bo m bu s bo o ks 20 10 cata lo gu e
Contents
BOMBUS BOOKS 2010
is a Canadian broadcaster, writer and musician born in London, England, and raised in Thornhill, Ontario. He is best known as a national on-air personality on CBC Television and CBC Radio, and host of the daily arts program Q on CBC Radio One. He was also a member of multi-platinum selling folk-rock group, Moxy Früvous.
JIAN GHOMESHI
Bombus publishes new and innovative non-fiction and fiction with a focus on work, the activity that occupies the majority our waking hours.
the diverse labours that support and shape us as a culture.
sound bites
COMPANY Mast Head SWOT Analysis Profit and Loss Summary
8 9 10 11
SOUND BITES Catalogue Marketing Costing Sheet Profit and Loss Statement
12 13 14 15
EXIT STRATEGIES Catalogue Marketing Costing Sheet Profit and Loss Statement
16 17 18 19
PUNCHED OUT Catalogue Marketing Costing Sheet Profit and Loss Statement
20 21 22 23
WORKING UNDERWATER Catalogue Marketing Costing Sheet Profit and Loss Statement
ISBN: 978-0-304-34444-4
Bombus Books Printed and bound in Canada Printed on forest-friendly paper Cover design by Tracy Hurren CDN: $24.95
“Joey Comeau is the real deal.”
Joey Comeau
EXIT
— DOUGLAS COUPLAND
AFTER
Our titles explore, interrogate and celebrate
SOUND BITES
Our Mission
From Jay-Z to William Shatner, Jian Ghomeshi has talked to some of today’s most compelling cultural icons. In Sound Bites, Ghomeshi steps back from the microphone to reflect on his ten-year career of championing arts, culture and Canadian identity through lively conversation. In this, his first book, he shares his pre-interview process, behind-the-scenes recollections and anecdotes from the guests who have most captivated and challenged him. Ghomeshi acts as our guide as we get a more intimate look at prominent authors, actors and thinkers. The world of radio broadcasting is a kingdom of jesters, rogues and consummate orators where Ghomeshi holds court.
JIAN GHOMESHI
“Witty, observant, and downright hip…but enough about me! Ghomeshi is one of the greatest interviewers in Canada today!” — GEORGE STROUMBOULOPOULOS
OFF AIR WITH
LEONARD COHEN
“You’re a very good interviewer … and I don’t say that often. You are!” — BARBARA WALTERS
Jian Ghomeshi
1 2 3 a4 “Ghomeshi has a novelist’s eye for character and personal anecdote” —
4 5 7
at his menial office job, Edward Smith is about to blow this popsicle stand, and he’s going to make sure everyone’s covered in frozen juice on the way out. Belligerent, bleak, and bitterly funny, Exit Strategies traces the disintegration of one man’s identity as he writes, re-writes, and re-re-writes the ultimate resignation letter. Edward’s offbeat and all-consuming quest for the vengeance and vindication of the office worker—and his correspondingly dark transformation—is one that every cubicle jockey will recognize…whether they want to or not. A DECADE OF PUSHING PAPER
S T R AT E G I E S
J OEY C OMEAU writes the webcomic A Softer World. His fourth book, Overqualified, was named “one of the seasons most remarkable books” by Maclean’s.
$19.95
■ ■ ■
ISBN 978-0-304-33333-2
a novel
■ ■ ■
Bombus Books Printed and bound in Canada Printed on forest-friendly paper
edited by R I C K M A D D O C K S foreword by TO M WAY M A N
PU N C H E D OUT An Hard-Working
Anthology
Bombus Books Printed and bound in Canada Printed on forest-friendly paper Cover photograpgy by Michael DeFreitas Cover design by Tracy Hurren
CDN: $14.95 ISBN: 978-0-304-31111-8
s
Kathy Conlan is an expert in the weird and wonderful world of the sea, and has written a popular children’s book titled Under the Ice.
the working book series F i ta
Below the ocean’s surface bubbles a wide world of adventure and excitement, and the world’s flashiest and splashiest jobs! Filled with fun and interesting facts, Working Underwater shows you what it’s like to work beneath the waves. Dive right into these brightly coloured pages highlighting exciting jobs that allow you to wear a wetsuit to the office.
Underwater Conlan and DeFreitas WORKING UNDERWATER
Upcoming titles: Working in the Dark and Working in the Sky
NLAN Y CO T H raphy by m i chae ld K A photog e
re
THE FIRST BOOK IN THE WORKING BOOK SERIES!
