Key to luxury speakers

importing product from the continent due to Brexit and the impact of the pandemic.

Precision’s rapid recovery, combined with importing woes, soon gave Vestatec the confidence to switch back to using Precision Micro as its primary supplier. Another key reason for the switch was Precision Micro’s product quality and service offering, while the geographical proximity of the two Midlands-based businesses presents significant benefits for prototyping and makes complex designs more feasible.

In automotive, continuous innovation and strong collaboration is key. Improving the driving experience requires creative thinking throughout the supply chain – something which Vestatec’s Adam Jay believes Precision Micro always helps to deliver.

“We really push Precision Micro to explore the limits of what's possible because ultimately, that’s how you innovate. We’ve often sent them designs which are theoretically impossible to manufacture but they always give their best efforts to make them a reality. This desire to go beyond what’s possible has helped us deliver some truly unique products,” said Adam.

Precision Micro’s value proposition ‘etching enhanced’ is something, by Vestatec’s own admission, that perfectly describes the business’s ability to explore the limits of its technology.

Adam Jay continued: “The etching process is high quality and it’s efficient for many reasons. Pushing boundaries and working collaboratively together stack up to provide USPs for both of us and I think the customers we deal with recognise our efforts to innovate and deliver consistent quality.”

8 precisionmicro.com

Visitor registration is now open for Advanced Engineering, which this year comes with new branding, removing the previous show zones from the exhibition floor.

Advanced Engineering, taking place on November 1 and 2 at the NEC, Birmingham, was previously divided into several zones. However, in order to meet the future demands of the engineering and manufacturing sectors, the show has been re-engineered to encourage even more crossindustry collaboration.

The organisers understood that this layout felt limiting for exhibitors, and that visitors in general walked the entire show floor, regardless of their specific industry. This year, the longestablished composite zone will remain, but the automotive, aerospace and connected manufacturing zones will be removed. However, these sectors will still have a strong presence at the event, with the industryspecific forums remaining. There will also be a main, central stage on this year’s floor plan where discussions about key challenges in the industry will be discussed.

“Making these changes wasn’t an easy or a quick decision,” explained Alison Willis, director of Easyfairs, the organiser of Advanced Engineering. We spoke to over 200 exhibitors, visitors and speakers to make sure that any changes made were futureproof and reflective of all stakeholders. We realised that many of the issues that our exhibitors and visitors are facing