Fight for your brand.
SHOUT. Think different, create advertising that people want to talk about. your brand should be shouting amoungst the compitition, screaming even, you can revolutionize your communication and we can help.
Creation
All New Thinking. To us a creative idea is like a phetus, it needs nuture if it is to remain relavant. Our approach to this is simple, we reject the templated cookie cutter approach and embrace unique ideas that demand revolutionary thinking through which exciting concepts are born.
Emotion in Advertising. Great advertising will arrest people when an emotional element is involved. See that piñata? We filled it with vouchers to redeem candy, it’s important to understand that this concept not only brings customers to the candy shop, it also envoke’s feelings of fun and happiness. These emotions create meaningful experiences and will ensure a truly lasting memory while building a “feel good” ambiance around the shop and it’s brand.
Meet
Maximum Efficiency & Dynamics
RS
RESEARCH
REPT REPORT
CPT
CONCEPTIONALIZE
DSGN DESIGN
This is the first stage of MAX, this is where our ideas begins to take form. This stage is extreamly volatile, an idea that is destined to be brilliant can just as eaisily fail if it doesn’t recieve the nessessary attention. 1. We will research the market & analyse your competition examine their strengths and weeknesses. 2.  A report will be submitted with findings of the market, strongly focused on you advantages. 3. We begin sculpting your advertising campaign.
4. Once all the above is completed we will make our presentation.
PKG
AVE
STAT
PACKAGE
ADVERTISING AVENUES
STATISTICS
REPT REPORT
The second stage of MAX determines how the campaign will be packaged, and what advertising avenues will be essential to that particular brand and it’s target market after the campaign is launched
Advertising Avenues This process is relativly easy, once we identify what your public image should be we get it in the face of the people, they need to know you exsist. Social Media, Direct Speak, Word of mouth Those... in our opinion, are the 3 most well responsive avenues for any ad campaign. But in order to really identify what are the best avenues for your brand you need to understand who your customers and clients are. Only then will you understand how and where to speak to the audience you are trying to capture.
Great brands begin with
Anatomy takes everything into consideration, from the right photography down to the spacing between letters. It’s ultimately about the ambience and emotion you want the ad to evolke from it’s audience.
This campaign was developed to encourage bartenders and mixologist to buy a particular brand of ice, the approched used is unique to that group specifically because it communicates in their langage. Gin, Vermouth, olives and bitters are the basic ingredients used when making martini’s, for the person who is not farmiliar with the art of drink mixing this is not obvious, this is why some people marvel at a particular Ad campaign while others are left in a total state of vegetation, in cases like these it’s because the communication is directed toward a specifc target audience. In addition, this campaign ads some pretty obvious hints to help the target “get it” everytime. The first one show’s a drink shaker which is synonomous with martini’s, the second is a beautiful shot of the beach with the ingredients for the cocktail known as “Sex on the beach” and the third a picture of a caucasian woman wearing a rather warm hat behind her the russian flag, this carry’s the ingredients for the drink known as “White Russian”. All 3 ads carry ingredients with check boxes indicating that everything needed to make the drink is available except the ice which in this case is the main selling point of the campaign, to the bottom right of each Ad is a sign off with the brand’s logo and a tag line, “filtered ice”. This campaign concept create’s a fun element for the intended viewer almost like a rediculously easy guessing game, its also important to remember that any good Ad should make it relatively easy for the intended target to recieve the message and carry on, the phrase “keep it simple stupid” work’s great in this case.
SD+C = young / futuristic / experienced. Kimberley St.Hill kim is a young creative with fresh new idea’s. tho young, kim is no stranger to the world of design being a born illustrator Kim decided to sharpen her skill by attending art school it was there where she discovered her passion for grahpic design and love of communication arts.
Stephen Dash For the last 9 years Steve has been dedicated to creative advertising. his work includes some of Barbados’ most recognised brands: Banks Beer, Stallion stoute, Seven Strong Lager, Harmony Ladieswear, Pinehill Dairy and many more.
When it comes to good advertising we appreciate the effort that goes into some of the campaigns we see around, but honestly when was the last time you saw an advert that made you stop, get your phone out, take a pic and send it to a friend or family? This is where advertising needs to be. The adverts that we see around are informative at most but where’s the emotion, the laughter & shock? It's emotion that makes advertising stick the feeling you get from a NIKE, HEINEKEN or APPLE advert. We see these things every single day and they really should be life's entertainment This is where we think we have something to offer. we’re blessed to have great talent, photographers, graphic artist, singers, writers, the list goes on, we use these resources to create real works of art in the advertising space and through art strive to evoke deep emotion that will stay with us for a long time.
Small media house, bolder ideas.
Stuff We Like To Do Graphic Design Branding
Image rebranding Video Animation
we love this !
Web Development
Social Media management
Kim St.Hill
Steve Dash
Creative Director
Creative Director
+1 246 233 9044
+1 246 269 2793
sdc.mediagroup@gmail.com