Working KATHY CONLAN
WORKING UNDERWATER
of Short Fiction
Swot STRENGTHS PUBLISHER MANAGING EDITOR & COMPTROLLER ACQUISITIONS EDITOR & MARKETING DIRECTOR ART DIRECTOR
Elizabeth Kemp Cari Ferguson Cynara Geissler Tracy Hurren
• Young, fresh team with an variety of experience in the workforce • Working under an established publishing house that has a reputation for developing some of the most influential authors and books in Canadian
WEAKNESSES
literary history
• Parent house has been aggressive in securing foreign rights for its
•
authors and will help Bombus acquire the same reputation
Independent publisher that does not have the financial means or experience to com-
• Interesting, unique and memorable name • Not limited by audience—subject matter appropriate for all ages, all life-
pete with multi- nationals •
styles and all backgrounds
Will constantly be explaining the meaning of “Bombus”
• Parent company has childrens’ imprint that is happy to share its sales and distribution mechanisms
THREATS • Digital media (ie. blogs) could dilute our impact as a book publisher on the topic of work
An imprint of The House of Anansi OPPORTUNITIES •
Historical idea of work is going through a transformation; new topics and job trends are constantly emerging in our digital age
•
Mediagenic frontlist authors will self-promote
•
Our nonfiction list will appeal to the global community at large in
• Allowing our imprint to become too narrow or too broad in its focus; we have to be careful about our definition of “work”
• Being lumped into the deluge of business and jobfocused books already in the market
this time of international interest in the Canadian way of life
• Subject matter will remain culturally relevant and universal; people everywhere will always have to work •
Opportunity to take advantage of inexpensive online marketing methods that are familiar to our audience
4
PROFIT AND LOSS SUMMARY BOMBUS BOOKS Title
BOMBUS BOOKS 2010 TITLES
Projected Profit (Loss)
Sound Bites
$20,167.94
Exit Strategies
$22,037.94
Punched Out
$9,689.51
Working Underwater
$2,809.51
Total
$54,704.89
Popular Culture
Jian Ghomeshi
nd musician born He is best known and CBC Radio, dio One. He was up, Moxy Früvous.
SOUND BITES
JIAN GHOMESHI
ome of today’s ps back from ng arts, culture first book, he ons and allenged him. t prominent is a kingdom of ds court.
sound bites OFF AIR WITH
is one of the greatest
Marketing
Off Air with Jian Ghomeshi
Jian Ghomeshi
LEONARD COHEN
SOUND BITES
Ghomeshi brings his effusive brand of humour, politics and troubadour pop/rock superstardom to the page in this candid look behind the scenes of Canadian broadcast radio. From Jay-Z to William Shatner, Jian Ghomeshi has talked to some of today’s most compelling cultural icons. In Sound Bites, Ghomeshi steps back from the microphone to reflect on his ten-year career of championing arts, culture and Canadian identity through lively conversation. In this, his first book, he shares his pre-interview process, behind-the-scenes recollections and anecdotes from the guests who have most captivated and challenged him. Ghomeshi acts as our guide as we get a more intimate look at prominent authors, actors and thinkers. The world of radio broadcasting is a kingdom of jesters, rogues and consummate orators where Ghomeshi holds court.
Audience:
Generation X and Y readers who are familiar with the CBC and Ghomeshi, and who have an interest in current events, entertainment, the arts and pop culture.
Endorsements:
Leonard Cohen, Barbara Walters, George Stroumboulopoulos.
Media Kit:
ARC, press release, author bio, Moxy Früvous fake tattoo. 16 kits and follow up to: Andrew Gorham (Globe and Mail), Sarah Murdoch (National Post), Michael Shenker (Montreal Gazette), Doug Cudmore (Toronto Star), Rebecca Wigod (Vancouver Sun), Tom Babin (Calgary Herald), Richard Helm (Edmonton Journal), Robert Bostelaar (Ottawa Citizen), Julia McKinnell (Maclean’s), John Burns (Vancouver Magazine), David Balzar (Eye Weekly) and Morley Walker (Winnipeg Free Press). $480 ARCs to key booksellers including McNally Robinson, Book City and Page & Turners, and Bombus sales reps. $400
Publication Launch: Live-air launch putting Ghomeshi in the interview seat and asking him questions from fans (interviewer: George Stroumboulopoulos). Will include clips from Q of past interviews and live music.
