KIRKBI – A family-owned company

KIRKBI’s purpose

Building a sustainable future for the family ownership of the LEGO® brand through generations.

1932 The LEGO Group was founded in Billund by Ole Kirk Kristiansen. Today, KIRKBI owns 75 % of The LEGO Group. KIRKBI is owned by the Kirk Kristiansen family. ~ 200 ~ 200

KIRKBI employees

25 %

75 %

KIRKBI’s fundamental objectives

We work to protect, develop and leverage the LEGO brand across all the LEGO branded entities.

We are committed to a long-term and responsible investment strategy to ensure a sound fi nancial foundation for the owner family’s activities as well as contributing to a sustainable development in the world.

We are dedicated to support the owner family members as they prepare for future generations to continue the active and engaged ownership as well as supporting their private activities, companies and philanthropic work.

LEGO Brand Group

Support Activities Investment Activities What’s in a name?

KIRK+ BILLUND

The company name KIRKBI refl ects the family ownership and heritage as it is a combination of the family name ‘Kirk’ and the town ‘Billund’ in Denmark.

In 1932, Ole Kirk Kristiansen started making wooden toys in his workshop in Billund and from 1934, he sold them as LEGO toys. Since then, KIRKBI as well as the LEGO Group have been headquartered in Billund.

KIRKBI also has offi ces in Copenhagen (Denmark) and Baar (Switzerland).