Year 1 - Brief five
Packaging
2 Semester
The following presentation is designed as a brief visual introduction to creative packaging design and as an aid to your first packaging project - Added Value. The accompanying creative exercise is designed to develop and expand your creative thinking onto a 3 dimensional object(s). Improve your all round making and mock skills. Develop an understanding of how different materials can be used creatively, improve your craft skills, your observation skills, your accuracy, your sense of scale & proportion.
Creatively incorporating the product within the design
Creatively incorporating the product within the design
Creatively connecting feeling & physical sensation within the design
Creatively incorporating an existing function within the design
Creatively incorporating a verbal cliche within the design
A creative combination - two become one
A creative solution based on a universal physical reaction
A Creative solution based on a physical attribute of the product
Creative illusion incorporating two elements - the photographic & the graphic
A creative solution that utilises and illustrates a tradition & one that elegantly exploits shape - paper engineering
Elegant & stylish use of abstract photography based on the contents
Creatively incorporating the product within the design In a fun and appropriate way
Creative solution based on association
Creative solution based on the connection of a physical action & connotation
Creative solution based on shape
Creative solution based on shape - novelty
Creative solution based on visual association - handkerchiefs & noses
Creative solution based observation & creative cardboard enginnering
Creatively incorporating the product within the design
A solution based purely on creatively engineering a material
A creative second use - Packaging for Silver Cross - kids & cardboard boxes
Creatively incorporating the product within the design - fun & visual whit
A creative solution based on fun & visual whit - witches & warts
Some past successful Student Solutions
NYC - Italian American Spaghetti - A creative solution where the product becomes the location
A practical creative solution - 6 measured servings
A creative typographic illustration of the product
Creatively incorporating the product within the design - fun & visual whit
A creative illustration solution incorporating product and packaging
Creative secondary use - Light bulb packaging becomes the shade
Creative secondary use - Light bulb packaging becomes the shade
Elastic Bands - Packaging & typography reflects the products properties
Creative use of scale - a solution that effectively magnifies a product feature
Nail Packaging - the product becomes an integral part of the design
Plasters for kids - Creative comic plasters to easy the pain of cuts & grazes
Sandpaper - A humorous copy based solution that plays on the course nature of the product.
Rubber Gloves - A fun & humorous observation that incorporates the product as part of packaging
Oxo ‘brings a meal together’ - Creative cardboard engineering
Oxo ‘brings a meal together’ - Creative cardboard engineering
Plant pot packaging that grows - Creative cardboard engineering
Shaving cream packaging - before & after
Mouse traps - Creative display device
Electrical cord Packaging - Creative second use, packaging tears off to become cord ties
ONE A DAY pure orange juice
Orange juice packaging - Creative cardboard engineering
Butter packaging - Built in spreader as the lid
Updated Pringles packaging - The can accordions out into a chip bowl so people can share
Toothpaste packaging - Creative solutio that ensures you get every last bit out of the tube
Knife packaging - Creative illustration incorporating the product
Creative cardboard engineering
Pop up Easter, Christmas & Birthday cards
and finally
Your design will have to go through several stages of development
Experimenting by making and continually mocking up your design developments
Refining and improving
The first attempt
and a lot of development in between
The last attempt
you will need this basic equipment 10A blades a keen eye
plasters - just in case
swan morton scalpel
solvent
3M double sided tape
cutting mat even more 10A blades Metal ruler (600mm) spraymount
3M masking tape
Some nets to get you started Practice by mocking up the 3 following templates
To make - Scale and run out to A3 and spraymount onto 250/300gram card
1 Net Shape
Packaging Nets - these templates are a good place to start and learn about how a shape can be constructed
To make - Scale and run out to A3 and spraymount onto 250/300gram card
2 Net Shape
To make - Scale and run out to A3 and spraymount onto 250/300gram card
Net Shape
3