Media Kit
STMA LOCAL Upscale Direct-Mail Savings Magazine
www.STMALocal.com
#STMALocal
Local advertising that is effective and affordable!
STMA LOCAL Shopping, Dining, Entertainment & More‌
the
November 2015
BEST
of STMA At your fingertips!
New Dinning Guide HOLIDAY Gift Guide
Inside OVER $700 IN SAVINGS!
Local Real Estate Listings
4th Annual Holiday Tree Lighting Celebration www.STMALocal.com | #STMALocal | For Advertising information call #320-402-4277
Top Reasons to advertise in STMA Local 1. It’s Affordable. Group mailings offer the benefits of lowering your cost and increasing your shelf life bringing you a greater ROI!
2. We Hit your Target Audience.
Every month we: Direct mail 10,000 copies to STMA residents and business’s Deliver hundreds of copies to salons, local retail stores, coffee
shops, strip malls, hotels and more! Release a full ONLINE version at STMALocal.com
3. We Cheer for the Home Team! Family owned & operated, we live, breathe and love STMA! Our kids go to school here and we are invested in the community. When you advertise in STMA Local it tells readers that you also are part of our community! Encouraging them to support locally owned and operated businesses.
4. We Stand Out. Solo mailed magazine so you will not get lost in the clutter! We invest in the quality of our magazine, design and online presence to ensure you are having optimal results!
5. Tech Savvy. As a 2nd generation publisher we bring to you the knowledge of the direct mail industry combined with todays experience of social media platforms. Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses) from prospects.
6. We Give BACK We offer monthly giveaways that go right back to the community! Engaging Direct Mail offers with Social Media to give you some amazing results!
STMA Local
Dates & Themes
11,000 copies in print monthly — unlimited online at stmalocal.com
ISSUES
STREET DATE
APPROVED AD DEADLINE
THEMES & HOLIDAYS
November 2015
11/17/15
11/02/15
Thanksgiving, Black Friday, Gift Guide
December 2015
12/15/15
12/01/15
Christmas, Gift Guide, New Year’s Eve
ISSUES
STREET DATE
February 2016
2/9/16 3/15/16 4/12/16 5/10/16 6/14/16 ——— 8/9/16 9/13/16 10/11/16 11/15/16 12/13/16
March 2016 April 2016 May 2016 June 2016
——— August 2016 September 2016 October 2016 November 2016 December 2016
APPROVED AD DEADLINE
1/25/16 2/29/16 4/01/16 4/22/16 5/27/16 ——— 7/25/16 8/29/16 9/26/16 10/31/16 11/28/16
THEMES & HOLIDAYS Fitness | Valentines | Trade Shows Spring Break Ideas | Easter | St.Patricks Day Home Improvement | Fishing Guide | Mothers Day
Golf Guide | Albertville Friendly City Days Fathers Day | 4th of July St. Michael Daze & Knights Festival Back to School | Fall Fashion Hunting Guide | Homecoming Halloween | Snowmobile Guide Thanksgiving | Black Friday | Gift Guide Christmas & New Years | Gift Guide | Fitness
STMA Local vs EDDM on your own?
Our goal is simple: To offer you a quality magazine, at fraction of the cost of mailing it on your own. PLUS by joining in with other
320.402.4277 HomegrownAdvertising@icloud.com
advertisers you now attain longer shelf life!
P
STMA Local
Rates & Map
11,000 copies in print monthly — unlimited online at stmalocal.com
AD SIZE
1-2 ISSUES
2 - 4 ISSUES
5 + ISSUES
2.3” wide x 3.6” Height Non bleed
$225
$215
$195
Half Page
4.88” Wide x 3.81” Height Non bleed
$450
$420
$370
Full Page
4.88” Wide x 7.88” Height Non bleed
$850
$785
$735
Two Page Spread
10.75” Wide x 8.5” Height With bleed .1875 Gutter .25 Margin .125 Bleed On all Sides
$1,495
$1,345
$1,295
$1,325
$1,135
$989
Quarter Page
DIMENSION
RATES ARE PER ISSUE
Back Cover Inside Back Cover
Pricing for Full Page
$995
$849
$829
Inside Back Cover (Left Page)
Pricing for Full Page
$895
$850
$785
Inside Front Cover
Pricing for Full Page
$995
$849
$829
Page 3
Pricing for Full Page
$995
$849
$829
Directory Ad;
Real Estate Guide Dinning Guide & Menus Gift Guide
1/6 page
$150
$140
$125
1/4 page
$205
$195
$175
1/3 page
$215
$205
$195
Specialty Guide Sections
Mailing over10,000 copies to the St. Michael and Albertville area
94%
of all households use direct mail offers.
11,000 copies in print each issue | Available Online | Delivered exclusively by the U.S. Postal Service
Demographics St. Michael MN: -
16,399 people 4,367 families residing in the city There were 5,239 households 53% had children under the age of 18 living with them 73.1% were married couples living together The average household size was 3.13 and the average family size was 3.43 Median Income - $86,163 94% homeownership rate
Albertville MN: *
7,044 people 1,799 families residing in the city There were 1,287 households 49.1% had children under the age of 18 living with them 61.4% were married couples living together The average household size was 2.81 and the average family size was 3.21 Median Income - $58,260 Median Income for a family was $63,587
To secure space and pricing, contact Angela DeOtis, director of sales and marketing for STMA Local
320-402-4277 HomeGrownAdvertising@icloud.com
Source https://stmichael.govoffice.com and Wikipedia
www.STMALocal.com
#STMALocal
11,000 copies in print each issue | Available Online | Delivered exclusively by the U.S. Postal Service