social media. VIP tickets for our End of Season Presentation Evening and other non-match day activities. 1 x Executive Match Sponsorship (up to six additional guests) at a first team game
Sponsorship package price per team is £750 per season on £1000 for a two season package. We will also consider joint shirt sponsors – front of the shirt £600, back of shirt £150
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“ Award winning match day programme
Programme Executive Programme Sponsor: £750 Includes company logo/details on the front cover of the match day programme throughout the 2018-19 season and a full page colour advert which can be updated on a regularly throughout the season.
Company logo/details will appear on each 'editorial' page (approximately 40 of the 56 pages) in the match day programme. A digital programme is produced for each edition of our printed 'glossy' match day programme which is available for free download and ensures an extended audience of over 17000 per season. Also includes two VIP season tickets & half time hospitality at all home games.
Digital Match Programme Sponsor: £750 This packages includes a four page wraparound which forms part of our digital version of each match programme. The package also includes a full page in the printed match programme. Each time the programme is viewed online five full pages of sponsor coverage will be viewed by readers. All programme and social media adverts can be regularly updated throughout the season - and we can supply your artwork for free. Also includes two VIP season tickets & half time hospitality at all home games.
Match Day Programme Advertising: Full page £200, Half page £110, Quarter page £60 Full colour adverts with artwork prepared if required. The cost covers all home league games plus all home fixtures in a range of cup competitions. All adverts appear in the printed and digital versions of the match programme and can be updated throughout the season.
Tracksuit Sponsor: £750 (First team), £400 (Reserves, U18s and Sunday teams). The club issue a tracksuit to each player which could have your company details/logo on the back and be seen across the Borough and North West region. Each of these packages also offers extensive match programme, website and social media advertising throughout the season. Includes 2 x VIP passes to all home league games throughout the 2018-19 season. Training and warm-up kit: £500 (First team), £350 (Reserves, U18s, U21s and Sunday teams). The club issue a range of training wear in addition to playing kit which includes warm-up kit and sub-suits which could have your company details/logo printed on the front and rear. This package also offers extensive match programme, website and social media advertising throughout the 2018-19 season. Match day polo shirts: £250 (per team) Company name/logo/details embroidered the front of the club polo shirts (players, coaches and club officials). This package also includes a quarter page advert in the match programme and coverage via the club’s social media outlets plus two VIP season tickets. Pitch side Advertising Boards: £200 (per season), £325 (two year package). A 2.5m x 0.8m advertising board placed pitch side at the Arcoframe Stadium which is likely to exceed 80,000 visitors/users each year. The package also includes a quarter page advert in our match day programme as well as coverage on the club website and via social media. Match Fixture Board Sponsor: £300 (per season), £450 (two year package). Our match fixture board (approximately 2.0m x 1.5m) will be on
Match Day display at Ruskin Drive Sports Ground detailing forthcoming home fixture details. The sponsor will feature prominently on the board with name/logo/details included. This package also includes a quarter page full colour programme advert throughout the 2018-19 season.
Executive Match Sponsor: £100 benefits include up to six VIP match tickets/reserved seating, complimentary programmes, full colour half page advert in the match day programme, half time refreshments, company details announced over the PA system and details included in all match reports to local press and club website. There will be an opportunity to have photographs taken with team captains and match officials prior to kick off. Match sponsors will also have the opportunity to choose and present the 'Man of the Match' award. Discount will be offered to sponsors wishing to take more than one match package. Match Ball Sponsor: £50 similar to ‘Match Sponsor’ above with two VIP match tickets/ reserved seating, programmes, etc. There will be an opportunity to have a photograph taken with team captains and match officials prior to kick off. Discount will be given to sponsors wishing to take more than one match ball sponsor package.
Match Programme Sponsor: £50 similar to ‘Match Ball’ above with two VIP match tickets/reserved seating, programmes, etc. There will be an opportunity to have a photograph taken with team captains and match officials prior to kick off. Discount will be given to sponsors wishing to take more than one match programme sponsor package. We also offer a Combination Deal for £250 which includes 1 x Match sponsorship of your choice, 2 x Match Ball sponsorship of your choice, plus a half page colour advert in the match day programme throughout the 2018-19 season. Match Fixture Board Sponsor: £300 (per season), £450 (two year package). Our match fixture board (approximately 2.0m x 1.5m) will be on display at Ruskin Drive Sports Ground detailing forthcoming home fixture details. The sponsor will feature prominently on the board with name/logo/details included. This package also includes a quarter page full colour programme advert throughout the 2018-19 season.