N: 978-0-304-34444-4
AUGUST 2010 Trade Paperback 978-0-304-34444-4 CDN: $24.95 6 x 9 • 224 pages Bombus holds world rights
MARKETING
“You’re a very good interviewer … and I don’t say that often. You are!” — Barbara Walters
Author Publicity:
Author tour of writers festivals in: Ottawa, Toronto, Winnipeg, Calgary and Vancouver. Interview on The Hour with George Stroumboulopoulos. Author will self-promote on his own radio show Q. $2,000
“Witty, observant and downright hip, but enough about me! Ghomeshi is one of the greatest interviewers working in Canada today!” — George Stroumboulopoulos
Web Marketing:
Online marketing will be done primarily through author’s already existing social networks: Facebook, Twitter and personal webpage. Cross-promotion with celebrities mentioned in book on their social networking sites and websites. Promotion on Bombus website and also used to gather user-generated comments and questions for Ghomeshi to be asked during live on-air launch. Bombus will feature podcasts from profiled interviewees on their website.
Jian Ghomeshi is a Canadian broadcaster, writer and musician raised in Thornhill, Ontario. He is best known as a national on-air personality on CBC Radio One’s Q. His opinion pieces have been published in The Sunday Washington Post, The National Post, The International Herald Tribune, The Globe and Mail and The Toronto Star. He was also a member of the multiplatinum selling folk-rock group, Moxy Früvous.
Television interview on The Hour
Trade Advertising: 1/2 page colour ad in Books for Everybody. $1,725 Coop Advertising: 1/2 page B&W ad in The Toronto Star with McNally Robinson Booksellers. $2,000 Premium advertising space in 80 Chapters locations. $4,000 Point of Sale Materials: Bookmarks with favorite quotations from Ghomeshi interviews distributed to key booksellers. $200
Ongoing promotion: CBC radio and Q website Books for Everybody
Budget: $10,805
Bookmarks 8
FINANCES
TITLE PROFIT AND LOSS CALCULATION Press Run
Total Quantity Printed
Revenue Projection
Trade Units Shipped
7,000
Return %
30%
Return Units
2,100
COSTING TITLE:
Sound Bites: Off Air with Jian Ghomeshi
TRIM SIZE:
6x9
AUTHOR:
Jian Ghomeshi
PAGES:
224
PUBLICATION DATE:
August 2010
BINDING:
FIXED COSTS
Editorial
4,900
List Price
$24.95
Average Price Received
$13.22
Gross Trade Sales ($) Trade Sales Net of Returns
47% $92,564.50 $64,795.15
Net Trade Sales (less 10% author royalty)
Editing
$3,000.00
Legal
$1,000.00
Permissions
Bulk Sales Units Shipped Dollars Per Unit Received (at 44% discount)
$52,569.65 3,600 $13.96
Total Received (less 10% author royalty)
$0.00
$45,230.40
Total Revenue
Cover prepress Design
$97,800.05
$1,000.00
Art/photo
$500.00
Scans/film/proof
Grant Funding
$0.00
BPIDP Grant Assigned to Title Eligible for Canada Council?
Text prepress
If “Yes”, Canada Council Block Grant
Design
$500.00
Page layout
$748.00
Indexing
$0.00
Art/photos/maps
$0.00
Scans/film/proofs
$0.00
Prepress Total
Total Grants
Direct Expense Estimates
Offshore printing Adjusted PPB per unit
Direct Cost (Pre-Press and PPB) Per Unit Total Manufacturing Cost
Quantities PPB per unit
$3,000.00 $10,500.00
2500
5000
13000
$3.78
$2.79
$2.03
No
No
No
$108,300.05 $2.55 $33,150.00 $22,256.16
Sales Commission
$14,282.05
Author advance
$20,000.00
Less royalties (as calculated above)
$17,251.10
Net advance (if negative, net will be $0.00)
$2748.90
Marketing Expenses
$2.79
$2.03
$9,450 .00
$13,950.00
$26,390.00
Prepress unit cost
$2.70
$1.35
$0.52
Author tour
Printing unit cost
$3.78
$2.79
$2.03
BFE Ad
$6.48
$4.48
$2.55
Co-op Ad
Total Unit Cost
Yes
Distribution
$3.78
Printing Total
$7,500.00
Adjusted Total Revenue (With Grants)
$6,748.00
VARIABLE COST
TOTAL COSTS
Net Units Shipped to Trade
Average Discount
Perfect
13,000
Media Kits
$480.00
Advance Reading Copies
$400.00
POS Merchandise (bookmarks) Total Marketing Costs
$2,000.00 $1,725.00 $6,000.00 $200.00 $10,805.00
Total Direct Expenses
$83,242.11
Gross Profit After Direct Expenses Operating Expenses Assigned
Overhead Allocation Other Assigned Expenses Total Operating Expense
10
Projected Profit (Loss)
$25,057.94 $4,890.00 $0.00 $4,890.00
$20,167.94
Fiction Joey Comeau
EXIT STRATEGIES
Joey Comeau
EXIT
E X I T S T R AT E G I E S
nial office e stand, in frozen erly one writes and ication ark will
Joey Comeau
S T R AT E G I E S
fourth ost
9.95
N 978-0-304-33333-2
■ ■ ■
bombus
a novel
Dilbert meets Palahniuk in Joey Comeau’s new novel where a disgruntled office worker jeopardizes his sanity in his quest to write the ultimate resignation letter. After a decade of pushing paper at his menial office job, Edward Smith is ready to blow this popsicle stand, and he’s going to make sure everyone’s covered in frozen juice on the way out. Comeau secures his foothold as a brave new voice in transgressive fiction, in this concurrently devastating and darkly humourous full-length novel. Belligerent, bleak and bitterly funny, Exit Strategies traces the disintegration of one man’s identity in a dizzying blend of text, memos and resignation letters as Edward concocts the ultimate kiss-off. Edward’s offbeat and all-consuming quest for the vengeance and vindication of the office worker—and his correspondingly dark transformation—is one that every cubicle jockey will recognize … whether they want to or not.
