Nike House of Innovation

Sport Stories

FACTS

LOCATION: Paris, France

SALES AREA: 2,400 m²

OPENING: 07/2020

SERVICE: Design Engineering, Value Engineering, Manufacture, Installation

ARCHITECT: Nike

SECTOR: Sports

CONTACT: nike.com

Following openings in Shanghai and New York City, Nike has landed in Paris with a third House of Innovation, its upper segment of flagships. The new landmark gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences. It is situated amongst some of the world’s most iconic landmarks on the Avenue des Champs-Elysées and offers an immersive and digitally-powered consumer journey. A modular concept allows the adaption of the store elements to the changing brand campaigns.

Built to learn and evolve from the findings of its previous stores, the House of Innovation reinforces four areas of focus:

- uniting shoppers as a global community of sport

- serving women with the most innovative product and services

- creating more opportunities for kids to get active

- designing a more seamless end-to-end consumer experience