media kit
StokeLab is founded on the premise that there’s no such thing as too many stoke-inspiring moments in life. So we spend our days and nights in the ‘Lab producing and discovering those moments in all their forms, and deliver that content via a quarterly digital publication, StokeLab Magazine, and blog at www.stokelab.com. It’s really gratifying for us to create an alternative stoke-filled universe where art, action, culture and creativity merge into solution. We publish a broad spectrum of content, from surfing monster waves, to riding mellow powder fields, to bringing stoke to those in need. And we mix content from all four seasons throughout each issue. That means you’ll see a powder shot in a summer issue gallery, and a desert mountain bike story in dead of winter. For example, take a flip through Issue 7. Our target audience, much like our content, is both broad and pinpointed at the same time. We appeal to the 14-year-old freestyle skier as much as the 45-year-old surfer. Why? There’s commonality between the people who pursue a stoke-inspired lifestyle. The stokemeter doesn’t shut down when the slopes go dry, or singletrack disappears beneath feet of snow. It runs 24 hours a day, 365 days a year, and we provide the fuel.
Welcome to the Lab.
—The Stokologists, Justin Cash & Mike Horn
StokeLab Magazine Issue Nยบ6
20,000 unique readers and 650,000 page views in the first 90 days.
2 minutes, 2 seconds Average time on site
92 countries
Stokelab.com is viewed worldwide
50 states
Stokelab.com is viewed in all 50 states
Advertising Full Issue Sponsorship
Our comprehensive issue sponsorship package offers cobranding benefits and premium ad placement. Your brand gets a sponsorship call-out on the cover, Cover 2 double page ad placement, and two additional single-page vertical ads with premium placements. The sponsorship also includes banner ad placement in the corresponding release email blast (14,000-plus people) and subsequent email blasts (one per month) until the launch of the next issue. In addition, all of our issues remain live and available to read for free at www.stokelab.com, so your sponsorship will continue to gain value in perpetuity.
Magazine: 8.5” x 11”
300DPI, JPG, Single-Page Ad in Magazine Hyper-link to a URL of client’s choice
Magazine: 17” x 11”
300DPI, JPG, Double-Page Ad in Magazine Hyper-link to a URL of client’s choice
Website: Tile Ad 220x220
72DPI, JPG, Upper Right Sidebar on Website Hyper-link to a URL of client’s choice
Single Page Ad Example
Branding & Collaborative Projects We are open to discussing and developing co-branded ads, contests and giveaways.
Custom Content & Publishing
Need more stoke in your brand? Inquire about our custom content and publishing program.
Pricing & Other Inquiries Email us: info@stokelab.com
Editorial Layout Example
“72 Hours of Stoke in Crested Butte, Colorado.”