■ ■ ■
APRIL 2010 Trade Paperback ISBN: 978-0-304-33333-2 CDN: $19.95 5.5 x 8.5 • 208 pages Bombus holds world rights
MARKETING and RIGHTS Promotion on high-traffic blogs Excerpt: Globe and Mail — Report on Business section Radio promotion on CBC
“A collection of wry, clever and demonic resignation letters, teeming with knife-edged malice and stomach-tearing hilarity. Comeau successfully defuses the fear of the faceless corporate entity by empowering the faceless employee.” — Globe and Mail “Overqualified is disorientingly funny”—Rainn Wilson “Joey Comeau is the real deal.” — Douglas Coupland Joey Comeau writes the comic A Softer World, which has appeared recently in The Guardian and been profiled in Rolling Stone, and which Publisher’s Weekly called “subtle and dramatic.” The A Softer World website has been online since 2003 and has an average daily readership of 70,000 people worldwide. Comeau’s fourth book, Overqualified (2009), was called “one of the season’s most remarkable books” by Maclean’s. Exit Strategies is Comeau’s fifth novel.
US Film Option Bookmarks UK Rights Sold
12
Marketing Market:
Appealing to smart, cynical readers of character-driven, contemporary, urban-pop fiction with a dark humourous edge. Fans of the hit movie Office Space and authors Nick Hornby, George Saunders, Dave Eggers and Douglas Coupland. As well as the 70,000 daily online readers of Comeau’s hit web comic A Softer World.
Endorsements: The Globe and Mail, Douglas Coupland, Rainn Wilson. Review Copies: Sent to Bombus sales reps, key booksellers including McNally Robinson, Book City and Page & Turners, and influential bloggers (average daily traffic over 5,000) whose sites link to the author’s own site A Softer World. $400 Media Kit: “How to quit kit”. Will include ARC, mad-lib resignation letter, hole-punch confetti, media release, author bio and photo. 10 kits and follow up with: Michael Hingston (The Georgia Straight), Yvonne Crittenden (Toronto Sun), Kate Carraway (Eye Weekly), Paul Constant (The Stranger), Adam Woog (Seattle Times), Ben Beitler (The Village Voice), Doug Harvey (LA Weekly), Brian Bethune (Macleans’s), Elizabeth Gettelman (Mother Jones) and Matthew Fox (Maisonneuve). $200 Publication Launch: Office themed launch party in Toronto co-hosted with Staples Business Depot. Throughout the evening Bombus staff will hand out outrageous and amusing performance reviews of guests. $250 Author Publicity:
Interview with Jian Ghomeshi on Q. Author will be doing radio call-ins with local stations around the country. John Allemang of The Globe and Mail will be including the book in an article about the rise of dark humour in the Arts & Life section the weekend of the release. Kate Carraway of Eye Weekly will be featuring the book in her Required Reading column the week of the launch. In store launch at five key Toronto Chapters locations.
Web Marketing:
Will be done primarily through author’s already existing, and highly-trafficked, social networks: website, blog, Facebook and Twitter. An Exit Strategies fan page will be created in Facebook creating a forum for fans to interact. Internet friends of Comeau will review and link to book’s website and provide free ad space.
Point of Sale Materials: Bookmarks with quotations from book. $250 Serial Rights:
First serial sold to The Globe and Mail for Report on Business section (print and online) to run an excerpt the week before release.
