TO TAKE YOUR LINKEDIN PROFILE FROM GOOD TO GREAT ! 98% 93 3X 303 62% 40%
u Adding a profile picture makes your profile 7x more likely to be viewed by others
u More than 2 billion endorsements have been given out since launch (10 million every day!)
u Members who include skills get around 13 times more profile views
u A summary of 40 words or more makes you more likely to turn up closer to the top of both Google and in-site search results
u Adding an industry could get you 15 times more profile views
u 81% of users belong to at least one group. Your profile is 5 times more likely to be viewed if you join and are active in groups
u Members who have an education on their profile receive an average of 10 times more profile views than those who didn’t
u 42% of hiring managers surveyed by LinkedIn said they view volunteer experience as equivalent to formal work experience
THE GOOD THE BAD THE UNTHINKABLE ! LET’S TALK PROFIL PICTURES.
THE GOOD
THE BAD THE UNTHINKABLE
USE A PROFESSIONAL FULL FRAME PHOTO
Statistically people are more likely to want to connect if they can see what a user looks like. Members who are still using the greyed-out avatar have an incomplete profile and as such are pushed to the bottom of search results by default.
But it’s not just a case of uploading any picture. Remember, LinkedIn is a professional and not a social space; ensure that is reflected in your photograph while still being likeable. Your LinkedIn photograph will be one of the primary places for you to make an impression on prospects. Remember to SMILE!
BUILDING THE PERFECT PROFILE
JOHN DOE
I help B2B Companies save money through outsourcing solutions.
List your email address, phone number Twitter handle, and blog and/or company website to make it easy for prospects to get in touch.
HEADLINE
Don’t just write your title. Answer two questions: Who do you help and how do you help them? Craft your headline to be a mini value proposition, packed with verbs and other active language. LinkedIn Headlines are often the most overlooked area of a user’s profile. Typically, LinkedIn auto-populates the headline field with your job title and company information, however it is fully editable and can be customized to include keyword rich content that will make you more visible in search results.
PICTURE
Strive for professional but not stiff. Choose a current, hi-res picture that would make a buyer feel confident trusting you with their business.
LINKEDIN URL
Customize your URL to www.linkedin.com/in/yourname for easy searching, linking, and printing on business cards. If you have a common name, insert your middle initial or a number.
CONNECTIONS
Jason Johnson
Business Development Director at HubSpot Manager
at Outsourcing Solutions
Jennifer Williams
Producer
at Manufacturing Inc.
BACKGROUND
SUMMARY
Jane
Smith
Manager
at Outsource Co.
I am passionate about helping business leaders adopt strategic outsourcing to make their businesses and workforces healthier and more productive.
Build your network with an eye to quantity and quality. Send customized invitations to anyone you’ve interacted with, either in person or online. It’s okay to request someone you’ve never met, but make sure to personalize the invitation with a reason you’d like to connect that’s relevant to them.
NEXT SUMMARY
Through a customized company productivity assessment, I identify areas of opportunity where outsourcing could dramatically impact results. For example, I helped to implement an outsourcing program at Impressive Company that resulted in a 25% cost reduction and 30% increase in productivity.
I am dedicated to partnering with leaders to discover if and how outsourcing can benefit their businesses. Contact me anytime at john.doe@outsourcingsolutions.com. or call at 555-123-4567.
Shoot for 3x3 summary - three paragraphs with three or fewer sentences each. Include keywords that your buyers might search for.
Reiterate your purpose from your headline in the first paragraph.
In the second, get more specific about your work - projects you’ve taken on, results you’ve driven, companies you’ve worked with, etc. Elaborate on how you achieve the mission statement set out in your header.
The last paragraph should include a concise call-to-action that makes it clear why and how a buyer should get in touch with you.
CONTENT
Display two to four pieces of visual content in your summary. Post eye-catching pieces that will be helpful to your buyer. All (500+)
500+ Connections • Contact Info
SHOW OFF THAT EXPERIENCE
EXPERIENCE
SALES REPRESENTATIVE
Outsourcing Solutions
July 2013 - Present
I work with B2B executives to implement innovative outsourcing programs that drive results. While I have worked with companies of all sizes and in all verticals, my focus is on the manufacturing industry.
