It’s time for someone to take full responsibility for their clients total business outcome … … we are that someone.
INDEX IPG MEDIABRANDS
07
08
UM/UNIVERSAL MCCANN - Global Curiosity
INTIATIVE - Einfach besser kommuniziert
16
MAP - The Audience Movement
16
DECISION SCIENCES - ‘Cause we know
20
22
MEDIABRANDS ANALYTICS - Econometics
ORION - Smart Solutions
24
MAGNA - Media Investment
26
INNOVATIVE TECHNOLOGIES
28
30
IPG MEDIA LAB - The Human Scale
6
LET ME INTRODUCE US
7
IPG Mediabrands offers local and global
disciplines by bundling all of the network
customers a comprehensive portfolio of
expertise and a broad consultancy.
services for their media and marketing challenges.
Our services range from media planningand purchasing, digital special services such
We offer our customers full-service and
as targeting and attribution to business
also also customized solutions across all
design, strategy, design and creation.
MEDIABRANDS STEHT FÜR…
8
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MEILENSTEINE… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
LIEBLINGSZITAT… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-
MICHAEL DUNKE CEO IPG Mediabrands Germany
tatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann
ORGANIZATION STRUCTURE
9
H O L D I N G S
IPG Mediabrands was founded by Interpublic
marketing agencies as UM, Initiative and
Group (NYSE: IPG) in 2007 to manage all of
coming soon- BPN, and its roster of speciality
its global media-related assets.
service agencies including Mediabrands
Today that means over 7,500 diverse and
Audience Platform (Cadreon, Reprise Media,
daring marketing communication specialists
Ansible, Spring Creek), Magna Global, Orion,
worldwide in more than 130 countries.
Decision Sciences, Mediabrands Analytics and IPG Media Lab.
In 2013 IPG Mediabrands Germany was founded. As an umbrella IPG
With more than 366 employees, we advise
Mediabrands enhances offering and
our clients active in their communication and
performance across a portfolio of media and
business activities.
A MEDIABRANDS STATEMENT We believe that data infused with creativity best drives business outcome for our clients. We have the right talent and resources to leverage the power created by brilliant media activation through:
OUR INVESTMENT IN PROPRIETY DATA AND TOOLS THE MOST COMPREHENSIVE MEDIA BUYING UNIT IN THE INDUSTRY THE MOST TRANSPARENT AGENCY BUSINESS MODEL AN AGENCY STRUCTURE THAT EMBEDS CONTENT EXPERTS WITHIN EACH CLIENT TEAM
To achieve the ultimate goal:
OUR CLIENTS’ BUSINESS SUCCESS
10
CONTACT
11
MEDIABRANDS GMBH Schloßstrasse 8e
Michael Dunke - CEO
P 040 / 431 96 - 300
22041 Hamburg
michael.dunke@mbww.com
F 069/ 79 404 - 100
Speicherstraße 57-59
Dirk Schröder - CFO
www.ipg-mbww.de
60327 Frankfurt am Main
dirk.schröder@mbww.com
UM STARTSEITE HEADLINE
13
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UNIVERSAL MCCANN STEHT FÜR…
14
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MEILENSTEINE… Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
LIEBLINGSZITAT… “Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nec-
SVEN WEISBRICH CEO UM Germany
tatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.” - Max Mustermann
15
THE FASTEST GROWING AGENCY IN THE GERMAN MARKET
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Initiative is one of the world’s leading
We believe that all marketing should be
media, marketing and communication
performance-driven. Data, analytics, insight
agencies. We employ more than 2,500
and innovation are central to all our services,
talented professionals, across 94 offices
and we hold ourselves fully accountable to
in 73 markets, worldwide.
client business goals.
INITIATIVE STEHT FÜR …
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Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MEILENSTEINE… •
According to RECMA we are currently the fastest growing media
•
agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within
•
the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.
THORSTEN SCHULZ
CEO UM Germany
LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.
SERVICE PORTFOLIO
•
Marketing and Communication Consulting
•
Strategic consulting, planning and buying of traditional, regional and digital media, including search, mobile and social media
•
Creative special advertising formats, media innovations, branded content, sponsorship and product placement
•
Media/Consumer research , advertising success and ROI optimization
19
BUSINESS CULTURE
20
With 145 relationship managers we successfully connect consumers and our clients brands for better marketing results.
FAST, BRAVE, DECISIVE, SIMPLE – We believe in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative’s talented team, industry leading tools, processes and behaviors.
OUR MISSION
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We develop and manage Insight-based
“What is the best way for our message to
communication solutions that move
reach the target audience ?” By breaking
audiences demonstrably and sustainably.
new ground.
Deep consumer understanding:
Individual consulting:
With our own panel, we are in direct contact
We don’t work with media off the shelf. We
with more than 6,000 people – only in
develop and implement the right strategy to
Germany, more than 220,000 worldwide.
meet your goals.
Our recommendations are based on this knowledge.
Performance fee: Our philosophy: pay for performance. We’re
Innovative forms of advertising:
want to be measured
We ask ourselves every day :
and paid by our clients success.
CONTACT
22
INITIATIVE MEDIA GMBH Schloßstrasse 8e
Thorsten Schulz
P 040 / 431 96 – 0
22041 Hamburg
Vorsitzender der
F 040 / 431 96 – 720
Geschäftsführung einfach-besser-kommuniziert.de Mathias Glatter
info@initiative.com
Geschäftsführer www.initiative-newsroom.de Dirk Schröder CFO
MAP START HL
25
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MAP STEHT FÜR …
26
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MEILENSTEINE… •
According to RECMA we are currently the fastest growing media
•
agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within
•
the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.
KOLJA BROSCHE CEO MAP Germany
LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.
MAP STEHT FÜR …
27
Isciisti oriatqui delictota dolo optaquu ntorporepuda dolorum eaque secae nectatium, omni blaboru mquiand aerovidusam simil inumquo etur sum res int is natibea eum faceris inulliatiam.
MEILENSTEINE… •
According to RECMA we are currently the fastest growing media
•
agency in Germany We won all important media awards: including German media prize, Cannes Lion and Effie Award within
•
the last two years Since 2012, lead agency of Reckitt Benckiser: media planning and since 2013, media buying.
ROLAND FIEGE CEO MAP Germany
LIEBLINGSZITAT… talent wins games, but talent and teamwork wins championships.
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