Other Sales:
English language rights sold to the UK.
Budget: $1,100
FINANCES
TITLE PROFIT AND LOSS CALCULATION PressRun
Total Quantity Printed
11,000
Revenue Projection
Trade Units Shipped
11,000
Return %
COSTING TITLE:
Exit Strategies
TRIM SIZE:
AUTHOR:
Joey Comeau
PAGES:
PUBLICATION DATE:
April 2010
BINDING:
FIXED COSTS
Editorial
5.5x8.5
Return Units
3,300
Net Units Shipped to Trade
7,700
List Price
$19.95
Average Price Received
$10.57
Average Discount
208 Perfect
Gross Trade Sales ($) Trade Sales Net of Returns
47% $116,308.50 $81,415.95
Net Trade Sales (less 10% author royalty)
Editing
$2,000.00
Legal
$0.00
Permissions
$0.00
Rights Income
Design
Total Revenue
$1,000.00
Art/photo
Grant Funding
$500.00
Scans/film/proof
If “Yes”, Canada Council Block Grant
Text prepress $500.00
Page layout
$748.00
Indexing
$0.00
Art/photos/maps
$0.00
Scans/film/proofs
$0.00
Prepress Total
BPIDP Grant Assigned to Title Eligible for Canada Council?
$0.00
Design
Total Grants
Direct Expense Estimates
Direct Cost (Pre-Press and PPB) Per Unit Total Manufacturing Cost Distribution Sales Commission Author advance
Quantities 2500
5000
11000
Less royalties (as calculated above)
$3.97
$2.79
$2.07
Net advance (if negative, net will be $0.00)
No
No
No
$3.97
$2.79
$2.07
$9925.00
$13,950.00
$22,770.00
Prepress unit cost
$1.90
$0.95
$0.43
Printing unit cost
$3.97
$2.79
$2.07
Total Unit Cost
$5.87
$3.74
$2.50
PPB per unit Offshore printing Adjusted PPB per unit Printing Total
$7,905.38 $73,959.83
$73,959.83
$7,500.00 Yes $3,000.00 $10,500.00 $84,459.83 $2.50 $27,500.00 $18,493.05 $11,630.85 $5,000.00 $23,266.88 $0.00
Marketing Expenses ARCs
$400.00
Media Kits
$200.00
Staples Publication Launch
$250.00
POS Merchandise (bookmarks) Total Marketing Costs
Operating Expenses Assigned
$58,723.90
Gross Profit After Direct Expenses
$25,735.93
Overhead Allocation Total Operating Expense
Project Profit (Loss)
$250.00 $1,100.00
Total Direct Expenses
Other Assigned Expenses
14
15, 810.75
Adjusted Total Revenue (With Grants)
$4,748.00
VARIABLE COST
$66,054.45
Net rights revenue (less 50% to author)
Cover prepress
TOTAL COSTS
30%
$3,697.99 $0.00 $3,697.99
$22,037.94
Short Fiction
Compiled and Edited by Rick
Maddocks
Foreword by Tom Wayman
PUNCHED OUT
Marketing
A Hardworking Anthology of Short Fiction Market:
Eighteen Canadian authors capture the blue-collar grind in this industrious anthology of short stories that keeps working long past quitting time. edited by R I C K M A D D O C K S foreword by TO M WAY M A N
PU N C H E D OUT An Hard-Working Anthology of Short Fiction
OCTOBER 2010 ISBN: 987-0-304-32222-7 Electronic Book CDN: Part 1: $11.95 / Part 2: $11.95 $19.95 for complete package POD Version: visit BookRiff.com Bombus holds world rights
MARKETING
Edited by award-winning writer and musician Rick Maddocks, Punched Out is more satisfying than swiping staplers or ducking out early on Friday afternoon. In this hard-working anthology of new fiction, writers from coast-to-coast clock in with original short stories of the coffee-fueled blue-collar life. The characters in Punched Out drive taxis, wait tables and work the assembly lines in aircraft factories. These are stories about hardworking Canadians—men and women who push through with their heads down, stealing glances at the horizon in search of new opportunities.
“Accurate representations of work are rarely treated in television, movies, and novels…until now. Punched Out is a broadly appealing anthology that delves into the rewarding and humiliating situations people encounter on the job.” — Quill & Quire Rick Maddocks is the author Sputnik Diner, an award-winning collection of short fiction. His work has also appeared in anthologies such as AWOL: True Tales for Travel-Inspired Minds. He is the frontman of the atmospheric pop quartet, The Beige, and is the editor of Event: The Douglas College Review. Authors Include: Sandra Birdsell, Richard Van Camp, Lynn Coady, Anne Compton, John Gould, Michael Hennessey, Jeanette Lynes, Steven Mayoff, Chandra Mayor, Lisa Moore, Saleema Nawaz, Helen Potrebenko, Patricia Robertson, Makeda Silvera, Melissa Steele, Jon Symons, Drew Hayden Taylor, Gary Whitehead.