• Help clients identify outsourcing opportunities
• Work alongside support team to ensure proper program implementation.
• Consistently achieve 100-150% of quota.
BUSINESS DEVELOPMENT REPRESENTATIVE Outsource Co.
July 2012 - July 2013
As a business development representative at Outsource Co., I consulted with business leaders to determine if a partnership would be mutually advantageous, and grew the sales pipeline by reaching out to companies who could benefit from outsourcing solutions.
• Introduced clients to Outsource Co.
• Brainstormed Outsource Co. - centric solutions for business problems.
• Helped sales team achieve 100-150% of quota teach month.
HONOURS AND AWARDS
ROOKIE SALES REP OF THE YEAR
I was named Outsourcing Solutions’ rookie sales rep of the year for driving outstanding results for clients and my exceptional social selling presence.
2014 AA-ISP SPIRIT AWARD
I was recognized by the American Association of Inside Sales Professionals for excellence in inside sales practices.
PUBLICATIONS
How Outsourcing Helps Manufacturing Companies Grow Learn how manufacturers can benefit from strategic outsourcing.
EDUCATION
BOSTON UNIVERSITY
Bachelor of Science (BS) in Business & Marketing 2012
ONLINE UNIVERSITY
Introduction to B2B Sales 2015
GROUPS
• Learn Manufacturing Network
• B2B Outsourcing
• Manufacturing Leadership Community
• Manufacturing Operational Excellence
• Productivity Management & Improvement
RECOMMENDATIONS
JANE SMITH
Manufacturing Inc.
“John was a fantastic resource for us as we embarked on a major outsourcing initiative. He brought a significant cost saving opportunity to my attention, which has helped our business reduce expenditures by 15%. I consider John a trusted consultant, savvy businessman, and friend.”
EXPERIENCE
While the experience section looks like a resume, you should still write it with your buyer in mind. List all professional positions and your titles. It’s fine to write a few sentences paragraph-style to summarize your role at each job, but be sure to list three to five major duties in bullet form underneath. You can mention your quota attainment, but keep the spotlight on the results you helped clients achieve, and the methods and tactics you used.
HONOURS AND AWARDS
List any work-related awards you’ve won here with a brief description.
PUBLICATIONS
Do you blog? Post any articles published on third-party sites here.
EDUCATION
Don’t just write your formal degrees. Also include any relevant online courses you’ve taken and certifications you’ve completed.
GROUPS
Show buyers that you care about what they care about by joining the groups they’re in, and participating in them.
RECOMMENDATIONS
You can’t write your own, but you can request them. Don’t ask for a recommendation until you’ve worked with someone for at least six months. And while a glowing review from your boss is great, one from a client is even better, Their testimony will drive up your credibility with other buyers and provide you with a valuable reference.
QUICK TIPS
MAKE SURE YOU’RE IN THE RIGHT INDUSTRY GROUP
It’s really important to make sure that prospects can easily find you when using in-site or advanced search, be sure to align your profile to the correct industry group. If using LinkedIn for social selling or brand awareness purposes within your current organization, choose an industry type that reflects the company and not your individual skills or specializations.
EXAMPLE
Building Materials
PERSONALIZE YOUR WEB INFORMATION
Website information can be customized to include even more keyphrase rich content into a users’ profile page. Select “Other” on the drop down menu to open a new field that allows you to type in your business name, website name, call-toaction, or description of your website.
EXAMPLE
ENSURE YOUR CONTACT INFORMATION IS IN ORDER
This may seem to be an obvious thing to have gotten right on setting up a profile page, but definitely worth doublechecking that the contact information you are including on your profile page is correct, up-to-date and reflects the channels in which you want to be contacted professionally. Ensure that your email address is your professional workbased email address.
EXAMPLE
MAKE SURE YOU’RE LINKED TO STONHARD GROUP (AND CHANGE THE DISPLAY TO YOUR COMPANY)
When documenting your Experience (particularly when it comes to your current position within Stonhard) it is critical that users ensure they are connected to the correct company. As such, please ensure that you select “Stonhard Canada” from the drop-down field.
MAKE
YOURSELF VISIBLE TO EVERYONE!
If you’ve made yourself invisible by keeping
expect a
to find you, network with you and ultimately do business with you?
