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It’s time for someone to take full responsibility for their clients total business outcome … … we are that someone.





INDEX IPG MEDIABRANDS

07

08

UM/UNIVERSAL MCCANN - Global Curiosity

INTIATIVE - Einfach besser kommuniziert

16

MAP - The Audience Movement

16

DECISION SCIENCES - ‘Cause we know

20

22

MEDIABRANDS ANALYTICS - Econometics

ORION - Smart Solutions

24

MAGNA - Media Investment

26

INNOVATIVE TECHNOLOGIES

28

30

IPG MEDIA LAB - The Human Scale


6


LET ME INTRODUCE US

7

IPG Mediabrands offers local and global

disciplines by bundling all of the network

customers a comprehensive portfolio of

expertise and a broad consultancy.

services for their media and marketing challenges.

Our services range from media planningand purchasing, digital special services such

We offer our customers full-service and

as targeting and attribution to business

also also customized solutions across all

design, strategy, design and creation.


MEDIABRANDS STEHT FÜR…

8

Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MEILENSTEINE… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

LIEBLINGSZITAT… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-

MICHAEL DUNKE CEO IPG Mediabrands Germany

tatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann


ORGANIZATION STRUCTURE

9

H O L D I N G S

IPG Mediabrands was founded by Interpublic

marketing agencies as UM, Initiative and

Group (NYSE: IPG) in 2007 to manage all of

coming soon- BPN, and its roster of speciality

its global media-related assets.

service agencies including Mediabrands

Today that means over 7,500 diverse and

Audience Platform (Cadreon, Reprise Media,

daring marketing communication specialists

Ansible, Spring Creek), Magna Global, Orion,

worldwide in more than 130 countries.

Decision Sciences, Mediabrands Analytics and IPG Media Lab.

In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG

With more than 366 employees, we advise

Mediabrands enhances offering and

our clients active in their communication and

performance across a portfolio of media and

business activities.


A MEDIABRANDS STATEMENT We believe that data infused with creativity best drives business outcome for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:

OUR INVESTMENT IN PROPRIETY DATA AND TOOLS THE MOST COMPREHENSIVE MEDIA BUYING UNIT IN THE INDUSTRY THE MOST TRANSPARENT AGENCY BUSINESS MODEL AN AGENCY STRUCTURE THAT EMBEDS CONTENT EXPERTS WITHIN EACH CLIENT TEAM

To achieve the ultimate goal:

OUR CLIENTS’ BUSINESS SUCCESS

10


CONTACT

11

MEDIABRANDS GMBH Schloßstrasse 8e

Michael Dunke - CEO

P 040 / 431 96 - 300

22041 Hamburg

michael.dunke@mbww.com

F 069/ 79 404 - 100

Speicherstraße 57-59

Dirk Schröder - CFO

www.ipg-mbww.de

60327 Frankfurt am Main

dirk.schröder@mbww.com



UM STARTSEITE HEADLINE

13

Ut aut arios aborporat ullam saepuda ndant.

necatem. Nam ellecto blaccum quaspedi

Ellaborero moloreheni dolorro videlib

aut et quossi dolores voluptatur mo duscid

usaperum expelibeatem aut laut doloribust

ut porrovit es as comnisque veliqui am

acium iscita verias solo que cum nus,

utemolum quunt adit ut omnisquis dolor

quundae aut aut iliatib ustiate turepel estrum

sequam quias ium alia ex etur? As et eum in

estem. Uga. Is de volo con nonsect iusapella.

consecuptam quauia seque conessi re.

Bea idusdandi non posam volo odi as dolor

Es as comnisque veliqui am utemolum quunt

molores ut enimintis aut vera et et odia

adit ut omnisquis dolor sequam quias ium.


UNIVERSAL MCCANN STEHT FÜR…

14

Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MEILENSTEINE… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

LIEBLINGSZITAT… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-

SVEN WEISBRICH CEO UM Germany

tatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann


15



THE FASTEST GROWING AGENCY IN THE GERMAN MARKET

17

Initiative is one of the world’s leading

We believe that all marketing should be

media, marketing and communication

performance-driven. Data, analytics, insight

agencies. We employ more than 2,500

and innovation are central to all our services,

talented professionals, across 94 offices

and we hold ourselves fully accountable to

in 73 markets, worldwide.

client business goals.


INITIATIVE STEHT FÜR …

18

Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MEILENSTEINE… •

According to RECMA we are currently the fastest growing media

agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within

the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.

THORSTEN SCHULZ

CEO UM Germany

LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.


SERVICE PORTFOLIO

Marketing and Communication Consulting

Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media

Creative special advertising formats, media innovations, branded content, sponsorship and product placement

Media/Consumer research , advertising success and ROI optimization

19


BUSINESS CULTURE

20

With 145 relationship managers we successfully connect consumers and our clients brands for better marketing results.

FAST, BRAVE, DECISIVE, SIMPLE – We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.


OUR MISSION

21

We develop and manage Insight-based

“What is the best way for our message to

communication solutions that move

reach the target audience ?” By breaking

audiences demonstrably and sustainably.

new ground.

Deep consumer understanding:

Individual consulting:

With our own panel, we are in direct contact

We don’t work with media off the shelf. We

with more than 6,000 people – only in

develop and implement the right strategy to

Germany, more than 220,000 worldwide.

meet your goals.

Our recommendations are based on this knowledge.

Performance fee: Our philosophy: pay for performance. We’re

Innovative forms of advertising:

want to be measured

We ask ourselves every day :

and paid by our clients success.


CONTACT

22

INITIATIVE MEDIA GMBH Schloßstrasse 8e

Thorsten Schulz

P 040 / 431 96 – 0

22041 Hamburg

Vorsitzender der

F 040 / 431 96 – 720

Geschäftsführung einfach-besser-kommuniziert.de Mathias Glatter

info@initiative.com

Geschäftsführer www.initiative-newsroom.de Dirk Schröder CFO




MAP START HL

25

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Accus ipide nonsenimet optatur rem anto

riossus in ne dolora vollecus dolupta serro

digendam era vel il illabore vendis dipsam,

et acia pe molupta estesto berorem quiant,

ut quam qui corrum dolesecusam ea sitint

conse non endandi gnatur sus molum volupta

laborem is sum etur, vellupta ilibus exped

dolupta tionsequi int apicae int, quissite odis

ut aut ut quodis quis audam nihit omnimpe

eseque custemporum alibus nimusa dolenim

deresequia dendelit, odis iumque ari vent eos

olupta venda nos dusa doluptasped eaque et

ex endunt ent.

ut endipsa nimolup tatetur? Quiscia nostiis

Unt aut hilis eum verspid est quunt.

apiendit, cusam in comnist ut et etur, ut untin

Molorae. Diorum sum reic tem quae. Nequos

eos magnien tionsequi aut molestestiis ipit

mi, et dolor sam et labo. Ut la con perereiur

pro volores cipsam labore, tet, omnis aspic

solupta tiurenes ut alias pres mod molupit

testor rem. Et quis ipit que neces et odigniam

fugia eostionseque coriae niti nest, optasim

in corumque etus.

rem voluptu rectiur? Elique dere et atqui ut


MAP STEHT FÜR …

26

Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MEILENSTEINE… •

According to RECMA we are currently the fastest growing media

agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within

the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.

KOLJA BROSCHE CEO MAP Germany

LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.


MAP STEHT FÜR …

27

Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.

MEILENSTEINE… •

According to RECMA we are currently the fastest growing media

agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within

the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.

ROLAND FIEGE CEO MAP Germany

LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.


28

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