Advance excerpt story/ad in Event Excerpts in Geist and Our Times
Endorsements: Quill & Quire, Tom Wayman. Media Kit:
Digital ARC on branded flash drive, press release, author bio, punch-cards. 15 kits and follow up with: Mary Schendlinger (Geist), Mary Barns (Prairie Fire Review of Books), Tony Tremblay (The Antigon- ish Review), Holly Luhning (Matrix), Morley Walker (Winnipeg Free Press), Margaret Cannon (Globe and Mail), Barbara Carey (Toronto Star), Mark Medley (National Post), Neil Cameron (Montreal Gazette), Rebecca Wigod (Vancouver Sun), Tom Babin (Calgary Herald), Richard Helm (Edmonton Journal), Peter Simpson (Ottawa Citizen) and Lorraine Endicott (Our Times). $225 Digital ARCs to key booksellers including Galliano Island Books, McNally Robinson, Bookers and Duthie Books. $200 Digital ARCs and press releases to key Canadian Unions. $100
Publication Launch: A series of cross-Canada launches tied with the tour schedule of Rick Maddocks’ band The Beige in Vancouver, Winnipeg, Toronto and Halifax contributing authors from those areas will do readings. Author Publicity:
Online marketing through authors’ and Bombus’ existing social networks: Facebook, Twitter, blogs and websites. Editor will be interviewed by Ron Robinson on the popular radio program Pages. Authors will do interviews on university radio programs across Canada.
Web Marketing:
Bombus’ site features podcasts of contributing authors reading excerpts of book as well as songs from The Beige. Readers will be encouraged to submit their own stories of the blue-collar grind to Bombus for possble inclusion in a future anthology.
Advertising:
Full-page ad in Event. 1/6 page ad in Geist. $270 Business-card-sized ad in Our Times. $144 Co-op advertising with Duthie Books, Bookers, McNally Robinson. $1,000
Point of Sale Materials: USB drives packaged with book’s cover.
Compiler-Editor tour with band— The Beige. Stops in Vancouver, Winnipeg, Toronto, Halifax with author appearances.
Readers of contemporary Canadian literary fiction; indie music fans and fans of Rick Maddocks and the other authors featured.
Budget: $1,939 16
TITLE PROFIT AND LOSS CALCULATION
FINANCES
Press Run
Total Quantity
3,500
Revenue Projection
Trade Units Shipped
2,300
Return % Return Units
COSTING TITLE:
Punched Out
TRIM SIZE:
N/A
EDITOR:
Rick Maddocks
PAGES:
N/A
PUBLICATION DATE:
October 2010
BINDING:
FIXED COSTS
Editorial
(work done in-house)
Editing
$0.00
Legal
$0.00
Permissions
$0.00
2,300
List Price
$19.95
Average Price Received
$10.57 47%
Gross Trade Sales ($)
$24,319.05
Trade Sales Net of Returns
$24,319.05
Net Trade Sales (less 10% author royalty) Bulk Sales Units Shipped Dollars Per Unit Received Total Received (less 10% author royalty) BookRiff POD Units
Cover prepress
Dollars Per Unit Received
Design
$0.00
Art/photo
$0.00
Scans/film/proof
$0.00 BPIDP Grant Assigned to Title
Design
$0.00
Page layout
$0.00
Indexing
$0.00
Total Grants
$0.00
Adjusted Total Revenue (With Grants)
Scans/film/proofs
$0.00
Prepress Total
$0.00
Eligible for Canada Council? If “Yes”, Canada Council Block Grant
Direct Expense Estimates
Direct Cost (Pre-Press and PPB) Per Unit Total Manufacturing Cost
VARIABLE COST
Quantities $1.50
$1.50
No
No
No
$1.50
$1.50
$1.50
$3,080.00
$3,360.00
$3,500.00
Prepress unit cost
$0.00
$0.00
$0.00
Printing unit cost
$1.50
$1.50
$1.50
Co-op Adverstising w/ booksellers
Total Unit Cost
$1.50
$1.50
$1.50
Geist Ad
Printing Total
$4,991.00 $25,171.55 $2,831.80 No $0.00 $2,831.80 $22,450.86 $1.50 $45,250.00 $2,980.91
$1.50
Adjusted PPB per unit
$24.95
Sales Commission
2500
Author advance Foreword Fee
$8,000.00 $300.00
Less royalties (as calculated above)
$5,137.50
Net advance (if negative, net will be $0.00)
$3,162.50
Marketing Expenses Media Kits Digital Review Copies
Our Times Ad Total Marketing Costs
$225.00 $300.00 $1,000.00 $270.00 $144.00 $1,939.00
Total Direct Expenses
$17055.26
Gross Profit After Direct Expenses Operating Expenses Assigned
Overhead Allocation Other Assigned Expenses Total Operating Expense
18
$450.00