Mascot Match Day Package: £40 includes admission for the Mascot plus two guests, complimentary programmes and half time hospitality. The Mascot will lead out the team at the start of the game and there will be opportunities for pre-match photographs with the team captains and match officials. The Mascot will receive a small gift from the club.
All programme “and social media adverts can be updated throughout the season
Town v Whitchurch Alport (February 2018) at Ruskin Drive, St Helens
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Match Day 2
Match Report Sponsor: £250 the club produces match reports for all first team fixtures throughout the season (approximately 50 games per season) and these are included in the match programme, club website and social media. The match reports include the sponsors name, web-link and advertisement which can be updated throughout the season.
First team Player Sponsorship can also be split across individual items - shirt (£25), Shorts (£15), Socks (£10) and Boots (£20)
Players A great way to promote your business and support the club
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Individual Player/Staff Sponsorship: £70 (First team), £25 (Reserves, U18s, U21s and Sunday teams) per player/staff for the season 2018-19. Have your company name associated with a Town player for the 2018-19 season. Includes a programme advert & company logo/details added to the player profile page in the match day programme, social media and on the club website.
Man of the Match Awards: £500 (First team), £250 (Reserves, U18s, U21s and Sunday teams). The club presents a St. Helens Town Man of the Match trophy/ medal following each home league fixture. This sponsorship would be named the 'Your Company' Man of the Match and would be detailed in each match report sent to the local press and on the clubs website. Includes a full colour half page advertisement in the club’s match day programme throughout 2018-19 which would be shared with a half page detailing the winners of the awards as the season progresses. Your company name would be engraved on each award (Medal in a presentation box).
Player of the Month Awards: £500 (First team), £250 (Reserves, U18s, U21s and Sunday teams). The club presents a St. Helens Town Player of the Month trophy/medal following the club's nomination for the League award. This sponsorship would be named the 'Your Company' Player of the Month and would be detailed on the clubs website and via social media. Includes a full colour half page advertisement in the club’s match day programme throughout 2018-19 which
would be shared with a half page detailing the winners of the monthly awards as the season progresses. Your company name would be engraved on each award (Medal in a presentation box).
Hospitality Suite Sponsor: £500 (per year), £800 (two season package). The club provides pre-match and half time hospitality to visiting officials and sponsors in our hospitality suite. The package includes branding/signage inside and outside the building which will be renamed the ‘Your Business Hospitality Suite’ and we also offer a half page programme advert and regular social media coverage. The Hospitality Suite sponsor would have a full season invite to make use of the facilities and refreshments on offer.
throughout the season along with generous coverage on the club’s website and social media outlets.
Match Report Sponsor: £250 the club produces match reports for all first team fixtures throughout the season (approximately 50 games per season) and these are included in the match programme, club website and social media. The match reports include the sponsors name, weblink and advertisement which can be updated throughout the season.
Video Highlights Sponsors: £750 per season. One of our new sponsorship packages which will cover some of the costs involved in creating a video highlights package for each home fixture at the Arcoframe Stadium. Sponsor logo/details will be prominent throughout the highlight package which will be available via the club’s website and social media channels. This package also includes a half page programme advert in the match programme throughout the season.
Mascot Match Day Package: £40 includes admission for the Mascot plus two guests, complimentary programmes and half time hospitality. The Mascot will lead out the team at the start of the game and there will be opportunities for pre-match photographs with the team captains and match officials. The Mascot will receive a small gift from the club. Away Travel Sponsors: £750 per season. With extensive travel around the North West the club are looking to support some of the costs with an Away Travel sponsor. Recent seasons have seen Town play up to 25 away fixtures with some as far Carlisle and Barrow in the North to Whitchurch and Oswestry in the South of the League competition. This package offers a pitch side sponsor board at Ruskin Drive along with a half page advert in the match programme
Training Facility Sponsors: £750 per season. High quality training facilities are really important to all our teams/payers but are a significant expense for the club. This package offers a pitch side sponsor board at Ruskin Drive along with a half page advert in the match programme throughout the season along with generous coverage on the club’s website and social media outlets.
Website Sponsors: from £50 per season. Have your business logo placed prominently on a number of pages on the club’s official website. The logo will also include a link to your website or social media channels. Why not combine website sponsorship with a programme advert for just £100 per season.
St Helens Town AFC Ruskin Drive Sports Ground, St Helens, Merseyside WA10 6RP John McKiernan 07713 339 682 mckiernanj@live.com www.sthelenstownafc.com www.twitter.com/sthelenstownfc