200
$3,722.86
2400
Offshore printing
$450.00
Distribution
2200 PPB per unit
$0.50
Total Revenue Grant Funding
Art/photos/maps
$19,730.55 1,000
Total Received (less 10% author royalty)
Text prepress
TOTAL COSTS
0
Net Units Shipped to Trade
Average Discount
E-Book
0%
Projected Profit (Loss)
$10,948.09 $1,258.58 $0.00 $1,258.58
$9,689.51
Nonficion Ages 9-12
Part of The Working Book Series
NLAN Y CO
T H raphy by m i chae ld K A photog e
the working book series F re
i ta
s
Swimming with fun facts and cool photos, this fascinating book about undersea careers will encourage readers aged 9-12 to dive right in! Below the ocean’s surface bubbles a wide world of adventure, excitement, and the world’s flashiest and splashiest jobs! Filled with fun and interesting facts, Working Underwater shows you what it’s like to helm a submarine, salvage sunken ships, tangle with an octopus and so much more! The middle reader will dive right into these brightly coloured pages that feature photos from the world’s most spectacular coral reefs and highlight exciting jobs that allow you to wear a wetsuit to the office.
Underwater Conlan and DeFreitas WORKING UNDERWATER
a
les a ment, shiest facts, at it’s right highwear
WORKING UNDERWATER
Marketing Market:
Working KATHY CONLAN
ATER
Written by Kathy Conlan Photography by Michael DeFreitas
MAY Trade Paperback ISBN: 978-0-304-31111-8 CDN: $15.95 7 x 8 • 112 pages Bomubus holds world rights 68 full colour photos
Endorsements: Jeff Kinney. Media Kit:
Press release, author and photographer bios, high quality printout of 6 page selection, postcard-sized ad., and swag: goggles w/ URL for book orders. 10 kits and follow up with: Melissa Kilpatrick (Chicka DEE & Owl), Jill Foran (Kayak), Maral Maclagan (Scholastic), Shannon Hunt (Yes Mag & Know Mag), Patricia Mikelson (Highlights), Emily Gaziano (Ranger Rick), Susan McElhinney (Your Big Back yard), Laurie Mah (Whoa! Magazine) and key booksellers including Kidsbooks (Vancouver) and Mabel’s Fables (Toronto). $200
Press Release and High Quality Print Outs: Key library and school buyers across the country. $150 One F&G for sales reps. $1,000
The first title in The Working Book Series. Upcoming titles include: Working in the Sky and Working in the Dark
Author and Photographer Publicity: Online marketing through author’s, photographer’s and Bombus’ existing social networks: Facebook, Twitter, blogs and websites. Photographer appearance at Vancouver Aquarium for book signing.
“Conlan and DeFreitas offer young readers an engaging peek below the ocean’s surface from an unexplored and practical angle.”—Jeff Kinney
Web Marketing: Slideshow of underwater photos and fun facts on Bombus’, author’s and photographer’s websites Advertising/promotion on aquarium website drawing attention to photographer appearance and book signing.
Kathy Conlan is an expert in the weird and wonderful world of the sea, and has written an award winning popular children’s book entitled Under the Ice. She is a research scientist currently working with the Canadian Museum of Nature in Ottawa.
Trade Advertising: 1/8th of a page ad in Children’s Books for Everybody. $795
Michael DeFreitas is a travel photographer working out of Delta, BC. A PADI certified scuba diving instructor with a passion for photography, DeFreitas teaches workshops on underwater photography when he isn’t exploring the world.
Point of Sale Materials: Full-colour posters of office employees working underwater. $250
MARKETING & RIGHTS Digital slideshow on children’s websites
Coop Advertising: 1/2 page colour ad in The Vancouver Sun promoting photographer appearance and signing at the Vancouver Aquarium. $800
Rights Sales:
US: English language rights sold* Japan: Japanese translation rights sold*
* To be printed as co-editions with Canadian copies
Budget: $3,195
Co-op available for readings/signings Reviews in Owl, Kayak, Whoa! (YTV) Full-colour posters US and Japanese Rights Sold
Children aged 9-12, parents & relatives of children ages 9-12, teachers and librarians.
20
FINANCES
TITLE PROFIT AND LOSS CALCULATION Press Run
Total Quantity Printed
Revenue Projection
Trade Units Shipped
2,700
Return %
30%
Return Units
COSTING TITLE:
Working Underwater
TRIM SIZE:
AUTHOR:
Kathy Conlan & Michael DeFreitas
PAGES:
PUBLICATION DATE:
May 2010
BINDING:
FIXED COSTS
Editorial
(work done in-house)
Editing
$0.00
Legal
$0.00
Permissions
$0.00
7X8 Perfect
1,890
List Price
$15.95
Average Price Received
$8.45 47%
Gross Trade Sales ($)
$22,815.00
Trade Sales Net of Returns
$15,970.50
Net Trade Sales (less 10% author royalty) Bulk Sales Units Shipped Dollars Per Unit Received
Design
$0.00
Art/photo
$0.00
Scans/film/proof
$0.00
$12,955.95 7,500 $2.99
Total Received (less 10% author royalty) Export Units Shipped (see Note 1 below)
Cover prepress
Dollars Per Unit Received
$20,182.50 200 $12.76
Total Received (less 10% author royalty) Rights Income (see Note 2 below)
$2,371.00 $39,688.00
Net rights revenue (less 50% to author)
Text prepress
$19,844.00
Total Revenue
Design
$0.00
Page layout
$0.00
Indexing
$0.00
Grant Funding
BPIDP Grant Assigned to Title Eligible for Canada Council? If “Yes”, Canada Council Block Grant
Art/photos/maps
$0.00
Scans/film/proofs
$0.00
Total Grants
$0.00
Adjusted Total Revenue (With Grants)
Prepress Total VARIABLE COST
Direct Expenses Estimates
Quantities PPB per unit Offshore printing Adjusted PPB per unit Printing Total
TOTAL COSTS
810
Net Units Shipped to Trade
Average Discount
112
22,700
2500
21000
22700
$11.08
$3.31
$3.23
Yes
Yes
Yes
$6.65
$1.99
$1.94
$16,620.00
$41,706.00
$43,992.60
Prepress unit cost
$0.00
$0.00
$0.00
Printing unit cost
$6.65
$1.99
$1.94
Total Unit Cost
$6.65
$1.99
$1.94
Direct Cost (Pre-Press and PPB) Per Unit Total Manufacturing Cost
$55,353.45 $6,227.26 Yes $3,000.00 $9,227.26 $64,580.71 $1.94 $44,038.00
Distribution
$6,991.34
Sales Commission
$4,779.20
Author & Photographer advance Less royalties (as calculated above) Net advance (if negative, net will be $0.00)
$10,000.00 $25,356.25 $0.00
Marketing Expenses Complete F&G
$1,000.00
Media & Press Release Kits
$350.00
POS Merchandise (Posters)
$250.00
Co-op Advertising with Vancouver Aquarium
$800.00
Children’s BFE Ad
$795.00
Total Marketing Costs
$3,195.00
Total Direct Expenses
$59,003.54
Gross Profit After Direct Expenses Operating Expenses Assigned
Overhead Allocation
$5,577.18 $2,767.67
Other Assigned Expenses Total Operating Expense
22
Projected Profit (Loss)
$2,767.67
$2,809.51
O R D E R I N F O R M AT I O N Titles, prices and contents of this catalogue are subject to change without notice. All orders are subject to acceptance and availability and are F.O.B. publishers shipping point. Orders will be filled at prices and on terms in effect on date of shipment. All prices shown are publisher’s suggested prices. Resellers are free to charge any price for the books listed in this catalogue. For a complete list of Bombus Books, email bombusbooks@books.ca SPECIAL MARKETS Books are available for special discounts for bulk purchases for sales promotions or premiums. Special editions, including personalized covers, experts of existing books and corporate imprints, can be created in large quantities for special needs. For more information, email bombusbooks@books.ca. INFORMATION FOR SCHOOLS AND LIBRARIES All Bombus Books titles are available from your local/preferred book distributor. Visit the Bombus Books webside at www.bombusbooks.ca Cover Design by Tracy Hurren Printed in Canada
O
BOMBUS B
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515 West Hastings Vancouver BC V3M 3L5 ww ord w.bo er.b mbu om sbo bu s@ oks.c bo a oks .ca
T 778.346.2364 T 800.367.8752 F 778.456.2647
design by Tracy Hurren